Liu: married family investment entirely to tea sister Liu Jingdong, tea sisters-IT information
Liu said to call him "East" on the line, in such a kind, he likes to call him. Added distribution in Harbin last night drinking, they call him.
This is the first time East to participate in "yabuli, China annual Conference for entrepreneurs", is hundreds of kilometers east of Harbin, yabuli is famous for its skiing, after the lunar new year, organizes a Chinese entrepreneurs party, talks about the past, present and future; talked about the economic situation, and the entrepreneurial spirit. But by the year 2016, group founder and CEO Liu Jingdong first.
First time in yabuli, sitting at the welcome dinner the label "1" Center table, left several past Wang Shi, Chen dongsheng: take it, the right hand side line is Yang, MA ... ...
Sina science and technology asked Dong Ge:"Ma you said you're looking for help with your home in Suqian, today said no? ”
Dong Ge Hey smile, said in opening, seats are not next to each other, never say a Word, but help home idea of Suqian will not change.
On one side is the home of Miss, is on the other side of the East group to worry about.
The employs 100,000 employees, claims to each express distribution to pay five dangerous gold CEO, started working in the rhythm of the lunar new year's day this year.
In the yabuli interview, Group CEO Liu Jingdong to Sina technology revealed the 100,000 employees of management methods, Jingdong makes him proud, Jing dong new year goals, on privatization, Jingdong financial market issues, and share with the "tea sister" married love and sweet.
Following is the record of Sina science and technology an interview with Liu:
Sina science and technology: new year back home yet? Do you have to go home this year red packets for the elderly?
Liu: no home for the new year this year, from new year's day started to work.
Sina science and technology: sounds busy, did not long ago said that decentralization?
Liu:starting in 2013 I decided to decentralization, were not involved in the direct management of all East business. But as Jingdong Group CEO, I have, as in the past, the company knows it. If one day I don't know on that strategy, are bound to be distorted.
Sina science and technology: where my hand? How to do?
Liu: his hand to a local distribution stations of employee benefits, systems, equipment and ideas. For example, last night I went to Harbin, Harbin found a distribution station 15 brothers drinks, invited them to dinner, talk to think about work. Capillary things for the company, I can no matter what, but I want to know.
Sina science and technology: did they tell you what the problem?
Liu: said yesterday that the two aspects, one they said compared with other shipping companies, they have five in East Beijing insurance payments in full. Another is now doing is valuable. Which a also is yiqian himself Dang boss, bankruptcy has, traveled Dang has distribution Member, a began was friends looked down on, now Beijing East fame gradually in side ring has, he practical efforts also rose vocational raises has, others found he slowly had have good has, but he said has most makes I moved of Word: I is by himself of skill dinner, nothing good shame of. I feel very happy, because he says it is Jing dong's core values.
Sina science and technology: Jing dong's core values?
Liu: so to speak, although we don't have profits, not making money, but we make money, all our hard earned money, we pay, and effort has paid off. We worked hard and paid off his hands. This is Jing dong's values.
Sina science and technology: no profits, but said the target was China's first retail platform, right?
Liu: we have home appliances sales last year was the first, and offline was the first. We haven't announced quarter earnings, but the first three seasons was the first, over Su Ning, Su Ning was the first before. Our 2016 goal is more than sum of suning and GOME.
Sina science and technology: under this objective focus areas and targets?
Liu: non-electric parts sales. 50% products this year is expected to live less than proprietary platforms. If we come, we were completely successful, because we gave the impression that selling electrical appliances company. But self-employed income, if not more than 50%, then we not only sell electric appliances company, retail market opened, growth will be soon.
Sina science and technology: but not all this talk about electric business dividend has been in the past, growth is slowing?
刘强东： Fight end bonuses slowed the rapid growth is normal, but slowed just makes good companies faster. As those who follow the company are easy to shuffle off. E-commerce industry in the following years of crazy growth will definitely slowing, shuffle is in progress, but excellent enterprises will only be in the process of coming out.
Sina science and technology: cross-border e-commerce is booming, but recent policy seemed clear, Jingdong have global purchasing business, how to look?
Liu: the State Council issued a policy for the time being, in fact, a disguised attempt to reduce cross-border e-commerce tax, benefits a lot. But, after all, is only a temporary rather than a lasting policy, no country in the world is to keep consumers through cross-border e-commerce, so I call for reduced VAT, which lost the price difference. This balance.
Sina science and technology: in addition to the electrical contractor, spent a great deal of thought on the 2015 financial?
Liu: is the innovation of the financial year last year, Jingdong was first introduced to white business, raise equity raised, we were the first company to launch in China, so this year the core idea is to optimize the experience, to scale, continue to strengthen innovation. We pay lags other businesses we are excellent.
Sina science and technology: also heard plans to market?
Liu: when do, on which panels are still not ready. Because of financial concerns national economic security, so in the domestic market possibility of some. But the most important thing is to do good business, the service well.
Sina science and technology: the listing of "condition" what exactly?
Liu: just like Beijing, Tung's then decision as listed, it was December 13, came back deciding to go public, spent more than a month's time will pay files, submit IPO on new year's Eve. Jingdong financial when I said only if it is eligible, to deliver sustainable returns to our shareholders, we again. If our business is high risk, can easily lead to investor losses on, as entrepreneurs, shareholders make money for shareholders is the first duty, so only the East when the financial one day to deliver sustainable returns to our shareholders, we listed.
Sina science and technology: privatization problem? Now return to business a lot.
Liu: we will not consider privatization, last year, I talked to. Of course if we privatize home listing, possibly through capital operations easier. But I think that entrepreneurs do business, not capital, and I'm not a capitalist. Not excluding the market value of any company within a short time will be underestimated, I believe Jing dong also underrated, but is underestimated, I think more effort, time to gain trust. I can understand some of the privatization the privatization of enterprises and entrepreneurs to make a decision, but I will not do so.
Sina science and technology: when it comes to capital, Jingdong last year wrote a lot?
Liu: Yes, we voted in last year, the most typical yonghui supermarket, it took us a lot of time and effort.
Sina science and technology:in 2016 for a new family member will spend time in your family?
Liu: families have to spend their time. Reduction in working time will not, in the past, used to be spent drinking, fishing, through deserts, Tibet and Xinjiang. But there are families with children, family reunification over the time, there is no conflict. Jingdong is now open at 8:30 every morning, even if travel is not, and telephone access. Get used to it, at 7 o'clock in the morning, eat breakfast, go to the early meetings of the company. 9 employees to work, we are half an hour early, will open early.
Now, start up time to focus on the difference between the points is different. Pace of work processes, but there is no big change, entrepreneurs can have much change?
Sina science and technology: the wife is now doing investments, will help project?
Liu: I am separated from my family's investments, investments are all in the hands of the family my wife, she's pretty good, including the Uber. I wouldn't completely trust her, if you do not trust, that they married?
刘强东：婚后家庭投资完全交给奶茶妹妹 - 刘强东,京东,奶茶妹妹 - IT资讯
刘强东说叫他“东哥”就行，这样亲切，他喜欢别人这么叫他。还说昨晚在哈尔滨找配送员喝酒时，他们也这么叫他。
这是东哥第一次来参加“亚布力中国企业家年会”，位于哈尔滨市以东数百公里的亚布力以滑雪闻名，在春节后，这里每年组织一次中国企业家聚会，纵论过去、现在和将来；畅谈经济形势、思想和企业家精神。不过到了2016年，京东集团创始人兼CEO刘强东才第一次来。
第一次来亚布力，欢迎晚宴上坐在标号为“1”的中心桌，左手边数过去是王石、陈东升，右手边排开去是杨元庆、马云……
新浪科技问东哥：“你上次说要找马云一起帮助你老家宿迁，今天说上话没？”
东哥嘿嘿一笑，回答说进来时开场，座位也没紧挨着，一直没说上话，但帮助老家宿迁的想法不会变。
一边是对家乡的惦念，另一边是对京东集团的操心。
这位手下有10万名员工、声称给每个快递配送员缴纳五险一金的CEO，表示今年的节奏是大年初一就开始上班。
在本次的亚布力专访中，京东集团CEO刘强东向新浪科技透露了管理10万员工的方法、京东令他骄傲的地方、京东新年的目标、关于私有化的看法、京东金融上市的问题，以及分享了与“奶茶妹妹”婚后的恩爱甜蜜。
以下为新浪科技采访刘强东实录：
新浪科技：过年回老家了吗？今年有继续给家乡老人发红包吗？
刘强东：今年没有回家过年，从大年初一就开始上班了。
新浪科技：听起来好忙，不是老早就说放权了吗？
刘强东：2013年开始我决定权力下放，所有京东业务都不参与直接管理。但作为京东集团CEO，我必须和过去一样，对公司了如指掌才行。如果有一天我不再了如指掌，那对于大的战略上，一定是会变形的。
新浪科技：了如指掌到什么地步？怎么做到？
刘强东：了如指掌到一个地方配送站的员工福利待遇、制度、装备和想法。比如昨晚我到了哈尔滨，找了哈尔滨一个配送站15名兄弟喝酒，请他们吃饭，谈谈对于工作的看法。对于公司毛细血管的东西，我可以不管，但我要知道。
新浪科技：他们跟你反映什么问题了吗？
刘强东：昨天说了两方面，一是他们说比起其他快递公司，他们在京东有五险一金，全额的。另一个是觉得现在自己做的是有价值的。其中一个还是以前自己当老板，破产了，辗转当了配送员，一开始被老朋友看不起，现在京东名气逐渐在这边响了，他踏实努力也升职加薪了，别人发现他慢慢过得好了，但他说了最令我感动的一句话：我是靠自己的本事吃饭，没什么好丢人的。我觉得很开心，因为他说的正是京东的核心价值观。
新浪科技：京东的核心价值观？
刘强东：这么说吧，我们虽然现在没有利润、不赚钱，但是以后我们赚钱了，一定都是我们的血汗钱、我们付出了，努力得到了回报。我们靠自己的辛苦和双手获得了回报。这就是京东的价值观。
新浪科技：没利润，但不是说目标是中国第一零售平台吗？
刘强东：我们去年家电的销售额就已经是第一了，线上线下已经是第一了。我们四季度财报没公布，但是前三季已经是第一了，超过了苏宁，以前苏宁是第一。我们2016年的目标是超过苏宁和国美的总和。
新浪科技：这种目标下重点关注哪些方面和指标？
刘强东：非电部分的销售额。今年预计带电产品要低于自营平台的50%。如果达成，会说明我们彻底转型成功了，因为之前我们给人的印象都是卖电器的公司。但是我们自营的收入，如果非电超过50%，那说明我们不再是单纯卖电器的公司了，零售盘口一开，增速会很快。
新浪科技：但不是都在谈电商红利已过去，增速都在放缓吗？
刘强东：高速增长后抢完红利放缓是正常现象，但增速放缓只会让优秀的公司更快。因为那些跟风的公司很容易被洗牌掉。电商行业在疯狂增长几年后，肯定会增速下降，洗牌是进行时，但优秀企业只会在这个过程中冒出来。
新浪科技：跨境电商倒一直红火，但最近政策好像要明朗了，京东也有全球购业务，怎么看？
刘强东：国务院出台了暂时的政策，实际上是变相降低了跨境电商税率，优惠了不少。但是这毕竟只是一个临时而不是长治久安的政策，全世界没有哪个国家是通过跨境电商来留住消费者的，所以我呼吁降低增值税，这样就把价格差减掉了。这样就平衡了。
新浪科技：除了电商，2015年在金融上花了不少心思？
刘强东：去年是金融的创新年，白条业务是京东第一个推出来的，产品众筹、股权众筹，我们在中国都是第一家推出来的，所以今年的核心思路是优化体验，把规模做大，继续加强创新。我们除了支付相对落后，其它业务我们都很优秀。
新浪科技：所以也听到了上市的计划？
刘强东：具体什么时候上市，上哪个板还没有想好。因为金融涉及到国家经济安全，所以在国内上市可能性大一些。但最主要的还是先把企业做好、把服务做好。
新浪科技：那个上市的“条件”具体是什么？
刘强东：就像京东当年决定上市一样，当初就是13年12月份回来决定上市，用了一个多月的时间就交了文件，大年三十就提交IPO了。所以京东金融什么时候上我也不好说，只有条件具备了，能够为股东带来持续性回报的时候，我们再上。如果我们的业务处于高风险，上了容易导致投资人亏损，作为企业家，让股东赚钱为股东负责是第一天职，所以只有京东金融有一天能为股东带来持续性回报的时候，我们再上市。
新浪科技：会考虑私有化的问题吗？现在要回归的中概股电商很多。
刘强东：我们不会考虑私有化的，去年年初我就谈过了。当然如果我们私有化回国上市，可能通过资本运作更容易赚钱。但是我认为企业家是做实业的，不是玩资本的，我不是资本家。不排除任何一家公司短时间内市值会被低估，我相信京东很多时候也会被低估，但是低估的时候我更多的想到的是努力，利用时间去获得信任。我能理解一些私有化的企业和企业家做出私有化的决定，但是我不会这样做。
新浪科技：说到资本，京东去年投资手笔不少？
刘强东：对，我们去年投了不少，最典型的像永辉超市，花了我们不少时间和心思。
新浪科技：2016年要迎来新的家庭成员，会在家庭上多花时间吗？
刘强东：家庭要花费时间去。工作时间不会减少，过去的话，以前有时间都是喝酒、钓钓鱼、穿越沙漠、去西藏、去新疆。但是现在有家庭有小孩，就把过去的这些时间回归家庭了，所以并不冲突。比如现在京东还是每天8：30开早会，即使出差不在，也会电话接入。习惯了，7点起床、吃早饭、去公司开早会。员工9点上班，我们提前半小时到，把早会给开了。
现在与创业时候的区别只是关注的点不一样了。但是工作的流程、节奏没有很大的变化，企业家能有多大的变化呢？
新浪科技：太太现在工作是做投资，会帮忙看项目吗？
刘强东：我是把我家庭的投资分开，家庭的投资全部都交给我太太，她投得很优秀，包括投资了Uber。我不会看，完全信任她，如果不信任，那还结什么婚呢？