CEO Yang Xuejian sent an open letter to: life than drifting along in front of-315,315 party-IT information
IT information news on March 19 to 315 of the party this year, used cars online trading platform for trading scam is CCTV exposure , used behind the so-called transparency of the auction, but a catch. After a public apology, then issued a statement saying only 3% transaction service fees are charged to the buyer, and today, CEO Yang Xuejian publicly for the first time, and in an open letter, tells the story of their journey and challenges encountered since the start.
In the letter, Yang Xuejian said after learning of the 315 evening exposure by CCTV, and am very shocked, "wondering why the generic industry-wide rules into easy criticism of? "Then began to review their own business goals and the challenges they are facing, then went on to explain:" but in cooperation with our network partners have their own costs, require payment of the relevant fee. This fee varies, how publicity? Based on the privacy protection of the commercial interests of partners, we have no transparency in this figure, simply in service fees. "However, Yang Xuejian apologized:" this design, did damage the consumer′s right to know, there are also contrary to the original intention of our transparent transactions. Is that we are wrong! ”
Since then, Yang Xuejian solve the above problems are also given a decision, one read: "fast and easy" transaction service fee of only 3%, and each vehicle transaction process to buyers and sellers in a transparent publicity.
In an open letter last, Yang Xuejian quoted Xu Wei′s lyrics, said life is more than the immediate manner.
Following Yang Xuejian letter full text:
All the car′s friends:
Past dozens of hours, our experienced 3.15 of the storm with a variety of challenges. Frankly, this is the most difficult, the most memorable days of my life.
To be honest, I never thought is still in the early stage of its development Chamber of Commerce used cars so much public attention and still start the car really 3.15 on the party. At first I was shocked and aggrieved, wondering why the generic industry-wide rules into easy criticism of?
The past few days, I rarely, I′ve been thinking about something: what did we go wrong?
The day before yesterday, old father gave me on the phone, he asked, are you okay? Apart from tears, I asked, was I wrong? How do I stick with it? Father did not answer, but said: "there is no place to answer, is a dead end. At this time, turned out to back to think of it, why do you want to do? Beginner′s mind is, can persist. ”
Yes, a woman with no sense of the car, plunged into the used-car industry for eight years, my beginner′s mind in the end is what?
Remember my first commitment to this venture: building a trusted team that loves each other, so that our products deliver to society to trust and love. Select the used car industry, origin occasionally, but hold on to the used-car industry, because I believe that are naturally used cars not to be trusted, because when we can rest assured that the sale. We gather trust and power, it will become an important component of most basic consumer confidence in the industry.
From nothing to the trading floor to today, we have been seriously 268V detection, is to solve the used car car transparency problems;
Select each exposed opening a price auction model, just to get used car prices more transparent;
But how the publicity platform for when we have met challenges and tangled. Car charge platform fees 3%, this is very simple, but in cooperation with our network partners have their own costs, require payment of the relevant fee. This fee varies, how publicity? Based on the privacy protection of the commercial interests of partners, we have no transparency in this figure, simply in service fees. Such a design, did damage the consumer′s right to know, there are also contrary to the original intention of our transparent transactions. Is that we are wrong!
I have decided to immediately convene executives. Watch a Haggard face guys I made one might decide the survival of our recommendations: 1, "fast and easy" transaction service fee of only 3%, and each vehicle transaction process to buyers and sellers in a transparent publicity; 2, cancel the "replacement" source channels of cooperation in service charges. In the transactions, if there are other costs, will also be synchronized to both buyers and sellers a transparent publicity.
The idea out, deep silence, there was considerable opposition. As we all know, this change could significantly impact on our cooperation with the 4S shop channel. This question 3 years ago, we had been challenged. And as we know, 4S shop uses easy replacement of product forms, not exactly what charges they want to hide, and more importantly, existing used-car operation 4S are not supported at all in compliance with the laws and regulations of the development of second-hand car business. Second-hand car industry related policies has been far behind and constrain the development of industry. 3 years ago, we chose to follow industry practices. Today, 3 years later, we choose?
Yes, this isn′t my concern. "What is our beginner′s mind? What is our future? "My question so that everyone was silent. In this 1 minute of silence, all eyes are more and more firm. This is the past few days, the quietest, the most powerful of our world for a minute.
I know that we have achieved consensus.
We all know that "transparency" is the only way to develop the industry. The 3.15 evening with mark and used car dealers used car industry has gone to a critical crossroads.
Used cars has become a matter of tens of life choices, easy choices, will profoundly affect Chinese families on the used-car consumer mindset. As the market share of the enterprise, you must take a big step forward and take on more responsibility and mission. We also believe that the industry develops to today, our partners will understand us, and we work together to advance this far.
Next, we spent 6 hours overnight to discuss the implementation of the programme. Next, product research and development partners to more than 30 hours without a break, so that new products online today at 9:00.
New product line at this moment, my heart has finally calmed down, again opened 3.15 evening coverage Che Yipai video, no grievance, no pain, and complain. In the deep calm, flying hearts rise up and hope and strength. Thanked 315 the criticism of the program, gave me and took a hard look at their own lack of opportunities, let us hone in again to hit new heights.
Looking at enterprise discipline at the same time, I am more deeply aware of, used car business will explode-auto industry development and more deeply understand why Prime Minister Li keqiang stressed in his Government work report "active second-hand market." Used car industry, the interests of almost every Chinese household, which practitioners and regulators would need to face the problem. The healthy development of the industry, first of all of course enterprise self-discipline, but the user′s participation, proper supervision of the media, industry associations, and sector-related legislation is indispensable. Really hope that this year′s 3.15, but also opened the door to more healthy, transparent future begins.
New product launch, certainly there are imperfections. Welcome and thanks to consumer and media supervision and recommendations, we will continue to hold listening, communication and change of mind, continuous improvement, constantly for transparent modest contributions to the development of the industry.
Thanks to my father, I am confused when you see again and the road ahead.
Most importantly, thanks to friends side by side with my trials and, optional two-stage their message and all those interested in car making friends to share:
The entrepreneurial process, there will always be certain stages, one feels responsible for than any other, such as doubt, such as fear. Funny thing is, this fear is often not daunting, it will motivate us to move on, it will inspire us to greater survival: do not change, you will die!
Life than drifting along, there are poems and the distance of the fields
Your bare hands came to the human world to find the sea regardless of
For easy song
--Xu Wei new life not just drifting along in front of
O the second March 19, 16
车易拍CEO杨雪剑发公开信：生活不止眼前的苟且 - 315,315晚会,车易拍 - IT资讯
IT资讯讯 3月19日消息 在今年的315晚会上，二手车在线交易平台车易拍存在交易骗局被央视曝光，手车拍卖所谓公开透明的背后，实则暗藏玄机。事后车易拍进行了公开道歉，随后又发声明表示只向买方收取3%交易服务费，而今天，车易拍CEO杨雪剑首次公开发声，以一封公开信的方式，讲述了自己创业以来遭遇的挑战及心路历程。
在信中，杨雪剑表示，在得知车易拍被央视315晚会曝光后，自己感到十分震惊，“想不通全行业通用的收费规则为何成了车易拍被批评的原因？”然后开始回顾自己创业的目的和所遭遇的挑战，接着解释：“但在我们的合作网点，合作伙伴有他们自已的成本，也需要收取相关的费用。这个费用各不相同，如何公示？基于对合作伙伴商业利益的隐私保护，我们没有透明化这个数字，简单地以渠道服务费概之。”不过，杨雪剑也表示道歉：“这样的设计，确实损伤了消费者的知情权，也有背于我们透明交易的初衷。是，我们确实是错了！”
此后，杨雪剑还给出了解决上述问题的按个决策，其中一项为：“快易拍”只收取3%的交易服务费，并且在每辆车的交易过程中向买卖双方透明公示。
在公开信最后，杨雪剑还引用了许巍的歌词，表示生活不止眼前的苟且。
以下为杨雪剑公开信全文：
所有关注车易拍的朋友们：
过去的几十个小时里，我们一起经历了3.15风波带给我们的各种挑战。坦率地说，这也是我人生中最艰难、最难忘的几天。
说实话，我从未想过还处在发展初期的二手车电商会受到这么大的社会关注，还在创业期的车易拍真的会上3.15晚会。起初我震惊而委屈，想不通全行业通用的收费规则为何成了车易拍被批评的原因？
几天来，我的话很少，我一直在思考：我们到底错了什么？
前天，老父亲给我打来电话，他问：你还好吗？除了眼泪，我问：我错了吗？我该怎样坚持？老爸没有回答，只说：“找不到答案的地方，就是死胡同。这时候，转身走出来，回到原点想想，当初你为什么要做？初心还在，就能坚持。”
是啊，一个原本对车无感的女人，一头扎进二手车行业八年，我的初心到底是什么？
想起当初我对这次创业的第一承诺：打造一支互相信任有爱的团队，让我们的产品向社会传递信任和爱。选择了二手车行业，缘起偶然，但坚守在二手车行业，是因为我相信 ，天生就不被信任的二手车，因为我们而到了可以放心买卖的时候。我们聚集的信任和力量，就会成为行业最基础的消费信任的重要构成。
从一无所有到车易拍交易服务落地再到今天，我们一直较真的268V检测，是为了解决二手车车况透明难题；
选择每一手价格都露出的开放拍卖模式，就是为了让二手车价格更为公开透明；
但在如何公示平台费用的时候，我们却遇到了挑战和纠结。车易拍收取3%的平台服务费，这个很简单；但在我们的合作网点，合作伙伴有他们自已的成本，也需要收取相关的费用。这个费用各不相同，如何公示？基于对合作伙伴商业利益的隐私保护，我们没有透明化这个数字，简单地以渠道服务费概之。这样的设计，确实损伤了消费者的知情权，也有背于我们透明交易的初衷。是，我们确实是错了！
我决定立即召开高管会。看着一脸憔悴的伙伴们，我提出一个可能决定我们生死存亡的建议：1、“快易拍”只收取3%的交易服务费，并且在每辆车的交易过程中向买卖双方透明公示；2、取消“易置换”中原来车源合作渠道的服务费收费项。如在交易中有其它费用发生，也将同步向买卖双方透明公示。
这个想法抛出，有人深度沉寂，有人极力反对。我们都知道，这个改变可能极大地冲击我们与4S店车源渠道的合作。这个问题，在3年前我们就曾被挑战过。而我们知道，4S店选用易置换这样的产品形态，不完全是他们想隐藏收费，更重要的是，现有二手车经营的法律法规根本不支持4S合法合规的发展二手车业务。二手车行业的相关政策，已远远滞后并束缚着行业的发展。3年前，我们选择了遵循行业惯例。3年后的今天，我们选择什么？
是啊，这何尝不是我的顾虑。“我们的初心是什么？我们的未来应该是什么样？”我的问题让大家沉默了。在这沉默的1分钟里，大家的目光却越来越坚定。这是几天来，我们的世界最安静、最有力量的一分钟。
我知道，我们取得了共识。
我们都深知，“透明化”是这个行业发展的必由之路。以这个3.15晚会为标志，二手车行业和二手车电商都走到了一个关键的十字路口。
二手车已经成为事关千家万户的生活选择，车易拍这时的选择，将深深地影响中国家庭对二手车的消费心态。车易拍作为市场占有率第一的企业，必须向前迈出一大步，担当更多的责任和使命。我们也相信，行业发展到今天，我们的合作伙伴会理解我们，并和我们一起来推动这一步的迈出。
接下来，我们用6个小时通宵讨论执行方案。再接下来，产品研发部的小伙伴们30多个小时不停歇，让全新的产品在今天早上9：00上线。
新品上线的这一刻，我的内心终于平静下来，再次打开3.15晚会对车易拍报道的视频，没有了委屈、没有了痛苦和抱怨。在深深的平静后，心中腾起崛起而飞的希望和力量。感谢315节目的批评，给了我和车易拍认真审视自己不足的机会，让我们在这样的磨砺中再一次去冲击新的高度。
在审视企业自律的同时，我也更深刻地意识到，二手车电商将爆发式推动汽车产业的再发展，也更深刻地理解了李克强总理为何在政府工作报告中强调“活跃二手车市场”。二手车产业，几乎已经关系到每个中国家庭的利益，这是从业者及相关管理部门都需要直面的问题。行业的健康发展，首先当然要企业自律，但用户的参与，媒体的合理监督、行业协会的发声，相关部门的法规都缺一不可。真心的希望，今年的3.15，也是整个行业打开更加健康、透明的未来之门的开始。
新产品上线，肯定还有不完善之处。欢迎并感谢消费者和媒体的监督及建议，我们将持续抱着倾听、沟通和改变的心态，持续完善，不断为行业透明化发展贡献绵薄之力。
感谢我的父亲，让我在迷惘的时候再次看清来时及未来之路。
最重要的是，感谢与我风雨并肩的小伙伴们，择两段他们的留言与所有关心车易拍的朋友们分享：
创业过程中，总会出现一些特定的阶段，某个负责的感受会超过其它所有，比如怀疑自己，比如感到恐惧。有趣的是，这种恐惧往往不会让人退缩，反而会激励我们前行，它会激发我们更强的求生欲：不改变，就会死！
生活不止眼前的苟且，还有诗和远方的田野
你赤手空拳来到人世间，为找到那片海不顾一切
写给车易拍的歌
——许巍新歌《生活不止眼前的苟且》
二O一六年三月十九日