Department of radio and television and wept bitterly: Mobile TV Mobile TV by charging the whole dead-alive, radio and television-IT information
Recently, called "digital dividend" 700MHz band again on the use of radio and television, telecommunications industry focus. While outgoing news that 700MHz the owner of business operators, but also the CMMB in the wide-spread was incorporated into the State grid Corporation and is suspending all operations and liquidate assets. Decade in the busy fall, the intrepid CMMB in the past, which hits one in the face?
Why CMMB tough, it would work on the beginning. Now people watching TV, watching video on a mobile phone have been used in more than 10 years ago, it's not an easy thing, mobile communications networks at that time still in the 2G/2.5G era, and watch video content smoothly. But by then, hot Mobile TV has been surging, parties are aware of the phone screen will be video shows new positions, new strategic space. In order to compete for mobile TV standards, playing up to my ears, mainly radio and television Department presented the CMMB standard and proposed by the Department of telecommunications standard TMMB. TMMB eventually WINS, became the national standard. However, it's not until the end of this, although the CMMB did not become the national standard, but the radio "Overlord arch", on the one hand around the CMMB network construction, on the other hand send "ban" ban local broadcasting unit uses non industry standard technology for mobile TV trials. Internet applications, video applications have not been a large rise in particular, video content from TV, radio and TV ban cut off standard TMMB market road , at GB title TMMB was overhead, CMMB dominated becomes a reality. This is not a level playing field, but sectoral interests of the game, CMMB's victory is not the victory of the market, is not a technical victory, but victory of the sector.
2008 Beijing Olympics, CMMB ushered in the peak of the development of CCTV on mobile TV broadcast live nearly 3,800 hours of Olympic events. By the year 2009, Fang Zhongguang CMMB operations communications signed a cooperation agreement with China Mobile, CMMB China Mobile TD--SCDMA mobile phone production standard. CMMB and TD Alliance to promote the "mobile TV" craze, led many handset manufacturers to interest in CMMB. But shanzhai is also everywhere that support CMMB functionality, it can be seen outside the CMMB is optimistic about the crowd enthusiasm is very high.
If the trend continues, CMMB may realize development goal of 50 million users by 2013. However, the shortsighted move to CMMB industry Darling, soon become outcasts. In 2010, the Bcc spread began charging for CMMB is not only charges for terminal manufacturers and CMMB module is installed users need to purchase decryption cards, pay a monthly fee . Zhou are sure to be sniffy about this approach, users are not yet developed, industrial chains have yet to mature, will rush to charge money, why not drive themselves to death on the road.
There is no regret medicine to buy, charges move prematurely dampens enthusiasm for users and industry chain, makes the development of CMMB upward curve quickly turned a corner, to turn down. In popular terms, on the operation of radio and television in the CMMB Internet thinking is missing, without looking for long-term business model, took the "rough" approach, in addition to the fees, charges, also was charged.
But even if CMMB does not charge prematurely, will at best delay the process of decline, this subject to CMMB technology flaws, no interaction, the user cannot select the content you want to see, operation push any content only to see what content. Nowadays, the rapid development of mobile communication technology, from 3G to 4G, a few years have 5G, to upgrade speeds hundreds of times, streaming video hosting already is not a problem, and video clarity are also getting higher and higher, there are many Internet companies provided a rich programme source, CMMB can't compete. What if when the radio does not insist on its CMMB, but uphold the idea of win-win cooperation, their advantages and telecom network, technology integration, is perhaps not the same situation.
CMMB failures as early as two or three years ago, has already concluded that this simply because 700MHz band surfaced again and spread the Broadcasting Corporation is wound up, become a topic of discussion in the industry. CMMB failed to learn the reasons for its failure, or fails it means nothing.
Personally think that CMMB has multiple reasons for the failure: the authority from "self", the market did not take into account resource allocation; operator "shortsighted", not thinking in Internet business and worse is a lack of open and cooperative spirit. To learn from these lessons, maybe will help future fusion business promotion push, there is 700MHz the use of the frequency band, why not just open up cooperation? Spectrum is a national resource, rather than departmental resources, use only a concept to see if it is too narrow.
广电系痛哭：
手机移动电视被收费活活整死 - 移动电视,广电 - IT资讯
最近，被称为“数字红利”的700MHz频段使用问题再度成为广电、通信业人士的关注焦点。同时传出消息称，700MHz频段的拥有者、也是CMMB业务的运营者中广传播被并入国网公司，并被叫停所有业务，进行资产清算。十年间繁华落尽，强悍的CMMB终成往事，这打了谁的脸？
为什么说CMMB强悍，这还得从头说起。现在人们在手机上看电视、看视频已经习以为常，而在十几年前，那可不是件容易事，那时移动通信网络仍处2G/2.5G时代，无法流畅观看视频内容。但那时，手机电视热已经涌动，各方也都意识到手机屏将是视频展示的新阵地，是新的战略空间。为了争夺手机电视的国家标准，各方打得不可开交，主要有广电系提出的CMMB标准和电信系提出的TMMB标准。最终TMMB胜出，成为国家标准。但是，事情没有到此结束，虽然CMMB没有成为国家标准，但是广电“霸王硬上弓”，一方面在各地建设CMMB网络，另一方面发出“禁令”，禁止地方广电单位采用非广电行业标准的技术进行手机电视试验。当时互联网应用，尤其是视频类应用尚未大规模兴起，视频内容主要来自电视台，广电的禁令等于掐断了TMMB标准的市场化之路，顶着国标头衔的TMMB因此被架空，CMMB成为现实主宰。这不是一场公平的竞争，而是部门利益的博弈，CMMB的胜出不是市场的胜利，也不是技术的胜利，而是部门的胜利。
2008年北京奥运会举办，CMMB迎来了发展的高峰期，央视在手机电视上全程直播了近3800小时的奥运赛事。到了2009年，CMMB运营方中广传播与中国移动签署合作协议，CMMB成为中国移动TD―SCDMA手机集采的标配。TD与CMMB的联姻推动了“手机看电视”的热潮，使得众多手机终端厂商对CMMB产生了兴趣。而且支持CMMB功能的山寨机也是遍地开花，由此可以看出外界当时对CMMB相当看好，群众热情很高。
如果照着这样的趋势发展下去，CMMB也许可能会实现到2013年发展5000万用户的目标。但是，目光短浅的举措让CMMB很快就从产业宠儿沦为弃儿。2010年，中广传播开始对CMMB收费，不仅是对终端厂商收费，而且安装了CMMB模块的用户也需要购买解密卡，每月支付费用。周鸿祎们肯定会对这种做法嗤之以鼻，用户规模都还没有发展起来，产业链都还没有成熟，就急于收费想着赚钱，这不是将自己往黄泉路上赶嘛。
世上没有后悔药可买，过早收费的举措挫伤了用户和产业链的积极性，使得CMMB发展的向上曲线很快就拐了个弯，掉头向下。用现在流行的话来说，广电在CMMB的运营上真缺少互联网思维，没有寻找长期有效的商业模式，采取了最“简单粗暴”的做法，除了收费、收费，还是收费。
不过，即使CMMB没有过早收费，也只是延缓其衰退进程而已，这受制于CMMB本身的技术缺陷，没有互动，用户不能选择自己所想看的内容，运营方推送什么内容就只能看什么内容。现如今，移动通信技术快速发展，从3G到4G，再过几年还有5G，网速成百上千倍地提升，流媒体视频承载早已经不是问题，而且视频清晰度也越来越高，还有众多互联网企业提供的丰富节目源，CMMB怎么可能会有竞争力。试想如果当初广电不是坚持自己的CMMB，而是秉持合作共赢的理念，将自己的内容优势和电信运营商的网络优势、技术优势相互融合，也许会是不一样的局面。
CMMB的失败其实早在两三年前就已经有了定论，这次只不过是因为700MHz频段和中广传播被清盘再度浮出水面，成为业界讨论的话题。对于CMMB的失败，要汲取其失败的原因，不然失败得一点意义都没有。
个人认为CMMB的失败有多重原因：主管部门从“利己”出发，没有考虑资源配置市场化；运营方“短视化”，没有用互联网思维来经营业务；更关键的是缺乏开放合作的精神。汲取这些教训，也许会对今后融合业务的推广推进有帮助，还有便是700MHz频段的使用问题，为什么就不能开放合作呢？频段是国家资源，而非部门资源，只能一家使用的观念是否太狭隘了。