Views: no longer the norm, it means that paper books will die-paperback e-book-IT information
A lot like reading people don't mind book medium is a paper book or e-book, because the purpose of reading is to acquire knowledge and information media media does not affect the absorption of information. Used what kind of book is just a matter of habit.
Some are die-hard paper book, stick a paper book is the Orthodox ideas, he may have bought a lot of books, but books are not read, he likes to read a book is like reading paper book paper book of that kind of mental satisfaction feeling and experience.
Of course, this is an added value of books available to readers, fingertips across the page to hear the inking incense also meets a unique requirement. EBook technologies now also work in practice. But it is hard to say what will happen in the future, could in the future provide Kindle form of electronic equipment, and similar paper page-reading devices,, 200 pages is a book, e-books downloaded into, see page 100 and then turn to the first page to read the rest of the content. It is hard to say, but it must have the user needs in the future, if need arises.
Conversely, eBook paper book has many advantages:
1. can be bought at any time, instantly.
2. easy to carry. Mobile phones and other portable devices can be read.
3. cheap.
4. interaction, communication can be combined.
These advantages are accepted by more and more users.
Past in the age of printing, the paper implied a certain degree of authority and paper books have a certain sense of ceremony, but the age of the Internet, which changed as technology changes. Books and friends articles, questions and answers, known as media coverage of science and technology, electronic text, grew up poor in our spiritual and cultural formation of the paper book feelings without conditions in the future and then copied to a new generation of young people. They opened the phone, open the Kindle read, watercress, and so on, like reading books and other text.
We read paper books will die, not static see static state, readers and the paper book publishing industry itself at the moment, but we should look at the future of the reader's needs and technology development trends in the development of competing products--e-books and paper books.
From some reading research, generation readers will still go for paper book before, this is what they grew up with their State.
00, however after the young people don't read, this is a bigger problem. While reading a general increase, but e-books now account for a very small proportion of electronic reading. They are the generation growing up with the Internet, 00 of young people this year will be 16 years old, they will need the help of print media in the future to absorb more information in their development, electronic media into their lifestyle.
Future readers is all they are. Their needs and they grow accustomed to receiving information to determine the market direction. Gradually electronic newspapers, magazines, and books.
According to the current survey, we see these $literal, generation, and even after the needs and habits are meaningless, in front of the trend, it is dying. With these habits will quit the stage of history. 00 to be the social mainstream, e-books will be the mainstream of society. So, so down, fast, paper die 10 years or so.
In another ten years, paper at the business level are non-mainstream, in a smaller proportion, also exists. Paper is not to say that the death of the world's paper books are no longer in production. Its production is more likely to be linked with the eBook, fate lies in e-book sales. With the demand of new mainstream, voluminous consumers ordering on-demand, publishers will take the initiative to print production. Paper book is the consumer face of a passive role, it will also be attached to the demand for the eBook itself, namely, electronic version of the popular.
With the trend of digital reading, the contents of the book itself is also changing. Like more interaction, as well as to meet the reading habits and cut into smaller units, a book may not be as long as the past. Authors present their ideas, in addition to books as well as Ted videos, there are a lot of scattered in various sites in the community discussions. More media forms and combinations of transmission of information, and change the meanings of the book itself.
If the paper book with the development of history, no longer occupy the mainstream, minority preferences, it means death. Buy paper books more out these factors: Reader e-books feel good, and then buying a paper book. But the future, adapt the reading requirements, publication of the paper would have to "raise" reservation, best-selling ebook reader book printed, saved to a certain number of paper books.
Anticipating this trend in the future, the Publishing House will push back to prepare in advance, increase investment in digital publishing. Chinese people and middle-class, they are faced with a changing society, but more material wealth of society, their demand for content, or growing demand for books, and book growth, I think that in the publishing industry itself, matches with the needs of users or readers are not doing well enough.
Matching and good to recommend, Guide link, will greatly improve eBook sales. This part will also be electronic. Decentralized Publishing House if you do bad, several shopping guide to doing business in the future, and this will be a new business, big business, its market will be huge.
Statement : the personal view of the author only, and do not represent information positions IT.
观点：不再是主流，就意味着纸质书将死 - 纸质书,电子书 - IT资讯
很多喜欢看书的人已经不介意书的介质具体是纸书还是电子书，因为读书的目的是获取知识和信息，媒介介质并不影响信息的吸收效果。现在习惯哪种书只是习惯问题。
有的人是纸书的死忠，固守着纸书最正统的观念，他可能的确是买了大量的书，但是很书却多没看完，他喜欢看书喜欢的其实是看纸书翻纸书时的那种心理满足的感受和体验。
当然，这是纸书提供给读者的一种附加价值，指尖划过书页闻着墨香也满足了一种独特需求。电子书在技术上现在还实现不了。但也不好说将来会怎样，将来能不能提供Kindle之外形态的电子设备，类似纸那般可翻页的阅读设备，一、两百页是一本，电子书下载灌入，看到一百页再翻到第一页继续看剩下的内容。这都不好说，但它一定是看用户未来的需求，如果有需求就会产生。
反过来说，电子书相对纸书也有很多优势：
1. 随时可买，瞬间可看。
2. 方便携带。手机等随身设备可阅读。
3. 便宜。
4. 与互动、交流能紧密结合。
这些优势正在为越来越多的用户所接受。
过去在印刷时代，纸书隐含一定的权威性，打开纸书阅读有一定的仪式感，但是互联网时代，这些随着技术改变都改变了。电子书和朋友圈文章、知乎的问答、科技媒体报道一样，都是电子文字，我们在精神文化贫乏的成长过程中形成的对纸书的感情在将来都没有条件再复制到新一代年轻人身上了。他们打开手机，打开Kindle、豆瓣阅读等等，看书就和看其他文字感受类似。
我们看纸书会不会消亡，不能静止地看现在的静态状态，看眼下的读者和纸书出版业自身，而是要看未来的读者的需求和技术发展趋势以及纸书的竞品——电子书的发展。
从目前已有的一些阅读调查来看，80后以前的读者仍然会倾心于纸书，这是他们成长时陪伴他们的状态。
然而00后的年轻人基本上不读书了，这也是一个更大的问题。虽然阅读量普遍增加了，但是其中电子书的比例目前在电子阅读中所占比例还很小。他们是伴随互联网成长的一代，00后的年轻人到今年最大的将是16岁，今后他们将需要借助文字媒介吸收更多的信息，而在他们成长中，电子媒介融入到了他们的生活习惯中。
未来的读者群体就是他们。他们的需求和他们成长时习惯的接收信息的方式决定了这个市场的走向。报纸、杂志在逐渐电子化，书也会这样。
根据现有的调查，看我们这些70后、80后甚至90后的需求和习惯是没有意义的，在趋势面前，这都是一些苟延残喘。带着这些习惯的人也终将退出历史舞台。00后成为社会主流时，电子书就将会成为社会主流。所以，这么算下来，快的话，离纸书消亡不过10年左右。
再有十年，纸书在商业层面就会非主流化，在一个较小比例上，还会存在。纸书的死并非是说这个世界上一本纸书都不再生产了。它的生产形态更可能是与电子书进行联动，命运寄托在电子书销售上。伴随着新主流的需求，没有大量消费者按需订购，出版方就不会主动印制生产。纸书完全是看消费者脸色的一个被动的角色，它也将依附于电子书本身的需求，即电子版的流行程度。
随着数字化阅读的趋势，书的内容形态本身也在改变。比如更多的互动，以及为了适应阅读习惯，切成更小的单元，一本书可能不像以往那么长篇大论。作者阐述自己的想法，除了书之外还有Ted等视频，还有大量的分散在各种网站中的社区讨论。更多传递信息的媒介形式出现和组合，书本身的内涵也在改变。
如果纸书随着历史的发展，不再占据主流，成为小众的喜好，那它就意味着消亡。买纸书更多的是出于这样的因素：读者看电子书觉得很好，再买一本纸书。而未来，适应这种阅读需求，纸书出版恐怕得用“众筹”形式预定，畅销的电子书读者预定其纸质版，攒到一定数量后会出纸书。
预见到未来的这种趋势，出版社就要倒推回来提前做准备，加大对数字出版的投入。中国的大众和中产阶级他们面临着一个更多变的社会，但是更物质富足的社会，他们对内容的需求，或者说对书的需求越来越大，而书的增长，我认为在出版业自身之外，在匹配内容与有需求的用户或读者这方面做得还不够好。
匹配和推荐、导购环节做得好，将大大提高电子书的销售规模。而这一部分，也将是电子化的。分散的出版社如果做不好，将来会有几家做这样生意的导购者切入，这将是一个新生意、大生意，它的市场也将是巨大的。
声明：本文仅代表作者个人观点，不代表IT资讯立场。