Online shopping is a panacea to cure boredom? -Online shopping, bored-IT information
Shopping and Exchange not only cash or credit cards, a lot of people shopping purely for enjoyment. Now the Internet is everywhere, shopping has become the United States of a "national pastime".
Online shoppers an Ebates cash back site survey United States 75% of the 66% of adults and young people believe shopping is the solution to the boring "panacea". In addition, the 85% of the 85% of adults and youth say that shopping makes them feel better, especially on clothes.
Survey results show that online shopping has become a popular leisure activity, just like people used to love to go shopping, and often has nothing to do with demand.
This month, Ebates over more than 1000 adults (18 years and over) and 500 teenagers (13-16) were investigated. Though Ebates intended to persuade people to go shopping--go! It will make you happy! --However, the findings are not new.
Last year, Internet research firm ComScore Vice President of marketing for andelu·Lipu (Andrew Lipsman) said in an interview with Quartz, a lot of online shopping is not really shopping, more like surveys and entertainment. He said: "one of them I find very interesting is that platform Pinterest, partly, people browsing the website just for fun, and most of them are retail. ”
Others focus on the millennial generation, the study found, this generation will not spend a lot of money, but they like to visit. Products they like and there is no distinct gender characteristics, men and women like to browse second-hand goods Web site, look for popular designer goods. Ebates survey, more than one-third of adults and teenagers say, than to exercise, eat pizza or ice cream, shop made them feel better. Also one-third of people like watching television and shopping.
Online shopping trends have forced retailers to rethink the factors influencing consumer shopping. Cologne University (University of Cologne) market marketing learn Professor Werner Reinartz recently in Harvard commercial comments Shang wrote: "in species environment Xia, entity shopping as a in specific of locations and time for of dispersion activities, obviously in disadvantage, instead, network purchased is can anytime, anywhere for, is convenient, regardless of is in home, work in the, or free Shi, are can for. "With social media such as Facebook and Instagram gave us" Amway "more and more, our shopping addiction may be more and more serious.
We will never feel bored.
网购是治愈无聊的灵丹妙药？ - 网购,无聊 - IT资讯
购物不只是现金或信用卡与商品的交换，很多人购物纯粹是为了享受。如今互联网无处不在，网购也成了美国的一种“国民消遣”。
向网购用户返现的网站Ebates进行的一项调查显示，美国66%的成年人和75%的青少年认为，购物是解决无聊的“灵丹妙药”。此外，85%的成年人和85%的青少年表示，购物让他们感觉更好，尤其是买衣服。
调查结果显示，网购已成为一种广受欢迎的休闲活动，就像以前人们爱去逛商场一样，往往与需求无关。
本月，Ebates对1000多名成年人（18岁以上）和500名青少年（13-16岁）进行了调查。虽然Ebates有意劝说人们去网购——去吧！它会让你快乐！——不过，这个调查结果并不新鲜。
去年，互联网研究公司ComScore的营销副总裁安德鲁·利普(Andrew Lipsman)在接受Quartz采访时就表示，很多网购其实算不上是买东西，更像是调查和娱乐。他说：“其中一个我觉得很有意思的平台就是Pinterest，部分原因是，人们浏览这个网站只是为了娱乐，而且其中大部分商品都是零售商品。”
其它专注于千禧一代的研究发现，这代人不会花很多钱，但是他们喜欢浏览。他们喜欢的商品并没有鲜明的性别特征，男人和女人都喜欢浏览二手物品网站，寻找受欢迎的设计师商品。Ebates的调查显示，超过三分之一的成年人和青少年都说，比起锻炼、吃披萨或者冰淇淋，购物给他们的感觉更好。同样有三分之一的人喜欢边看电视边购物。
网购的发展趋势迫使零售商重新思考影响消费者购物的因素。科隆大学(University of Cologne)市场营销学教授Werner Reinartz最近在《哈佛商业评论》上写道：“在种环境下，实体购物作为一种在特定的地点和时间进行的分散性活动，明显处于劣势，相反，网购却可以随时随地进行，十分便捷，无论是在家里，工作中，或空闲时，都可以进行。”随着Facebook和Instagram等社交媒体给我们“安利”越来越多的东西，我们的购物瘾可能会越来越严重。
我们永远都不会感到无聊了。