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published in(发表于) 2016/3/16 6:11:41
In those years, 315 seen digital “events“,

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In those years, 315 seen digital "events"-315, digital, net purchases-IT information

With food/supplies-safety awareness-raising, 315 party status in the minds of consumers and manufacturers more and more heavy. 315 international consumer rights day is fixed on March 15 of each year, which began in 1983, international day, aimed at protecting internationally the interests of consumers.

In 1991, China held the first 315 party, each has a different theme, all attention to irregularities and vices of the industry exposure. 315 parties in promoting the healthy development of the industry at the same time, also become a hot, people look over the memoirs.

Starting from 2010, 315 parties focused on traditional areas of consumption at the same time, increased attention to the new field of Internet consumption and exposure. Here we take a look at those who have big digital "events":

"Foreign" brand high maintenance

2010 315 evening's theme is "new rules, new motivation," with the advent of Internet, 315 evening digital domain had a lot of exposure.

315 evening reports, including LG, Sony, Samsung and many other "foreign" brand maintenance in China only two years, and require high maintenance costs. According to the survey, these foreign TV brands are using "machine for 1 year, the main components such as screen 2 year warranty only" policy. And related companies for "the traditional three packs are available only in the picture tube TV" as an excuse to stall the consumers. Caused a lot of resentment.

Exposure, the domestic flat-panel TV industry in the Government led by the rapid implementation of the flat-panel TV service code for example which made a mess of the flat screen TV system specifications.

Netqin drop "double game"

315 party 2011 digital focus uncovered mobile phone malware problems, plunges netqin antivirus and softwares are typical.

Fly download panic situations, such as after the user installs, users install netqin antivirus and pay to solve it. Exposure points out that two software company boss each other PhD students, this is one of the two companies the Fearless Hyena absurd "oboe", on CCTV after the intervention, relevant departments of the two companies was investigated.

After 2011, the mainstream media has been to weed out the rogue software and condemned, want the system operators and software developers can build a green healthy Smartphone environment.

Spam and phone number information leakage

2012 and 2015 315 party together to expose the phone spam.

SMS is not convenient ways to answer phone messages, but this way but some people used to profit. 2012 fake base station exposure, you can send text messages instantly to thousands of phones, even you can be received from a passing "info", after the exposure of the country have begun to combat the false base station, and achieved certain results.

2015 315 party is, and leakage from the user directly in terms of exposure. Exposed video, China Mobile, China tietong has gross sales in parts of mobile phone number information, and say there is no problem. This scene caused a large uproar: APP long before revealing user information, when operators began selling!

After the exposure of this rapid improvement. This will dramatically increase the level of protection of personal information, it will also allow consumers to pay more attention to the important personal information.

Network consumption and consumer safety

In 2015, 20,162 315 party, to investigate the new network consumption, net buying fakes, serve take-out food does not comply with food hygiene practice. Network consumption after several years of development has matured, people get used to using Internet thinking to replace the traditional purchase model.

Consumption can do more things on the Internet, however, there is more bad news is reported. Network consumption still has a long way to go, there are some aspects that have not been perfect, there are many areas that need consumers and practitioners together to perfection.

Recalling previous 315, shouldn't we see is old news, old things, but rather people's consumption structure changes, from 315 big events, big cases in the past, and now lunch, milk powder, China's overall consumption structure began to tend to the details. Excessive exposure from home and country in terms of safety to people food and clothing changes, I believe in the 315 in the party after the "digital" will appear, after all, no supervision and exposure to the market is not only the integrity of the market.


那些年,315曝光过的数码“门”事件 - 315,数码,网购 - IT资讯

随着食品/用品安全认识的提高,315晚会的地位在消费者与厂商的心中越来越重。315国际消费者权益日是1983年开始的固定在每年3月15日的国际性纪念日,目标旨在保护国际上的消费者的权益。

我国于1991年举办了第一届315晚会,历届都有不同的主题,历届都会对人们关注的热点进行行业违规行为与行业恶习进行曝光。315晚会在促进行业健康发展的同时,也成了人们回顾历年热点的回忆录。

从2010年开始,315晚会在关注传统消费领域的同时,也加大了对新型网络消费领域的关注与曝光。下面我们就来看看那些曾经轰动的数码“门”事件:

“洋”品牌高价维修门

2010年315晚会的主题是“新规则·新动力”,随着网络时代的来临,315晚会就数码领域进行了大量的曝光。

315晚会中报道,包括LG、索尼、三星等众多“洋”品牌在华的维修仅有两年,且需要高额的维修费用。据调查,上述外资彩电品牌均采用“整机保1年,主要零部件如屏幕等只质保2年”的策略。同时相关企业还以“传统三包只限定于显像管电视”为理由来搪塞消费者。引起大量不满。

曝光后,国内平板电视行业在政府的引领下迅速达成《平板电视售后服务实施规范》,以身作则,使原本混乱的平板电视维修体系得到了规范。

网秦飞流“双簧”门

2011年的315晚会在数码领域注重曝光了手机流氓软件的问题,网秦杀毒与飞流下载软件就是典型。

飞流下载在用户安装之后会出现死机等情况,用户只有安装网秦杀毒并付费才能解决。曝光中指出,两家软件公司的老板互为博士同学,这种情况是两家公司自导自演的一出荒唐“双簧”,在央视介入之后,相关部门对两家公司进行了查处。

2011年之后,主流媒体一直在对流氓软件进行肃清和谴责,希望系统运营商与软件开发者能共建一个绿色健康的智能手机使用环境。

垃圾信息与手机号码资料泄漏

2012年与2015年的315晚会,共同对手机垃圾信息进行曝光。

手机短信息是人们在不方便接听电话时传递消息的途径,但是这种途径却被一些人用来盈利。2012年曝光的假基站,可以瞬间向几千部手机发送短信,甚至你从一处路过都能收到许多“信息”,曝光之后全国各地都开始了对假基站进行取缔,并取得了一定效果。

2015年315晚会则是釜底抽薪,直接从用户身份泄漏的角度去进行曝光。曝光视频中,部分地区的中国移动、中国铁通竟然公然销售手机号码信息,并称没有问题。这一幕引起大片哗然:之前长有APP泄漏用户信息,什么时候运营商也开始贩卖了!

在曝光之后,这种现象迅速得到了整治。此举极大提升了个人信息的保护程度,也让消费者更加注意到个人隐私资料的重要。

网络消费与使用者安全

2015、2016两届315晚会中,都对新型的网络消费进行调查,网购到假货、劣货,外卖不符合食品卫生规范。网络消费领域经过数年的发展已经趋于成熟,人们也逐渐适应用互联网思维来取代传统购买模式。

然而互联网消费能做的事情越多,就有越多的负面消息被报道。网络消费还有很长的路要走,还有许多方面没有得到健全,还有许多领域需要消费者与执业者去共同完善。

回顾历届315,我们看到的不应该是旧新闻、过时事儿,而应该是人们消费结构的改变,从以往315只报大事件、大案例,到现在的盒饭、奶粉,我国整体的消费结构开始更趋向于细节。曝光的角度也从家国安危过度到人们衣食冷暖,相信在之后的315晚会中“数码”门还会出现,毕竟没有监管与曝光的市场只能是不健全的市场。






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