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The author:(作者)qq
published in(发表于) 2015/6/6 7:31:48
Popular： supermarket payments “expensive wars“ how good？ ，

"A brush Alipay can hit 90 percent, another brush the app can save 10! "Such scenes, familiar yet? Enjoy "taxi dividend" consumers inevitably sensitive insight into yet another wave of supermarket pay "bonus hit." According to the former "market", duration is too short, as the song: "a little bit against, without a hint of fear, you appear in front of the world, bring me surprise, not self."

Each year an "expensive wars" is to be expected

According to iResearch predicts that by 2017, more than half of the online payment transactions are completed through smart phones and tablet computers, and turnover will reach 11.9 trillion yuan, according to the survey, 1% mobile payment accounted for retail transactions. In other words, in the traditional retail sector, mobile payment the real boom is yet to come. From Apple to Google to Samsung, Tencent Ali to millet, none not in mobile payments under a large chess, it is ready to "hard fight".

Don't you dare check Wal-Mart, Carrefour, I get, you marriage of the beauty, I hand CR, you save 9 dollars and 9, I went down 10. Prior to April 24, Alipay announced that all stores of Carrefour in Beijing, Shanghai, Hangzhou, "clean sweep." The app to be outdone, on May 12 alone, knocked down at the supermarket paid 2 million ... ... After PayPal and micro-letters of "unremitting efforts", as of now, large retailers (Yong-Hui, wumart, Lotus, Lianhua huashang, CRPC, Carrefour, Auchan) and regional retailers and convenience stores have begun to detail or PayPal.

Him, or that he is familiar with (micro-credit, PayPal). Just pay the scene from a taxi, car replaced by hypermarkets, supermarkets and convenience stores. According to mobile payment money scene, from last year's popular "taxi" wars begin, maybe next year there will be such a "battle" is 2015 the "snow" comes a bit later than usual, which starting in 2013 on the layout of "arms race", and finally in May this year to the end of the "battle of life and death".

Burn pioneering users of traditional retailing embrace O2O

I go to the supermarket and saw long lines the checkout line, there is no desire to buy. Generally speaking, paid with cash and bank cards, take 1-3 minutes to complete, and mobile payments because no change, no counterfeit currency, scan code for checkout payment or Sonic payment payment can be completed, the entire process takes 3 seconds, simple and convenient. For offline retail industry, optimizing payment system, creating more value. To the user, and saves time, saves a lot of trouble.

Such a win-win thing, why not put into practice, because without consumers ' payment habits. Concept of cash and bank card payment, if you want to change, not overnight once too. But money is a quick and effective solution. The old saying goes, reluctant to let their children live wolves. After all users have been accustomed to "bad", the amount has been unable to move. China UnionPay and Lacarra layout offline retail industry for many years, no productive reason is reluctant to throw money. Only the app and pay the "Giants" malicious ' returns, the mercy and favor of the user, so as to cultivate a user's payment habits.

O2O habits of consumption, will completely open up stores closed-loop mobile payment, return to attract more younger customers, this is a disruptive change for traditional retail, not only brought considerable and attractive market prospects, more comprehensive upgrade brings the entire retail business model, has a deeper commercial value and significance.

Money fights rather than cooperation and win-win

No money is wrong, but can't keep throwing money, burning money is bound to cannot be sustained. Took a taxi to the last drop and quickly took a taxi from kill to love each other, this examples do not reference any experience? Close "contest", and eventually either fight desperatedly, either to join hands in joy. I estimate this will be a "meet a smile vanquishes" ending. Might as well hand in hand early, throwing money to come up with a good plan, get users, collaboration businesses integrate big data, get three wins (payment platform and business user) happy ending.

Next, users with mobile phones, is Carrefour, Wal-Mart, CRV, shopping malls, supermarkets and convenience stores, through a virtual membership card to enjoy member benefits, access to e-commerce, customer service and other value-added online services. For businesses, choose to cooperate with PayPal or the app, also for enterprise service upgrade and transition O2O warm up, get user approval, through mobile payments can get more data for the next step of precision marketing.

For PayPal and micro-letters, through cooperation with the traditional retail, you can expand the line of mobile payments, increase user stickiness. Using data for the protection of business marketing. Consumer payment data are retained in the hands of the supermarkets in the past, payment platform and unable to get, so bring big data analysis electronic payment value cannot be realized. Large data capacity and O2O solutions platform can help traditional retailers for more scientific data management and customer management. For example, provides data analysis platform, businesses can act according to different people prefer, consumer preferences, RADIUS, credit rating, and so on, to make business decisions.

Yesterday was the taxi wars, supermarkets pay today, tomorrow is mobile. Next, scramble around the mobile payments will only become more intense, but PayPal and letter "campaign" is still in progress, perhaps another way of thinking is no longer throwing money in order to start "fighting". Rather, cooperation, win-win situation.

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