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The author:(作者)qqpublished in(发表于) 2015/6/19 12:27:26 “Trojan horse“ Elop， Microsoft personnel impact of adjustment？ ，
On June 18, Beijing time, Microsoft CEO satiya·Nadela (Satya Nadela) announced that Microsoft will adjust the company's top teams, is intended to optimize the organization structure, follow the company's strategy. After this adjustment, is responsible for Microsoft Business CEO Stephen Elop, Nokia (Stephen Elop), would step down after the transitional period. Microsoft Executive Vice President Teli·meiersen (Terry Myerson) will be at the helm of new sectors, including mobile business--Windows and equipment Division.
Independent commentators IT Sun Yongjie said in an interview with reporters, with its main problems in mobile products and systems experience. Personnel changes are the company's only strategic behavior, will have great impact on mobile services in the short term. Cloud computing business for Microsoft in the future performance of the new engine, mobile continued to punch is to create cross-platform Windows eco premise.
Help cross-platform ecosystem
Reporters noted that Microsoft's new high-level architecture includes 12 executives. Among them, the Executive Vice President Teli·meiersen will head the new Department of Windows and equipment, which will integrate the existing operating system business and Microsoft devices division dedicated to providing Windows ecosystem more personal computing experience.
Executive Vice President sikete·gesili (Scott Guthrie) will continue to lead cloud computing and enterprise "C+E" team, and is committed to creating a smart cloud platform. The Department will also promote the ERP (enterprise resource planning) and CRM (customer relationship management) business.
Executive Vice President Qi Lu (Qi Lu) applications and services will continue to lead the Division, will focus on revitalizing the sector productivity services relating to work across all the digital development.
After this adjustment, Stephen Elop, and Kirill Tatarinov (Kiril Tatarinov) and ailike·lude (Eric Rudder), will be leaving Microsoft after the transition period.
In 2010, Elop, President of Microsoft's business software Division recruits served as CEO of Nokia, in the WP system after unsuccessful, he decided to sell the Nokia mobile for Microsoft, also returned to Microsoft to serve as Vice President, equipment and services sector. To this end, the industry has joked that he is "noble Trojan."
Nadela emphasized that Microsoft's core strategy is now "mobile-first" and "cloud-first", to develop high quality services and productivity platform, hence the need to hold three interrelated bold ambitions, namely: reshaping the productive and business processes; cloud platform for building intelligent creating personal computing.
Sun Yongjie, Microsoft's operating system business and equipment Division merge naturally, principally intended to use platform and hardware, integration Windows ecosystem. Microsoft's overall strategy emphasizes the cross-platform integration, nature needs a unified user experience. In theory, adjusted for better implementation of the strategy.
Business cloud revenue continuously high growth
Microsoft in the Smartphone market in a very awkward. According to the market research firm Gartner, 2014 in global Smartphone operating system Terminal sales, sales rose 14% of WP, but market share is less than 3%. In contrast, Android, iOS market share are 80.7% and 15.4% respectively.
But in the tablet computer market, Microsoft launches flagship Business Office Surface Pro 3, got good response. Later this year, Microsoft will launch Windows10, this is the first time Microsoft provides a free upgrade of the operating system, and supports PC, Tablet, mobile phone and other end of seamless connectivity.
Microsoft's fiscal year 2015 fiscal third-quarter earnings, its revenue of $ 21.73 billion, an increase of 6.5%; net income of $ 4.985 billion, down by 12%. In the quarter, Microsoft Windows OEM sold to PC manufacturers (including Pro and non-Pro versions) revenues per cent decline, more weakness in the PC replacement cycle. Meanwhile, its commercial revenues have remained 100% growth for seven consecutive quarters.
Sun Yongjie, Microsoft's cloud computing business, revenue growth is strong, but profits are not high. Because at this stage, such as Google and Amazon are promoting cloud computing, we spell is proportional to the price. Future of Microsoft, cloud computing is a new engine of growth.
He also pointed out that, judging from the current situation, compared with Smartphones, Microsoft in the tablet which fared comparatively better. But mobile is a big weakness for Microsoft if Microsoft cannot occupy certain market share and influence on the mobile side, unified platform experience virtually impossible to discuss. So for the mobile business, Microsoft needs to fight for the future, to continue to intensify offensive.
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