Shanghai White Rabbit creamy candy for French packaging price up 9 times times a kilo of 265 | White Rabbit creamy candy | _ French packaging news
White Rabbit creamy candy launched Blue, two pink rabbit-shaped iron boxed candies. Original title: White Rabbit creamy candy for French packaging, price up 9 times times
Morning news reporters Xu Yan Fei
"White rabbit creamy candy package price up 9 times, 265 Yuan a catty do you buy? "" White rabbit creamy candy + France design...... "yesterday, many micro-circle of friends are unusual topics. As old candy brands in Shanghai who relish, white rabbit creamy candy together France fashion brand "AGN è s b." Launch limited edition: blue, two pink rabbit-shaped iron box of candy, blue box (milk), 128 g, price per box 65, pink boxed (red bean) prices costs 3 Yuan per box, this value is 10 times times the conventional packaging White Rabbit creamy candy.
Although worth double, but still part of "rich, capricious" consumers are willing to gift box packaging of "high face value" toffee pay or give someone a gift, or to satisfy the "teenage heart". In this regard, the experts said, in terms of gift wrap, some old value added in Shanghai is far better than foreign products, "White Rabbit" 's attempts to be a creative discovery.
As early as last year, has launched
"Dress up" white rabbit creamy candy, what is it worth? Can to is a pen account: according to packaging Shang of tips, each box new packaging of big rabbit toffee about 25 grain, single grain price for 2.6 Yuan; and days cat Shang more than flagship shop within, a bags 227 grams traditional packaging of big rabbit toffee price 11.50 Yuan (about 46 grain), conversion down each grain 0.25 Yuan, that is, for Shang "AGN è s b." After the coat, white rabbit creamy candy are up 9 times.
Xinhua learned from Guan Sheng yuan, while the limited edition candy aroused heated discussion on the Internet, but have launched as early as last year. It is reported that Shanghai Guan Sheng yuan food companies spent 1.5 years and "AGN è s b." Company negotiated cooperation agreements. This "rabbit-AGN è s b." Candy gift box has unveiled last November, "Guan Sheng yuan 100 anniversary of" candy theme exhibition, Beijing, China, this year, also worked in the Pentagon during the new year's day, Wanda, Bai, Pudong in changtai, South square more road shows to promote.
"Taste is not the point"
A grain of white rabbit milk candy from 2 hair sold for 2 bucks, consumers buy it?
It is understood that the limited edition candy has just launched, in some point of sale actually sold out of stock, and the last time white rabbit creamy candy is out of stock or in 2012, "big rabbit" candies launched.
Now, some online stores "collector's Edition" candy sales are more stable, though not as the traditional white rabbit creamy candy tens of thousands of sales, but also the formation of certain consumer groups, some "GEI Li" store sales are above 1000.
"Good looks, for his girlfriend that she liked" "food is good, packing very carefully" ... ... From the user comments, quite a few buyers for "collector's Edition" is used to send people and objects for girls and children, and frankly there are some buyers to buy sugar in order to buy the box: "the packaging is so cute, taste is not the focus." Consumer Ms Huang says, buying just for the sake of packaging "high face value", and that the packaging can be repeatedly used. Consumers, Lee told reporters that the positioning of white rabbit milk candy is "intelligent", "if it is a plain white rabbit creamy candy, a bag more than 10 Yuan, while affordable, but gifts inevitably enough grade. ' Collector's Edition ' many expensive though, but price over more than 60 can also accept as a gift, coupled with exquisite packaging, sending people very well. ”
Buyers also expressed dissatisfaction, saying that "light, can't load a box a few candies, it's too expensive for me" sellers said in reply: "Kiss, you should first look at the selling of goods where this is limited edition, is France designers, sell the sugar. ”
[Extension news]
Business expert: not just the price, is a creative exploration of old brands
In fact, the White Rabbit milk candy has been trying to change in recent years, in addition to the traditional taste of milk, but also added coffee, fat, peanut bird junction, fresh fruit flavors such as, red beans, but some consumer favorite is milk. However, even if the consumers ' taste preferences, white rabbit creamy candy for new packaging have been willing to accept it. White Rabbit milk candy has launched a number of special packages, such as "big rabbit", glass milk bottles, iron boxes and other small parties, has been well received.
White Rabbit creamy candy this change "French coat", business experts say it is a pioneering work, "Shanghai famous brand products of good quality, but on the package is too modest, and people travel abroad love to buy some snacks, thin more than more than 10 small biscuits served with exquisite packaging, can also be sold to dozens of Yuan. White Rabbit creamy candy ' collector's Edition ' launch of old brand can be said to be an exploration of the innovation, and not just to rise, but in regular normal sales of white rabbit creamy candy cases, providing consumers with a choice. ”
[News]
agnès b.
France famous clothing brands, Chinese name "aniyasibei". In 1973, the AGN è s b. with its name "AGN è s" and first husband ChristianBourgois surname "b." Combination of established brands. Now AGN è s b. has opened more than 200 shops around the world, also has flagship stores in Shanghai. The brand not only has all kinds of clothing and handbags accessories, will also be extended to the cinema, the concept of art galleries, tourist shops, restaurants, chocolate shops, flower shops, coffee shops, and other fields.
White Rabbit creamy candy
Formerly derived from Shanghai "love candy factory in the West", 1943 "loved West candy factory" boss generic United Kingdom milk sugar, make cheaper its own brand of homemade caramel, packaged red Mickey Mouse pattern is used and widely popular.
After 1949, love love candy candy factory reorganization and changed its name to Shanghai West, Mickey Mouse's image has become a rabbit. A few years later, love candy factory into Guan Sheng yuan, the paper on the "lying Bunny" was converted into a familiar image of the "Leaping Bunny" image. In 1959, the rabbits were used as People's Republic of China national day anniversary gift products, in 1972, Premier Zhou Enlai that White Rabbit creamy candy gifts visit of United States President Richard Nixon.
Responsible editor: Ni Zi Jiang
Article keywords:White Rabbit creamy candy French package
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上海大白兔奶糖换法式包装身价涨9倍一斤265元|大白兔奶糖|法式包装_新闻资讯
大白兔奶糖推出蓝色、粉色两款兔形铁盒装奶糖。 原标题：大白兔奶糖换法式包装，身价涨了9倍
晨报记者 徐妍斐
“大白兔奶糖新包装价格涨9倍，一斤265元你会买吗？”“大白兔奶糖+法国设计……”昨天，许多市民的微信朋友圈都出现了这样的话题。作为上海人津津乐道的老字号糖果品牌，大白兔奶糖携手法国时尚品牌“agnès b.”推出限量珍藏版：蓝色、粉色两款兔形铁盒装的奶糖，蓝色盒装（牛奶味）128克，每盒售价65元，粉色盒装（红豆味）每盒售价再贵3元，这一身价是传统普通包装大白兔奶糖的10倍。
尽管身价倍增，不过依然有一部分“有钱、任性”的消费者愿意为礼盒包装的“高颜值”奶糖买单，或是作为送人的礼品，或是为了满足自己的“少女心”。对此，有专家表示，在礼品包装方面，沪上一些老字号的附加价值远不如国外产品，“大白兔”的此次尝试不失为一种创新探索。
早在去年就已推出
“换装”的大白兔奶糖，究竟是什么身价？可以来算一笔帐：根据包装上的提示，每盒新包装的大白兔奶糖约25粒，单粒价格为2.6元；而天猫上多家旗舰店内，一袋227克传统包装的大白兔奶糖售价11.50元（约46粒），折算下来每粒0.25元，也就是说，换上“agnès b.”外衣后，大白兔奶糖价格涨了9倍。
记者从冠生园方面了解到，虽然限量珍藏版奶糖在网上引起热议，但其实早在去年就已推出。据悉，上海冠生园食品公司花了一年半时间与“agnès b.”公司谈妥合作协议。这款“大白兔-agnès b.”糖果礼盒先后亮相于去年11月“冠生园100周年”主题展及北京中国糖果节，今年元旦期间还曾在五角场万达、南方百联、浦东长泰广场等多地进行路演推广。
“味道已经不是重点了”
一粒大白兔奶糖从2毛多卖到2块多，消费者买账么？
据了解，限量珍藏版奶糖刚推出时，在一些销售点居然卖到脱销，而上一次大白兔奶糖脱销还是2012年“巨白兔”奶糖推出时。
现在，一些网店“珍藏版”奶糖的销量较为稳定，虽然比不上传统大白兔奶糖动辄上万的销量，但也形成了一定的消费群体，有的“给力”的店家销售也在一千以上。
“外观好看，送给女朋友她还挺喜欢的”“东西很好，包装也很用心”……从用户评价来看，相当一部分买家购买“珍藏版”是用来送人的，且对象多为女孩和儿童，还有部分买家直言买糖就是为了买盒子：“包装好可爱，味道已经不是重点了”。消费者黄小姐表示，自己购买纯粹为了包装的“高颜值”，并且认为这个包装是可以反复利用。消费者李先生告诉记者，这款大白兔奶糖的定位很“机智”，“如果是普通的大白兔奶糖，十几元一大包，虽然实惠，但送礼的话难免不够档次。‘珍藏版’虽然贵出许多，但作为礼品价格在60多元还可以接受，加上精致小巧的包装，送人很合适。”
也有买家表示不满意，认为“分量少，一盒里面也装不了几颗糖，太贵了”，卖家在回复时则表示：“亲，你应该先看下商品的卖点在哪里，这款是限量珍藏版，是法国名设计师设计的，卖的不是糖。”
[新闻延伸]
商业专家：并非单纯涨价， 是老品牌的一次创新探索
事实上，大白兔奶糖近年来一直在尝试改变，除了传统的牛奶口味外，还新增了咖啡、拖肥、花生鸟结、鲜果、红豆等口味，不过有些消费者最钟爱的还是牛奶味。不过，即使消费者的口味各有偏好，对大白兔奶糖换新的包装却一直乐于接受。此前大白兔奶糖已推出过不少特殊包装，如“巨白兔”、玻璃牛奶瓶装、小方铁盒装等，也都受到好评。
对于大白兔奶糖此次换“法式外衣”，有商业专家表示不失为一种创举，“沪上一些老字号品牌产品品质好，但在包装上太过朴素，而人们出国旅游爱买的一些零食，薄薄十多片小饼干配上精美的包装，也能卖到几十元人民币。大白兔奶糖‘珍藏版’的推出，可以说是老品牌对创新的一次探索，并不是单纯的涨价，而是在普通大白兔奶糖正常销售的情况下，为消费者多提供一种选择。”
[新闻链接]
agnès b.
法国知名的服装品牌，中文译名“阿尼亚斯贝”。1973年，agnès b.以其名字“agnès”及第一任丈夫ChristianBourgois的姓氏“b.”组合，正式成立品牌。如今，agnès b.已在全球开设超过200间店铺，在上海也有旗舰店。该品牌不仅拥有各类服装和手袋饰物，还将业务延伸到电影院、艺廊、旅游概念店、餐厅、巧克力专卖店、花店、咖啡店等领域。
大白兔奶糖
前身源自上海“爱皮西糖果厂”，1943年“爱皮西糖果厂”老板仿制英国牛奶糖，做出更为便宜的自家品牌的国产奶糖，包装则使用红色米奇老鼠的图案，广受民众喜爱。
1949年后，爱皮西糖果厂重组并更名为上海爱民糖果厂，米奇老鼠的形象也变成了大白兔。几年后，爱民糖果厂并入冠生园，包装纸上的“卧兔”形象被改成如今大家熟悉的“跃兔”形象。1959年，大白兔被作为中华人民共和国国庆十周年的献礼产品，1972年，周恩来总理还将大白兔奶糖馈赠访华的美国总统尼克松。
责任编辑：倪子牮
文章关键词： 大白兔奶糖 法式包装
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