VR industry cannot bypass the porn, categorisation is imperative-VR, virtual reality, porn industry-IT information

In recent years, virtual reality is more and more attention. According to industry projections, VR trillion of market move is nothing less than the future of the Internet market. In the opinion of many, with the past 15, Smartphone wave will end, and the virtual reality technology is likely to become the next Blue Ocean, become a flashpoint for a new round.

Move virtual reality now but there are a lot of bottlenecks, and these bottlenecks are almost always comes from the technical side. Even so, including industry, most people still expect virtual reality has a very large, and Tencent, music, millet and other Giants involved, coupled with entrepreneurial VR business development people to solve these problems seemed to be more and more confident.

Despite the chill in the current capital market, but the investment has been in full swing for virtual reality. It was predicted that in China, with a new round of products being marketed as 2016 will be the first year of mass adoption of virtual reality hardware, most mainstream VR virtual reality glasses will usher in a great burst of competition heating up phase. In this intense competition, there are many problems to be studied.

VR industry will not reproduce the myth of millet patterns?

Virtual glasses of the market now, and the Smartphone market has somewhat similar, high prices, relatively high-end audience. Is in the making on the eve of the outbreak. VR equipment costs has been one of the outbreak of resistance. Although the market from more than 10 cartons of VR VR glasses to hundreds of plastic glasses, slightly used but everyone can understand, the VR glasses or helmet, with mobile phone is a standard function in the age of machines. Far from VR "smartphones" level. Truly touched the hearts price and function VR glasses, there is rare, and the costs of its various technical problems.

A case study of VR technology is relatively mature companies Facebook, its Oculus company′s virtual reality helmet OculusRift (consumer version), it costs up to $ 599 (about RMB 3927), which is most of what could be called the true price of real VR equipment. Not only that, but to really experience the impact of VR products, most of the time may also need a high-performance PC. If you are not a veteran player, it is difficult to quickly to VR products produced in such cohesive consumer demand. But this time, price, mobile unlimited VR machine become to strong demand. Therefore, VR run-up, millet patterns seem to have a better chance. And to VR products abroad while the technology is more mature, but domestic manufacturers also have the advantage of a very large, that is local. VR contents that need localization support products, foreign manufacturers easily acclimatized.

Some domestic manufacturers have a keen sense of smell this and similar manufacturers on the market storm, Nibiru, Tencent, Rui Yue information and 3Glasses, can be seen from the recent market action, they have objectives aimed at the low-end VR market, and this time, they did not stop the pace of research and development launch of a high-end VR equipment.

This encircling the cities from the countryside of play, and millet is different in essence, shows the ambition is not really small. 2016 is VR technique broke out of a year must be a year of fierce fighting. And this scene with the smart-phone market is very similar, in the smart phone is high, when millet is the use of this style, combined with powerful marketing tools, created a myth of the Smartphone industry, so that the whole Smartphone industry became one of the most respected industry.

Cannot bypass the hurdle: porn industry

Smart phones, is favourite to become the next generation of virtual reality equipment products one of the contenders. So the fight will be difficult to avoid, and can distinguish a successful VR products, besides their function and price/performance in addition to content and services is a top priority, as this in the final decision, to the user′s interactive experience. To put it bluntly, VR equipment of competition will eventually rise to the content in the service. Except in virtual reality games and video outside the areas of great imagination, adult porn industry has always been a concern that cannot be bypassed.

With maturity and popularity of virtual imaging technology, high-end users in the VR glasses will no longer face, greater in the low end of the market will break out. The corresponding "VR tools for adults" will also be widely used, well, porn to watch using the VR glasses even spread will become popular. In that case, virtual reality is born millet, like the Giants, still broadcast the birth dispute the company? And no one can give a definite answer.

Many people have sex it′s grazing industries seen as VR outbreak one of the most important. In theory, the porn industry has always been a popular new technology pioneer, porn and adult entertainment are also key drivers of the early users to accept VR technology. With the popularity of VR glasses, virtual reality will be a hotbed of sexual content, pornography industry. While the porn industry will greatly feeding VR industry. As mentioned earlier most of domestic VR companies, also have been made in technology to capture a profound technical accumulation, must also be applied to subsequent product development in virtual reality. As the technology matures, this highly immersive and interactive scene porn, as one of the comments said, is a Saint could not control it?

VR porn industry will be developed into a vast field of adult entertainment, have formed a consensus. Film-makers, toy manufacturers, robot manufacturers and high-tech equipment makers will no doubt participate in this competition, in order to win the competition, they will try to make the most interesting VR sex experience. By 2025, pornographic and adult content market value of as much as $ 1 billion a year, became the virtual reality industry′s third largest field, after the entertainment and games. VR glasses because of its social attributes, sharing with each other, even within the same scene watch porn or sex are not remotely. In this connection, now sounds a little brain, but VR glasses the time, really is very likely to be one of the user′s familiar.

For the above reasons, apart from the porn industry will promote the VR technology progress, will also become a purchasing power of VR glasses. According to foreign media reports, from November to January 2015, famous virtual device manufacturers, Oculus and Oculus Rift website 2.7% reference traffic from porn sites. HoMIDo that need to be combined with virtual reality for cell phone use equipment, the company is 51.4% flow from porn sites. These data are adequate to support this view. So, pornography will become popular VR glasses after the first issue. Of course, on a personal note, this issue is not a problem for manufacturers, however, especially in China, had to consider to take the legal risk.

VR Device classification system should be established for enterprises reference

On this issue, sources said, some vendors is not taken into account, and also to study a number of initiatives, such as the dual branding operation: in the international brand a, brand b as copying a cottage in the country. Can also not domestically produced content and choose to cooperate with foreign content, such as pornography industries became highly developed in Japan; in addition, VR glasses can′t be pornography consumption-related, you can try to go into some sex-related treatment areas, which is legal. But it looks to me like these in order to avoid legal disputes arising from the pornography initiative, but manufacturers of wishful thinking, most of the time, only by virtue of experience and luck.

But these palliatives, even, would hurt the VR market. In fact, in addition to brand manufacturers, timely perfect domestic laws is a top priority. In addition to pornographic content, should also include related content such as videos, games, these all need a classification system. As for adults, which can impact may be limited, but still many of them cause some violent crimes, and for minors, the harm is greater. Just took game for, was on put China game industry of metaphor into a horse runaway of Mustang, played health up on without domesticated, and also no tube have live it of fixed driver, wild unruly of in downtown in getting, repeatedly trouble, social evaluation very poor, and virtual reality for game words scene certainly will more realistic, by produced of effect more big, so more need on its for grading limit, more alone porn content.

In addition to the content ratings, can create shared virtual reality as a tool, virtual reality devices themselves also need to be graded. VR glasses is just a tool, and that there won′t be any objections in law. However, VR most were vendors customize the content or search for specific partners, so in the event of pornography, the firms themselves also could face fast play in legal disputes. Virtual reality devices as a new type of product, its own particularities, once a classification system, to enable manufacturers to have a reference specification, and like said above, can only use their experience and luck. For the industry as a whole, is a benefit.

Of course, the legal aspects of the porn industry and virtual reality there seems to be difficult to reconcile, to establish a healthy market for virtual reality, we still have miles to go. Grading system for virtual reality hardware, it is just my personal opinion, but if the industry and related branches, can begin to think about the issue, then, is also a good place to start. All in all, in order not to let the virtual reality industry manufacturers to inadvertently become the next fast play, it is imperative to improve the relevant system, the VR industry, as a whole, not limit, but to protect. Only let it grow, is the biggest injury.

VR产业无法绕过色情，分级制度势在必行 - VR,虚拟现实,色情产业 - IT资讯

最近的一年里，虚拟现实正在越来越受到关注。根据业内预测，VR市场的未来将是不亚于移动互联网的万亿级市场。在很多人看来，随着15年的过去，智能手机浪潮将会结束，而虚拟现实技术极有可能成为下一个行业蓝海，成为新一轮的爆发点。

但是移动的虚拟现实目前也存在非常多的瓶颈，而这些瓶颈几乎都是来自于技术方面。虽然如此，包括行业在内，绝大多数人依旧对虚拟现实有着非常大的期待，而随着腾讯、乐视、小米等巨头涉足，加之创业型VR企业的迅猛发展，人们对解决这些问题似乎越来越有信心。

虽然在目前来说资本市场遇冷，但对虚拟现实的投资却一直都热火朝天。有人预言，在国内，随着新一轮的产品陆续上市，2016将成为虚拟现实硬件大规模普及的元年，虚拟现实中最为主流的VR眼镜也将迎来极大的爆发，竞争进入白热化阶段。而在这场白热化的竞争中，有很多问题值得研究。

VR行业会不会再现小米模式的神话？

现在的虚拟眼镜市场，其实与当初的智能手机市场有着几分相似，价格偏高，受众偏中高端。正处在酝酿爆发的前夕。而VR设备的价格成本却一直都是行业爆发的阻力之一。虽然市面从十几元的纸盒VR眼镜到上百的塑料VR眼镜都有，但稍微使用过的人都能明白，这种VR眼镜或者说头盔，就跟手机时代的功能机是一个水准。远远达不到VR“智能机”的水平。真正以性价比和功能打动的人心的VR眼镜，目前并不多见，这其涉及到各种的技术成本问题。

以VR技术相对成熟的公司之一Facebook为例，其旗下Oculus公司的虚拟现实头盔OculusRift（消费者版本），它的价格高达599美元（约合人民币3927元），这是绝大多数可称之为真正VR设备的真正价格。不仅如此，想要真正体验VR产品带来的冲击，很多时候可能还需要一台高性能的PC。如果你不是资深玩家，很难迅速对这样的VR产品产生黏性消费需求。而这个时候，价格亲民、移动不受限的VR一体机就成为强烈的需求。所以，在VR爆发前夕，走小米模式似乎更有机会。而且国外VR产品虽然技术上较为成熟，但国内厂商也具有一个非常大的优势，那就是就是本土化。想VR这种需要本土化内容支撑的产品，国外厂商很容易水土不服。

国内有些厂商也敏锐的嗅到了这一点，目前市面上同类厂商暴风、乐视、腾讯、睿悦信息Nibiru、3Glasses等，从近期的市场动作中都可以看出，他们已经将目标瞄向了中低端VR市场，与此用时，他们也并未停止研发推出高端VR设备的步伐。

这种农村包围城市的打法，和小米有着异曲同工之妙，彰显出各家的野心着实不小。所以2016年虽然是VR技术爆发的一年，也必然是激烈厮杀的一年。而这种场景与智能手机市场方兴未艾的时期极为相似，在智能手机偏高的时期，那时候小米就是利用这个打法，结合强力的营销手段，创造了智能手机行业的神话，让整个智能手机产业成为最为最受瞩目的行业之一。

无法绕过的一道坎：色情产业

智能手机之后，虚拟现实设备是最有希望成为下一代现象级产品的有力竞争者之一。所以这场厮杀势必难以避免，而真正能够决定VR产品成败的，除了本身的功能和性价比之外，内容和服务更是重中之重，因为这在最终决定到用户的交互体验。说白了，VR设备的比拼最终会上升到内容于服务之争。而虚拟现实除了在游戏和视频领域带来极大的想象空间之外，成人色情产业一直都是一个无法绕过的关注点。

随着虚拟成像技术的日渐成熟和普及，VR眼镜将会不仅仅再面对中高端用户，更大的中低端市场也即将爆发。相应的“VR成人工具”也将会得到广泛的应用，那么，使用VR眼镜进行色情观看甚至传播的情况必然会变得普遍起来。这种情况下，虚拟现实界是会诞生小米一样的巨头，还是诞生快播这样的争议公司？并没有人能够给一个肯定的答案。

很多人都将色情这个有点擦边的产业视为VR爆发的重要一点。理论上讲，色情产业的确一直都是普及新技术的拓荒者，而色情内容与成人娱乐也是早期用户接受VR技术的关键驱动力。随着VR眼镜的普及，虚拟现实必然会成为色情内容的温床，促进色情内容产业。同时色情产业也会极大的反哺VR行业。像之前提到的国内绝大部分的VR公司，在技术捕捉方面也都有了极深的技术积累，必然也会在后续的产品开发中应用到虚拟现实当中。而随着技术日益成熟，这种高度沉浸感和交互式场景之下的色情产业，用一位网友的评论说，就是圣人也把持不住吧？

VR色情产业将发展成为一个规模巨大的成人娱乐领域，已经在业内形成了共识。电影制作人、性玩具生产商、机器人制造商和高科技设备制造商毫无疑问都会参与这场竞争，为了能在竞争中胜出，他们必然会努力的做出最吸引人的VR色情体验。而预计2025年，色情与成人内容每年的市值都将高达将10亿美元，成为虚拟现实产业的第三大领域，仅次于娱乐和游戏。而VR眼镜由于其具有的社交属性，互相之间分享交流，甚至同一个场景下观看色情内容或者远程性爱也并非不能。这一点，现在听起来似乎有些脑洞，但是在VR眼镜普及的时候，真的极可能会成为用户的常用操作之一。

而出于上述原因，色情产业除了会推动VR技术的进步，也会成为VR眼镜的购买动力之一。根据国外媒体报道，从2015年1月至11月，国外著名虚拟设备厂商，Oculus Rift和Oculus网站的2.7%参考流量来自色情网站。而需要配合手机使用的虚拟现实设备HoMIDo，该公司的更是有51.4%流量来自色情网站。这些数据都足以支持上述观点。所以，色情问题将会成为VR眼镜普及后的第一问题。当然，就个人而言，这个问题并不是问题，但是对于厂商来说，尤其是国内，就不得不考虑所要承担的法律风险了。

VR设备应设立分级制度供企业参考

关于这个问题，有消息称，一些厂商也不是没有考虑，并且还对此研究了一些举措，比如双品牌操作：在国际做一个品牌A，国内的品牌B作为抄袭A的山寨方。还可以不在国内制作内容而选择与国外内容方合作，比如色情产业极度发达的日本；另外，VR眼镜也不一定要与色情消费相关，可以尝试进入一些性相关的治疗领域，这方面是合法的。但在我看来，这些为了避免因色情问题而产生法律纠纷的举措，只是厂商的一厢情愿，更多的时候，只能凭借经验和运气。

而且这些举措治标不治本，甚至会因此而伤害整个VR市场。事实上，除了品牌厂商，国内的相关法律及时完善才是重中之重。除了色情内容之外，也应该包括相关影视、游戏等内容，这些都亟需分级制度。因为对于成人来说，这些内容所能产生的影响可能有限，但依旧不乏因此引起的一些暴力犯罪事件，而对于未成年来说，危害就更大了。仅仅拿游戏来说，有人就把中国游戏产业的比喻成一匹脱缰的野马，打出生起就未经驯化、也没有管得住它的固定驭手，狂放不羁的在闹市里撒欢，屡屡闯祸，社会评价极差，而虚拟现实对于游戏话场景肯定会愈加逼真，所产生的影响更大，所以更需要对其进行分级限制，更何况色情内容。

除了内容上的分级，作为一款能够制造分享虚拟现实场景的工具，虚拟现实设备本身的也需要进行分级。VR眼镜只是一款工具，在法律上这也不会有任何异议。但是，VR内容多数却都是厂商定制或者寻找的专门合作方，所以，一旦出现色情问题，厂商本身在法律方面也可能会面临快播式的争议。虚拟现实设备作为一种新型的产品，其本身的特殊性，一旦分级制度形成，才能让厂商们能有一个参考的规范，而不像上面说的，只能凭经验和运气。这对于整个行业来说，都是有着益处的。

当然，虚拟现实的色情产业与法律问题的矛盾似乎很难调和，要建立一个健康完善的针对虚拟现实市场，我们还有许多路要走。而对于虚拟现实硬件的分级制度，也只是我个人的一个看法，但如果行业和相关权力部门，能够开始深思这个问题的话，也不失为一个好的开始。总之，为了不让虚拟现实产业的厂商无意中成为成为下一个快播，完善相关制度势在必行，而这对整个VR产业来说，不是限制，而是保护。唯有任其生长，才是最大的伤害。