Logic thinking and Papi dressing cooperation: auction "Papi sauce" video ads-Papi sauce, logic thinking-IT information
On March 21, a few days ago, Papi red sauce got 12 million Yuan investment of next-generation network , by actually Fund, logic thinking, lighting joint capital and star capital injection. Today morning announced its logic thinking and Papi dressing cooperation, namely auction Papi sauce video ad placement, and produced by the logic of thinking throughout the planning service.
Auction of specific stresses are responsible for telling the desire and money; logic mind responsible for advice, operations, messages and PAPI sauce is responsible for the final decision of how to publish this advertisement.
Luo Zhenyu said, do have to do a big thing in the Internet era, a historical location thing. The sale became the first new media "King", come with us, being much debate, peer envy. The first traditional media "CCTV with Wang" was born as a reference, this is 20 of opportunity. Always remember the history and market "firsts".
"Papi dressing" ad auction will be held in Beijing in January after the April 21, adopt the most rigorous of the whole auction auction, hosted by Luo Zhenyu. Before that there will be two fields of communication, Papi partner Yang Ming will attend activities of the sauce, but Papi sauce I will not attend.
Papi sauce claims to be "the collection of talent and beauty in a woman" is the Central Academy of drama Director student last October began uploading original short video online, which Twitter fans more than 7.6 million people, network as "2016 first net red."
罗辑思维与Papi酱合作：将拍卖“Papi酱”视频广告 - Papi酱,罗辑思维 - IT资讯
3月21日消息，日前，新一代网红Papi酱拿到了1200万人民币投资，由真格基金、罗辑思维、光源资本和星图资本联合注资。今日早间罗辑思维公布了其与Papi酱的具体合作，即拍卖Papi酱视频贴片广告一次，并由罗辑思维全程策划监制服务。
拍卖具体讲就是企业负责讲出愿望和出钱；罗辑思维负责出主意、做运营、发消息；而papi酱负责掌握最后怎么发布这条广告的决定权。
罗振宇表示，在互联网时代做事儿一定要做一件大事儿，一件有历史定位的事。此次拍卖成为新媒体第一个“标王”，和我们一起，被市场广泛议论，被同行羡慕嫉妒恨。以第一个传统媒体“央视标王”诞生为参照，这是20年一遇的机会。历史和市场永远只记得“第一”。
“Papi酱”的广告拍卖活动将在一月之后的4月21日在北京举行，拍卖活动全程采取最严谨的拍卖规则，由罗振宇主持。在此之前会有两场沟通会，Papi酱的合作伙伴杨铭将出席活动，但Papi酱本人不会参加。
Papi酱自称“集才华与美貌于一身的女子”，是中央戏剧学院导演系学生，于去年10月开始在网上上传原创短视频，目前其微博粉丝量超过760万人，网络评价其为“2016年第一网红”。