Lenovo Xudong Chen: millet mode doesn′t work overseas-Lenovo, Lenovo mobile, MWC2016, millet-IT information
MWC 2016 on the Mobile World Congress, Lenovo Group Senior Vice President, Lenovo′s mobile business group President, Xudong Chen said in an interview, competitive domestic mobile phone market, which second-tier handset vendors independent listing of opportunities, the future is more likely to be Vendor mergers and acquisitions.
Xudong Chen said the global mobile phone market is probably divided into three blocks: developed markets, emerging markets and the Chinese market. Associate product development strategy has two main lines: the creative route and route efficiency, these two lines correspond to the two markets: mature markets with innovative products, emerging markets more efficient.
Xudong Chen said, Lenovo in China before the market is not ready, this year will be reviewing the Lenovo brand, get more users.
"Samsung encountered some challenges in recent years, probably because after the relatively weak innovation capacity bottlenecks encountered. "Xudong Chen said, Lenovo will market through innovative products in North America and Europe this year to break through.
Lenovo mobile, must be in the United States market success to real foothold in the global market. Xudong Chen believes that Lenovo now in the United States market share of mobile phone market less than 5%, and if we can achieve more than 10% market share, this battle has been won. He noted that the United States is the world′s most strategic point, in the United States sell good products sell well all over the world.
For manufacturers such as millet led model of high performance-price ratio how to break through the overseas market, Xudong Chen says, this mode except in India may also have opportunities, in other countries it is difficult to copy. "This model in Brazil is not in China can do it is because in the right place, but the market is constantly changing. ”
联想陈旭东：
小米模式海外行不通 - 联想,联想
手机,MWC2016,
小米 - IT资讯
在MWC 2016世界移动通信大会上，联想集团高级副总裁、联想移动业务集团总裁陈旭东在接受专访时表示，目前国内手机市场竞争激烈，导致二线手机厂商难有独立上市的机会，未来更可能被主流厂商并购。
陈旭东表示，目前全球手机市场大概分三块：成熟市场、新兴市场和中国市场。联想在产品研发策略上拥有两条主线：创新路线和效率路线，这两条主线分别对应两个市场：成熟市场靠创新产品，新兴市场更多追求效率。
陈旭东说，联想以前在中国市场没有做好，今年将重新梳理联想的品牌形象，获取更多的忠实用户。
“三星近几年遇到一些挑战，很可能就是因为创新能力比较弱以后遇到的瓶颈。”陈旭东说，联想今年将在北美和欧洲市场通过创新产品去突破。
对联想移动而言，必须要在美国市场取得成功，才能真正在全球市场站稳脚跟。陈旭东认为，现在联想在美国手机市场只有不到5%的市场份额，如果能够达到10%以上的市场份额，这场仗就已经赢了。他指出，美国是全球战略最高点，在美国卖得好的产品在全世界都卖得好。
对于小米等厂商主导的高性价比模式如何突围海外市场，陈旭东表示，这一模式除了在印度可能还有机会以外，在其他国家很难复制。“这种模式在巴西就不行，在中国之所以能行是因为以前拥有天时地利，但市场一直在变化。”