Former Director General of tourism: believe that visitors leave after 10 years is no longer explosive | MGTO | burst | exit _ news
The CPPCC Standing Committee and former Director General of the China National Tourism Administration Shao qiwei. Xinhua News Agency

Though outgoing National Tourism Administration, Shao qiwei, is still the "three sentences does not leave old job". In every discussion of the CPPCC, he will be from the perspective of development of the tourism industry put forward relevant proposals.

Recently, the Standing Committee of the CPPCC, former Director General of the China National Tourism Administration Shao qiwei told the South an interview talking about Chinese outbound "explosion" phenomenon, said this phenomenon will gradually disappear after 10 years, Chinese tourists will go to save money. He also suggested that should promote the tourist development of the equipment manufacturing industry, "many of the goods bought abroad are 'made in China', we can also manufacture. ”

　　Believe that after ten years towards rational consumption

South: outbound Chinese tourists, "buy buy buy" is very popular recently.

Shao qiwei: I have several data: last year, the number of outbound tourists reached 120 million people nationwide; the Commerce Department statistics tourists outbound tourism consumption in China reached 1.2 trillion, of which 700 billion to 800 billion yuan for the shopping. Chinese tourists overseas consumption is equal to total retail sales of consumer goods of domestic 4%.

This spring, outbound tourists more than 6 million visitors, overseas to spend more than 90 billion yuan. According to current projections, by 2020 our visitors about 178 million passengers departing overseas spending close to $ 300 billion.

South: did you encounter this situation?

Shao qiwei: take advantage of the chance to go abroad, I made some observations. Chinese tourists are now from milk to toilet seats, from watches to perfume, head to foot, almost not to buy something little.

From looking at the reason, everyone was outside the shop, mainly because our product design, process level there are gaps in meeting quality and personalized consumer demand gap. My Japan visit, introduced to Japan company is working on a new toilet, the toilet lid can be combined with medical tests, urine tests after the target, remind your physical condition.

In addition, shopping outside the quality reliable, the price is relatively cheap, like what's the average price difference than 33%, the highest post 80%; there is good service, many shopping stores have Chinese overseas shopping guide, Chinese identity, can I use China UnionPay card, return a replacement is convenient.

South: that is, products can not meet the market demand?

Shao qiwei: there are a number of other factors. We also looked at other countries and regions, found that tourists from countries and regions with a development process. My personal analysis, ten years after the tourists leave won't "burst", if there is a rational consumption, most tourists will mainly buy their needs of commodities and unique souvenirs.

South: a lot of people are talking about how to spend more at home.

Shao qiwei: domestic products with special emphasis on creativity, design, research and development of these core issues should also pay attention to product quality, creating domestic and international famous brands, the development of traditional brands. Of course study guide part consumption back comprehensive policies, such as further tax credit, expansion of duty-free goods range, additional local duty-free shops, improving tax rebate policy, as well as further cuts in corporate taxes, reduce circulation, reduce terminal costs and so on. And strengthen market monitoring and clamp down fake and shoddy goods, improve the way service is also very important.

　　Encourage leadership to implement paid vacations

South: last year you had submitted proposals on the issue of paid maternity leave, now how are implemented?

Shao qiwei: in his Government work report this year once again stressed the need to implement such a system. States already have laws to regulate, there are policy provisions and, of course, need a sustained push. Now in all spheres of society, some part is implemented well, as time went on, I believe it will implement better and better. Also acknowledged that some troubled businesses, large numbers of migrant workers, they have a revenue requirement, to seek truth from facts and deal with the problem. Developed countries have gone through a historical process.

South: some basic rank civil servants reflects, leading cadres, and they can't break.

Shao qiwei: we have also recommended to promote, conditional, non-emergencies, when there are major issues, the leading cadres should take the lead in holiday, likely to take less than 15 days, but you can also take 35 days, or a week, this is an adjustment for the own physical and mental, right after the break, can be more energized to work, would be better.

　　We need to create its own national brands

South: you mentioned travel equipment manufacture in panel presentations this year, why are you so concerned?

Shao qiwei: now that supply side reform, development of tourist equipment manufacturing was also part of the supply side reform. Now overseas travel abroad to buy many of the goods are "m adeinChina", stating that we are able to manufacture, the gap in intellectual property, design and brand, we need to create our own national brand.

Some time ago, country six ministries have issued the opinion on promotion of tourism development of the equipment manufacturing industry, I spoke was to further promote it, because it includes very wide.

South: do you think "Thirteen-Five" during China's tourism development will happen?

Shao qiwei, tourism has become "just needed", a lot of family travel plans every year. Young, healthy old people to travel. By 2020, China's urban and rural residents per capita travel 4.5, the market size of over 6 billion people, residents ' total consumption will reach 5.5 trillion yuan. By 2030, China's total tourism spending is expected to exceed 11 trillion.

Interview: the South reporter Cheng Shuwen intern Zhu Xiuyu

Responsible editor: Wang Hao

Article keywords:
Tourism explosion buy exit

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旅游局原局长：相信10年后游客出境不再爆买|旅游局|爆买|出境_新闻资讯
全国政协常委、国家旅游局原局长邵琪伟。新华社发

　　虽已卸任国家旅游局局长，邵琪伟依旧是“三句话不离老本行”。在政协每一次讨论中，他都会从旅游大产业发展的视角提出相关的建议。

　　日前，全国政协常委、国家旅游局原局长邵琪伟在接受南都专访时谈及国人出境游“爆买”现象，称相信10年后这一现象将逐步消失，我国的旅游者将走向理性消费。他同时也建议，应推动旅游装备制造业的发展，“在国外买的很多商品都是‘made in China’，说明我们也是能制造的。”

　　相信十年后将走向理性消费

　　南都：中国游客出境游的“买买买”，近来很受关注。

　　邵琪伟：我这里有几个数据：去年，全国出境旅游人数达到1.2亿人次；商务部统计我国游客境外旅游消费达到1.2万亿，其中7000亿—8000亿元用于购物。中国游客在海外消费已经相当于国内消费品零售总额的4%。

　　今年春节，出境游客超过600万人次，境外花费900亿元以上。按照现在的情况预测，到2020年我们的游客出境人数大约能有1.78亿人次，境外消费接近3000亿美元。

　　南都：你出国有遇到这种情况吗？

　　邵琪伟：趁出国机会，我也做了一些观察。中国游客现在是从奶粉到马桶盖，从手表到香水，从头上到脚下，几乎可以说是不买的东西很少。

　　从原因上来看，大家之所以在境外购物，主要是因为我们的产品在设计、工艺水平上有差距，在满足品质化、个性化的消费需求上有差距。我到日本访问，有人介绍日本企业正在研发一款新的马桶盖，这款马桶盖可以同医学化验结合起来，小便后就能化验出各项指标，提醒你的身体状况。

　　另外，境外购物质量可信度高，价格相对便宜，像腕表的平均价差超33%，最高差价有80%；还有就是服务周到，海外很多购物店都有中文导购、中文标识、能刷银联卡，退货换货比较便利。

　　南都：就是说，国货满足不了市场需求？

　　邵琪伟：也有其他一些因素。我们还研究了其他国家和地区，发现各国和地区的旅游者有一个发展成熟过程。我个人分析，十年后游客出境就不会再“爆买”，会走向理性消费，多数游客都会主要买自己需要的商品和有特色的纪念品。

　　南都：很多人也在讨论怎样把更多的消费留在国内。

　　邵琪伟：国内产品要特别注重创意、设计、研发这些核心问题；也要注重产品质量，打造国内国际的知名品牌、发展传统的老品牌。当然还要研究引导一部分消费回流的综合性政策，比如进一步提高免税额度、扩大免税商品范围、增设市内免税店、完善退税政策，以及进一步降低企业税负，减少流通环节，降低产品的终端售价等。还有加强市场监管、打击假冒伪劣商品、改善服务方式这些也很重要。

　　鼓励领导带头落实带薪休假

　　南都：你去年就带薪休假的问题提交了提案，现在落实得怎样？

　　邵琪伟：今年总理在政府工作报告中又一次强调要落实这个制度。国家已经有法律法规来规范，还有政策规定，当然还需要持久推动。现在在社会各个层面，一部分落实得好一些，随着时间推移，相信会落实得越来越好。同时也要承认，有一些困难的企业，大量的农民工，他们有一个创收的要求，要实事求是看待和处理这个问题。发达国家也走过了一个历史过程。

　　南都：一些基层公务员反映，领导干部都不休，他们就没法休。

　　邵琪伟：我们在推动中也建议，有条件的、无突发事件、重大事项时，领导干部应该带头休假，可能休不满十五天，但也可休三五天或一个星期，这对自身身心都是一个调节，适当休息后，就能够更加精力充沛地投入工作，效果会更好。

　　我们需要创造自有民族品牌

　　南都：你今年在小组发言中多次提到旅游装备制造，为什么这么关注？

　　邵琪伟：现在说供给侧改革，发展旅游装备制造业也是供给侧改革的内容之一。现在出境游在国外买的很多商品都是“m adeinChina”，说明我们也是能制造的，差距就在知识产权、设计和品牌，我们需要创造自己的民族品牌。

　　前段时间，国家六部委已经发布了《关于促进旅游装备制造业发展的实施意见》，我发言提到是想进一步推动它，因为它包括的面很宽。

　　南都：你觉得“十三五”期间中国旅游发展势头会怎样？

　　邵琪伟：旅游已经成为“刚需”，现在很多家庭每年都会有旅游计划。年轻人、健康老人都去旅游。预计到2020年，我国城乡居民年人均出游4.5次，市场规模超过60亿人次，居民旅游总消费额将达到5.5万亿元。到2030年，我国旅游总消费额预计将超11万亿。

　　采写：南都记者程姝雯实习生 朱修玉

责任编辑：王浩成

文章关键词：
旅游局 爆买 出境

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