Public comments in response to brush the credibility: zero tolerance, but the law is not perfect-315, mass reviews-IT news
The evening of March 18 message, brush the credibility of CCTV 315 evening exposure the Internet inside stories, public comment network involved. The mass comment nets Senior Vice President Jiang Yueping today responded to false comments has been to adopt a zero tolerance approach, for the CCTV exposure scenarios, the mass comment nets have been whole-network troubleshooting and updates the algorithms to filter false comments.
According to CCTV′s 315 evening exposure, QT voice platform shops specifically for public comment on scalping, QT voice platform a scalping Chair saying: "brush public comments there were one-third people, twenty thousand or thirty thousand people, brushing a seven hundred or eight hundred a day, 1000 laitiao is no problem. "Scalping customer service even said that if you give money, acclaim, net reputation can brush.
Jiang said today in an interview with People′s Daily Online, retailers there are chances to brush some praise, but false comment is extremely unfair to other businesses and infringe on the legitimate rights and interests of consumers, "so our firm zero tolerance approach to false reviews is. ”
He said public comments for false comments many measures have been taken.
Inside the mass comment nets have a completely independent of the business team integrity team. Currently, there are more than 300 kinds of algorithms to filter out false reviews, has been removed 95% false comments. Jiang revealed that ban illegal accounts over more than 630,000 2015 integrity team (vest, Navy account), handling business involving more than 20 false comments more than 19,000 companies.
But he admitted that false comments resort also in constant renovation, integrity and team inevitably sometimes missing. For the CCTV 315 evening exposure scenarios, has been going on the whole network troubleshooting, and updates the corresponding algorithms.
In addition to its own forces, the mass comment nets is also exploring cooperation with other Internet platforms, as well as the relevant law enforcement authorities.
Jiang said, the mass comment nets and some linkage between Internet platforms such as Taobao. If found engaged in false comments in Taobao business groups published information on reporting, Taobao will be pulled from the shelves after the verification process.
Public comment network jointly with the police, the industrial and commercial sector has a purge operation. But Jiang said due to the current laws and regulations in this area are still at State, joint action is limited. "Such as the one in Shanghai, we cooperate with law enforcement agencies investigating a false review company, the facts are very clear, but in times of specific penalties to, but can not find too effective basis. "Ginger helpless way.
大众点评回应刷信誉：零容忍，但法律不完善 - 315,大众点评 - IT资讯
3月18日晚间消息，央视315晚会曝光了网上刷信誉的黑幕，大众点评网也涉及其中。大众点评网高级副总裁姜跃平今日回应称，对虚假评论一直是采取零容忍的态度，针对央视曝光的情形，大众点评网已经进行了全网排查，并更新了筛选虚假评论的算法。
根据央视315晚会的曝光，QT语音平台上存在着专门为大众点评的店铺刷单的现象，QT语音平台某刷单主持称：“刷大众点评的就有三分之一的人，两三万人，一天的话刷个七八百条，一千来条都没问题。”刷单客服甚至称，只要肯给钱，好评、网店信誉等都可以刷。
姜今日在接受人民网采访时表示，有商家会存在侥幸心理刷一些好评，但虚假评论对其它商家来说是非常不公平的，更侵害了消费者的合法权益，“因此我们对虚假评论一直是采取零容忍坚定态度。”
他表示，大众点评对于虚假评论已经采取了诸多措施。
大众点评网内部有一个完全独立于业务团队之外的诚信团队。目前，有300多种算法来筛选虚假评论，已可剔除95%虚假评论。据姜透露，2015年诚信团队封禁违规帐号63万余个(马甲、水军帐号)，处理涉及20条以上的虚假评论的商家1.9万余家。
但他坦言，虚假评论的手段也在不断翻新，诚信团队有时候也难免会有遗漏。针对央视315晚会曝光的情形，已经进行了全网排查，并更新了相应的算法。
除了自身的力量之外，大众点评网也在探索与其他互联网平台以及相关执法监管部门的合作。
姜透露，大众点评网与淘宝网等互联网平台之间有一些联动。如果在淘宝网上发现从事虚假评论业务的团伙发布相关信息会进行举报，淘宝网在核实之后会做下架处理。
大众点评网与警方、工商等部门也有联合整肃行动。但姜称，由于目前法律法规在这方面仍处于缺失状态，联合行动效果有限。“比如有一次在上海我们配合执法机构查处一家从事虚假评论的公司，各种事实都非常清楚，但是在具体如何处罚的时候，却找不到太有效的依据。”姜无奈道。