Speed and crisis of hungry-hungry, 315-IT information
Food is the paramount necessity of the people. Bring convenience to consumers online reservation platforms are "staged" consumer activist are thrust into the forefront of public opinion.
Hungry this year, CCTV network reservation platform "staged" party first "listed" companies. According to the CCTV "staged" the exposure of the party, hungry yet exists to guide businesses to fictitious addresses, place false photo or even the default "black workshop" assigned to the behavior. After the incident came to light, hungry appear "black workshop" quickly led to public concern. According to the news of Twitter vote over 40% netizens said that the incident will affect their use of the hungry.
On March 16, the China business newspaper reporters get in touch with hungry, head of public relations, is hungry it appears "black workshop" this incident and the communication. The official said, hungry what is strengthening self-regulation, but food service chains long and relatively backward, transformation of the Internet on the industry chain will be an ongoing process.
For the hungry and take-out food industry as a whole, and a long journey has only just begun to blow poison off the bone.
"Black workshop" has been banned
Hungry people in the night of March 15 friends to laugh at themselves, hungry to be "staged" evening "starting lineup". This self-deprecation clearly full of frustration. Because the list of "staged" party for the purposes of any business, and when the same.
It is reported that on March 15, the hungry "black workshop" after it has been exposed, I did set up a special group, the emergency referral involved illegal restaurants and over night to verify qualification of a nationwide restaurant.
Tongzhou district Bureau of food and drug inspection team also seized hungry that night on the platform operators concerned the catering place. Tongzhou District Administration Office of the food and drug administration, Hsu told China Business Journal staff reporter verified the claim. Beijing Municipal propaganda Department of the food and drug administration staff, hungry "black workshop" was banned for operating without a licence. Only "food service license" or "food business" before engaging in online food and beverage operations.
"Black workshop" events, and pushed the market below the line staff Guide "black workshop" assigned to the case, hungry public relations department head told reporters, online marketers under limited circumstances, detailed investigation is an ongoing process. "Do not exclude individual marketers, does not comply with the specification, illegal business on line, this is our management oversight. ”
Hungry, Director of public relations said Zhao Zhuo, third party reservation, as a relatively new industry, in the early development of more extensive policies and regulations is the lack of clearly defined and specific requirements of the Internet trading platform, platform in the early days of online merchants operating qualification check, license acquisition work back in place. Online marketers under limited circumstances, detailed investigation is an ongoing process.
"Black workshop" unlicensed operation of this problems, hungry acknowledged that many objective factors may affect the businesses audited, such as offline collection of certificate validation to verify (false license to identify difficulties), and a few borrowed license, lines under licenses not high professionalism of staff. Small and medium restaurants frequently changed its name and even transfer some, offline to troubleshoot a lot easier.
Speed and danger
Hungry so the storm′s rapid expansion has something to
It is understood that the hungry has made us $ 630 million in August 2015 f round of funding. High finance to the hungry is populated with "ammunition", supporting the rapid expansion of the hungry. Public information, hungry has covered more than more than 260 cities, daily peak of more than 2 million order, covering more than 3,000 colleges and universities, employs nearly 6000 people, import logistics team, 2000.
Behind the rapid expansion of the hungry now under intense market pressure. Old rivals sold outside the group watching at the same time, opponents BAT level admission. In 2015, Ali raised the new Word of mouth, Word of mouth out turned into the market; Baidu out independent financing of 250 million Yuan, valued at 1 billion yuan.
In the capital and local market competition forced, muffled and dumb run hungry you have to. According to Analysys, released in January with Chinese online selling market data shows December 2015 takeout market overall transaction volume amounted to 7.09 billion yuan, rising more than 10%. The major food manufacturers in the overall share of hungry 34.1% continued in the first place.
Surrounded by superior forces of the market made such achievements, hungry what is doing a remarkable job. However, rapid expansion has also brought a platform for regulatory oversight. Hungry head of PR Department admits that hungry quickly expanded, and the negligence of the work must be linked. But hungry management also reminds employees, do not forget to return the user values first. , It is also hoped that by establishing a mechanism to circumvent the problem appeared.
Zhuo Zhao spoke, hundreds of people are hungry now formed the QA team, all new applications for network restaurant quality control group will be 7 working days to check it, if found to be qualified for the new online business marketing staff will be criticized, excluding performance-related bonuses, the immediate superiors held jointly liable, punishment.
It is reported that "black workshop" CCTV after the exposure of hungry employees had filed in a microblog "forgot to renew," said one. Although the Twitter will soon be deleted, but still give users a pretext. Hungry public relations Director explained that "renewal," said one is the employee′s personal behavior, not on behalf of the company. Hungry CEO Zhang Xuhao also called on employees in the internal mail: "do not feel free to comment on the matter, poor speech misunderstood by outsiders, will even be seen as representative of a company-wide attitude. ”
Hungry public relations official also said Internet ordering just a trading platform, a large number of problems online under the long-standing restaurant. Even without the Web ordering platform, these restaurants still exist. Food service chains long and relatively backward, transformation of the Internet on the industry chain will be an ongoing process. Hungry yet also very anxious and wanted to speed up the process.
In the e-commerce industry expert Li Chengdong, offline problems do exist, hungry yet explained is undeniable, but the restaurant is a venue, the management environment is easy to identify, the storm occurred, most of the problems should be attributed to poor supervision of the platform.
Center for studies of CUPL intellectual property researcher Li Junhui believed that "industry chain reconstruction" is misleading suspicion. Hungry as a platform, the food safety law article 131th has defined the qualification of its platform into the business review and management obligations, hungry is assigned to businesses is not strict liability.
饿了么的速度与危机 - 饿了么,315 - IT资讯
民以食为天。给消费者带来便利的网络订餐平台却在“3·15”消费者维权日被推上了舆论的风口浪尖。
网络订餐平台饿了么成为今年央视“3·15”晚会上的第一个“上榜”企业。根据央视“3·15”晚会的曝光，饿了么存在引导商家虚构地址、上传虚假照片,甚至默认“黑作坊”入驻的行为。该事件曝光后，饿了么出现“黑作坊”的消息迅速引发了大众关注。根据新闻资讯的微博投票，超过4成网友表示，该事件会影响自己对饿了么的使用。
3月16日，《中国经营报》记者与饿了么公关部门负责人取得联系，就饿了么出现“黑作坊”这一事件展开了沟通。该负责人表示，饿了么正在加强自我监管，但餐饮服务链长而且比较落后，互联网对产业链的改造将是一个持续的过程。
对于饿了么乃至整个外卖行业而言，一场刮骨疗毒的漫漫征程才刚刚开始。
“黑作坊”已被取缔
饿了么员工在3月15日当晚曾在朋友圈自嘲，饿了么成为“3·15”晚会“首发阵容”。这句自嘲显然充满了无奈。因为上榜“3·15”晚会对于任何一个企业而言，与城门失火无异。
据悉，3月15日，饿了么“黑作坊”被曝光之后，饿了么成立了专项组，紧急下线涉事违规餐厅，并连夜核查了全国范围的餐厅资质。
而北京市通州区食药监局稽查大队当晚也查封了饿了么平台上涉事商户的配餐场所。通州区食药监局行政办公室徐姓工作人员向《中国经营报》记者核实了这一说法。北京市食药监局宣传部工作人员介绍，饿了么“黑作坊”因无证经营被取缔。只有具备“餐饮服务许可证”或“食品经营许可证”才能从事网上餐饮经营。
针对“黑作坊”事件以及线下市场地推人员引导“黑作坊”入驻的情况，饿了么公关部门负责人向记者介绍，在线下市场人员有限的情况下，细致排查需要一个持续的过程。“不排除个别市场人员，不遵守规范，让违规商家上线，这是我们管理上的疏漏。”
饿了么公关总监赵卓表示，第三方网络订餐作为一个较新的业态，在早期发展较为粗放，政策法规也缺乏对网络交易平台的明确规定和具体要求，平台在早期对线上商户运营资质的审核、证照采集等工作没有一步到位。在线下市场人员有限的情况下，细致排查需要一个持续的过程。
对于“黑作坊”无证经营这一问题，饿了么方面承认，不少客观因素都会影响对商户的审核，比如线下采集的证照有效性难以核实（假营业执照有辨别难度）、有少部分借用他人营业执照、线下采集证照的工作人员专业性不高等情况。有的中小型餐厅会频繁改店名甚至转让，给线下排查增加了不少难度。
速度与危险
饿了么此次风波与此前的快速扩张不无关系
据了解，饿了么在2015年8月取得了6.3亿美元F轮融资。巨额融资给饿了么填充了“弹药”，支撑着饿了么的快速扩张。公开资料显示，饿了么已覆盖260多个城市，日订单峰值超过200万单，覆盖高校3000多所，员工近6000人，其中自营物流团队2000人。
快速扩张的背后，饿了么承受着巨大的市场压力。老对手美团外卖虎视眈眈，与此同时，BAT级别的对手纷纷入场。2015年阿里复活新口碑，口碑外卖摇身挺进市场；百度外卖则独立融资2.5亿元，估值10亿元。
在资本方以及市场竞争的逼迫下，饿了么不得不跣足狂奔。根据易观今年1月发布的中国在线外卖市场数据显示，2015年12月外卖市场整体交易规模达70.9亿元，环比增长超过10%。各大外卖厂商中，饿了么以34.1%的整体份额继续位居第一。
能够在强敌环伺的市场之中取得如此成绩，饿了么的确成绩斐然。但是，快速扩张也带来了平台监管层面的疏漏。饿了么公关部门负责人坦承，饿了么快速扩张，和工作的疏忽之间肯定有联系。但饿了么管理层也在提醒员工，不要忘记回归用户价值第一。同时，还希望通过设立机制规避问题的出现。
赵卓谈到，饿了么现已组建百余人的品控团队，所有新申请入网的餐厅，品控组将在7个工作日内对其进行抽查，若发现不合格的新上线商户，相应市场工作人员会受到通报批评、扣除绩效奖金、直属上级负连带责任等处罚。
据悉，“黑作坊”被央视曝光之后，饿了么有员工曾在个人微博提起“忘记续费”一说。虽然之后该微博很快便被删除，但依旧给网友留下了口实。饿了么公关负责人解释称，“续费”一说是员工的个人行为，不能代表公司观点。饿么了CEO张旭豪也在内部邮件中呼吁员工：“不要就此事随意发表言论，不当的言论会被外界误读，甚至会被看作是代表全公司的态度。”
饿了么公关负责人还表示，网络订餐只是个交易平台，大量问题餐厅在线下就长期存在。即便没有网络订餐平台，这些问题餐厅依然存在。餐饮服务链长而且比较落后，互联网对产业链的改造将是一个持续的过程。饿了么方面也非常急切，想加快这一进程。
在电商行业专家李成东看来，线下问题确实存在，饿了么的解释不可否认，但餐饮店都是有场地的，经营环境是容易确定的，出现此次风波，大部分问题还是应该归咎为平台监管不到位。
中国政法大学知识产权研究中心特约研究员李俊慧对则认为，“产业链改造”的说法存在混淆视听的嫌疑。饿了么作为平台方，《食品安全法》第一百三十一条规定已经明确了其对平台入驻商家的主体资格审查和管理义务，饿了么有入驻商家把关不严的责任。