Qihoo to sued for trademark infringement | qihoo | trademark Yunnan 360 credit loan network _ news
Original title: alleged trademark "alongside brand-name" Yunnan "360 credits credit network" was sued by qihoo
Internet Security holds famous brands "360" Beijing Powerline Technologies Limited (hereinafter referred to as qihoo's company), began in Beijing in February, rights of trademark infringement litigation the first shot of the new year. In proceedings of Yunnan "360 credits credit net" for "free ride", "alongside brand-name" company to court by qihoo. Yunnan "360 credits credit net" responded yesterday, now Shanghai's lawyer ready to respond to the suit, company executives believe that from life products to financial products, brand LOGO with "360" throughout the country there are a lot of businesses, and therefore lead to lawsuits, a little aggrieved.
[Restore]
LOGO in the 360 lead to lawsuits
In February this year, qihoo company on the grounds of trademark infringement, a financial information service company in Beijing and Yunnan "360 credits credit net" small claims court, Yunnan "360 credits credit network" as the second defendant.
Qihoo company said in the complaint, the company incorporated in August 2007, owns "360 security guards," "360 antivirus" 7 big public network security products. After 10 years of development, the "360" has become the undisputed brand of network security and user base of over 700 million.
Qihoo said, on November 4 last year, their agent, under the supervision of a notary, to Yunnan "360 credits credit net" Home, finding Home prominently displayed at the upper left of the "360 credits credit network" LOGO identity graphics, and "360" is green, using the slogan "do the most secure investment platform." In addition, the two defendants for "360 credits credit network" for micro-blogging, micro-letter name, public, and business promotion.
Qihoo argues that both defendants in connection with the operation of the Web site and beneficiaries, in knowing that the plaintiff and the plaintiff trademark involved with high visibility and reputation of the case, without a permit, site prominently used the significant recognition part of the plaintiff's trademark "360" and apparently "free ride" and "Pong brand" suspects. The two defendants ' actions alleged trademark infringement, so the appeal court ordered the two defendants to immediately stop trademark infringement, stop use and cancellation of allegedly infringing domain name, sentenced to pay reasonable expenses amounted to 30 million yuan of economic loss, demands in the related intellectual property rights, related Web sites Home 30th consecutive statements, on violations elimination effect.
At present, the case had been accepted by the Court of Beijing intellectual property office.
[Defendant's response]
Company has been part of the trademark registration certificate
"Although our LOGO and ' qihoo 360' LOGO, contains 360 this sensitive numbers, but the plaintiff is building computer security, we are an Internet financial service platform. "In the face of litigation," 360 credits credit network "Deputy Liu Luochen says they are reported through the media, knows is the odd Tiger company, has not received a subpoena.
"From the '360 toothpaste ' '360 Internet banking ', associated with '360' the number of businesses there are many. "Liu Luochen argues that although qihoo and they used in the LOGO of the company" 360 "color is the same color, but the color depth of the difference. In addition, the "qihoo 360" LOGO is a globe containing a cross and Web site and their LOGO is a green flower shapes by number "360" + "credit credit net" kanji + Web site form. "Digital '360' was part of a LOGO, high degree of identification of the two, at best, prone to thinking in the auditory Association, has the potential to confuse. ”
Liu Luochen site show the company has made some of the trademark registration certificate. According to reports, beginning in May 2013, applied for registration to the relevant departments of the company LOGO, "the LOGO is a separate application, due to the application of the term longer, part of the LOGO also in the Declaration. ”
[Plaintiff's voice]
This behavior is clearly intentional "alongside brand-name"
According to media statistics, either prosecute or passive in responding, since 2010, for infringement or unfair competition, Powerline companies and several large Internet company duibu by the Court.
Justice Network on November 20 last year reported that qihoo's company has held "360 litigation Award" ceremony, bonuses of up to 100,000 yuan. Qihoo Fu Tong said of the General Counsel of the company, the prize was established, with awards for the carrier, established rights in internal clues incentives, encourages employees to maintain awareness, helping companies from business line to risk management, intellectual property management, litigation and promote legislation amending the law of linkage system.
Yesterday, the evening news tried to contact Powerline companies further about the lawsuit, but call the company's telephone calls are unanswered. As of press time, has not been the company's response.
Check out network was informed that in February of this year the economic voice of the magazine published in the world, talked about the lawsuit, litigation Director of qihoo Hong Chengyu said, whether it is from the company name and company LOGO on Yunnan "360 credits credit network" suspected of infringement. "On its Web site, as well as their company's place of business and other commercial activities in the course of business, are prominently highlighted the use of a LOGO called '360 credit loan network. The main part of the LOGO, which is obviously the strongest part of digital '360' is green. We believe that this kind of behavior has been very clearly shows that ' alongside brand-name ' intent. "Hong Chengyu said.
[Recent trademark infringement]
The year April 2015
By using another registered trademark "new balance" United States "New Balance" company's affiliated companies in China--new balance of trade (China) limited, to court, the Guangzhou Municipal Intermediate People's Court of the first instance judgment, new balance of trade (China) constitutes another violation of the right to exclusive use of trademarks, shall compensate the other party for 98 million Yuan.
The year November 2015
"Out of line" co-produced by site operators, Shenzhen online financial services Ltd for alleged violations of the Internet "in tune" trademark was "in tune" the holder of trademark Bai culture dissemination limited company of Kunming to court, claims 10 million Yuan.
Millet technology limited liability company "millet e loan" website operator Beijing Hua Zhong science and technology limited company to court, it thinks "millet e loan" with "millet" trademark infringement claims 1 million Yuan.
(Spring city evening news reporter xiongbo Liu Jingyi)
[Industry analysis]
Why the Internet industry frequency trademark infringement case
Similar trademark infringement is not alone. Why the Internet industry frequency trademark infringement? China University intellectual property Center special researcher Zhao occupation said that many Internet entrepreneurs knew nothing about intellectual property is not, in fact, more cases they know about intellectual property rights, and specifically to promote their products and brands in this way. Meanwhile, they also measured the cost of infringement because the penalties in respect of infringement of intellectual property rights in China is not enough.
Occupation of Zhao believes that enterprise "alongside brand-name" approach will help to achieve the purpose of promotion in the short term, but inevitably, litigation-ridden, but in the long run, not to promote their own identification of the significant produces other brand unable to create their own independent brand, in fact also have a negative effect, can lead to customer confusion. This practice should not be aimed at the long-term development of the enterprise.
Industry sources say, 360 launched company's trademark infringement lawsuit is its emphasis on brand building, layout of earlier intellectual property rights, brand rights of important initiatives will be more well-known Internet companies to follow suit in the future 360, on the road to brand protection, various types of "gold brand" or "free ride" campaign.
Yao Kefeng, Director of the Law Committee of China e-Commerce Association, the value of a company but also in the brand, bad company "gold brand" can lead to brand owner's brand value diminished. Protection of intellectual property rights, on the one hand, you need to increase the compensation, harsh discipline bad company "gold brand" and other wrongful acts. The other hand, violators should establish brand awareness, dare to and rights, take up legal arms to maximize tort compensation requirements, to safeguard their legitimate rights and interests, and attempts to "gold brand" or "free ride" have a deterrent potential infringers.
(Legal journal)
Responsible editor: Mao Minmin SN184
Article keywords:Qihoo trademarks
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奇虎以商标侵权为由状告云南360贷贷网|奇虎|商标_新闻资讯
原标题：涉嫌商标“傍名牌” 云南“360贷贷网”被奇虎告了
握有知名互联网安全品牌“360”的北京奇虎科技有限公司（以下简称奇虎公司），今年2月在北京打响新年商标侵权维权诉讼第一枪。诉讼中，云南 “360贷贷网”因涉嫌“搭便车”“傍名牌”，被奇虎公司告上法庭。云南“360贷贷网”昨日回应称，目前已委托上海的律师准备应诉，公司高层认为，从生 活用品到理财产品，品牌LOGO中含“360”的商家在全国有很多，为此惹来官司，有点委屈。
[事件还原]
LOGO中出现360惹来官司
今年2月，奇虎公司以商标侵权为由，将北京一家金融信息服务公司和云南“360贷贷网”告上法庭，云南“360贷贷网”为第二被告。
奇虎公司在诉状中称，该公司2007年8月注册成立，旗下拥有“360安全卫士”、“360杀毒”等7大公众熟知的网络安全产品。经过10年发展，“360”已成无可争议的网络安全第一品牌，用户量超7亿。
奇虎公司表示，去年11月4日，他们委托代理人，在公证员的监督下，进入云南“360贷贷网”首页，发现首页左上部显著位置显示的“360 贷贷网”LOGO标识图形和“360”均为绿色，使用的广告语为“做最安全的投资平台”。此外，两被告还以“360贷贷网”为微博名称、微信公众号，开展 业务宣传。
奇虎公司认为，两被告作为涉案网站的实际经营人和受益人，在明知原告及原告涉案商标具有较高知名度及美誉度的情形下，未经许可，在网站突出 位置使用了原告注册商标中的显著识别部分“360”，明显具有“搭便车”“傍名牌”嫌疑。两被告的行为涉嫌商标侵权，故诉请法院判令两被告立即停止商标侵 权，停止使用并注销涉嫌侵权的域名，判赔经济损失等合理开支共计3000万元，诉求在相关知识产权报、相关网站首页连续30日刊登声明，就其侵权行为消除影响。
目前，该案已由北京知识产权法院受理立案。
[被告回应]
公司已取得部分商标注册证书
“虽然我们的LOGO与‘奇虎360’的LOGO中，都含有360这个敏感数字，但原告是做计算机安全的，我们是互联网金融服务平台。”面对诉讼，“360贷贷网”副总刘洛辰表示，他们也是通过媒体报道，才知道被奇虎公司告了，目前还未收到法院传票。
“从‘360牙膏’到‘360互联网金融’，与‘360’这个数字有关联的商家全国有很多。”刘洛辰辩称，尽管他们与奇虎公司在LOGO上 都使用了数字“360”，色彩也是同一色系，但颜色的深浅上有差别。此外，“奇虎360”的LOGO是一个球形，里面包含十字和网址；而他们的LOGO主 体是一朵绿花形状，由数字“360”+“贷贷网”汉字+网址共同构成。“数字‘360’只是LOGO的一部分，两者的辨识度较高，最多只是在听觉上容易产 生惯性思维联想，有可能会混淆视听。”
刘洛辰现场出示了该公司已取得的部分商标注册证书。据介绍，从2013年5月份开始，该公司就向有关部门申请注册LOGO，“这个LOGO是分开申请的，由于申请的期限比较长，部分LOGO还在申报中。”
[原告声音]
这种行为明显是故意“傍名牌”
据媒体统计，无论是主动起诉还是被动应诉，自2010年以来，因侵权或不正当竞争，奇虎公司已与国内多家大型互联网企业对簿过公堂。
正义网去年11月20日报道，奇虎公司曾举行“360诉讼贡献奖”颁奖盛典，奖金高达10万元。奇虎公司总法律顾问傅彤称，设立该奖项的目 的是，以评奖活动为载体，在企业内部建立维权线索奖励机制，鼓励员工在工作中保持维权意识，帮助公司建立从业务一线到风控管理、知识产权管理、诉讼乃至推 进立法修法的联动体系。
昨日，晚报记者试图联系奇虎公司对这起侵权官司做进一步的了解，但拨打该公司多个电话均无人接听。截至发稿时，也未得到该公司任何回应。
查阅网络获悉，在今年2月经济之声《天下财经》的公开报道中，谈及这起官司，奇虎公司诉讼总监洪成宇曾说，无论是从公司名称还是公司 LOGO上，云南“360贷贷网”都有侵权之嫌。“它在网站上，以及它们公司的经营场所和其他商业活动经营的过程中，都在显著位置突出地使用一个LOGO 叫‘360贷贷网’。这个LOGO的主体部分，也就是它显著性最强的部分，就是绿色的数字‘360’。我们认为，这种行为已非常明显地显示出‘傍名牌’的 故意。”洪成宇说。
[最近几起商标侵权案]
2015年4月
●因使用他人已注册商标“新百伦”，美国“New Balance”公司在中国的关联公司——新百伦贸易（中国）有限公司被诉至法院，广州市中级人民法院一审判决认定，新百伦贸易（中国）有限公司构成对他人商标专用权的侵犯，须赔偿对方9800万元。
2015年11月
●“合拍在线”网站经营者深圳市合拍在线互联网金融服务有限公司也因涉嫌侵犯“合拍”的商标权，被“合拍”商标的持有者昆明百和文化传播有限公司诉至法院，索赔1000万元。
●小米科技有限责任公司将“小米e贷”网站经营者北京华忠科技有限公司诉至法院，其认为“小米e贷”使用“小米”商标，构成侵权并索赔100万元。
（春城晚报记者 熊波 刘静怡）
[业内分析]
为何互联网行业频发商标侵权案
类似的商标侵权诉讼并非个例。为何互联网行业频发商标侵权案？中国政法大学知识产权中心特约研究员赵占领分析说，很多互联网创业者对知识产 权并不是一无所知，实际上更多的情况下，他们对知识产权有所了解，并特意去通过这种方式推广自己的产品和品牌。同时，这些公司也衡量到侵权的成本，因为我 国在知识产权侵权方面的处罚力度还不够。
赵占领认为，创业企业“傍名牌”的做法短期内有助于实现推广目的，但是难免会诉讼缠身，而且从长期来看，不推广自己具有显著性的标识，山寨他人品牌无法打造自己的独立品牌，事实上还会有负面效果，会导致客户混淆。这种做法不应是一家志在长远发展的创业企业的所为。
业内人士称，360公司此番发起商标侵权诉讼是其重视品牌建设、提早进行知识产权布局、开展品牌维权的重要举措，今后将有更多知名互联网企业效仿360，走上品牌维权之路，对各类“傍品牌”或“搭便车”现象予以围剿。
在中国电子商务协会法律工作委员会主任姚克枫看来，一个企业的价值更体现在品牌上，不良企业“傍品牌”会导致品牌权利人的品牌价值减损。保 护知识产权，一方面，需要加大赔偿力度，严厉惩戒不良企业“傍品牌”等不法行为。另一方面，被侵权者应树立品牌维权意识，敢于和勇于维权，拿起法律武器， 尽量提高侵权赔偿数额要求，维护自身的合法权益，并对企图“傍品牌”或“搭便车”的潜在侵权者产生震慑力。
（法制日报）
责任编辑：茅敏敏 SN184
文章关键词： 奇虎 商标
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