S7, S7 Edge sale, Samsung has to tighten its belt – Samsung S7, S7 Edge Samsung Samsung-IT information
Three quarterly operating profit last year jumped 79.8% the joy of Judah in front of Korea consumer electronics giant, Samsung has made belt-tightening choice again. On March 17, the Korea media reports, in order to improve the operation of the Samsung Electronics is expected to cut research and development investment, accompanied by mass layoffs.
In fact, Samsung Electronics CEO Quan Wuxuan has announced that by 2016 is a difficult year.
Reduced research and development
For Samsung Electronics to cut research and development investment is significant.
Korean media reported that it was Samsung Electronics made the decision for the first time in 18 years. Samsung has always been generous in research and development costs.
According to technology website PhoneArena reports, Samsung in 2015, spending a record $ 14.1 billion on research and development, second only to Volkswagen ranked second in the world.
In addition to cut research and development investments, also closed its United States electronic materials research and Development Center and information center for applied research and development, and research and development centers in volume from last year's 44 per cent to 41.
Cut research and development spending at the same time, internal restructuring and mass layoffs.
According to the China Times reporter, Samsung officially launched in January of this year an internal restructuring plan. While the South Korean news media said, from the beginning of Samsung Electronics headquarters has shed 2480. In addition, other departments have also been cut.
Samsung Electronics China concerned told reporters, there is no Korea headquarters to cut costs and staff-related news.
Performance to support
Reduce operational expenses, is to improve the operation of the Samsung.
On March 11, Quan Wuxuan said in letter to its shareholders, anticipated smart phone, TV oversupply, memory card and other major products will appear. Facing intense price competition, I believe that Samsung in 2016 will be difficult years.
On January 28, Samsung Electronics released last quarter and full year results of fiscal year 2015, has shown the fierce competition in its main business encounters.
Reported Samsung Electronics 2015 years of both sales and net profit decline. Among them, the annual sales of 200.6 trillion won, down 2.69%. 19 trillion won in net profit, down 18.53%. But operating profit grew 5.55%.
Worth noting is that once was seen as Samsung Electronics performance engine of the business, the last quarter, there is a sharp drop in profits. Four-quarter, business operating profit to 300 billion won in 2014, representing a 470 billion won in the same period declined by 36%.
Senior was held in January this year at the Samsung monitor October 2015-the notes on the accounts of the December meeting, "said reduced demand for large panel cause the price to fall." Expected sustained decline in LCD Panel prices will be in 2016.
But the good news is, suffered a highly competitive appliance business has grown rapidly in the fourth quarter. Results showed that consumer electronics division, operating profit at 820 billion won, up 355.56%.
Seeking new areas
Slowing mobile growth, part test of business supply chain 2016, who can pull of Samsung Electronics, the new engine?
CCID consulting analyst Guo Jianceng of semiconductor industry research center, told reporters said layoffs will help Samsung reduce operational expenditure. "Samsung to develop incremental, strengthen memory, make good use of their resources and advantages, and develop more profitable business areas. ”
In fact Samsung are looking more into new areas.
According to press reports, Samsung Electronics had been in virtual reality (VR) area launch investment and introduced Gear VR virtual reality helmet.
This year's Mobile World Congress, the emergence of Facebook CEO Mark Zuckerberg is a must for Samsung launches a highly publicized. Zuckerberg announced that Facebook has established a new team with Samsung, specifically for developing the next generation of social applications of VR equipment.
On March 17, President and General Manager of Samsung's semiconductor business Kinam Kim led a delegation to visit China Enterprise specializing in virtual reality business friend VR. Sources said, the two sides also held a high-level meeting, Exchange next strategic cooperation.
In addition, Samsung also announced that it entered the field of driverless cars. According to press reports, Samsung Electronics has launched its self-driving cars research and development team, and SAP, BMW and Panasonic and other companies in related fields to cooperate.
But the business of Samsung's revenue contribution is clearly too early to Samsung obviously also need to rely on existing parts business, mobile phones, home appliances business profits.
On March 18, the new Samsung Galaxy S7 with S7 edge officially went on sale in the country. New Samsung Mobile Division President Gao Dongzhen had made a special trip for the new mobile launch platform in Shanghai. He stressed that "China is one of the most important markets."
Experienced appliance observer Liu Buchen, told reporters, "Samsung cuts with Japan enterprise is different. Samsung is a tough business, is more worried about the future. ”
He also told reporters, "even though everyone agreed that Samsung's cell phones, which many Chinese companies, but as a revenue of more than 200 trillion won of the Big Mac, Samsung is a healthier company. ”
S7、S7 Edge热卖，
三星却要勒紧裤腰带 -
三星S7,
三星S7 Edge,
三星 - IT资讯
去年三季报中运营利润同比大增79.8%的喜悦还犹在眼前，韩国消费电子巨头三星电子却再次做出了勒紧裤带的选择。3月17日，韩国媒体报道称，为了改善经营状况，三星电子预计将削减研发投资，同时伴随的还有大规模裁员。
事实上，三星电子CEO权五铉已经宣布，2016年会是艰巨的一年。
缩减研发
削减研发投资对三星电子来说意义重大。
韩媒报道称，这是三星电子18年来首次做出上述决定。而三星此前在研发费用上一向慷慨。
据科技网站PhoneArena报道，三星在2015年的研发上投入了创纪录的141亿美元，仅次于大众居世界第二。
除了削减研发投资外，三星还关闭了位于美国的电子材料研发中心和信息应用研发中心，而研发中心数量则从去年的44家降至41家。
在削减研发开支的同时，大规模的内部结构重组与裁员也在进行。
据《华夏时报》记者了解，三星电子在今年1月正式启动内部结构重组计划。而韩媒的消息则称，从年初至今，三星电子总部已经裁员2480人。此外，其他部门也进行了裁员。
三星电子中国区相关人士对记者表示，目前还没有从韩国总部得到削减费用和裁员的相关消息。
业绩难以支撑
削减运营开支，是为了改善三星的经营状况。
3月11日，权五铉在向股东致函时表示，预期智能电话、电视、记忆卡等主要产品将出现供过于求问题。面对激烈的价格竞争，相信三星在2016年会是艰巨的一年。
而1月28日，三星电子发布的2015财年第四季度及全年财报，已经显示了其主营业务遭遇的激烈竞争。
财报显示，三星电子2015年的销售额与净利润同比均出现下滑。其中，200.6万亿韩元的年销售额，同比下滑2.69%。而19万亿韩元的净利润，则同比下降18.53%。唯有营业利润同比增长5.55%。
值得注意的是，曾经被看做三星电子业绩引擎之一的面板业务，去年四季度却出现利润大幅下滑。四季度财报显示，面板业务的营业利润为3000亿韩元，较2014年同期的4700亿韩元下降36%。
三星显示器的高层也曾在今年1月召开的2015年10月-12月的决算说明会上表示，“大型面板的需求减少导致单价下跌”。而外界预计液晶面板的价格将在2016年持续下跌。
但一个好消息是，遭遇激烈竞争的家电业务在去年第四季度增长迅速。财报显示，消费电子部门营业利润为8200亿韩元，同比增长355.56%。
寻求更多新领域
在手机增长放缓、零部件业务遭遇供应链考验的2016年，谁能做拉动三星电子的新引擎？
赛迪顾问半导体产业研究中心分析师郭简曾对记者分析称，裁员能够帮助三星减少运营开支。但“三星要开拓增量，强化存量，利用好自己的资源和产业优势，开拓利润率更高的业务领域。”
事实上三星电子正在寻求进入更多的新领域。
据记者了解，三星电子此前已在虚拟现实(VR)领域展开投资，并推出了Gear VR虚拟现实头盔。
今年的世界移动通信大会上，Facebook首席执行官扎克伯格的出现更是让三星发布会备受瞩目。扎克伯克宣布，Facebook已经与三星建立新的团队，专门为VR设备开发下一代社交应用。
而就在3月17日当天，三星半导体业务总裁兼总经理Kinam Kim率团拜访主营虚拟现实业务的中国企业大朋VR。消息称，双方还举行了高层会议，交流下一步的战略合作。
此外，三星还宣布进入无人驾驶汽车领域。据记者了解，三星电子已经成立了自己的自动驾驶汽车研发团队，并与SAP、宝马和松下等企业在相关领域展开合作。
但这些业务对三星的营收贡献显然还为时尚早，三星电子显然还需要依靠现有的零部件业务、手机、家电业务等盈利。
3月18日，三星新发布的Galaxy S7与S7 edge在国内正式开卖。而新上任的三星电子移动事业部总裁高东真此前专程为新手机在上海的发布会站台。他强调，“中国是最重要的市场之一”。
资深家电观察人士刘步尘对记者说，“三星的裁员与日本企业不同。三星是个有忧患意识的企业，更多的是对未来的担忧。”
他同时对记者表示，“尽管大家都认为三星的手机被很多中国企业超越，但作为一个营收超过200万亿韩元的巨无霸，三星还是个比较健康的公司。”