Dong mingzhu: Jackie Chan's endorsement of the enterprise is dead only | Dong mingzhu | gree gree not death _ news
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"Global science and technology reported that Zhou" spread in the business world, there is a company called the death of "Jackie endorsement." Endorsements small fighter, small fighter failed has; endorsements love more VCD, love more boss jail has; endorsements fen Huang Coke, fen Huang Coke didn't has; endorsements open di car, national only sold more than 900 vehicles; endorsements fighter shampoo, was found fighter carcinogenic has; endorsements Miss dumplings, was check out containing germs and Xia frame has; endorsements Japan Mitsubishi car, results occurred recalled event.......
In fact, Chan also has endorsements of gree electric appliances, an advertisement that began in early February 2010, gree in CCTV films. Recently, gree, Chairman of Dong said in an interview, "Jackie Chan endorse gree, but which companies he died. Gree gave his endorsement for two years, but Hercules is not dead. "
Dong also said that "some accountability for Chan, said he endorses the enterprise is dead. But the births and deaths of enterprises is not as long endorsement or not, should see the strength of the organization. "Dong claimed that endorsement was on behalf of her commitment to consumers," some consumers to celebrity endorsements, for trust in the star purchased a product, the result is not. I was head of enterprise, I should be consumer-oriented commitment. "
In early 2014, the spokesperson Jackie CHAN to his boss Dong mingzhu of gree group. Dong said the expenses incurred in voice more than a year, is trying to create their own mobile gree, preferring to spend money saving on production costs.
Data show that Jackie Chan endorse gree four years, gree shows amazing growth rates, endorsements that year, gree realized rose as high as 42.62%, in 2011, the data is 37.35%, 2013 is 19.44%.
Responsible editor: Wang Hao
Article keywords:Dong mingzhu, gree
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董明珠：成龙代言的企业都死了 只有格力没死|董明珠|格力_新闻资讯
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play 成龙代言格力广告 向前
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【环球科技报道 周涛】在商界流传的事故里，有一种企业的死亡叫“成龙代言”。代言小霸王，小霸王倒闭了;代言爱多VCD，爱多老总坐牢了;代言汾湟可乐，汾湟可乐没了;代言开迪汽车，全国才卖九百多辆;代言霸王洗发水，被查出霸王致癌了;代言思念水饺，被检出含病菌而下架了;代言日本三菱汽车，结果发生召回事件……。
实际上，成龙还代言过格力电器，开始于2010年2月初格力在央视的一则广告片。近日，格力集团董事长董明珠在接受采访时表示，" 原来成龙代言格力，但哪个企业给他代言都死掉了。格力也给他代言了两年，但格力没死。"
董明珠还表示，" 有些企业追究成龙，说他代言把企业代死了。但企业的生死不是看成龙代言与否，应该看企业自身的实力。" 董明珠自称，代言是代表着她对消费者的承诺，" 有些消费者看了明星的代言，出于对明星的信任购买了产品，结果货不对版。我是企业负责人，我应该出面向消费者承诺。"
2014年年初，格力集团将代言人成龙改为自家老板董明珠。董明珠称，每年花在代言人的费用超过千万，正打算自创手机的格力，宁愿把省下的钱花在制作成本上。
数据显示，成龙在代言格力的四年里，格力呈现出了惊人的增长率，代言当年，格力实现了高达42.62%的同比增长，2011年该项数据为37.35%，2013年为19.44%。
责任编辑：王浩成
文章关键词： 董明珠 格力
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