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The author:(作者)qqpublished in(发表于) 2015/6/6 7:31:46 Old fans so much， why venture against less successful？ ，
Not long ago, my friends reading partner of plum blossom Angel Wu Shichun remarks. He said there are five categories of entrepreneurs is that he does not throw, the second class is the founder of connections, resources, such a person he doesn't rate.
Wu Shichun is a well-known angel investors, VC industry can be called a veteran. Internet people often "channels is King" this ambiguous remark on the lips, Mr Wu is the opposite line, saying people without relying on channels.
This is a very interesting phenomenon, but also reasonable. In fact, more than one investor said to me "Beware of entrepreneurs", and few angel investors listed in the selection of entrepreneurs out to "channel" conditions. All elements of promising entrepreneurs, more savvy, passion, perseverance, honesty, and so on.
Internet entrepreneurship is a grass-roots entrepreneurship, is "nothing" rich entrepreneurs opportunity. Although it is mainly good, most successful entrepreneurs are not really from scratch, but "not promising entrepreneurs" is not only a politically correct, there was something behind it. People did not see the exciting investment Roadshow has a channel for half a minute, and even can be said, when assessing whether a project is worth a vote, factors are often the last consideration.
I had a friend
First and foremost, what is a channel?
Everyone is a channel. However, the reliability of this channel, like "I've got a friend" level of reliability.
Alumni of school graduates often say that their access to resources, BAT away staff always BAT reunion on the lips. These channels is it? Considered, but investors can not eat you. Said she schools origin, BAT serving is a plus, but this is more for your fair share of endorsement, instead finds that you have "channel".
His parents, friends, relatives, colleagues, holding various resources? Investors do not believe this unless you have used this resource, in the form of business use, rather than take up dark rubbed, misappropriation.
To put it bluntly," I have a friend, just tell him you can XXX" level, like "I have an idea, just a programmer" .
Channels is good, but you really can use. Home is open, nor does it mean you say on the loan.
Moreover, your friend is after you use really did not tear you made?
Luo Zhenyu are major shareholders of logic thinking shenyin's "friend". As we all know, Luo fat so closely associated with the logic thinking, logic thinking has brought more fans, and pipe and tube products, put up the whole brand is simply good friends that can be elusive.
Logic thinking is very successful indeed. Accumulate millions of times on the YouTube video player, micro-signals more than 1 million subscribers, 30,000 members contribute thousands of contributions, all demonstrate that the product is popular and critically acclaimed-and Lo Shi Zhenyu who credited friends, this article is very high quality channel, accounting for how much equity it? 17%, and the founder of shenyin is 82%.
Excellent channel in just such a unit in a commercial project, you feel the channel value.
Logic thinking, however the rest of the route is bad. As you can see, logic thinking to outgoing messages altogether. For many reasons, the distribution of benefits is probably a big factor.
People who own the channel, on the face of Fame, and business partners with care the channel--you think about how much you care about your company out brush face people will understand.
Others go your way, but you have no way to go
Then the celebrity personally, carrying the Organization fan club business, which has managed to channel?
Or is that sentence, you'll have to use it.
Do you think you can do for your business? It's hard to say. Powder your fans you, there is some residual brain powder--what are you doing, what are you doing cow, buy what you sell, but stupid powder, after all, not all, normal fans of mainstream. Also, if you're not a big star, but Twitter has a 350,000 fans of celebrity, powder your brain enough to hold up your project, I'm afraid you and the investor will not have confidence.
Twitter jokes one of the "great Anne", six months is really causing a lot of controversy because of her "1%". Man in marketing, at first slip, Annie to position themselves for the dreams of entrepreneurs, set up much better against the dream image, including "only money of the investors".
To be perfectly blunt, Anne this project, normal investors did not go to vote. Not for anything else, as they call themselves team "fresh out of College, don't understand the product, does not understand technology", their strength is highly questionable.
Some say that Annie is sitting on millions of fans, and advertising would make a lot of money--every day on this point. Someone else's advertising to make money, not representatives of their advertising money; Annie into a dream bitch, look at comic book few people still use. Accurate positioning of the advertising effect, not representatives of independent-minded advertising effect. Amazing ads, advertising not representatives of old wine in a new bottle.
Channel this stuff, select appropriate content put in is very good, only to ask for, it may not always be appropriate.
How to choose the right content? Is the communication category. But it is clear that is, most of the individual channels are not quite a match for "Startup" and "business products". Anne, the ultimate success of the project investments, in a sense, the comic she did project and her channel properties is still pretty good. This is a lucky.
Powder your fans you, is for the appreciation you suddenly switched styles turned entrepreneur, would they accept, depending on the way you handle. Esports know should know a little "pork" and "wind pie" sort of story, a former professional player suddenly started selling anything about your personal brand is necessarily a loss – a loss not to sell things, but because he's no longer playing professional, not to settle down at all. Therefore, can maintain their clout, influence how long can you keep, this is a problem, need to address in some way.
Once reduced to channel management, channel's value will drop.
Lucky is that explanations are found out the pattern. Open Taobao sellers, was recorded on video, or play games live, rather than rough and hard links. It should be said, is an innovative video sales, is also a successful marketing model, non-interpretive wants to use its own channel, if I can find appropriate models were too similar to the.
Explain examples of open Taobao may not be appropriate, but for the little-known people, open a shop selling goods to make quick money than venture farther way. Foreseeable future, Permanent Mission of explanation is unlikely to be popular, but in a few years make a perfect qianbabaiwan and then retire; to venture on this reputation, could earn money to bankroll a about 1.1 million.
Your channel can be used for marketing and advertising can be used to earn advertising fees, or even a pattern can be found selling meat pie, but in Exchange for the resources required for start-up companies? I'm afraid there are no eggs.
Empty water pipes
Celebrity business brand not only has consumption problems, there is a capacity issue. Optical channel, come up with the appropriate product, empty no water pipes cannot be poured.
In mid-May, transmitted Zen tert-a lot of people in your circle of friends to "light" the team of Marvel. Zen Uncle repeatedly in short read me "insufficient capacity", the reality is, we don't know. Some say positioning, some say the market is too small, some say marketing did poor, who however TM knows.
Looking back to last year, light since its inception is the subject. This topic more light not because of the product itself, but because Zen tert-entrepreneurship-Yes, Zen Uncle carrying a large number of fans start, one thing is used by many people at the time. Even on the know, a do-and single product boss still laments, tert-so many fans I do not practice Buddhism, Zen tert-I'm afraid to do but.
But as we can see, huge fan light does not help single success, or even to let light live through the first year. If you really think achan capacity is insufficient, please ask yourself whether you like him?
Master channel universal already has made considerable achievements in life, is vested, often to protect own an acre of three points, is not easy to make big, disruptive innovations.
This is the reason why most angel investors without older entrepreneurs. Technology start-ups, more belongs to young people.
However, the empty water not only for water, sometimes poison. In a sense, celebrity business will drag on.
Examples may need to – old they are rethinking once "rhetoric". Own channels instead of expanding the negative impact, hammer, this one was fairly remarkable machine, eventually followed by many users who don't have a curse.
We can see that the fans is more than 10 million of the old Luo Weibo – Yes, eight-digit number. Handset shipments and a hammer? I did not find credible statistics, some people have blown out of 100,000 a month – I'm not so sure. From cat hammer official shop, classic black cumulative evaluation there are more than 20,000 pieces of T1, which is evaluation. We believe that this over 10 times – according to the 300,000-black-T1 shipments, compared to the old more than 10 million twitter followers, the conversion rate is 3%.
3% boys and girls, and heartache. If your only hundreds of thousands of Twitter followers, give you a 3% conversion rate, you can create a hair industry? Their story, Lo fan, I'm afraid most of them are ill, is buy a starting price 3000 Yuan old T1--maybe their side of powder, to get scolded by the old flying other goods are also normal.
Far more than was the old Roman, and was more than rude celebrity. The impression that Wang zijian also once said to do mobile phones, is also a comment "comedians doing cell phone? "Question. Comedians do, cell phones must be controversial, as you can imagine, if old pedant to do games, erotic sex toys to do, then that would be Jet skies.
Incompatible with the status of celebrity entrepreneurs project will bring a lot of trouble, we all can see.
Summary
Called to settle down at all, can be a technology, the brain, can be a rich experience, but never was a catchy title.
For starters, good team, good products, choose one in the right direction, plus for your project.
Only channels in the hands of you, how dare a business?
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