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The author:(作者)qqpublished in(发表于) 2015/6/9 6:42:21 Uber smashing heavily sike， China market： subsidies are too hard，
Introduction: the June 9 issue of the United States print edition of the New York Times published an article saying, as soon as possible in order to open China's vast market, car originator Uber huge subsidies has been here, and received the preliminary results. However, the company will still have to face competition from local giant, regulatory hurdles are still unable to avoid.
Following is the full text of the article:
In order to expand the Chinese market as soon as possible, Uber is spared, the subsidies they pay to the driver even more than the fare itself.
Headquartered in San Francisco, Uber has accumulated to raise almost $ 6 billion, is rich. The company issued a red envelope can sometimes reach 3 times times the fare much, they hope that this United States copy of the rapid market growth in China.
So far, the strategy has played an effect, breaking the people has always been the default consensus: youngest United States technology company no match for local companies in the Chinese market.
Such high subsidies have attracted a large number of drivers have joined Uber camp. An international telecommunications company systems analyst Jacky in Shanghai recently drove his Ford Fiesta on the Uber amateur car drivers. In late May, Uber announced last month it had created over more than 60,000 jobs in the Chinese market, which resulted in some protests by taxi drivers.
"This is indeed a good opportunity to help me earn money. "Jacky, 34, said. As the Uber involved inside information so he wouldn't give her full name.
While other car service is also providing subsidies for drivers, but Jacky says Uber's highest subsidies. He said the first 3 weeks of May this year, his Uber earned about $ 1000, about half his monthly wage of us $ 2100. In fact, a large portion of income obtained through his Uber comes from subsidies.
Although China is a huge market, but Western companies is difficult to set foot in here. Established 5 years of Uber is now in over 58 countries operate more than 310 cities or areas, but in China they face drops faster rivals such as challenge, which has accounted for more than 90% of the market share, and won the support of two major Chinese Internet giant Tencent and Alibaba. Not only that, but if the hit policy red line, there may be met with a fate shut at night.
However, because average fares cheaper than the taxi at least 35%, but was in good condition in a taxi, and even provide free drinking water and more courteous service, attracting a growing number of wealthy Chinese flocked the platform Uber.
According to two people familiar with the matter said, Uber offers more than 100,000 transactions every day in China, only announced last December for every 1 million single-global trading one-tenth.
Only in Chengdu, Uber since 2014 attracts 20,000 drivers, and since 2011 New York only attracted 26,000 drivers. Uber CEO telaweisi·kalannike (Travis Klanick) plans to cooperate with Chinese Internet giant Baidu, he recently visited China many times, including in Guiyang last month to participate in a meeting.
"Uber did very well in the first-tier cities, which is quite surprising. "ICBC international analyst in Hong Kong, UNA (You Na, transliteration)," said subsidies play a very important role. ”
Uber spokesman refused to reveal the size of the company's business in China. The company is in talks with investors to launch a new round of funding, raised $ 1.5 billion plan to $ 50 billion valuation.
The obstacles
Uber still face many obstacles in China, where competition is fierce, and regulatory policies are elusive. Marbridge consulting in Beijing, founder make·natejin (Mark Natkin) says the Chinese tend to prefer local brands, but there are times when using international leading brands Uber can manifest his good qualities.
Uber has attracted Li Yufang (Li Yufang, transliteration) so that Chinese customers. The 28-year old Beijing residents employed by a real estate developer, who in January had just switched from another car company Uber.
"I like Uber because it costs more than taxis and luxury car cheap. "Li Yufang said.
Social media in China there is a joke: Uber offers a convenient date for single women.
Uber late 2013 began trial operation in Guangzhou and Shenzhen, focuses on helping the user called from the car rental company holding a licences. They did not like the other Western technology companies, were run by foreign executives did not understand the Chinese market, but employ some local talent in the right city to serve as Operations Manager. The company currently has operations in 9 cities in China.
Is different from other countries or regions, the company has also been in China more cautious cooperation measures. Avoid anger management. Last December, the Uber sold some shares to Baidu began directly through the company's maps application offers limousine services. As a result of the measures to more localized than eBay and Amazon, Uber has also recently been Internet leaders appreciated.
But in October last year, Uber expansion of new services, and therefore raises regulatory issues. The service name for the people you step, imitate the Uber models elsewhere, allowing car owners to register and charge carrying other passengers. Different products for this service and drops, which not only allows the user to directly recruit a taxi, also signed an agreement with private car hire company, with high prices for users with high-end models.
Due to the excellent driver has no operation license of the people, so it raises the concern of local governments, too. Over the past 2 months, regulators have seized Uber in Chengdu and Guangzhou Office, to deal with the problem of illegal operation of the people.
Regulators in Guangzhou and Chengdu have yet to comment. In the process of attachment, Uber said it would cooperate with the Government. However, the people in these two cities continue to operate.
Uber was found had aroused the driver's protests on both sides. In a Uber drivers were detained last month with hundreds of Uber drivers gathered at the gate of the local police brigade protest in Chengdu.
People also triggered a fast response to the last drop, last month, the company also launched its own express service. A few weeks later, drops quickly announced 1 billion yuan RMB (about US $ 160 million) in the form of discounted subsidies for drivers and passengers.
"We welcome all healthy competition. "Drops of fast's President Liu Qing said at a media description May 22," this is our home market, we very much love this market, hoping it can grow healthy, sustainable and safe. ”
As with other countries or regions, Uber also led to dissatisfaction with the taxi driver. In recent weeks. Tianjin taxi drivers clashed with car drivers.
A woman's husband and father-in-law together driving a taxi in Tianjin, she confirmed the protest, but declined to give his name. She said, Uber epidemic services such as taxi drivers ' income has shrunk one-third.
Uber, a problem may stem from their own drivers. Taobao has been the rise of a driver's account on the black market, specializes in helping buyers to bypass the Uber background checks. Jacky also confirmed a report in the local media: many drivers are using false passenger account log in, by swiping a line in order to obtain subsidies Uber.
Uber does not retreat.
"We are optimistic the Chinese market. "Kalannike said in a speech last month in China," cities around the world I've ever seen, but I found the Chinese mayors and municipal Governments focused on urban development above any other place, it makes me very optimistic. ”
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