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The author:(作者)qq
published in(发表于) 2015/6/6 7:32:50
Why do so many people still use functions？ ，

On May 31, the Queen Mary Meeker Trends 2015 report published this week on the Internet, where data is displayed in 2014, the global number of mobile phone subscribers reached 5.2 billion, using these features the user 60%, 40% than smartphones.

In 2013, the Smartphone global shipments surpassed feature phones, smartphones in recent years rapid development with its infinite beauty in the mobile phone market, but why are there still so many people with functional machine?

Which countries and regions are still functional?

In most people's memory, functional machines sold in some countries in the Middle East and Africa, African features and intelligent machines at 3:1. But according to IDC publishing in the Middle East and Africa mobile phone sales and market share data shows that smartphone sales in the region are rising fast, functional machine of intelligent machine began to be eroded market share.

Additionally, IDC data show that current India smartphone market share, only 35%, 65% mobile phone users using the function machine. Based on India's huge population numbers, naturally as a function of market share "building blocks".

But there is one country, may make you feel a bit surprised, it is Japan. In March this year, technology media recently Engadget Japan mobile market research, including KDDI and other major operators. KDDI said Smartphone is undoubtedly the trend, but many users on the features there is still strong demand. The main reason for this phenomenon lies Japan mobile phone early to lay a good foundation.

In early 2000, sharp joint operator j-phone, released the first camera phone J-SH04, pioneered the concept of mobile phone. Then, equipped with an optical zoom lens models are also introduced by sharp.

But it is interesting, Japan vendor attitudes towards intelligent systems, Internet is actually relatively conservative. Earlier, Japan phone manufacturer wasn't interested in intelligent systems, which is based on WAP, JAVA mobile phone service in Japan very rich, such as weather reports, e-books, mobile services such as online games, TV, early in Japan spread as a result of mobile phone penetration rate is quite high, Japan Mobile Internet users beyond the traditional computer.

Thus it can be seen, early Japan feature phones already have comparable to the current smart-phone applications, services, content, which to a certain extent, affect the current user. In an interview, Japan mobile phone website editor-in-Chief of Autoblog JP said, traditional clamshell features for Japan users are still lethal, they have a big physical buttons, easy input function is also very comprehensive, clamshell design is still very cool, has to some extent represents the Japan culture. Because Japan relationship between Forms of life, many users do not require complex applications, such as navigation software (Shinkansen is developed), it also makes some users have no incentive to learn a new smart phone system.

France also launched a mobile phone "retro boom", consumers have only text and call function mobile phone demand, from 2013 onwards, functional machine sales began to spurt, some models have been sold to 1000 euros (about RMB 8400). Nostalgic crowd on to more complex functions and get tired of a Smartphone, the function of the phone go back to basics as fashion, functional machine's main consumer group.

In the domestic market, functional machine concept to some extent equal to the old machine, simple operation, call quality is good and the fall is always used for children's filial piety common gifts for elderly parents without Internet access does not affect the child, causes of students ' parents to purchase function again.

In addition, since 2006, Nokia began to "sink" channel system in China, most of the rural counties, cities and towns have counters, high cost performance remains very popular Nokia brand, also from the China urban and rural users rely on to function.

What brand is now still popular?

E-commerce site in the country, in the smart phone business for wind mobile phones brands did not completely abandon the function machine market, Lenovo, Huawei, ZTE, gionee function by virtue of the brand advantage to grab a lot of sales. In addition to Nokia, in the age of intelligent machines losing head start Motorola, Philips, "bow down" camp put into force to function. Bird, big domestic functions such as friction, excellent brand also gains a good response in the market, comments on critically-acclaimed in a specific application.

Nokia became synonymous with the function of the machine age, "could crack walnuts" Nokia feature is still a lot of people in the heart of the classic. After Microsoft buy Nokia mobile phones businesses, Asha was suspended, and Nokia Series 40 x functions and the design and development of the product line. Recently, Microsoft launched the Nokia RM-1134 and RM-1133, two new machines were informed by network license is expected to soon be on the market, many users feel warm and exciting.

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