This year wants a cost effective cell phone? Suspension-millet 5,iPhoneSE-IT information

With the arrival of two sessions, "supply side reform" was becoming popular word between the Science Guy, seemingly unrelated industry is greatly influenced by the words of edification. This year in January, a press conference, President Feng Xing letv mobile "supply side reform" was applied to the cell phone market. MWC in 2016 at a media conference, ren said, " cheap things are unreliable ", now Center of supply side reforms, is to improve the quality of products.

From 2015 the market change, MWC 2016 new trends as well as the 2016 year year the three-month Conference in mobile phone bigwigs "newspeak", "value" Although the term is still in, but sound is more in doubt. Conversely, focus on quality, design-oriented, technology-oriented words talking about more and more. "High prices", in turn, became a public mobile phone manufacturers are concerned more with issues, the mobile phone industry, "supply side reform" of the core.

Price and consumption into market trends

MWC in 2016 at a media conference, ren zhengfei, this sentence is when it comes to the mobile phone market and a lot of the pain of consumers – cheap things are unreliable.

Although the phrase brutal, realistic, but it makes sense. Because the price is determined by weighing and selection, to mobile phone manufacturers and consumers, is true.

A cheaper configuration powerful Smartphone, the price achieved perfection, but may compromise on the screen, fine workmanship, parts or hard to do low prices. For consumers, buying a cheap one hundred, then had to face camera slag, System Caton, memory is small, the screen is not transparent enough, and a series of questions, which not every encounter, but on cheap mobile phones will meet one or two of them you can't stand point, which is suffering from low prices.

In addition, today's phones are low price, did a good job, but also poses some problems, for example pressing industry chain. Although these practices bring short-term benefits to consumers, but in the long run, this is will bring to the industrial chain of unhealthy competition, making it difficult to have a capital drive to produce real technological innovation. For example, the excessive pursuit of borders, screen process, although such an approach is right, but more just "lace feature" innovation to these innovations, many factories in the upper reaches have been driven to death alive .

Some really useful features but few do, because it requires the underlying technology. IPhone 3D technology, to the glory of 7 zhilingjian download, dual SIM, dual-channel blind, for example, which requires long-term technology accumulation in the field of communication, this technical innovation is leading the industry in innovation.

This is precisely the ren value of technological innovation. Ren said that Huawei's go to today, is to keep common sense: do business is to be fair to the customer, you give them a satisfactory product, they pay money to support you, the company to this day, is relying on the customer needs.

"Keep common sense" it is Huawei and other products are reasons for the success of the glory. Glory reflected in the body, it is a "stupid bird" spirit of enterprise, adhere to the pragmatism of the stupid bird. This value is pragmatic, is also part of the. Coincidentally, VIVO Hu Baishan, Senior Vice President and Chief Operating Officer at press time, as explained in vivo values of "duty" Word--call of duty was in fact adhere to return things in all things primitive thinking, keep doing the right things and strive to do the right thing.

Placed on the product, or return to the beginner's mind, solid products, all guided by the user experience. Millet annual meeting this year, Lei said, to return to the beginner's mind, the real products, excessive pursuit of sales can do product variants.

Ren of this argument is that all adhere to. Industry barons and ren's talk coincides with mine. Been recognized by friends, which explains the "Godfather" of the Chinese entrepreneurs ' with wisdom and understanding of the industry.

Pursuit of quality and price ratio, the mobile phone industry to supply side reforms

Ren in MWC 2016 Shang talked about of "supply side reform" a Word is is birth Yu China economic policy of adjustment process in the, intended is refers to, "from improve supply quality starting, with reform of approach advance structure adjustment, correction elements configuration twisted, expanded effective supply, improve supply structure on needs changes of adaptability and flexibility, improve full elements productivity, better meet General people of need, promote economic social continued health development. ”

This makes sense in today's mobile phones can also be used. Today's mobile phone market is an example of overcapacity in the market. According to the Sino-figures, in 2014, the domestic mobile phone market shipments for 460 million units, shipped 470 million units in 2015, the domestic mobile phone market is expected in 2016 to 470 million units in shipments. No longer increases the total market, brand erosion has become the subject of future competition with each other.

Mobile phone market growth is slowing, homogenization of serious competition, lower prices and limit the development of industries. Therefore, the mobile industry needs to be "supply side reform", provide high value mobile phone manufacturers need to rely on the "supply", including the good workmanship, good design, full of content and services, in order to create higher profit margins, and inject new vigor into the industry.

In this context, various mobile phone manufacturers have started a new adjustment. 2015, for example, every mobile phone manufacturers have adopted thousands of high quality machines to eliminate backward production capacity, upgrade user consumption. Specific performance is a glorious, millet, Meizu, music video, strange, a plus with 1000-1500 market, thousands of machines in the appearance, design, performance is comparable to the flagship machine.

These price phones have one thing in common – the pursuit of "high price", that is, not in the pursuit of extreme price, instead of in a reasonable price range do users experience the best products. Glory-7 as an example, although not belonging to the said price in such a product, but it also has a full metal body, fingerprint identification as well as better processor, camera, led a group of models at the time the technology trend, in terms of price, performance, quality and workmanship can have balance. This product, the final outcome is for sale for 100 days sold 2.8 million units worldwide, becoming second half year of 2015 market and global smartphone market 2000 Yuan price top-selling flagship models.

This year, this product is being returned. Overview of the mobile phone market in three months, almost all have released new cell phone manufacturers are focusing on higher-priced products, because of reasonable prices can do better experience to get better quality.

After the first quarter: imagining the next three quarter competition

As said above, through good products to the pursuit of quality and price ratio is returning. It will be 2016, new trend of competition in the mobile phone market.

Because "God" default logic is constant--there is only the struggle, only the ground will only have personal success and the success of the Organization! this so is placed on the product, in the midst of noisy, gaudy Internet phenomenon, only product is King.

First quarter of 2016 will soon be over, although the mobile phone market is calm in three months, only a few flagship model released, but six months after the March will be the peak period of new products.

Millet's flagship, rumors of a iPhone5SE at the beginning of March, these days there are even rumors, iPhone5s cut-1500-2000 this stall. Although this news is unlikely, but also give a psychological pressure on all mobile phone manufacturers. However, in glory, led by manufacturers, such as, "high price" this concept is also rapidly growing popularity. Competition in the mobile phone industry has only just begun, this distance run player will run farther in the Chinese market and the global market.

The next few months, glory, Meizu, Huawei, ZTE, workhorse, odd and other manufacturers are emerging. This time will become a very important market for Windows. You can imagine is, 1500-2000 stalls will become the main battlefield of home shopping. Compete against this price segment it is product design, function, technology and best battle of hard power, and test mobile phone manufacturers of product values.

Whether it is spell or spell spell software technology, designed for the next three quarters, mobile phone manufacturers need to come up with the ultimate product, the pursuit of "high price", and the opponents arm wrestling.

今年还想要高性价比手机？悬了 - 小米5,iPhoneSE - IT资讯

随着两会的到来，“供给侧改革”一词越来越成为科技大佬之间的流行词汇，看似无关的手机行业也深受这一词语的熏陶。今年1月的一场发布会上，乐视移动总裁冯幸将“供给侧改革”一词运用到了手机市场。而在MWC 2016的媒体恳谈会上，任正非也谈到，“物美价廉的东西都靠不住”，现在供给侧改革的中心，就是提升产品的品质。

从2015年的市场变化，MWC 2016的新趋势以及2016年开年这三个月手机行业大佬的发布会“新话术”来看，“性价比”一词虽然还在提，但质疑的声音却是越来越多。反过来看，注重品质、注重设计、注重技术等词语谈的越来越多。“质价比”反过来成为了一众手机厂商更为关心的问题，成为了手机行业“供给侧改革”的核心。

性价比已过，消费升级成为市场大趋势

在MWC 2016的媒体恳谈会上，任正非这一句话可谓是说到了手机市场和不少消费者的痛处——物美价廉的东西都靠不住。

虽说这样一句话残酷、现实，但却不无道理。因为价格是在权衡和选择之中决定的，对于手机厂商和消费者而言，都是如此。

一款价格低廉配置强悍的智能手机，价格做到了极致，但可能在屏幕、做工、零配件上有所妥协，不然很难做到低价。对于消费者而言，购买一台廉价的百元机，那么不得不面对拍照渣、系统卡顿、内存小、屏幕不够通透等一系列的问题，这些问题不会每一个都遇到，但是在廉价手机上总会遇到那么一两个你无法忍受的点，这也就是选择低价带来的痛苦。

除此之外，今天的不少手机确实价格很低、做的不错，但也带来了一些问题，比如说压榨产业链。这些做法虽然给消费者带来了短期的利益，但从长期来看，这种做法其实是会给产业链带来不健康的竞争，导致很难有资本驱动去产生真正的技术创新。比如说，过分地追求边框、屏幕的加工工艺，这种做法虽然没错，但更多的只是“花边功能”的创新，为了这些创新，不少上游代工厂都被活活逼死。

一些真正实用的功能反而少有人做，因为这需要底层的技术积累。以iPhone的3D技术、以荣耀7的智灵键、双通道下载、双卡盲插为例，这需要通信领域长期技术积淀，这种技术创新才是引领行业的创新。

这种技术创新恰恰是任正非的价值追求。任正非在说，华为走到今天，就是守住常识：做企业就是要对得起客户，你给他们满意的产品，他们付钱养活你;华为走到了今天，就是靠着对客户需求。

“守住常识”恰恰是华为以及荣耀等一系列产品之所以会取得成功的原因。体现在荣耀身上，则是用“笨鸟”精神做企业，坚持做务实主义的笨鸟。这一价值观是务实的，也是本分的。恰巧，vivo高级副总裁兼首席运营官胡柏山在面对媒体时，曾解释vivo的价值观“本分”二字——所谓的本分，其实正是坚持凡事回归事物本原思考，坚持做正确的事和力求把事情做正确。

放在产品上来看，也就是回归初心，踏踏实实把产品做好，一切以用户体验为导向。今年的小米年会上，雷军也谈到，要回归初心，真正把产品做好，过分追求销量会让做产品的动作变形。

其实任正非的这一套观点是自始至终都在坚持的。行业内几位大佬的观点和任正非的谈话都不谋而合。得到友商的认可，这也正说明了这位“教父级”的中国企业家对行业有着智慧且透彻的认识。

追求质价比，手机行业也要供给侧改革

任正非在MWC 2016上谈到的“供给侧改革”一词则是诞生于中国经济政策的调整过程中，本意是指，“从提高供给质量出发，用改革的办法推进结构调整，矫正要素配置扭曲，扩大有效供给，提高供给结构对需求变化的适应性和灵活性，提高全要素生产率，更好满足广大人民群众的需要，促进经济社会持续健康发展。”

这一道理放在如今的手机行业同样适用。如今的国产手机市场是一个典型的产能过剩的市场。根据赛诺数据显示，2014年，国内手机市场出货量为4.6亿台，2015年国内手机市场出货量为4.7亿台，预计2016年出货量仍为4.7亿台。市场总量不再增加，品牌之间的相互侵蚀则成为了未来竞争的主题。

手机市场增速放缓，同质化竞争严重，低层次的价格战又限制了行业的发展。所以，手机行业需要进行“供给侧改革”，手机厂商需要不断依靠提供高价值的“供给”，包括好的做工、好的设计，完整的内容和服务，才能创造更高的利润空间，为行业发展注入新的活力。

在这种大环境下，各个手机厂商都开始了新的调整。比如说，2015年各家手机厂商都纷纷通过做高品质的千元机来淘汰落后产能，升级用户消费。具体的表现则是荣耀、小米、魅族、乐视、奇酷、一加纷纷发力1000—1500元市场，让千元机在外观、设计、性能上都可媲美旗舰机。

这些价位段的手机有一个共同的特点——追求“质价比”，也就是不会在价格上追求极致，而是选择在合理的价格范围内做用户感受最好的产品。以荣耀7为例，这样一款产品虽不属于上述价位段，但却也拥有全金属机身、指纹识别以及更好的处理器、相机，在当时一批机型中引领了技术潮流，在价格、性能、品质、做工能层面都做到了平衡。这样做产品的思路，最后的成果是发售100天全球销量280万台，成为2015年下半年中国市场及全球智能手机市场2000元价位上最畅销的旗舰机型。

放在今年来看，这种产品思路依正在得到回归。纵览这三个月来的手机市场，几乎所有已经发布新品的手机厂商都在聚焦更高价位段的产品，因为合理的价格才能把体验做到更好，才能获得更好的品质。

一季度之后：畅想未来三季度竞争格局

正如上文所说的，通过好产品来追求质价比的做法正在回归。这也将会是2016年手机市场的竞争新趋势。

因为“上帝”预设的逻辑是恒定的——唯有奋斗，唯有脚踏实地，才会有个人的成功和组织的成功!这个道理放在产品上也是如此，在纷乱嘈杂、花里胡哨的互联网现象背后，唯有产品才是王道。

2016年第一季度即将过去，虽然这三个月来手机市场风平浪静，只有少数几款旗舰机型发布，但三月之后的半年会成为新产品的高发期。

小米旗舰已发，传闻中的iPhone5SE也将在3月初现，这几天甚至有传闻称，iPhone5s会降价至1500-2000元这个档位。虽说这一消息可能性不大，但也给一众手机厂商带来了心理压力。不过，在荣耀等厂商的带动下，“质价比”这一概念也在迅速普及。手机行业的竞争才刚开始，这种长跑型选手，将在中国市场乃至全球市场跑得更远。

未来几个月，荣耀、魅族、华为、中兴、乐视、奇酷等一系列厂商的主力机型都呼之欲出。这半年时间会成为非常重要的市场窗口。可以想象的是，1500-2000元档位又会成为各家血拼的主战场。这个价位段恰恰是比拼产品设计、功能、技术等硬实力的最佳战场，也最能考验手机厂商的产品价值观。

不管是拼技术、拼软件还是拼设计，未来三个季度，手机厂商们都需要拿出最极致的产品，追求“质价比”，和对手扳一扳手腕。