Reticulocyte: Although you are ugly, but nice try! -Reticulocyte, PAPI sauce-IT information
What fire do anything, which is an incomparable pit!
Miss Liu is one of three Internet people, worked in the Marketing Department of an Internet company, good job, good pay. But her claim to do network red, has reached the point of mad into magic.
Before the Spring Festival, she finally quit entrepreneurial network went red. We should add that is, she has no beauty to the reception, mouth spit Lotus! Therefore, we can think about the result.
If to know, you will find: about how network-red mini 500 answers, first answer a small 5,000 praise – well, "pursued" a lot of people.
Reticulocyte began to spread and is referred to as a people longing for the "career", seems to be benefiting from Crestron's female friends. Prior to this, is the era of Web 1.0 of the red.
At that time, Internet celebrity concepts emerging, outstanding features is the grass-roots celebrity. A dream society had become the focus of attention of the people at the bottom, it is a sense of contrast and can no longer be inspirational.
During the evolution to the Web 2.0 red, everything started with the economies involved, and began to envy. Network red is no longer "grass roots", on the contrary, many of them even from the wealthy, mostly by presenting the enviable life rapid accumulation of ordinary people concerned, and then entered the entertainment circle or Taobao shop, quick realisation-the simple and crude.
Now, with the emergence of Mongolia, PAPI-imidazole sauce, reticulocyte has entered the era of 3.0. Since the former King one of 200,000 of the media, which had signed on angelababy's company--have "professional" may be, these also seem to be telling us, net red has developed a relatively "mature industry chain."
But like the hyped before the IP, network red roots, the predecessor of the star, to tell the truth, now facing network red has been a bit "tired".
Too many people run red with the net, not even one, a dog, a cat can become red. However, that claim to do network red, do you know what this is a road?
Seriously, say, psychologically speaking, reticulocyte is a variation of a socio-psychological, "net red" culture is also a derivative of the social culture in the community.
Community psychology, psychologists saiersen is interpreted in this way--is for the rest of have a similar perception, interaction with others depend on each other, borrowing from or for other people to do the expected thing and are willing to maintain the interactive dependency, and is part of the more reliable and stable structure of emotions.
Explained in plain English, reticulocyte by face value, behavior and personality characteristics of aggregate audiences, achieved recognition. Then, through this natural resonance, to create a network connection between the red and the audience awareness, resonate with audiences. Through the social environment, mass psychology, and a series of changes in consumption patterns, net red broke the traditional mechanisms, got a chance to liquidate. In simple terms, net red is not only a simple product to the audience or content, it is a personal lifestyle, consumption and personal charm.
But there is one thing, resonance is very easy to find, but clay does need to maintain. All become red, is nothing more than pandering to a particular mood, but the emotion is fleeting. In particular, want to show the ugliness of human nature by mining or, like the original sin of lust, jealousy, anger, etc, to be successful, reticulocyte must guarantee that every standard of stimulus yet, even stronger than the last, which is not easy.
Social media information flows so fast that metabolism often, your beauty to Sky beauty to outer space, you invincible but there are still those who ridicule skill on this "power", most of the "net red" does not have the "irreplaceable". Even now PAPI special fire sauce, although she has in the content planning and production hold hotspot, but its value was not out of ridicule or playing ugly, funny and assassins, which easily, are more likely to be covered.
And the Internet is so old, phenomenal APP several times before the same fate-replacement fast, turns red and the path is very clear, but the user is also very prone to consumer fatigue.
Either red or dead, but most of them are stepping one, so don't weigh your tolerance?
Actually, Miss LAU on net red hearts they desire, especially when "we" show's Chase.
In 2005, Hunan satellite TV talent show Super girl turned one regardless of age, source of information, regardless of their singing style, regardless of the shape of the TV game quick hot country, creating Li, Zhang, Zhou bichang and other young people from ordinary families on the star.
Wave upon wave of young people to participate in various affected by this draft, and TV, fantasize about fame, the anxiety in nature and want to become red by Miss LAU did not, however, in the face of temptation is always blind, even though you know 5 million jackpot in smaller than the probability of being struck by lightning in the, still in droves.
If Red were able to study the history of Super girls, you will find that for most of the talent show singer, success is always a handful, standing on the top, the most successful so far is Li Yuchun, a handful of stars, but that sessions can be called Super girl contestant cannot estimate, most of the time, they just left a figure, it has disappeared in a hurry.
Even went to the top ten of the dozens of places to less than half, even Super girls, their album is almost completely forgotten, how many songs have been remembered, even without much notice to arrange, and soon disappeared from the public eye, and some even became a bar singer.
This is the national pastime in the year result of pent-up release. Now, entertainment great wealth, how can you feel good about yourself to become red?
And VC circles before talking about venture bubble when everybody says, but probability is unchanged, even though no amount of influx of entrepreneurs, success is still that 1 per thousand, or even one.
Reticulocyte famous logic with roughly the same business. It is said that social media also has a 1% law, refers to the Internet actually creating content of only 1% users, is the true opinion leaders; and 9% user is a pop star, occasionally caught hot output, but life is not long; the last remaining 90% people are silently watching.
So, what is 1%, or the 9%, or 90%?
The so-called "under the building, remains as the base." We all thought different, if found, will be able to be unveiled. But in fact, we are all in the vast universe of tiny dust when floating in the air, or PM2.5.
Not long ago, who lives in Australia in Queensland, because beauty is sitting on instagram the girl NET 570,000 fans on red, suddenly tired of false life, abandoned the economic interests exposed his true appearance and shape the reticulocyte in the process. She will own instagram name into a "Social Media Is Not Real Life" (social media not in real life).
Some dreams, wake up!
做网红：虽然你长得丑，但是你想得美！ - 网红,papi酱 - IT资讯
什么火做什么，那就是一个无以伦比的坑！
Miss刘是一个正要奔三的互联网人士，就职在某互联网公司的市场部，工作不错，待遇不错。但她见天的嚷嚷要去做网红，已经到了成疯成魔的地步。
春节前，她终于辞职创业做网红去了。需要补充说明的是，她没有美到空前绝后，嘴里也吐不出莲花！所以，我们大概能想到结果。
如果去翻翻知乎，会发现：关于怎样做网红有小500个答案，排名第一的回答有小5000个赞——嗯哼，有“追求”的人很多。
网红开始泛滥并称为一个人人向往的“职业”，似乎是得益于思聪的女朋友们。在此之前，还是网红的1.0时代。
那时候，网络红人概念刚刚兴起，突出特点就是草根成名。一个怀有梦想的社会底层老百姓一跃成为万众瞩目的焦点，这是一种反差感，不能再励志。
进化到网红2.0时期，一切开始与经济牵扯，并开始有人艳羡。此时的网红不再是“草根”，相反，其中很多甚至来自富裕阶层，大多通过展现令普通人羡慕的生活迅速积累关注度，而后通过进入娱乐圈或者开淘宝店，迅速变现——简单粗暴。
而当下，随着咪蒙、papi酱等的出现，网红已经进入3.0时代。前者的自媒体大号一条广告20万，后者已经签约angelababy的公司——更有了“职业化”的可能，这些也似乎在告诉我们，网红已经形成了一条相对“成熟的产业链”。
但就像之前被热炒的IP、网红的前身草根明星，说实话，现在再面对网红，已经有点儿“疲劳”了。
太多人奔着网红去，甚至不是人，一条狗、一只猫都可以成为网红。但是，那些嚷嚷着要做网红的，你们知道这是一条什么路吗？
正经的说，从心理学上讲，网红是一种社会心理的变异,“网红”文化也是一种社群社交文化的衍生。
对于社群心理意识，心理学家赛尔森是这样解释的——是对于其他人有类似的知觉、与其他人交互相依、借由给予或为其他人做所期望之事而有意愿去维持交互相依，并且是一部分较为可靠及稳定的结构的情感。
用大白话来解释，网红们一般通过颜值、行为、个性等特点聚合受众，取得认可。然后，通过这种天然的共鸣，缔造出网红与受众之间的连接意识，让受众与其产生共鸣。而通过社会环境、大众心理、消费模式等一系列的变化，网红打破了传统的机制，得到了内容变现的机会。简单来说，网红向受众传播的不仅是简单的产品或者内容，更是一种个性化的生活方式、消费场景以及个人魅力。
但有一点，共鸣很容易找到，但是粘性确实需要长期维系。所有成为网红的，无非是在迎合某一种情绪，但是情绪转瞬即逝。尤其是想通过挖掘或者展示人性的丑恶，比如那些原罪色欲、妒忌、暴怒等，来获得成功，网红们必须保证每次的刺激不失水准，甚至比上一次更强，这就并不简单了。
由于社交媒体信息的流动太快，新陈代谢频繁，你美到天际就有美到外太空的，你吐槽功力无敌但仍有后来人能靠这个“发电”的，大多数“网红”不具有“不可替代性”。甚至当下特别火的papi酱，虽然她在内容策划以及制作紧抓了热点，但其传递的价值观却没有走出吐槽、扮丑、搞笑的围城，这种模式容易复制，也更容易被覆盖。
而互联网上就是这样喜新厌旧，之前数度出现的各类现象级APP同样如此命运——更替速度很快，变红的方式与路径是很清晰的、但用户也很容易产生消费疲劳。
要么红要么死，但大多数是垫脚的那个，所以要不要掂量一下自己的承受能力？
其实，Miss刘他们对网红的心生向往，特别像当年的“我们”对于选秀的追逐。
2005年，湖南卫视选秀节目《超级女声》横空出世，一场不问年龄，出处、不分唱法、不论外形的电视比赛，迅速火爆全国，造就了李宇春、张靓颖、周笔畅等来自普通家庭的年轻人踏上星途。
受此影响的年轻人前赴后继的参加各种选秀，和电视活动，幻想着一夜成名，这种焦虑本质上和想要成为网红的Miss刘们并无二致，然而在诱惑面前人永远是盲目的，即使知道中500万大奖比被雷劈中的概率还要小，仍然趋之若鹜。
如果网红们能研究一下超女的历史，就会发现对于大多数选秀歌手来说，成功的永远是少数几位，站在金字塔尖，最成功的到目前为止还是李宇春等屈指可数的那几位，但那几届下来可以被称为超女的选手却无法估计，很多时候，他们只是留下一个身影，便已经匆匆消失。
即便是走到全国十强的几十位，能够发片的不足一半，即便是发片的超女中，她们的专辑几乎被人遗忘殆尽，有多少歌曲被人记住，她们甚至没有太多通告安排，很快消失在公众视线之外，有的甚至沦为酒吧驻唱。
这还是在当年全民娱乐压抑已久释放的结果。现在，娱乐生活极大丰富，你怎么就自我感觉良好到可以成为网红呢？
之前和创投界人士聊到创业泡沫的时候，大家都会说，其实概率是不变的，即便再多的创业者涌入，能够成功的仍旧是那千分之一，甚至是万分之一。
而网红的成名逻辑与创业大致相同。据说，在社交媒体里也有一个1%定律，指的是互联网里真正创造内容的只有1%的用户，是真正的意见领袖；剩下9%的用户是流行明星，偶尔抓住热点输出内容，但生命力不长；最后剩下的90%广大群众都在默默围观而已。
所以，你到底是1%，还是那9%，亦或是那90%？
所谓“高楼之下，尸骨为基”。我们都以为自己与众不同，只要被发现，就能闪亮登场。但其实，我们都是浩浩宇宙中的微小尘埃，当浮在空中时，也就是PM2.5。
不久前，一位生活在澳大利亚昆士兰、因美貌坐拥instagram上57万粉丝的美少女网红，突然厌倦了这样虚假的生活，放弃了经济利益曝光了自己的真实长相和形塑网红的过程。她将自己的instagram名字改成了“Social Media Is Not Real Life”（社交媒体不是真实的人生）。
有些梦，该醒！