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published in(发表于) 2016/3/8 8:35:57
Deputies: micro-bonus management should be strengthened,

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中文

Deputies: we should strengthen micro-management-red micro-red, slightly red envelope-IT information

March 8 morning news, current popular network red envelope, national people's Congress, Deputy Director of the Xinjiang Uygur Autonomous Region people's Congress Standing Committee Dong Xinguang recently suggested that the micro letter envelopes easily become friends behind the marketing should build a responsive, familiar with the Internet and financial supervision team.

Dong Xinguang pointed out that "grab a red envelope" can easily lead to working efficiency. Rob, mean looking phone, also tried to focus on groups within the red envelope, work that often leads to less efficient.

Dong Xinguang believes that micro-circle behind the marketing letter envelopes an easy, "for the purposes of dissemination of information in enterprises, public relations firms and employees are often in the form of red hair forward consciously to attract users to your circle of friends. Red hair encouraging users to share in the short term, long term, will eventually affect experience and activity. ”

Micro-2015 published official Tencent users to report annual analytical report "this gift of fraud" among the fraud report 5th class, "doubling the bonus", "red cell" is a common means of fraud. Micro red mess, Dong Xinguang recommends strengthening credit construction, strengthen network security, standardize supervision and management.

Dong Xinguang said, slightly red as a new media, interactive, game, fun, random and so on. Therefore, he proposed building a responsive, familiar with the Internet and financial monitoring team, attention to deficiencies, plug mobile payments.

Data show that 2016 new year's eve day, micro-credit bonus number of participants up to 420 million people, sending total 8.08 billion, 505 times times 3. During the Gala, PayPal "Shoop Shoop" grab a red envelope campaign headquarters and 324.5 billion, is 29.5 times times the total number of Gala interactive last year.


人大代表:应加强微信红包管理 - 微信红包,微信,红包 - IT资讯

3月8日上午消息,针对当前火爆的网络红包,全国人大代表、新疆维吾尔自治区人大常务会副主任董新光日前建议指出,微信红包容易成为朋友圈营销的幕后黑手,应建立一支反应灵敏、熟悉互联网和金融的监管队伍。

董新光指出,“抢红包”容易导致上班族效率降低。抢,意味着要时刻紧盯手机,还要费尽心思关注群内红包,这样容易导致上班效率降低。

董新光认为,微信红包容易成为朋友圈营销的幕后黑手,“为达到企业信息传播的目的,公关公司和企业员工往往以发红包的形式来吸引用户自觉转发到朋友圈。发红包激励用户分享的短期之举,长远来看,终将影响微信体验和活跃度。”

微信官方公布的《2015年腾讯用户举报年度分析报告》显示,“红包欺诈”位列欺诈类举报第5名,“红包翻倍”、“红包接龙”等是常见诈骗手段。针对微信红包乱象,董新光建议加强诚信建设,强化网络安全,规范监督与管理。

董新光表示,微信红包作为一种新兴的媒体手段,具有互动性、游戏性、趣味性、随机性等特点。因此,他建议建立一支反应灵敏、熟悉互联网和金融的监管队伍,关注、堵塞移动支付的不足之处。

数据显示,2016年春节除夕当日,微信红包参与人数达4.2亿人,收发总量80.8亿个,3年狂增505倍。春晚期间,支付宝“咻一咻”抢红包活动总参与3245亿次,是去年春晚互动总次数的29.5倍。






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