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The author:(作者)qqpublished in(发表于) 2015/6/19 12:27:17 Stephen Elop Chronicles： code Trojan.Win32.Elop
First explain the title "Trojan.Win32.Elop" meant, because during served as Nokia CEO Stephen Elop (Stephen Elop) too closely with the former owner, Microsoft, culminating in his the last thing Nokia is Nokia's mobile phone business to Microsoft, he is considered by many "Trojan horse", This is Trojan.Win32.Elop (in accordance with customary Trojans nomenclature) sources .
Passers-by Stephen Elop
Stephen Elop, born in 1963 in Canada, 18 years old admitted to Canada at McMaster University in Ontario, majoring in computer engineering and management, change and successfully to the second of my class in the school, in 1986 Bachelor's graduates.
Elop without starting Microsoft tube of high positions in the dozens of companies, initially he worked for Lotus Development Company served as a Director, but soon after the company was purchased by IBM. In 1992 he served as Boston chicken (Boston Chicken) CIO (Chief Information Officer) until 1998, also the same year the company declared bankruptcy.
Fried chicken in Boston at the end of work he joined Macromedia company, in 2005 he served as the CEO of the company, but three months later Adobe acquired Macromedia, Adobe at the end of short term Elop at Juniper (Juniper Networks) as COO. Subsequently he was poached by Microsoft.
Entry by Ballmer sees Microsoft
In January 2008 he was Microsoft CEO Steve Ballmer took into the Microsoft Microsoft Business Division President. Mainly Office and Dynamics products. Is also a member of the senior leadership team at Microsoft, Elop has a high level of performance within the term, responsible for leading Microsoft Office2010 project development.
2010 Nokia's crisis had shown former licensed importers of mobile phone giant has been unable in this kind of pay attention to ecological application of mobile market continued to dominate, so Nokia hired Stephen Elop from Microsoft giant hands. In this way, a legendary experience began.
Served as Nokia CEO Microsoft employee
Nokia CEO Elop has just assumed office sent an e-mail to all Nokia employees, that famous "burning platform". Original is a bit long, had this to say:
Greetings all,
There is a story, there is a person working on the oil platform in the North Sea, was awakened by a loud blast and one night, the oil platform caught fire. Moment he was surrounded by flames. Through the smoke and heat, he managed to get out of chaos, walked to the edge of the platform. When he is seen from the platform, see only a dark, cold, intimidating Atlantic waters.
Flames closer to him, and he has to react in a matter of seconds. He could stand on the platform, was burned by the flames. Or, he can jump off the 30-meter-high platform into the cold water. He was standing in a "burning platform", and he has to make a choice.
He decides to jump. This unexpected. In normal circumstances, he never wanted to jump into the icy water. But was not General, his platform was on fire. He jumped into the water and survived. After the rescue, he said a "burning platform" leads to a sharp change in his behavior.
We are standing on a "burning platform", and we must decide how to change our behavior.
In the past few years, I have shared with you from shareholders, voice operators, developers, vendors, and employees. Today, I want to share my understanding and my belief.
I think we are standing on a burning platform.
And, we are faced with multiple explosions, we are faced with more hot spots, more fierce fire around us.
Such as strong heat from competitors, its faster than imagined. By redefining the Apple smart phones, drawn to a close and powerful developer ecosystem to subvert the market.
In 2008, over $ 300 phone, Apple's market share is 25% by 2010 increased to 61%. 2010 annual profit growth rate reached 78% in the fourth quarter. Apple demonstrated that if designed well, consumers are willing to buy pricey phone for the perfect experience, developers also to application development. Apple had the market, and Apple now dominate the high-end market.
And then Android. In about 2 years time, theAndroid platform to attract application developers, service providers and hardware manufacturers. Getting started with Android from high-end, is currently winning in the end of the market, and soon they will turn to 100 euros for the following phones. Google has become a decisive force in the core into a large number of innovations in the industry.
Let us look at the low end of the market. In 2008, mediatek (MediaTek) began to offer a full range of mobile phone chipset reference design, which makes rapid mobile phone manufacturer in Shenzhen, China. Current one-third over the phone from the Biosphere has eroded our share in the emerging market.
Competitors in our market share, setting fire to what Nokia is doing it? We fell behind, we missed key trends, and we're wasting time. We thought we made the right decision; but we found that we have a few years behind time.
In 2007 the first iPhone came out, and we currently don't have a mobile phone on a par with. Android came more than two years, but this week they sold more smartphones than we. Can't believe it.
Within our Nokia some genius of innovation, but not to the market quickly. We considered that the MeeGo could become a platform for winning the high-end mobile phone market. However, the current rate, by the end of 2011, we can only introduce a MeeGo phone.
We have Symbian in the mid-tier market. Turns out Symbian and other leading market in North America are not competitive. In addition, Saipan proved to be an increasingly difficult environment, unable to meet the steady stream of user demand, causing slow open and drag the hardware platform of the hind legs. So, if we as before, we will be even further behind, and our competitors will be more advanced.
At the low end of the market, OEM manufacturers, China Mobile's speed is amazing, in the words of a Nokia employee tongue-in-cheek, even making a slide presentation of time is not. They are faster, cheaper, and they are challenging us.
And really disturbing is we didn't even pick up the proper weapons to rebel against. We are accustomed to using for different prices, different strategies of the phone market.
Equipment battle has now become the battle of the biosphere, biosphere includes not only hardware and software, but also includes developers, applications, e-commerce, search, social networking applications, location based services, unified communications, and so on. Our competitors do not rely on equipment to capture our share of the market; they rely on is a complete ecosystem. This means that we have to decide how to create, create or join a biosphere.
This is one of the decisions we need to make. Meanwhile, we have lost market share, lost users of all ages and lost time.
On Tuesday, the Agency said they will put us in a long-term and A-1 short term ratings on a negative credit watch list. Moody also made a similar move last week. This probably means that in the next few weeks, they will analyze the Nokia, and may downgrade decisions. These credit institutions will be what you want to do it? Because they are worried about the competition.
Nokia's consumer preference in the global downturn. In the United Kingdom, Nokia's brand preference has fallen to 20%, fell to 8% last year. This means that only one-fifth the British prefer Nokia phones. Nokia also has been eroded in other markets, including Nokia's traditional turf by Russia, and Germany, Indonesia, the U.A.E., and so on.
How have we come this far? Why progress around the world we left behind?
It is I was trying to figure out. I think at least part of the reason lies in our Nokia's internal attitude. When burning when our platform, our fire. I believe that we have been a lack of accountability and leadership led the company through these changing times, we have had a series of failures, our pace of innovation is not enough, our lack of internal cooperation.
Nokia, our platform is burning.
We are looking for a way out, a way to market leadership can be rebuilt. When we share on February 11, a new strategy, it will be a change in the company's major initiatives. But I believe that, together, we can face the challenges ahead. Together, we can shape the future.
Burning platform, standing on a platform of people changed their behavior, make a bold and courageous decision, into the unknown future. He lives, and have the opportunity to tell their own story. Now, we have a great opportunity to do a similar thing.
Give up MeeGo embrace Windows Phone
Elop's predecessor, Nokia CEO Kallasvuo, at any time before trying to take some steps to turn the tide for Nokia in the smart device market, including start becoming already older Symbian devices; and Intel Alliance to build a Linux-based MeeGo systems; and through the Qt cross-platform development tools behind developers.
After taking office but he overthrew it, and for the first time into the arms of Microsoft. Explaining why give up when they switched to the Windows Phone platform Meego Elop said "we found each other's strengths and Microsoft are complementary. Our advantage lies in the hardware design, and supply chain management, and Microsoft has the software and the operating system. "And to cooperate fully with Microsoft can save most of the software development costs, and to provide basic services such as maps, paying Microsoft, in Exchange for billions of dollars into subsidies and advertising.
Elop also said "it is difficult to use MeeGo build a series." But Nokia is responsible for the relevant work of Felipe Contreras was in complete disagreement, he pointed out that MeeGo you can use Texas instruments (Texas Instruments) processor production of several equipment due to its open source nature, MeeGo also like Android community support, and thus launched the series of devices.
But also he faces, Nokia N9 Meego-based device shipments reached 1.5 million to 2 million units at the end of 2011; by contrast, Nokia has spent great effort to promote the Lumia 800, its 2011 shipments only 801 million units in the fourth quarter. But this did not change he deprecated MeeGo decision, "even if the N9 is a huge success, we will give up a Linux-based operating system. "This includes MeeGo, Android, etc.
During his tenure he also introduced a series of job cuts, total number of layoffs reached 50,000. During he "laid off", "cut" seems to run through the entire main line.
The end of an era
Windows Phone delays in saving Nokia, although Nokia phone reputation, as always, also seen Lumia 920 hit Smartphone, the mobile market is still dominated by Android and iOS. He can't save the Nokia. When Microsoft unveiled in due course.
On September 3, 2013, Microsoft and Nokia launch joint Microsoft buy Nokia mobile phones businesses for $ 7.2 billion, and a large number of patent portfolio license.
Microsoft to 3.79 billion euro acquisition of Nokia devices and services unit, and 1.65 billion euros for 10 years amounted to 5.44 billion euros, about US $ 7.17 billion. This amount will be paid all cash. Nokia expects trading profit of around 3.2 billion euros. In 2012, Nokia plans to sell the unit has brought revenues of 14.9 billion euros, accounting for about 50% of the company's total revenue.
As part of the deal, Nokia will provide 10-year non-exclusive patent license to Microsoft. Microsoft and Nokia will be provided with position-related patents. Microsoft has the right to extend the patent cooperation.
Microsoft also will be authorized by a platform of Nokia Here and become the biggest customer Nokia Here business, based on the license fee.
Return to Microsoft
According to the agreement reached by the two companies, Nokia CEO Stephen Elop (Stephen Elop) will serve as Executive Vice President of Nokia, for equipment and services, until the transaction is complete; Nokia's current Chairman, ristow lasima ? seats (Risto Siilasmaa) has been appointed as the interim CEO of Nokia.
Also of note was due to the early termination of the contract with Elop, Nokia will pay $ 26 million in severance to Elop. According to the agreement, Mr Elop 70% by $ 26 million in severance pay, while another 30% paid by Nokia. But under the influence of Microsoft announced the acquisition of the Nokia deal, Nokia's share price fluctuations, resulting in compensation he raised to $ 33 million, including $ 5.5 million in cash.
Elop, the Organization has a new task be handed over to you
News earlier today, Microsoft announced that it will on the company's senior leadership team (Senior Leadership Team) adjustment project schema is optimized to achieve the core objectives of the company: reshaping the productive and business processes to create intelligent cloud platform, creating a more personal computing.
And announced a series of personnel changes, but the most important is Stephen Elop (Stephen Elop, Nokia's former CEO) will be leaving Microsoft after the transition period.
Elop's next to company deserves our close attention.
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