Alibaba leading the end of traditional commercial time _ new business era | Alibaba news
Alibaba37 seconds on March 21, 14:58, Alibaba group GMV 2016 fiscal year exceeded 3 trillion yuan, is expected in the fiscal year (April 1, 2015 ~2016 March 31) beyond Wal-Mart, jumped to become the world's largest retail platform.
In 2015, the total retail sales of consumer goods in China about 30 trillion yuan. 3 trillion, equivalent to 10% of the country's total retail sales of consumer goods, also equivalent to a large province in domestic GDP.
As the world's first retail platform, Wal-Mart took 54 years, Ali only took 13 years. No exaggeration to say, this is a historic moment in human history of business, marking the commercial development of "singularities" have appeared, the new economy has caught up with the traditional economic, then will be exceeded and iterative, and inject new vitality into the global economy.
Represented by Wal-Mart's traditional business end, Alibaba leading the new business era walked to center stage.
Beyond the old Overlord
On February 18, Wal-Mart issued performance reports show that as of January 31, 2015 fiscal years annual operating revenue fell 0.7% to $ 482.1 billion, according to data analysis firm S&P Capital IQ data and statistics, this is the company's first annual sales decline since 1980, billed as "the worst performance in 35 years."
Wal-Mart's growth stagnated, and Alibaba March. 2015 Q4, Ali volume (GMV) reached 964 billion yuan, an increase of 22.5%. National retail sales of consumer goods totaled 8.49 trillion yuan over the same period. Ali platform of trading volume accounted for 11.36% of the total social retail sales.
Both gaps were quickly erased.
In fact, transcendence of Alibaba for Wal-Mart is already happening. Alibaba Group on September 19, 2014 after listing on the NYSE, market capitalisation was once beyond Wal-Mart. In 2015, in the United Kingdom published by the financial times 2015 years "the world's most valuable brands top" on Alibaba to 13th grades for the first time on the list, one place ahead of Amazon.
Founded in 1962, Wal-Mart is the world's retail leader in 1991, became United States largest retail enterprises after 2001 ranked first in the world top 500 in a row.
History of Wal-Mart founder Sam Walton is a business legend, he combines the traditional retail business levels to peak, pioneering leading-edge management concepts, such as price differences, flat management, standard mode, precision marketing, vendor strategies, constitute a complex set of business philosophy, changed the United States and the world of modern retail form. In terms of technology, Wal-Mart was far ahead in the world. Even in the early 1980 of the 20th century, in order to establish an information network, Wal-Mart and the Hughes company, spent $ 24 million to build a satellite, launched in 1983.
Ali Baba and Wal-Mart are completely different.
Alibaba Group Chairman Jack MA in 2015, once described the differences on both sides: "Wal-Mart sales reached 3 trillion yuan, took 2.3 million people, and complete 3 trillion us in Amoy, and thousands of people. This is a completely new technology, new ideas, and fully mobilize the resources of the whole society, is a way for society to participate, the concept of common prosperity. Wal-Mart is the do buy sell their purchases themselves, we want more people to participate. We didn't recruit many staff, but we create great employment in the community, at a conservative estimate of 13 million jobs, does not include various other derivative that is born out of employment. 3 trillion GDP, equivalent to a large province in China. ”
From IT to DT from 0 to 3 trillion
Representatives of Wal-Mart is the traditional commercial development to the extreme, and Alibaba to create new business culture to herald the future.
Since the late 80 's, Wal-Mart's use of IT technologies, supporting their own ultra high-speed development. After the 21st century, DT Taobao is based on the age of the Internet technology to achieve its own development. The two companies off each other, typically reflects from IT to DT's history of the times change.
The rise of Wal-Mart, and IT technology are inextricably linked. Wal-Mart was one of the first retailers to use computers to keep track of inventory (1969), but also the first barcode (1980), the use of EDI for better coordination with suppliers (1985), launch their own communications satellites (1986) and use wireless scanning guns (in the late 1980 of the 20th century) of retail businesses. IT technology for Wal-Mart to improve efficiency, reduce costs, played a crucial role. Veteran born in 2003, grew up in the era of DT, its fast-growing technology and business service modules is a great data technology, cloud computing, Internet payment systems, credit system, intelligent logistics system on the Internet.
Wal-Mart achieve 3 trillion, mainly relying on some 2.2 million employees around the world, as well as in over 28 countries and regions more than 70 brands of about 11,000 stores. 3 trillion of Alibaba, rely on is the perfection of new business and prosperity.
At the time of listing on the NYSE, Alibaba has chosen the world's most unique way of Bell, the image was to show the world their ecology. Bell total of eight, including two shop owners, couriers, user representatives, an e-commerce service providers, find girls and customer service in the cloud, and one was from United States farmers Pite·weierbuluge.
This is a huge ecological, open and inclusive.
Alibaba is not 2.2 million employees, but Ali retail platform brings more than 45 million jobs, Alibaba No 11,000 stores, but Ali to build large data, cloud computing, payment, logistics and other new technology platform has become the new business infrastructure, like hydropower oil.
To cite an example: Ali, as important part of the ecology, rookie network has just officially announced the completion of the first round of funding, according to industry sources, financing or exceeded tens of billions RMB, valued at nearly 50 billion yuan. Ali strong ecological, is evident.
From the industrial age to the era of IT, to the era of DT, 3 trillion will become an important milestone in the development process, from Wal-Mart to Alibaba, business has entered a new era.
Power comes great responsibility
In the development of the new economy at the same time, GMV reached 3 trillion, also means that the company must take on more responsibility.
MA to attend the eighth session of the US-China Internet industry forum said: "today is talking about Chinese traditional enterprises operating pressure increases, it seems that we should see more new growth momentum than United States. I believe that the development of China's huge domestic market and the rapid development of China's high-tech and new industries, is the direction of China's economic transformation and upgrading, but also the world economy to China's economic expectations. ”
Government work report released on March 5, 2016 States that "economic development must be the old and the new Kinetic process of iterative changes ... ... Current development in China is in a crucial period, to fostering the growth of a new kinetic energy, speed up the development of the new economy. ”
On the runway at the new economy, transformation and upgrading of China faces, overtaking opportunities, Ali "3 trillion" like boost, Ali ecological improvement, enabling businesses and achieve win-win.
Worth noting is that 3 trillion for Alibaba, the node is just a stage. Ma said in a letter to employees last year, Ali, the next 5 years will become the world's first platform for sales of over $ 1 trillion company, Ali ecological needs 2 billion consumers the next 10 years and tens of millions of businesses.
Capacity and growth in China's consumer market is the best support for Ali. Ali Institute jointly with the Boston Consulting publication of the 2020: Chinese consumer trends report shows that by 2020, China's consumer market will expand by about half, reaching the size of 650 million dollars over the next 5 years consumer market brought about 2.3 trillion dollars of incremental, equivalent to the present Germany or United Kingdom 1.3 times in the consumer market.
"We can't just be a world will sell the company, but through our e-commerce, financial services, logistics, data, cross-border trade ... ... Platform and service to create a truly open and transparent prosperous commercial ecosystem and easily can make an infinite number of enterprises engaged in business activities. "Mr Ma said.
By cloud computing and data technology, Ali hope worldwide to establish a service to 2 billion consumers and tens of millions of enterprise "global buy, global sold" business eco platform, SMEs in the world through creativity, innovation and creativity, participate in the fair, Liberal, open and equitable global trade.
He believes that the next 30 years is the technology really profound changes in social aspects of the Internet era.
3 trillion, but the beginning of the story.
Responsible editor: Zhao Jiaming SN146
Article keywords:Alibaba
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传统商业时代结束 阿里巴巴引领新商业时代到来|阿里巴巴_新闻资讯
阿里巴巴 3月21日14时58分37秒，阿里巴巴集团2016财年GMV突破3万亿元人民币，有望在财年内（2015年4月1日~2016年3月31日）超越沃尔玛，跃升成为全世界最大零售平台。
2015年，中国社会消费品零售总额约为30万亿元人民币。3万亿，相当于全国消费品零售总额的10%，也相当于一个国内中大型省的GDP。
成为世界第一零售平台，沃尔玛用了54年时间，阿里只花了13年时间。毫不夸张地说，这是人类商业史上的一个历史性时刻，标志着商业发展的“奇点”已经出现，新经济的脚步已经追上传统经济，接下去将是超越和迭代，为全球经济注入新的活力。
以沃尔玛为代表的传统商业时代结束，阿里巴巴所引领的新商业时代走到了舞台中央。
超越旧时代霸主
2月18日，沃尔玛发布的业绩报告显示，截至1月31日的2015财年年度营业收入下滑0.7%至4821亿美元，据S&P Capital IQ data数据分析公司统计，这是该公司自1980年以来的首个年度销售下跌，被外界称为“35年来最差业绩”。
沃尔玛增速停滞，而阿里巴巴高歌猛进。2015年Q4，阿里总交易额（GMV）达9640亿元，同比增长22.5%。同期全国社会消费品零售总量为8.49万亿元。阿里平台的交易量占全国社会零售总量的11.36%。
双方的差距被迅速抹平。
而实际上，阿里巴巴对于沃尔玛的超越已经在发生。阿里巴巴集团2014年9月19日在纽交所上市后，市值就曾一度超越沃尔玛。2015年，在英国《金融时报》公布的2015年“全球最具价值品牌百强榜”上，阿里巴巴以排名第13位的成绩首次上榜，领先亚马逊一位。
1962年创立的沃尔玛是世界零售业的霸主，1991年成为美国第一大零售企业，2001年以后连续名列世界500强第一。
沃尔玛创始人山姆·沃尔顿先生是商业史的传奇人物，他将传统零售业经营水平推向了巅峰，开创了许多领先的经营管理理念，比如价格性差异、扁平化管理、标准模式、精准营销、供应商战略等等，构成了一套严密的商业哲学，改变了美国乃至全球的现代零售业形态。在新技术运用上，沃尔玛也曾经在世界上遥遥领先。甚至早在20世纪80年代初，为了建立信息网络，沃尔玛与休斯公司合作，花费2400万美元建造了一颗人造卫星，并于1983年发射升空。
阿里巴巴与沃尔玛完全不同。
阿里巴巴集团董事局主席马云在2015年曾经这样来描述双方的差异：“沃尔玛销售额达到3万亿人民币，花了230万人，而我们在淘系里完成3万亿的话，是几千人。这是完全新的技术、新的理念，完全调动了整个社会的资源，是一种让社会共同参与、共同富裕的理念。沃尔玛是自己买自己卖自己采购自己做，我们是要更多的人参与。我们不是自己招聘多少员工，而是我们创造社会上巨大的就业，保守估计1300万的就业，还不包含其他各种各样衍生所诞生出来的就业。3万亿在中国相当于一个中大型省的GDP。”
从IT到DT 从0到3万亿
沃尔玛是传统商业发展到极致的代表，而阿里巴巴打造的新商业文明则预示着未来。
自上世纪80年代后，沃尔玛利用IT技术，支撑了自身的超高速发展。21世纪后，淘宝则基于互联网时代的DT技术实现了自身的大发展。两家企业的交相辉映，典型地体现了从IT时代到DT时代的历史巨变。
沃尔玛的崛起，与IT技术密不可分。沃尔玛是最早采用计算机跟踪库存的零售企业之一（1969年），也是最早使用条形码（1980年）、利用EDI与供货商进行更好地协调（1985年）、发射自己的通信卫星（1986年）和使用无线扫描枪（20世纪80年代末）的零售企业之一。IT技术对于沃尔玛提高效率、降低成本发挥了至关重要的作用。而生于2003年的淘宝网，则成长于DT时代，支撑它快速成长的技术和商业服务模块是大数据技术、云计算、互联网支付体系、互联网信用体系、智能物流体系等。
沃尔玛实现3万亿，主要依靠的是约220万名全球员工，以及遍布28个国家和地区超过70个品牌下的约11000家分店。阿里巴巴的3万亿，依靠的则是新商业生态的不断完善和繁荣。
在纽交所上市时，阿里巴巴选择了全球最独特的敲钟方式，形象地向世界展示了他们生态构成。敲钟人共有八位，包括了两位网店店主、快递员、用户代表、一位电商服务商、淘女郎和云客服，还有一位是来自美国的农场主皮特·维尔布鲁格。
这是一个庞大的生态，开放且极具包容性。
阿里巴巴没有220万员工，但阿里零售平台却带来了超过4500万个就业机会，阿里巴巴也没有11000家分店，但阿里打造的大数据、云计算、支付、物流等新技术平台却成为了新商业时代的基础设施，就像水电油。
举一个例子：作为阿里生态中重要的组成部分，菜鸟网络刚刚正式对外宣布完成首轮融资，据业内人士透露，融资金额或超过百亿人民币，估值近500亿人民币。阿里生态之强大，可见一斑。
从工业时代到IT时代，再到DT时代，3万亿将成为商业发展进程上重要的里程碑，从沃尔玛到阿里巴巴，商业进入了新的时代。
能力越大，责任越大
在推动新经济发展的同时，GMV达到3万亿，也意味着阿里巴巴要承担更多的责任。
马云在参加第八届中美互联网论坛时提到：“今天在谈论中国传统企业经营压力增大，我们似乎更应该看到新经济的增长，势头不亚于美国。我相信，中国巨大内需市场的开发和中国高科技和新兴产业的迅猛发展，正是中国经济转型升级的方向，也是世界经济对中国经济的期待。”
2016年3月5日正式公布的政府工作报告指出：“经济发展必然会有新旧动能迭代更替的过程……当前我国发展正处于这样一个关键时期，必须培育壮大新动能，加快发展新经济。”
在新经济的跑道上，中国面临着转型升级、弯道超车的机会，阿里此时的”3万亿”犹如强心剂，而阿里生态的完善，将会赋能商家企业，实现共赢。
值得注意的是，3万亿对于阿里巴巴来说，只是一个阶段性的节点。马云在去年发给员工的公开信中表示，未来5年阿里将成为世界上第一个平台销售过1万亿美金的公司，未来10年阿里生态需要服务20亿消费者和数千万企业。
中国消费市场的容量和增长是对阿里最好的支撑。阿里研究院与波士顿咨询联合发布的《2020：中国消费趋势报告》显示：到 2020年，中国消费市场仍将扩大约一半，达到 6.5 亿万亿美金的规模，未来5年消费市场所带来的 2.3 万亿美金增量，相当于当下德国或英国消费市场的 1.3 倍。
“我们不能只是成为一家当今世界最会卖货的公司，而是希望通过我们的电商、金融、物流、数据、跨境贸易……等平台和服务建立起一个真正的开放透明繁荣的商业生态系统，能让无数的企业方便地从事商务活动。”马云说。
通过云计算和大数据技术，阿里希望在全球范围内建立起一个可以服务20亿消费者和数千万企业“全球买，全球卖”的商业生态平台，让全世界的中小企业可以通过创意，创新和创造，真正参与公平、自 由、开放、平等的全球贸易。
马云认为，未来三十年才是互联网技术真正深刻改变社会各方面的时代。
3万亿，只是故事的开始。
责任编辑：赵家明 SN146
文章关键词： 阿里巴巴
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