Personality, died in micro-circle of friends-friends crowding the screen, app, circle of friends-IT information
Circle of friends yesterday the hottest must have app data. Because the port is said to have too much access, the page was difficult to open, until about 7 o'clock in the evening, we all know how to play, can open the page, and joined the army of crowding the screen, and the entire circle of friends are all that seem meaningful to yourself, pointless pictures to others.
Then someone said this is a rip off, another forward.
Official says scam is a lie, then a wave forward.
Big data and the cheating rumors last night and this morning is likely to remain in denial, are a reflection of today's social networks model: anti-anti-anti-pop-pop-pop. Similar examples can also be used on fast play an earlier wave of crazy forward, public opinion has gone through "technical innocence", "insufficient technical innocence rebuttal", "allow rebuttal is the voice of freedom" waves of transition. Similarly, Chai Jing, under the dome, the stock market paused after the secondary fuse fuse endless examples of exactly the same pattern:
Hot outbreaks
Forward party began to go crazy, and planning parties began planning the first wave against hot spots (we do this work)
Forward when you begin a crazy turn and hot start, planning party planning anti-hot (we do this work)
Social networking fatigue dissipated topic
Scientific circle of scientific thought and the spread of social networks hot topics followed the same rule. 2nd century AD, Egypt astronomers Eudoxus and Aristotle-tuolemiji develop theory of geocentrism, slowly became a flash point. The hot heat for more than 1300 years, until Copernicus in 1543 and published the heliocentric theory. Heliocentric theory become a mainstream and popular for several decades, until Kepler in 1609, Kepler's first law, be astronomical next-generation red.
Although the propagation of the same social networking with scientific circles there is a difference of speed--is remarkable. Today a change of thinking in the past hundreds of years to complete only one day, even for a few hours. Such efficiency made the greatest sacrifice-the personality of the human being was killed.
Why rapid spread would kill the mobile Internet for news "speed of light" communication possible, but after the issue of a breaking news, the first social network gets the most attention. Concern that social network users the greatest gift. Here, everyone can be a star overnight, although much less likely. Forwards-praise-review-looking for the next material, became today's people's daily. People want to repeatedly enter "reward circuits" licking sugar concern, and thus have become a fight for the spread of fighters.
People unconsciously in the spread of HIV, and spread into the underlying motives.
So, those fiery explosions articles, how to achieve explosive spread?
First of all, how articles forwarded to propagation have a magnified effect, followed the networking layer in the network layer diffusion eventually reach 100,000 +, m + reading. People will select forward, is that this information is worth to other road, and came to his own image, bragging with the wine on the table and friends alike. Burst's core value is to become the online conversation, the so-called health parental heart soup stock corrupt scandal. Talk about value, in the Internet age is more important than any time before, is more important than any network in social networking. Instead, the authenticity of the content, are not important at all.
A message if you have high talk about values, forward, like more, rather less. Good at it a living, became the mainstream social network creators of content, others become spectators and small fruit knife from time to time, in your own home catalog what small piece to play.
No matter how hot the news also has a timeliness, once most people have turned to you, and behind the times. So you put on a bunch of news app, can get breaking news at the first push, conveniently in your circle of friends forward. Forward early, your influence even as much as a KOL (key opinion leaders), the news branding is not just you. Hot flashes, we have the energy forward, but may not have time to read an article, let alone think about opinions.
Dazzling personality spread the rhythm accelerates network convergence, you own spread is served free of charge to KOL, numb over the topic in the ocean, a loss for the next big thing.
Seems everyone participation in social networks, stands a few minutes brush micro-circle of friends, but actually dominate friends sound very few KOL, master of the spread is well versed in the rules. So here's the thing, minority determine majority talk, then where were the voice of the majority?
You see long winded feel boring;
You disdain to friends expressing their personal opinions on, lest the tired mind and avoid annoying;
Your figure is mostly food, beauty, pet or baby;
KOL topics do you think more opinions to himself, will also seek to forward to others;
KOL people are introverted and lazy thinking, write out your voices, waiting for forwarding.
Milan Kundera once said of the identity, both people in the relationship is going to work, because they need to talk with the world. That two people can share their different home from work about, and if one does not work, the TA will become a pure listener, they will lose half the conversation, also lost his peers say.
Today, Kundra described the kind of conversation no longer exist, because the popularity of social networking information flooded about like a mud-rock flow, not fighting. Needless to say, the way of talking to on the Internet. Unless the associated with the popular, your personality is merely a mud-rock flow in front of a small tree, and soon drowned in an irresistible "popular force".
Crazy for spreading, became the only personalities on social networks.
个性，死在了
微信朋友圈里 - 朋友圈刷屏,
微信,朋友圈 - IT资讯
昨天朋友圈最火的一定是微信大数据。据说由于端口访问量过大，那个页面一度很难打开，直到晚上7点左右起，大家都知道怎么玩、也能打开页面了，纷纷加入了刷屏大军，一时间整个朋友圈全都是那几张对自己似乎很有意义，对他人毫无意义的图片。
然后有人说这是骗钱的，又一波转发。
然后官方说骗钱的消息是骗人的，再一波转发。
昨晚的大数据和骗钱谣言，以及今早很可能仍在进行的辟谣，就是当今社交网络传播模式的缩影：流行-反流行-反反流行。同样的例子还可以应用在快播早前的一波疯狂转发，舆论经历了“技术无罪”、“技术无罪不足辩驳”、“允许辩驳是自由的声音”的几波转折。类似的，还有柴静的《穹顶之下》、股市二次熔断后暂停熔断等等举不胜举的例子，传播模式如出一辙：
一个热点爆发
转发党开始疯转，策划党开始策划第一波反热点（这活我们干）
转发当开始疯转，反热点开始爆发，策划党开始策划反反热点（这活我们也干）
社交疲劳，话题消散
科学圈里的科学思想与社交网络热点话题遵循着同样的传播规律。公元2世纪，埃及天文学家托勒密基于欧多克斯和亚里士多德的学说发展出了地心说，缓慢地成为了一个思想爆点。这个热点思想热了1300余年，直到哥白尼1543年整理发表日心说。日心说成为反主流后又流行了几十年，直到开普勒在1609年提出开普勒第一定律，成为天文学届的新一代红人。
虽然传播规律相同，社交网络与科学圈还有一点显著的不同——传播速度的差异。过去几百年完成的思想更迭今天只要一天，甚至几个小时。为这等效率人类做出了伟大的牺牲——个性之声被杀死了。
为什么快速的传播会杀死个性移动互联网让信息的“光速”传播成为可能，而一条爆炸性的新闻发出后，最先在社交网络转发的人会获得最多的关注。关注，就是社交网络对用户最大的馈赠。在这里，每个人都可以一夜成名，尽管可能性不那么大。转发-数赞-回评-寻找下一个素材，成为了当代人的日常。人们希望反复进入“奖赏回路”舔舐受关注的甜头，因此纷纷成为了为传播而战的斗士。
于是人们无意识地中了传播的毒，传播也就成了生产内容的根本动机。
那么，那些火热的爆款文章，为何能实现爆炸式传播？
首先，转发多的文章才能在传播时产生放大效应，在网络上循着人脉圈层层扩散，最终达到十万+、百万+阅读量。人之所以会选择转发，是认为这条信息值得为他人道，而且传出去之后有利于自己的形象，跟在酒桌上与朋友吹牛一个样。所以爆款的核心价值就是成为网上的谈资，所谓养生育儿心灵汤，股票贪官艳照门。谈资价值，在网络时代比从前任何时候都要重要，在社交网络又比任何网络场合都重要。反倒是这些内容的真伪，压根就不重要。
一条信息如果具备高谈资价值，受转发、点赞就多，反之就少。精于此道者以此为生，成为社交网络主流内容的创造者，others成为看客，不时也小试水果刀，在自己的主页上编些个小段子玩。
再怎么热门的消息也有个时效性，一旦大多数人已经转了你再转，就落伍了。因此你装上一堆新闻app，能在第一时间获取爆炸新闻推送，顺手在朋友圈上转发。转发得早的话，你造成的影响力甚至不亚于一个KOL（关键意见领袖），只不过新闻署名不是你而已。一个一个热点转瞬即逝，我们有精力转发，但未必有时间自己读完一篇，更别说思考一下提出见解了。
目不暇接的传播节奏加速了网络人格的趋同，你免费向KOL奉上自己的传播力，麻木地浮在话题海洋中，不知所措地等着下一个大事件。
尽管看上去每个人在社交网络上参与度差不多，大抵都是几分钟刷一次微信朋友圈，但实际上主宰朋友圈声音的是极少数KOL，是深谙传播规则的大师。那么问题来了，少数人决定了多数人的谈资，那多数人的声音去哪儿了？
你看到朋友的长篇大论觉得没意思；
你不屑于在朋友圈上发表个人见解，既免得累了脑子，又免得招人烦；
你发的图大多是美食、美景，或是婴儿宠物；
你认为KOL的话题更具见解，便吸为己用，还会积极向他人转发；
KOL则利用人们的内敛和思维的懒惰，写出你们的心声，坐等转发。
米兰·昆德拉曾在《身份》里说，恋爱关系中的俩人都要去工作，因为他们需要用这个世界来谈话。就是说两个人下班回家可以分享俩人的不同见知，而如果其中一个不上班，那么ta终将成了一个纯粹的聆听者，俩人将失去了一半的谈资，也就失去了对等的话语权。
今天，昆德拉描述的那种谈资不复存在，因为社交网络上的流行信息像泥石流一般淹没了个人见知，还不容抗争。不必说，交谈的方式也改为在网络上进行。除非与流行相关，你的个性观点不过是泥石流面前的一棵小树，顷刻将淹没在不可抗的“流行力”中。
为传播而狂，成了社交网络上唯一的个性。