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The author:(作者)qq
published in(发表于) 2015/6/10 7:25:13
One cannot underestimate the millet is an Apple，

"44/96=46%".

Many find it hard to believe, rely on Android system started, with lower-priced Smartphone millet, nearly half of the authorized utility patents and "water treatment or water purifier".

However, this millet is one of the real situation of patent family. As of May 25, 2015, millet has won patents, including: 42 patents, 96 utility patent design patent and 102. Among them, 99 utility patents that have been authorized, 44 water treatment-related.

Millet company to become a "Water Purifier" company, and more recently played "all rivers run into sea" poster for the upcoming water next week of intense campaigning.

Problem is the key, millet, why do it? Remove layout or construct so-called smart home ecosystem, a millet are there other considerations? Premium brand such as millet to maximize business?

In fact, millet was of domestic handset manufacturers "conversation King", and designed several times "bump face", the United States called "salute", and Ericsson India PK patents, self-styled "adult ceremony".

Obviously, in these "tribute" or "adult ceremony" behind, in fact, is millet's patent resources too thin. So, millet "patent pants" just how short? Millet existing patents accumulated really stand the test, or "torture"?

We are based on the statistics of the State intellectual property Office Web site, patent number, patent, patent structure and applications for distributed multiple dimensions, such as time, detailed look at millet's patent "family".

Patent size: millet lags far behind Apple, Ericsson

The table, we can see, couscous with Apple, Ericsson patents the gap size is quite "notable". In patent retrieved number Shang, Apple is millet of 1.3 times times, Ericsson is millet of 2.4 times times; in invention announced number Shang, Ericsson is millet of 1.3 times times, millet is Apple of 1.6 times times; in invention authorized number Shang, Ericsson is millet 35.7 times times, Apple is millet of 16.3 times times; in practical new number Shang, millet is Ericsson of 4.8 times times, Apple is millet of 3.2 times times; and in appearance patent number Shang, Ericsson is millet of 2.5 times times, Apple is millet of 3.6 times times.

Clearly, compared with Apple, millet is only one index ahead of Apple, which announced the invention. Compare with Ericsson, millet overall behind Ericsson.

It cannot be denied that compared with the Apple and Ericsson, millet company was established just over 5 years, far more than the two companies "young", which also makes millet's existing patents accumulated a marginally less.

However, in view of the trend of patent applications, millet's momentum is "fierce". Announced its invention (patent applications have been submitted is not authorized) over apples.

Patented layout: millet millet after 2 successful strengthened patent protection

The table, we can see, in millet have submitted applications for licensing the patent applications pending, the millet was established in 2009, the earliest patent application in 2010.

Millet on the patent strategy of turning-point occurred in 2012, millet broke for the first time hundreds of patent applications submitted by that year, 257, submitted a patent application for that year for the first two years, more than 7 times the total times.

The fact that 2012 is also growing millet an important year. That year's "millet 2" phone one of history's most successful model, millet 2 with 17.4 million shipments, became the best-selling domestic mobile phone Android phones.

After 2012, millet's annual patent applications maintained an average annual growth of 200%, 250% of the application is the 2012 2013 2014 2013 is the application of 185%.

Millet Vice President Lin had previously said, "in 2015, millet's goal is 2000, 2016 doubles are 4,000 piece in 2017 and doubling reaches 8,000 pieces, these are all patented inventions, does not include design patents".

Reference millet speed of filing of the patent application, and the last two years of increase, Lin said 2015 2000 submitted new patent applications, should be no problem.

But the crux of the problem is that millet may fall into the "quantity quantity get in" layout of patent protection and "unhealthy trend." A lot may be submitted by phone or communication-related patents.

The table, we can see that, as of May 25, 2015, millet has won patents, including: 42 patents, 96 utility patent design patent and 102.

Millet has authorized patent applications point of view, from 2012 onwards, millet for a patent-intensive enter Grace Period. Among them, the invention licensing aspects, submitted in 2012 is 775% of 2011; utility grant 2013 was submitted by 2012 in 260%, submitted by 2014 is 2013 443%; design grant 2013 was submitted by 2012 in 140%, was submitted by 2014 2013 200%.

Proprietary content: water purifiers, brand new smart devices into millet latest layouts

The table, we can see, in millet have been authorized patents, covering ", client communication, letter, signals, charging" and other fields, among them, device, Terminal, as the representatives of cell phone-related patents account for relatively large.

The table, we can see, in millet have been authorized for utility patents, relating to "water treatment, Terminal, the rear cover, headset, camera, cell phone, TV and plug" and many other areas.

Surprising is that associated with water treatment or water utility is relatively large. 96 of its current authorized utility model patents, 44 water treatment-related.

Simply put, millet is not only a mobile phone manufacturer, and seems to be becoming a "Water Purifier manufacturers." Worth noting is that up to now, the millet official has yet to officially go on sale "Water Purifier", this category is expected to become one of millet's recent focus on the promotion of products.

As mentioned above, the accumulation of millet in the face of the patent "short number" of trouble, there may have been a "blind pursuit of quantity," "unhealthy trend", from its authorized utility model patent "water treatment" patent up to 46% per cent, there is "clue".

The table, we can see, in millet has authorized a design patent, areas covered include "mobile phones, recorders, power supply, packaging, soothing, cleaners, televisions, stereos, headphones, back cover" and many other products or accessories.

Among them, the millet has made 10 and "intelligent recorder" related to the design, remove the hand outside the ring, as well as "tie" and "collar", "pendant", "necklace" and "hang" a variety of new smart wear equipment.

Entered a period of sales from these new "smart devices", also expected to be concentrated in the second half into the sales period.

So, back to the beginning of the problem, Apple, Ericsson phone patent giant set "barriers", millet in the research and development efforts in the hope of reducing the gap, as represented by the traditional phone giants such as Ericsson has many 2G, 3G, 4G, related to the standard basic patent, this spontaneous research of first-mover advantage alone is difficult to catch up or eliminated.

Therefore, on the one hand, millet in mobile phones, communication related layouts at the same time, we should consider participating in next-generation communications technology standards such as 5G and r, on the other hand, millet is also through diversification, through the involvement of many associated with the smart home products, expanding the sources of income and to achieve diversification.

Of course, Ericsson mobile phone giants such as "torture", millet or accumulation of an existing cell phone patent reserves alone, almost a swirl of.

However, when millet's future is no longer the core phone, rice then what would they think?

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