Losing their hearts! Free hand over pay trap you against or not? Hands-free tour, cell phone game-IT information

The Internet, popular free, mobile games are no exception: free to download, free to play ... ... But cheerful game sometimes gets clogged, entry-free does not mean a penny drop: props how expensive, always out of paid links, a key charge is the norm. For consumers to reflect these issues, reporters investigating recent, revealing free hand to make money to pay the trap over and over.

Pay traps without warning

These days, nearly everyone is installed in the cell phone mobile phone games, which also saw the mobile phone games market matures. However, most users are only as a pastime rather than go to the specially hand consumption. However, tour firms still find way to unlock the user money.

Home has 10 age son of King ladies on reporter said, new year during home is busy, sometimes didn't empty accompany children on put phone lent he play, due to he usually most like Altman, so on in himself phone game store within of rankings in the download has a paragraph named Ott Superman big adventure spring version of game to son play, makes King ladies no expected of is, "phone received has a heap strange of garbled SMS, this months phone calls not know why special fast on didn't has, Call mobile customer service and do not receive their game takes note ".

Press download this tour started investigations revealed, the game is a Parkour game, some levels set, pop-up pass right from the first pass a level rewards reporters conveniently click to receive reward points the last time suddenly pops up from a mobile charge reminder, but still had a chance to respond has been successfully confirm payment, deduct a total of 20. Subsequently, the reporter received a few garbled messages, dialing after you move the customer service, customer service says there is no game of consumer records. Try to get in touch with the game's customer service has not received a reply.

In addition to paying hand trap, in the course of the game, and even a "MOM, Otmar Superman, I would like to help me with this little monster" so manifestly inducing propensity to voice prompts. Was also reflected in the game download message, "this game is to pit calls, a lot of charge trap, are deducted 20."

Subsequently, the reporters tested randomly downloaded more than 30 kinds of mobile games, at the time of installation, you hand will generally have the right to a prompt asks whether this game read via mobile phones as well as edit and read SMS, most users will pass. Therefore, in the course of the game, trap users into paying by phone quickly after completion of the purchase.

Casual games almost always at checkpoints and death occurred after paying popups, which also includes some hand will pop up in the game paying tips. Pay while the game is full of traps. Tip paid content is hard to find soon charged reality, but prominently displayed a forthcoming "welfare", especially in the payment confirmation process, confirm payment options are generally more attractive to look back or give up options are bleak, and unconsciously, it very easy for the average user to complete payment.

Casual games digging deep

"These game clearly are is free of, but inside of paid trap is is too more has, and, on even adults are is easy in the enrollment, more alone a 10 age of child has", King ladies stressed, game within everywhere are is paid play window, as long as continues to play each minutes are has was buckle fee of may, this although no spent too more money, does not wants to find back, but heart also think is wronged.

In a domestic mobile game Center, reporters learned, download a list of top 20 game 1/4 game in IP belong to children, casual games accounted for more than half.

Investigations found that children in the IP of the tour, in the language of dialogue and character communication often induced by consumption tendency. For a child who does not form a complete judgment, paid became the norm, the IP has a strong attraction for children hand became a full paid cash cow of the trap.

Worth noting is that a certain judgment of adults still can't pay to escape the trap of threats is particularly common in those free casual games. In the course of the game, especially when you start the game, called "double bonus", "new package", "extreme gift bag", "benefits", "points out of the draw XX benefits" sharp hints lurk hidden below the purchase price. If discovered in time to give tips for buying mobile payment Center also displays "application you will not be able to get more experience," people scratching their heads.

In addition, some game play is easy to continue to the idea of resurrection life billing notifications are also more attractive, a reporter in a Metro Park's Resurrection he accidentally purchased a mobile game props. Afterwards, mobile service and accurately inform journalists spending money and the, and said, this consumption caused errors if users are not careful they may apply for a refund.

"On the subway often plays run elimination games and cool, sometimes tired to see it delayed payment, due to payment amounts are not high and did not care", Beijing office worker Xiao Zhao told reporters, although some of my friends also play a bad hand, but almost all colleagues are casual gamers.

A tour operators told reporters that leisure tour wide audience, is easy to operate, user stickiness is small but easy to set consumer items. At present, it is difficult to find without paying casual games, even some of the stars tour also induce the user to buy.

Seeking profit is difficult to discipline

Analysys 2015 think tank Chinese Internet industry trends inventory ? 2016 forecast report data displayed in 2015, China mobile game market reached 54.18 billion yuan, an increase of 84.6%, China mobile gamers size increased steadily. However, in the mobile games industry, and there is little innovation.

Although the forms and of the game play is limited, but the market is still considerable, business model is better than the other mobile Internet products. Among them, the cell phone fees credited in the game. Severe hand of some popular consumer player choices, but most of all be induced by nature.

One game for many years to observe Mr Han says, almost all games have paid traps, such as level design to a particularly difficult, cannot properly through customs, you must purchase the items only, then the message will pop up to guide consumption, lead players to consumption, the most serious and make yourself at a pay window may pop up at any part of the game.

"Game makers pay to lure the user's behavior is caused by the nature of the games free, to profit, they must make that attempt," Mr Han says game pay trap is to swim from end time has begun to form, there is no general control.

Worth noting is that with the hand and play to stabilize, to IP market segment and as the core of marketing, has become a mobile games publisher of mainstream practice. Therefore, game development costs are raised higher and higher, in order to quickly complete the cost, game makers are big pits dug up consumption as much as possible to the user.

Game makers if he wants to get more interest, except that outright, other than such as paid downloads in the app store, basically trying to guide consumption as a means. Han stressed that "users in the course of entertainment can be cautious, chose not to accept the temptation, but it cannot stop the makers of cover, because manufacturers don't want to starve to death." In his view, is currently hand travel market "money" in the market, rely on self discipline is hard to make the entire market fair.

丧心病狂！免费手游遍地付费陷阱，你中过招没？ - 免费手游,手机游戏 - IT资讯

互联网，免费大行其道，手机游戏也不例外：免费下载、免费嬉戏……但欢快游戏有时也闹心，入门免费不代表真的一分钱不收：道具贵得离谱、时时跳出付费链接、一键扣费更是家常便饭。针对消费者反映的这些问题，记者近期展开调查，揭秘遍地付费陷阱的免费手游生财之道。

付费陷阱毫无征兆

近来，几乎每个人手机中都安装有手机游戏，这也见证了手机游戏市场的成熟。不过，大部分用户都只把手游当做消遣而不愿去特意消费。但是，手游厂商仍然找得到解开用户钱囊的办法。

家有10岁儿子的王女士对记者表示，过年期间家里很忙，有时候没空陪孩子就把手机借给他玩，由于他平时最喜欢奥特曼，所以就在自己手机游戏商店内的排行榜中下载了一款名叫《奥特超人大冒险新春版》的游戏给儿子玩，令王女士没有料到的是，“手机收到了一堆奇怪的乱码短信，这个月手机话费不知道为什么特别快就没了，打电话给移动客服也并没有收到他们对游戏花费的说明”。

记者下载此款手游调查后发现，这款游戏是一款跑酷类游戏，有一些关卡设置，在刚通过一关的时候便弹出过关奖励，记者随手点选领取奖励点到最后的时候突然弹出了来自移动的扣费提醒，但是还未来得及反应便已经确认付费成功，共扣除了20元。随后，记者收到了几个乱码短信，而拨通移动客服后，客服表示并未有游戏类的消费记录。尝试与该款游戏的客服取得联系也并未收到回复。

除了手游中的付费陷阱，在游戏过程中，甚至还有“妈妈，我要奥特超人帮我打小怪兽”这样明显带有诱导消费倾向的语音提示。而在游戏下载中心的留言中也有人反映，“这游戏就是来坑话费的，有很多扣费陷阱，都是扣20元”。

随后，记者随机下载了30余款手机游戏进行测试，在安装时，手游普遍会有权限提示询问是否将通过这一游戏应用读取手机状态以及编辑和读取短信，大部分使用者都会通过。因此，在游戏过程中，用户在步入付费陷阱后便通过话费迅速地完成了购买。

休闲类的游戏几乎都会在关卡与死亡后出现付费弹窗，其中也包括一些手游会在游戏中弹出付费提示。而有的游戏则到处是付费陷阱。提示付费的内容很难让人发现即将扣费的现实，而是突出地显示了即将得到的“福利”，尤其是在付费确认过程中，确认付费的选项一般更为吸引目光，而返回或是放弃的选项则暗淡许多，这非常容易让一般用户下意识地完成付费。

休闲游戏挖坑最深

“这些游戏明明都是免费的，但是里面的付费陷阱实在是太多了，而且，就连大人都很容易中招，更别提一个10岁的小孩了”，王女士强调，游戏内到处都是付费弹窗，只要继续玩每分钟都有被扣费的可能，这次虽然没有花费太多钱，并不想找回来，但是心里也觉得很冤枉。

在一款国产手机的游戏中心内，记者了解到，下载榜单排名前20的游戏中有1/4的游戏IP属于儿童向，休闲类游戏则占一半以上。

经调查发现，儿童向IP的手游中，对话语言和角色交流过程中经常带有诱导消费的倾向。对于并未形成完整判断力的儿童来说，付费成了家常便饭，这些对儿童有着很强吸引力的IP手游成了满是付费陷阱的摇钱树。

而值得注意的是，有一定判断能力的成年人仍不能逃脱付费陷阱的威胁，在那些免费的休闲游戏中尤为常见。在游戏过程中，尤其是刚刚开始游戏时，一些名为“双倍奖励”、“新手礼包”、“至尊礼包”、“终身福利”、“点开即领取××福利”的鲜明提示下面却暗藏着不易发现的购买价格。如若及时发现选择放弃购买移动支付中心的提示还会显示“您将无法获得更多的应用体验”，让人摸不着头脑。

此外，由于一些游戏在玩的过程中很容易产生继续的念头，复活生命的付费通知也更有诱惑力，记者在一款名为《地铁跑酷》的手机游戏中就不经意购买了复活道具。事后，移动客服准确地告知记者消费款项及原由，并对此表示，这款消费如果为用户不小心而造成的误操作则可以申请退费。

“地铁上经常玩跑酷和消除类的游戏，有时候累了没看清就误点付费了，由于付费金额并不高也并没有在意”，北京普通的上班族小赵对记者表示，虽然有一些朋友也玩重度手游，但周围几乎所有同事都是休闲类的游戏玩家。

一位手游行业从业人士告诉记者，休闲类手游的受众范围广，很容易操作，用户黏性不大但很容易设定消费项目。目前，很难找到毫无付费内容的休闲游戏，即使是一些明星手游也会诱导用户进行消费。

寻求盈利难以自律

易观智库《中国互联网产业2015趋势盘点·2016发展预测》报告数据显示，2015年中国移动游戏市场规模达到541.8亿元，同比增长84.6%，中国移动游戏玩家规模稳中有增。不过，在移动游戏行业内，并没有多少创新内容。

虽然游戏的形态与玩法比较有限，但市场规模仍然可观，商业模式也好过其他移动互联网产品。其中，手机游戏内的收费功不可没。部分受欢迎的重度手游消费是玩家自主选择的，但大部分的付费都是带有诱导性质的。

一位多年从事游戏观察的韩先生介绍道，几乎所有游戏都有付费陷阱，例如关卡设计到某一时期特别难，正常无法通关，必须购买道具才行，然后会弹出各种引导消费的消息，引导玩家去消费，最严重的随便点一个游戏的任何部分都有可能弹出付费窗口。

“游戏厂商诱导用户进行付费的行为正是由于游戏免费的本质造成的，为了盈利他们必须做出这样的尝试”，韩先生表示，游戏付费陷阱也是从端游时代便已经开始形成的，都没有大体的管控。

值得注意的是，随着手游类型及玩法趋于稳定，以IP进行市场区隔，并作为营销核心，已成为当前移动游戏发行商的主流做法。因此，游戏开发的成本被越抬越高，为了快速补全成本，游戏厂商更是尽可能挖出消费的大坑给用户跳。

游戏厂商若想要获取更多利益，除非那种买断式的，例如在应用商店内付费下载的以外，基本都以尝试引导消费为手段。韩先生强调，“用户在进行娱乐的过程中可以谨慎，选择不接受诱惑，但目前还不能阻止厂商下套，因为厂商还不想饿死”。他认为，目前手游市场是“捡钱”的市场，光靠自律很难让整个市场达到公平。