Doom, India millet present situation worrying-Micromax Micromax, India-IT information

On March 15, Reuters recently published article said that a year ago, Micromax surpass Samsung Electronics, became India′s largest smartphone brand. Today, its situation is increasingly worrying: under the background of overall growth in the industry decline in shipments, market share almost halved, management turmoil, failed to obtain financing to an internal development team to provide sufficient support.

Micromax slipped to second, we can see that India opportunities and dangers of the Smartphone industry. The market is booming, but competition is becoming increasingly fierce.

India is the world′s fastest-growing smartphone market, shipments reach 103 million units last year, an increase of 29%.

The market′s rapid growth, help gave birth to a number of local brands, led by Micromax. They are outsourcing production to Chinese manufacturers. Now, Samsung launch more low-priced, Chinese factories have to bring own-brand products into the India market, resulting in falling phone prices, India domestic mobile phone manufacturers to rethink their development strategy.

Counterpoint Research analysts in New Delhi Talun·patake (Tarun Pathak) pointed out that "two years ago, India brand impact on international brands, and now they were the impact of mobile phone manufacturers in China. The next year, Micromax and other India Smartphone manufacturers will be under a lot of pressure. ”

Management turmoil

Micromax was founded in 2000 by four partners combined, but not until 2008 started selling mobile phones, through the cool, gionee, Oppo and other Chinese manufacturers of fast cheap mobile phones to gain market share. In 2015, it has launched more than 40 new models.

In 2014, the company′s founder team introduced outside managers to lead the company, at that time, Micromax challenge Samsung, and strive to become India′s largest mobile phone manufacturer.

However, according to six former executives told Reuters, in that soon after, founding team and new contradictions in the recruitment of executives. Allegedly, the Micromax adversely affected attempts to finance expansion. According to one Executive said in May last year, Alibaba group to give up to $ 1.2 billion to buy Micromax 20% shares due to the latter′s growth plan is not clear. Micromax co-founder weikasi·guyin (Vikas Jain) this week said in an interview with Reuters, the company and the company disagree on future development roadmap.

Alibaba declined to comment.

Several former executives said the lack of new financing, introduction of new executives at the development and design work into internal autonomy proposal could not be implemented. The move was intended to help the Micromax achieve differentiation, distinguished from homogeneous Android mobile phone manufacturers.

"We employ eighty or ninety people in Bangalore to develop software and design, but failed to get new financing, have little interest in the initiative, the founder, the team′s plans fell through, and his Office is now partially closed. "A former Executive said.

After miss out on Alibaba, Micromax also failed to attract other investors. You know, new funding for the implementation of plans to invest in software development and hardware design is essential. Said one Executive involved in the financing plan, the company was forced to reduce the size of internal research and development projects.

Since last November, Micromax has at least five executives, the latest one is from last week′s CEO wennite·taneijia (Vineet Taneja).

"The industry as a whole is trapped"

Meanwhile, Micromax Foundry for production of mobile phone manufacturers in China, including cool and Oppo, more attention to India market. Samsung began launching more cheap cell phones in the market.

By Counterpoint Research data,in 2015, Chinese brands in India′s market share doubled to 18%, Micromax, and Intex, and Lava, Karbonn, etc India home low prices caused by mobile phone manufacturers will remain intact. Last year, India brand′s market share fell from 48% to 43%.

"Now, the industry as a whole were stranded because of the Chinese mobile phone. "Mr Jain told Reuters," in the past, Chinese product inventories lead to significant writedowns, which happened in India who ".

TV plus, millet, Lenovo and other Chinese handset vendors including Amazon India companies and partners, Flipkart sold directly to the consumer, thereby saving the costs of distribution and sales channels, and direct contacts for new online consumer groups.

Market research firm IDC data show thatin 2015 the fourth quarter, Micromax 12.1% drop in shipments, while the industry as a whole is 15.4%; the company′s market share had dropped to 13%, significantly below its peak in 2014 22% .

Micromax insists that is profitable for private companies. Its four founders Mr Jain, lahuer·xiaerma (Rahul Sharma), lajieshi·ajiawaer (Rajesh Agarwal) and sangmite·aluola (Sumeet Arora) is still holding about 80% stake in the company. Over the past five years they raised close to $ 90 million in financing.

Facing the competition of cheap Samsung and China Mobile phone manufacturers, Micromax plans in India to ramp up production capacity. Mr Jain said, 6-12 months in the future, the company plans to double local capacity from 1.5 million to around 3 million.

The company in Russia market has been among the top ten, it is looking for partners in India other than the further expansion of the market, as well as the product range is extended to televisions and tablet computers.

Market research firm Strategy Analytics global wireless practice, Executive Director of Neier·maositeng (Neil Mawston) said, "Micromax need to enter more areas also needs to diversify product lines. "He believes that diversity in these two areas will be critical for future development of Micromax.

厄运连连，印度小米Micromax现状堪忧 - Micromax,印度 - IT资讯

3月15日消息，路透社近日发布文章称，一年前，Micromax超越三星电子，一跃成为印度最大的智能手机品牌商。而如今，它的状况却日益堪忧：在行业整体呈现增长的大背景下出货量却下滑，市场份额却几乎被腰斩，管理层出现动荡，没能获得融资给内部研发团队提供足够支持。

从Micromax滑落至市场第二，可以看出印度智能手机行业的机遇与危险。该市场蒸蒸日上，但竞争日益白热化。

印度是全球增长最快的智能手机市场，去年其出货量达到1.03亿部，同比增长29%。

该市场快速的增长，帮助孕育了以Micromax为首的一批本土品牌。它们以前是将生产外包给中国的制造商。而如今，三星推出更多的低价手机，那些中国代工厂纷纷携自有品牌产品进入印度市场，致使手机价格下降，印度本土的手机厂商不得不重新思考它们的发展战略。

Counterpoint Research新德里分析师塔伦·帕塔科（Tarun Pathak）指出，“两年前印度品牌商对国际品牌商造成冲击，而如今它们则遭到了中国手机厂商的冲击。未来一年，Micromax和其它的印度智能手机厂商将会面临巨大的竞争压力。”

管理层动荡

Micromax于2000年由四位合伙人联合创立，但直到2008年才开始出售手机，通过与酷派、金立、Oppo等中国制造商合作快速提供低价手机来积累市场份额。2015年，它推出了超过40款新机型。

2014年，该公司的创始人团队引进外部经理人来领导公司，当时正值Micromax在挑战三星，力争成为印度最大的手机厂商。

然而，据六位前高管向路透社透露，在那不久之后，创始人团队与新招募的高管之间便出现矛盾。据称，这对Micromax融资进行扩张的尝试造成了不利影响。据一位高管称，去年5月，阿里巴巴集团放弃以12亿美元买入20%的Micromax股份，原因是后者的增长计划不够明晰。Micromax联合创始人维卡斯·贾因（Vikas Jain）本周接受路透社采访时表示，公司与阿里巴巴在未来的发展路线图上存在分歧。

阿里巴巴方面拒绝对此置评。

数位前高管说，缺少新融资，令新引入的高管有关将研发和设计工作转成内部自主完成的提议无法推行。该举本来意在帮助Micromax实现差异化，与同质化的Android手机厂商区分开来。

“我们在班加罗尔聘请了八九十人来自行开发软件和设计，但由于没能拿到新融资，创始人对该举措兴趣不大，该团队的计划告吹，其办公室现已部分关闭。”一位前高管说道。

在错过阿里巴巴之后，Micromax也没能吸引到其它的投资者。要知道，新融资对于实施投资软件研发和硬件设计的计划至关重要。一位参与融资计划的高管称，公司被迫缩小内部研发项目的规模。

自去年11月以来，Micromax已经至少有五位高管离职，最新的一位是上周离开的CEO温尼特·塔内加（Vineet Taneja）。

“整个行业都受困”

与此同时，曾为Micromax代工生产的中国手机厂商，包括酷派和Oppo，变得更为重视印度市场。三星也开始在该市场推出更多的廉价手机。

根据Counterpoint Research的数据，2015年，中国品牌商在印度市场的份额翻倍至18%，对Micromax、Intex、Lava、Karbonn等印度本土的低价手机厂商造成蚕食。去年，印度品牌商的市场份额从48%下降至43%。

“现在，整个行业都因为中国手机而受困。”贾因向路透社表示，“以往，中国的产品库存积压导致大幅资产减记，如今这种情况发生在了印度身上了”。

乐视、小米、联想等中国手机厂商也与包括亚马逊印度公司和Flipkart在内的电商合作向消费者直接销售手机，从而节省了渠道分发和销售成本，并直接触达新的网购消费人群。

市场研究公司IDC的数据显示，2015年第四季度，Micromax的出货量同比下滑12.1%，而行业整体则增长15.4%；该公司的市场份额下降至13%，明显低于2014年22%的峰值水平。

仍为私有公司的Micromax坚称处于盈利状态。其四位创始人贾因、拉胡尔·夏尔马（Rahul Sharma）、拉杰什·阿加瓦尔（Rajesh Agarwal）和桑米特·阿罗拉（Sumeet Arora）仍手握公司约80%的股权。他们在过去五年筹集了接近9000万美元的融资。

面对三星及中国低价手机厂商的竞争，Micromax计划在印度加大产能。贾因指出，未来6到12个月，公司计划将本地产能从每月150万部翻倍到大约300万部。

该公司在俄罗斯市场已经跻身前十，它正在寻找合作伙伴来在印度以外的市场实现进一步的扩张，以及将产品种类扩大至电视机和平板电脑。

市场研究机构Strategy Analytics全球无线实践执行理事内尔·茂斯腾（Neil Mawston）说道，“Micromax需要进军更多的地区，也需要将产品线多元化。”他认为，在这两方面的多元化工作对于Micromax未来的发展将至关重要。