Media expose infertility market turmoil: smaller hospitals ad the showmanship | infertility | health care intermediaries _ news
Original title: infertility market mess: little hospital advertising flows intermediary involved in the grey area
After each reporter Jin 喆
Someone has said, having a baby is like luck: some are easy, some difficult, if impossible. At present, the proportion of infertile men and women of childbearing age continues to rise, more and more under the professional name of the specialist hospital seeking business.
Reporter for the daily news survey found that while regulators continue to strengthen a clampdown, infertility market is still rife with many irregular, small hospital, network TV ad "bomb effect" to attract passengers, no qualified hospital or the treatment of conventional treatment of infertility signs or intermediaries in walking in a gray area.
By spamming passenger
Retired people in Changsha, Hu told reporters that several local television channels in TV spots end clearance Andrology, gynaecology, infertility-oriented private hospital ads, sometimes repeated several times. "Regardless of whether the effect, at least TV viewers already know that the hospital has to treat infertility business. ”
Last year landed the new ban in Shandong province to create a group, Inc (hereinafter referred to as creating Group) in public transfers mentioned in the manual, its main business is mainly for search engine promotion service, coincidence was created nearly three years ago of five customers are hospitals, 2015-1 ~ June, these five hospitals to treat infertility accounted for company revenue in the period 4.54%.
"In a search engine, drainage of patients with a cost of at least 2000 Yuan. "A institutions that provide in vitro fertilization services official told reporters in Beijing, some medical hot keywords have to hit a nearly thousand-Yuan price, keyword prices will grow further with more competitors.
Even so, traffic from search engine advertising remains the main source of income of private hospitals. Insiders familiar with the development of private hospital for example, Hsieh said, directly linked to the private hospital's performance related to advertising, both before and after 2010, Department of a hospital in Putian in search engine advertising every day about 20,000 yuan, while its monthly income over 5 million Yuan, returns as NGAI Shiu.
It is understood that the common female infertility tests include ultrasound, Mycoplasma, chlamydia, fallopian tubes, and so on. Reporter to patient identity to consult several private hospitals in Guangzhou, a hospital receptionist, introducing the checks cost 380 Yuan, another said spouses check costs 1000 Yuan or so, while the third is said to be 1000 to 2000 Yuan, depending on the specific circumstances are needed to determine the inspection items.
When journalists quote difference when questioned the staff of several hospitals, the researchers said they did not know the other hospital charges. Professor who declined to be named, assisted reproduction Center, told reporters that private hospital charges are quite different, and often give the patient some optional examinations or treatment, and some money through selling special modulating drugs to patients in the hospital.
No qualification bodies walk grey area
Represented by the IVF in vitro fertilization has become the main means of treatment of infertility, in which high returns without legal qualification of wandering in a gray area of medical institutions.
In October 2012, joint multisectoral health and supervision in Shenzhen City, Guangdong Province, seizes and hide are banned in the city "Home Church" illicit and illegal sale of the egg by retirement homes the dark dens of assisted reproductive technology.
In March 2013, the lucky group of publicity on the site in-vitro fertilization and surrogacy services, claiming 1.2 million package, 1.5 million dating twins. Eventually, the lucky group is liable to a maximum fine of 30,000 yuan.
However, cases of this kind are repeated. On March 17 this year, attempts to reach five private hospitals Advisory in vitro fertilization business, said one hospital IVF specialists at the hospital, but IVF has indications and contraindications, also need to be based on the patient's body to determine if suitable.
There are a hospital staff that can go to Thailand receive test-tube babies. Reporters were at the hospital website see 2012 hospitals with Thailand a Centre for reproductive medicine, has organized five cases to Thailand. Thailand test-tube baby technology after the United States, the success rate was approximately 50%~60%. However, the insiders of the hospital who declined to be named, told reporters said, due to the relatively high cost of IVF abroad, surgery costs will be seventy thousand or eighty thousand, while doing an operation from 2 to 30,000, so the actual promotion is unlikely.
A private maternity hospital in Guangzhou market cautiously to journalists said regulation are more rigid in recent years, most do not have the qualification of private hospitals has not publicly in vitro fertilization business, but there are still some hospitals to make money would act as intermediaries, to introduce patients to qualified institutions, or working directly with overseas health authorities launched the "transnational child" services.
Reporter learned that, although in recent years the regulators continue to crack down on illegal activities assisted reproductive technology of black dens and illegal, but costs low in this industry there are still many grey areas.
Responsible editor: Ni Zi Jiang
Article keywords:Infertility medical Agency
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媒体揭不孕不育市场乱象：小医院靠广告揽客|不孕不育|医疗中介_新闻资讯
原标题：不孕不育市场乱象：小医院靠广告引客流 中介涉足灰色地带
每经记者 金喆
有人曾这样说过，生孩子就像撞大运：有的人唾手可得，有的人难若登天。目前，我国育龄男女的不孕不育比例持续攀升，越来越多打着专业旗号的专科医院做起求子生意经。
《每日经济新闻》记者调查发现，尽管监管部门不断加强打击力度，不孕不育市场仍然充斥着诸多不规范，一些小医院靠在电视、网络的广告“轰炸效应”下吸引客流，没有获得资质的医院要么打着治疗不孕不育的招牌进行常规治疗，要么扮演中介角色游走在灰色地带。
靠广告轰炸引客流
已经退休的长沙市民胡女士告诉记者，每天一些本地电视台都在电视剧结束间隙插播男科、妇科、不孕不育为主的民营医院广告，有时还会重复播放多次。“不管有没有效果，最起码看电视的观众已经知道这个医院有治不孕不育业务。”
去年登陆新三板的山东开创集团股份有限公司（以下简称开创集团）也在公开转让说明书中提到，其主营业务主要是为搜索引擎提供推广技术服务，巧合的是，开创集团近三年的前五名客户都是医院，2015年1~6月，这五家治疗不孕不育的医院销售额占公司当期总收入4.54%。
“在某搜索引擎上引流一个患者的成本至少在2000元。”北京一家提供试管婴儿服务的机构负责人告诉记者，有的医疗热门关键词已经到了点击一次近千元的价格，竞争者越多的关键词价格也会水涨船高。
即 便如此，搜索引擎广告带来的客流依然是民营医院的主要收入来源。熟悉民营医院发展的业内人士谢先生举例称，民营医院的业绩高低与广告投放直接挂钩，在 2010年前后，莆田系一个专科医院每天在搜索引擎的广告投放约在两万元左右，而它带来的月收入却在500万元左右，回报率为八、九倍。
据 了解，不孕不育常见的女性检查包括B超、支原体、衣原体、输卵管等。记者以患者身份向广州几家民营医院咨询，其中一家医院接待人员介绍该检查费用为380 元，另一家表示夫妻双方检查费用在1000元左右，而第三家则表示需 1000至2000元，还需视具体情况来确定检查项目。
当记者就报价差别对几家医院的接待人员提出疑问时，上述人员均表示不清楚其他医院的收费情况。一位不愿具名的辅助生殖中心教授告诉记者，民营医院收费差异较大，时常给病人进行一些可有可无的检查或治疗，还有些通过卖医院特有的调制药物给病人赚钱。
无资质机构游走灰色地带
以试管婴儿为代表的体外受精技术已经成为治疗不孕不育的主要手段，其中的高回报也让一些未取得合法资质的医疗机构游走在灰色地带。
2012年10月，广东省深圳市卫生监督局联合多部门，一举查获并取缔了隐藏在该市“安得颐养堂”养老院里非法买卖卵子和非法开展辅助生殖技术的黑窝点。
2013年3月，香港福臣集团在网站上公开宣传试管婴儿和代孕服务，并声称120万包生男孩、150万可追生双胞胎。最终，福臣集团被处以最高3万元的罚款。
但这样的案例屡禁不止。今年3月17日，记者试图联系广州五家民营医院咨询试管婴儿业务，其中一家医院表示该院有试管婴儿方面的专家，但试管婴儿有适应症和禁忌症，还需根据患者的身体情况来判别是否适合。
还 有一家医院接待人员表示可以到泰国接受试管婴儿手术。记者在该医院官网介绍中看到，2012年起医院与泰国一家生殖医学中心合作，已组织五批病例赴泰。泰 国试管婴儿技术水平仅次于美国，成功率约为50%~60%。不过，该医院一位不愿具名的内部人士对记者坦言，由于出国做试管婴儿的费用相对较高，光手术费 用就要七八万，而国内做一次手术在2到3万，所以该业务实际推广力度不大。
广州一家民营妇产医院市场部人士谨慎地对记者表示，最近几年监管趋严，大部分不具备资质的民营医院已经不敢公开开展试管婴儿业务，但仍有部分医院为了赚钱会充当中介，把患者介绍到有资质的机构，或直接与海外医疗机构合作推出“跨国求子”服务。
记者了解到，尽管近年来监管部门持续严厉打击非法开展辅助生殖技术的黑窝点和违法行为，但违法成本过低导致这个行业仍有不少灰色地带。
责任编辑：倪子牮
文章关键词： 不孕不育 医疗中介
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