Secret media imported sparkling wine fraud: 7 Chinese Valentine's Eve cost the store sold hundreds | fraud _ imported sparkling wine news
Original title: fake imported sparkling wine at the end of the chain: cost only 7 Chinese Valentine's Eve sold more than hundred
Recently, industry insiders told China business newspaper leaks, some small artisanal wineries many of Yantai imitation sparkling wine imports. Insiders say it is the sparkling wine of imitation and inferior domestic sparkling wine market to a certain extent in order to confuse and low prices on imported sparkling wine form the impact, resulting in "bad money drives out good money", sparkling wine consumption as a whole was low grade.
These people also mentioned that the sparkling wine's audience is predominantly female, mainly concentrated in the evening, e-commerce channels, these imitation sparkling wine imports will generally choose the night games and e-commerce channels, the price is usually low.
Behind a large number of generic, is of interest in driving. 2014 years years ago, imported sparkling wine consumption "blowout". In order to seek greater benefits, suppliers, distributors, poured into the sparkling wine market.
According to first half of 2015, imported sparkling wine in China totaled 4,857,009, down 14.09%, according to the latest figures, 2015-1 ~ November, bottle of wine and the amount of bulk wine imports not only two-digit growth, or even 2014 annual import level has been exceeded, and sparkling wines decline in first 11 months cumulative amount of imports respectively 8.9% and 27.5%. Apparently a "blowout" has become a "bubble".
Imitation sparkling wine cost only about 7 Yuan
"As far as I know, in recent months, Fujian, Hunan and other sparkling wine night market started to buy imitation imports from Shandong filling sparkling wine, this kind of imitation cheap production costs about six dollars or so, wrapped in 8 or so, many raw materials are not wine, grape wine is very low. "Fraud in the telecommunications industry has known sparkling wine Pan Xin (not his real name) told reporters.
He said that Yantai region of imitation sparkling wine are mainly not a scale of small wineries and small workshops.
Unwilling to meaning named of wine industry marketing experts Yue Zhao (pseudonym) told Reporter: "Yantai region counterfeiting serious, and fraud who means very gaoming, to save cost, imitation of sparkling wine in wine content very less, even not added alcohol, through joined some has alcohol taste of additives to imitation, this class wine cost probably in four or five block money around, and through night channel, General of price will in 100 Yuan around. ”
Yi Mingzhuang, Chairman Zhang Yanzhi, and considered that "serious market bubble now sparkling wine, sparkling wine wine stopper bottle price, price, technology prices are higher than the ordinary wines from these areas, sparkling wine is higher than the cost of ordinary wines. ”
Industry analysts believe that prices are less than 100 yuan per bottle of sparkling wine, not the traditional bottle fermentation, to be healthy, you still need to choose carefully.
Zhao Yue told reporters, this small Winery there are mainly two types of fraud: a "new wine in old bottles" counterfeiters buy the bottle, buy custom bottle, then put on their wine and other kinds of fraud free "Gold Digger", taking a similar fake name confused consumers.
"In addition, the relatively ' good ' from importing cheap wine to internal filling. Most direct pressure of sparkling wine fraud is adding carbon dioxide with water, alcohol, saccharin, flavors blend. "Pan Xin said.
Night games, e-commerce is the main distribution channels
And large imitation of sparkling wine of circulation in where, Pan Xin on reporter said, main is electric business channel, this is Yantai, many imitation sparkling wine of small Winery survival of based, "more famous of sparkling wine fraud more more, zhiqian in night, and electric business sold of sparkling wine, in Yantai, to of wine factory was large imitation, General of imports sparkling wine minimum cost to 13~14 Yuan, plus transport, and tariff, cost at least also in 40 Yuan around, this also is compared low quality of sparkling wine, And now many online sparkling wine of an oversupply of around 20 Yuan, such sourcing is problematic. ”
Reporters at some e-commerce website, a large number of 750ml imported sparkling wine is sold only 15 yuan per bottle, even including shipping, the price is very low.
"This is a very common phenomenon, since 2014 the sparkling wine market, night games, e-commerce channels to high demand, I know some purchased from Yantai to other channels, such as generic imported sparkling wine Distributor, just blatant everywhere to find a market. "Zhao said.
SI Dai Le, Europe's biggest wine Group China President Yin Kai said in an interview earlier, in 2011, the card SI Dai Lok bought France's second largest sparkling wine producer, but the brands of imported sparkling wine market with only a small amount of sales in China, one reason is that domestic partners believe that the brand does not have the price advantage.
"The hardest hit of the night is a generic wine, wine brands like Diageo, Pernod Ricard on channel has a strong grip, but this repeated imitation of the Chinese market as there is no way, imitation wine is cheap, simple spell prices, we cannot compete. "Yin Kai further explained.
Sparkling wine from "chaos" to "da Zhi"
According to the international wine and spirits investigations agency IWSR data shows, sparkling wine consumption in China has grown from 13 million bottles of rose from 3.7 million bottles in 2009, 2013.
Sea na institutions General Manager Lu salt Hudson research analysis think, imports sparkling wine currently also in cohabitation of State, and consumers why will in not know imports sparkling wine of some based information of situation Xia, select has consumption imports wine, especially in the low-end of imports sparkling wine does, I personal think consumers is based on security, and reputation of factors buy Xia of, everyone of understanding is "imports of, security".
Sparkling wine in 2014, "heat" up, see the sparkling wine market "money" to view suppliers, dealers have flocked into the sparkling wine market.
"Sparkling wines like champagne before selling, how, after 2015, myself. "Sparkling wine distributor told reporters, sparkling wine in the Chinese market not yet mature in the short term after the blowout, fake and shoddy products in the market, had a bad impact in the minds of consumers, is not conducive to brand image construction.
However, Lu Xian Hudson believes that imported sparkling wine brand cohabitation will be through the focus from "chaos" to "da Zhi", similar to the high-end liquor market, those poor future products will be eliminated by the market.
Country views wisdom library partner Zhang on the said, past of cheap sparkling wine, especially artificial added sugar added gas, and shelf life insufficient a years of, high inventory highlights, and plus sparkling wine consumption regional too concentrated, about 80% sales concentrated in Beijing, and Shanghai, and Guangdong, but currently these regional frequency Pro stage saturated, led to growth slow, development suffered bottleneck, currently dealer on sparkling wine can't hastily purchase.
But Zhang also believes that although the future prospects are unclear, after a one-year inventory digestion and foam extrusion, sparkling wine is the downturn in the market for a year in Exchange for inventory reduction and more rational traders believe 2016 compared to the sparkling wine market in 2015, may rebound, but are unlikely to appear as in 2014 rising.
Responsible editor: Ni Zi Jiang
Article keywords:Imported sparkling wine fraud
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媒体揭秘进口起泡酒造假：成本7元夜店里卖上百|进口起泡酒造假_新闻资讯
原标题：起底进口起泡酒造假链条：成本仅7元 夜场卖到百元以上
近日，有业内知情人士向《中国经营报》记者爆料，烟台的一些小作坊式的葡萄酒厂大量仿制进口起泡酒。有业内人士称，也正是这些仿制伪劣的起泡酒 一定程度上造成国内起泡酒市场鱼目混珠，价格低廉，对进口起泡酒形成冲击，造成“劣币驱逐良币”，拉低了整个起泡酒消费的档次。
上述知情人士还提到，起泡酒的受众群主要是女性，渠道主要集中于夜场、电商渠道，所以这些仿制进口起泡酒一般会选择在夜场和电商渠道，价格一般很低。
大量仿制背后，是利益在驱使。2014年前的几年时间，进口起泡酒消费出现“井喷”。为了谋求更大利益，一些供应商、经销商蜂拥而至冲入起泡酒市场。
数据显示，2015 年上半年，我国进口起泡酒总量为4，857，009 升，同比下降14.09%，据最新数据显示，2015年1~11月，我国瓶装酒和散装酒进口量额不仅出现两位数的同比增长，甚至已超过2014年全年的进 口水平，而起泡酒前11个月累计进口量额同比分别下滑8.9%和27.5%。显然“井喷”已成“泡影”。
仿制起泡酒成本仅7元左右
“据我了解，近几个月，福建、湖南等起泡酒夜场消费市场就开始大量采购从山东灌装的仿制进口起泡酒，这类仿制品价格低廉，生产成本大概六块钱左 右，包装好一点的在8块左右，很多原料都没有葡萄酒，葡萄原酒含量非常低。”有熟知起泡酒造假的业内人士潘鑫(化名)告诉记者。
他说，山东烟台产区仿制起泡酒的主要是一些不成规模的小酒厂、小作坊。
不愿意具名的葡萄酒行业营销专家赵越(化名)告诉记者：“烟台产区制假严重，并且造假者手段非常高明，为了节约成本，仿制的起泡酒里葡萄酒含量 非常少，甚至不加酒精，通过加入一些有酒精味道的添加剂来仿制，这类酒成本大概在四五块钱左右，而通过夜场渠道，一般的售价会在100元左右。”
而酒易酩庄董事长张言志认为，“目前起泡酒市场泡沫严重，起泡酒酒瓶的价格、塞子的价格、工艺的价格等都是高于普通葡萄酒，从这几个方面来讲，起泡酒的成本是高于普通葡萄酒的。”
有业内人士分析认为，一般售价低于100元/瓶的起泡酒，不可能是传统的瓶内发酵，为了健康，大家还是要慎重选择。
赵越对记者表示，此类小酒厂造假主要有两类：一种是“老瓶装新酒”，造假者收购酒瓶，购买定制瓶，再装上自己生产的酒，其他的造假方式无外乎“傍大款”，取个相近的山寨名字，混淆消费者。
“此外，相对‘好’一点的会从国外进口廉价的成品酒到国内进行灌装。最常见的起泡酒造假方式就是直接高压加打二氧化碳用水、酒精、糖精、香精等勾兑。”潘鑫如是说。
夜场、电商是主要流通渠道
而大量仿制的起泡酒的流通渠道在哪里，潘鑫对记者表示，主要是电商渠道，这也是烟台等众多仿造起泡酒的小酒厂生存的基础，“越是出名的起泡酒造 假越多，之前在夜场、电商畅销的起泡酒，在烟台等地的葡萄酒厂被大量仿制，一般的进口起泡酒最低成本要13~14元，加上运输、关税等成本至少也在40元 左右，这还算是比较低质的起泡酒，而现在很多网上充斥大量20元左右的起泡酒，这样的货源是有问题的。”
记者在某电商网站查询，大量750ml的进口起泡酒仅售卖15元/瓶，甚至还包括运费，价格非常低廉。
“这已经是很普遍的现象了，自2014年起泡酒市场繁荣，夜场、电商等渠道需求量大，我认识一些从烟台等地其他渠道购进仿制进口起泡酒的经销商，就在明目张胆地到处找销路。”赵越说道。
欧洲最大的葡萄酒集团卡思黛乐中国区总裁殷凯早前在接受记者采访时表示，2011年，卡思黛乐收购了法国第二大起泡酒生产商，但是这一品牌的进口起泡酒在中国市场只有少量的销量，其中一个原因就是，国内的合作方认为该品牌不具备价格优势。
“夜场是仿制酒的重灾区，大的洋酒品牌像帝亚吉欧、保乐力加对渠道有很强的控制力，但是对于中国市场的这种屡禁不止的仿制乱象也没有办法，仿制酒价格低廉，单纯拼价格，我们没法竞争。”殷凯进一步解释道。
起泡酒将由“大乱”到“大治”
据国际葡萄酒与烈酒调查机构IWSR提供的数据显示，中国市场的起泡酒消费量已由2009年的370万瓶升至2013年的1300万瓶。
海纳机构总经理吕咸逊调研分析认为，进口起泡酒目前还处在鱼龙混杂的状态，而消费者为什么会在不知进口起泡酒的一些基础信息的情况下，选择了消费进口酒，特别是中低端的进口起泡酒呢，我个人觉得消费者是基于安全、信誉的因素买下的，大家的理解是“进口的，安全”。
起泡酒在2014年“热”起来后，看到起泡酒市场“钱”景的供应商、经销商便蜂拥而至冲入起泡酒市场。
“之前起泡酒当香槟一样卖，需求多，到了2015年以后，就不行了。”有起泡酒经销商对记者说，起泡酒在中国市场上尚未成熟，在短期井喷之后，市场出现假冒伪劣产品，在消费者心中造成了不好的影响，也不利于产品品牌形象的构建。
不过，吕咸逊认为，进口起泡酒的品牌鱼龙混杂的局面将通过品牌的集中实现由“大乱”到“大治”，类似于国内高端白酒市场，未来那些低劣的产品将会被市场所淘汰。
国观智库合伙人张议表示，以往的廉价起泡酒，尤其是人工加糖加气、保质期不足一年的，高库存凸显，而且加上起泡酒消费区域过于集中，约八成销售集中在北京、上海、广东，但目前这些区域频临阶段性饱和，导致增长减缓，发展遭遇瓶颈，目前经销商对起泡酒不敢贸然进货。
但张议也认为，尽管未来发展前景尚不明朗，经过了一年的库存消化和泡沫挤压，起泡酒市场一年的低迷换来的是库存的减少和更多理性的酒商，相信2016年起泡酒市场相比2015年会有所反弹，不过也不大可能出现2014年一样的疯涨。
责任编辑：倪子牮
文章关键词： 进口起泡酒造假
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