EBook power: reading paper books have a "feeling"? -Books, books-IT information
Massachusetts Institute of technology Professor Nicholas Negroponte, ever wrote in 1996 of the digital living, his position with Kevin Kelly a spell, it's cattle, previously predicted a lot of Internet of things is true. About 5 years ago, in August 2010, he predicted that paper books will die within five years. But now in January 2016, the 5-year period is long past, paper books but not as predicted demise.
Indeed, judging from the media properties, contains a large amount of content, e-book reader portable, free and there is a lot of content, the carrier is better than paper books, to a certain extent, replace paper books, so when the iconic products Kindle ebook reader two years later, Negroponte's prophecy will be issued. Paperback eBook incomparable advantages:
Monopoly on high quality content
I majored in media, has been discussing the problems in the industry: the impact of new media on traditional media. Some say the traditional media will die, newspapers will die. It now appears that printed books and e-books questions and issues like new media and traditional media. Media industry have agreed to answer, is "whether the new media or traditional media, content is King. His channel advantage new media, traditional media has his advantages, both depend on each other for common development. ”
If the media had 10,000 advantage, not everything is equal to zero. Traditional paper books and traditional media, have total control on quality content . I have to save money to buy some highly specialized book to see if online electronic version, results are almost always not found, only Jingdong, dangdang, Amazon links to buy paper books.
Now, publishing houses and some of the publications of the press, in order to consolidate their sales, with some singers album, including the movie of a protection strategy, delay or provide an electronic version (netizens spontaneously scan books making the PDF doesn't count). Who needs is content, not all is equal to zero, and electronic book Kindle content is not rich, pure, not audience covering the demand for high quality user, or, in other words can not meet the demand for high quality all users read it. This eBook includes Kindle development is cause for optimism.
According to statistics agency of IHS iSuppli data showed that from 2012, the e-book reader shipments began to decline, than the 2011, 2012 e-book reader shipments declined 36%, by 2016, the shipments of only 7.1 million of the market as a whole. In 2011, this figure reached 23.2 million.
Provides a simple, pure reading experience
The reading experience to speak from many aspects, such as the choice of a simple, without carrier interference, high printing quality and so on. A paperback for sale, from authors began to write, to the associated press, was published, and then to the sale is a complete cycle of long steps, each step will put enormous financial resources. Reading a big role is to help people to improve themselves, e-book gets more printed books quality content, no threshold for development of e-book content to complement the short Board.
But blindly ignored quality eBook, is unable to meet the high quality reader. Due to volume, readers need to look for a suitable time has also increased significantly . The quality of a paper book, readers can sales and evaluation about, eBook, do not rule out military evaluation of cheap brushes, brushes downloads.
As previously said, paper publication of the book is the complete process, and final publication of the vast majority of cases it is typeset correctly, less typos, clear printing of (piracy excepted). E-books because of its volatility, typographical errors, misspellings and other issues more than paper books, which have seriously affected the reading experience.
Reading requires quiet scenes, users in mobile phones, flat reading eBooks on the client, richness of product functions are vulnerable to electronic jamming. May read a book then we switch to the game, information, videos, or a message sent, naturally chatted to. Meanwhile, mobile phones, flat-panel screens, such as damage to the eyes is great, but the paper such as the Kindle better. Paper books also has this disturbed the status quo. But paper books outside interference is about reading itself is quiet.
Reading paper books are kind of "feelings"
Cai Lun invented paper, China is also one of the first to use paper as a medium, each traditional industry has its own deep roots, not just die. Paper book industry for more than 1000 years of history, has gone through so many dynasties and social change, has always been around. Ancient "books in the genre, the book holds a House of gold". Leisure time with a touch of tea, reading a book is a literary frame of mind.
According to statistics, 2014 bookstores book retail market changed the growth trend of the previous two years, achieved a positive growth of 3.26%. At present, the global book market to reach 151 billion dollars, China's book market is ranked 2nd in the world, to 18.7 billion dollars, my eBook 2013 annual income was 3.8 billion yuan. The reason is mainly due to reading habits. Most consumers believe that although products such as mobile phones, e-readers to read e-books easier, is to fill the fragmentation of time, but turning more reading of the paper's feelings and State of mind . People love paper books all have the same reason-the media sentiment, one smelled of ink books, exquisite friction with a page layout, fingertip touch, it is not just a simple preference, but a sacrifice not feelings. Holding a book sitting at the table, slowly taste, feel is a kind of enjoyment, which uses more advanced there is no paper texture.
For those scholars, workers, they are to spend time reading up on readers, quite a few of them holds e-books are only suitable for general reading, fill the fragmentation of time benefits are portable, gets trivial knowledge widely affordable. In fact, the mobile reading have become commuter roads after watching video, playing games a third time after selecting, information, online literature is occupies a mobile reading a major part of. Under new media technology development, this is an irreversible process. And according to the 12th National national reading survey reported that new media reading is already showing a strong tendency of knowledge, new media knowledge, profound, of reading goal is increasing.
Someone likes to explore the charm of the book in ink, it was like opening by means of intelligent brain. Because of this, paper books and electronic books coexist in the future direction of development are complementary, and gradually subdivided. Short reading "screen", long read "paper"; recreational "screen" rational thinking "paper"; "play covered" look "screens", in-depth study of "paper" ... ...
电子书当道：阅读纸质书已成“情怀”？ - 书,电子书 - IT资讯
麻省理工学院的教授尼葛洛庞帝，曾经在1996年写过《数字化生存》，他的地位跟凯文凯利有的一拼，确实很牛，以前预言过很多互联网的事情都实现了。大约在5年前，也就是2010年8月，他预言：纸质书将在五年内消亡。然而如今已经2016年1月，5年之期早已过去，纸质书却并没有如预言中那样消亡。
诚然，从媒介的属性来看，电子书阅读器所包含的内容量大、便携，且有很多内容免费，是比纸质书更好的载体，能在一定程度上取代纸质书，所以当电子书的标志性产品Kindle阅读器出现两年之后，尼葛洛庞帝会发出如此预言。但纸质书有着电子书无法比拟的优势：
对高质量内容的垄断
我是学传媒的，业内有个一直在探讨的问题：新媒体对传统媒体的冲击。有人说传统媒体将死，纸媒将死。现在看来，纸质书与电子书的问题和新媒体与传统媒体的问题一样。传媒业界有个比较获赞同的回答，就是“无论是新媒体还是传统媒体，都是内容为王。新媒体有他的渠道优势，传统媒体有他的内容优势，二者互相依靠，共同发展。”
如果媒介有一万条优势，没内容一切等于零。传统纸质书和传统媒体一样，对高质量内容有着绝对的把控力。我曾经为了省钱，在要买一些专业性较强的参考书时想看看网上有没有电子版，结果几乎都找不到，只有京东、当当、亚马逊的购买纸质书的链接。
现在，出版社和一部分杂志报纸刊物，为了巩固自己的销量，同此前一些歌手出专辑，包括电影一样采取一种自我保护策略，延迟或不提供电子版（网友自发扫描实体书制作的PDF不算）。人需求的东西是内容，没内容一切等于零，而目前纯粹的电子书如Kindle因为内容并不丰富，受众群覆盖不到高质需求用户，或者换个说法满足不了高质用户的全部阅读需求。这也是电子书包括kindle发展不乐观的原因。
据统计机构IHS iSuppli的数据显示，从2012年开始，电子书阅读器的出货量开始下降，2012年电子书阅读器出货量比2011年下降36%，到2016年，整个市场的出货量仅仅为710万。而2011年，这个数字达到了2320万。
提供简单、纯粹的阅读体验
这个阅读体验要从多个方面说起，比如选择简单，不受载体干扰，印刷质量高等等。一本在售的纸质书，从作者开始写、到联系出版社、到正式出版、再到发售等等是一套完整的周期较长的步骤，每一步骤都会投入大量精力财力。阅读很大的作用是帮助人来提升自我，电子书获取不到更多纸质书高质量的内容，就发展无门槛的电子书内容来补足内容短板。
但一味求量忽略品质的电子书，是无法满足高质读者的。同时由于量多，读者需要寻找合适内容的时间也大大增加。一本纸质书的好坏，读者可以通过销售量、评价等得知，而电子书，不排除有水军廉价的刷评价、刷下载量的可能。
如之前所讲，纸质书的出版是套完整的过程，最终的出版物绝大多数情况下是排版正确，错别字少，印刷清晰的（盗版除外）。而电子书由于其可变动性，排版错误、错别字等问题比纸质书来的要多，而这些都严重影响了阅读体验。
另外阅读需要安静的场景，用户在手机、平板上的电子书客户端阅读，很容易受电子产品功能的丰富性干扰。可能阅读着书就自然的切换到游戏、资讯、视频上，或者一条微信发来，自然而然的就聊起天来。同时，手机、平板之类的屏幕对人眼的伤害也是巨大的，不过诸如kindle之类的电纸书要好点。纸质书也存在这种被干扰的现状。但纸质书的干扰是外物，对于阅读本身还是安静的。
阅读纸质书是种“情怀”
蔡伦发明了造纸术，我国也是最早使用纸作为传播媒介的国家之一，每个传统行业都有自己很深的底蕴，不可能随随便便消亡。纸质书这个行业也有一千多年的历史，经历了这么多朝代和社会的变革，一直都存在。古时就有“书中自有颜如玉，书中自有黄金屋”之说法。闲时伴一缕茶香，读一卷书乃文人雅兴。
据统计，2014年实体书店图书零售市场一改前两年的负增长态势，实现了3.26%的正增长。目前，全球图书市场规模达到1510亿美元，我国图书市场规模全球排名第2，达到187亿美元，但我国电子书2013年的收入仅为38亿元人民币。究其原因主要还是阅读习惯所致。大部分消费者认为，虽然通过手机、电子阅读器等产品阅读电子书更加便捷，十分利于填补碎片化时间，但翻动纸张更有读书的感觉和情怀。钟爱纸质书的人都有同一个原因——对纸质媒体的情怀，一本散发着油墨味道的书、精致的版面设计、指尖与页面摩擦的触感，这不仅仅是单纯的偏好，而是一种割舍不掉的情怀。捧一本书坐在桌前，慢慢品味，总觉得是一种享受，而电子书再先进也没有纸媒的质感。
对于那些文人学者、文字工作者来说，他们是将时间花在阅读上最多的读者，他们中相当一部分认为电子书只适合泛阅读，填补碎片化时间，好处是方便携带、获取琐碎的知识广泛廉价。事实上，手机阅读已经成为通勤路上继看视频、玩游戏之后第三种打发时间的选择，资讯类、网络文学更是占据了手机阅读的主要部分。这是在新媒介技术发展下一个不可逆的过程。并且据第十二次全国国民阅读调查报告称，新媒体阅读早已呈现出浓厚的知识化倾向，新媒体阅读的知识性、深厚性、目的性不断增加。
有人喜欢在墨香中探索书的魅力，有人喜欢用智能化手段开启大脑。正因如此，纸质图书与电子书未来的发展方向就是互补中共存，并逐渐细分。短读看“屏”，长读看“纸”；休闲娱乐看“屏”，理性思考看“纸”；“担当涉猎”看“屏”，深入研究看“纸”……