Jingdong Ali under the crackdown, scalping why banned more and more? -Scalping, Jingdong, Taobao-IT information

"Talk about scalping which platform the most? Scalping is cost, lower the point more scalps, lower the threshold for opening more scalps, lower the threshold for regulation the easier scalps! ”

Then senior friend Dong Ge cat sellers said, cat brushes are actually similar, if we just rely on advertising is certainly lose money at it. Guidelines on scalping, there was also critical of a "bigger the profit-driven, scalp more. "And not because of platforms to combat scalping tighter without scalps, from scalping Jingdong after Taobao and platform of the cat, a friend said as the East platform is growing, much beyond the trends. Some platforms don't have much natural order, even if the zero Commission, nor caught scalping, sellers register even bother uploading products.

Scalping in different platform costs

Cat brush costs are much higher, and simulates real users under a single path, 3 directly to scalp cost, the cat Commission costs about 10 Yuan, 5 courier cost, a single Seventeen-Eight block, not to mention tax costs. Brushing is not enough, cat scalping is mainly single supplement. Sellers can pay a false order with 20 brushes are not willing to buy ads, how much flow you can be seen.

Jingdong scalps from platform vendors cost almost, because point even more, costs are higher. Beijing East without return of the fees for technical services, but in the point above a certain scale of policy support. East technologies to combat scalping to be weaker than Ali, Jingdong scalping technology operations relatively more easily than the cat. And yet another will stimulate the Jingdong more scalps to traders, is East of Beijing Platform there is no too much marketing tools for businesses, summarized in the end, businesses do Jingdong platform operation experience is scalping would be nice!

Beijing East every year to POP high performance requirements, the flow is relatively limited, natural conversion is relatively limited, small second how to complete performance. Recommended disclosure GMV in the East Beijing does not have to be reported at a later date, without having to GMV as the key link, should be more rational health performance indicators assessment second. As far as investors are concerned how much brush, it doesn't matter, important is the open platform for revenue of attention. Scalping buckle brush seller fee is one of the single most important cost Jingdong or cat are also direct beneficiaries of scalping.

Ali crackdown on scalping, sellers would have to buy advertising?

Scalping is that victims of undermining fair competition among businesses, scalping is that victims of false credit undermines the Foundation of online shopping credit system, victims of scalping is not only a waste of resources. No one scalps at the outset, brush with the risk of being caught, but do not brush is the risk of death.

Scalping industry revenues higher than Ali's overall revenue, sellers by scalping alternative advertising, so it's no surprise why Ali was going to crack down on scalping. Although Ali, both in the technical aspects, and rules, punishment, have stepped up their efforts to combat it. But the problem here? Scalping is not allowed Ali, sellers turn to buy ads? It remains difficult, as long as the traffic patterns are not making money you can't buy advertising.

Ali against scalping was adamant but did not eliminate scalping, and just let the scalping costs rose. Scalping is cancer, no one wants to brush false orders, only bad system leads people to do bad things, eventually leading to bad money drives out good money, no scalping was eliminated. As a healthy business ecosystems, Alibaba's business model is questionable and East also need to reflect on whether their technology is so bad, background is difficult to use and have done so for many years, Taobao's set, copy the copy of it. However, Jingdong provides additional marketing tools, enhancing the technical capacity to combat scalping, you can eliminate scalping yet? As no.

Sellers operating costs continue to rise is the trend

Finally brush this issue, three or four years ago, a lot of people wrote, a search on the forums a lot of dry goods. As many of my friends doing scalping fortune, many career just last year. Simply put, scalping in this circle is not surprising, if not 618, 11, didn't want to seriously discuss estimates. Sellers right now is taxes, a professional match-fixing (intellectual property) issues. No VAT deduction, plus something without too much attention to the tax before, now the entire network monitoring platform has been established. In fact, each seller's conditions, including various government taxation on a Qing Yi Chu, you no longer need to call Ali and Jing dong report to get the data. And then, you know. 360 qihoo helped develop, please do not doubt 360 technology.

Because the flow becomes more expensive, so scalping more flattering. Present network red economy so hot, that is solve the problem of a low cost traffic, advance mode solves the problem inventory risk. Tax issues, occupational fraud is what is the problem? Is not a new problem, to sum up, the ordinary sellers to the operating costs of businesses and higher. Online retail market is a general trend, and c more and more sellers in the market less competitive, grass-roots entrepreneurship also harder. This is the general trend.

Operating costs continued to rise after three key issues

1 the seller business has become more difficult, and traditional retail hard times finally boil over? No end, only more difficult. East traditional retail's biggest problem is not the impact of e-commerce, cost inefficiencies but itself not ascending, rents are soaring human and other costs in the fast.

2 the seller business operating cost and higher, are B2C model will win? B2C model will win and sellers increasingly high operating costs not directly related, and its supply chain capacity and cost-efficiency has a direct relationship. B2C operational efficiency difference would die precisely die faster.

3, does not allow scalping, cannot sell fake substandard, or taxes, sold a genuine professional fake eye, net red and can't do it, sellers businesses where is the way-out? Doing business there are two key points, advantage will play either you have flow network, such as red or you have a good supply chain resource goods. If an inconsiderate or don't play. Special rules also dare to counterfeit goods are sold is not the playing platform discussion list.

阿里京东严打之下，刷单为什么越禁越多？ - 刷单,京东,淘宝 - IT资讯

“谈及哪家平台刷单最多？刷单是有成本的，扣点越低的越容易刷单，开店门槛越低的越容易刷单，监管门槛越低的越容易刷单！”

后来有资深天猫卖家朋友提醒东哥说，天猫刷单其实差不多的，如果只是靠投广告肯定都是赔本的。所以关于刷单准则里，还有关键的一条“利益驱动越大，刷单越多。”并不会因为平台打击刷单更严了而不会刷单，从刷单量来看京东也是仅次于淘宝和天猫的平台，有朋友说随着京东平台越来越大，大有超越趋势了。有一些小平台没有多少自然流露订单，就算零佣金，也不会抓刷单，卖家连注册上传商品都嫌麻烦。

不同平台的刷单成本

天猫的刷单成本也要高得多，完全模拟真实用户下单路径，3元的直接刷单成本，10元左右的天猫佣金成本，5元的快递成本，一单差不多十七八块，这还没有算税的成本。全刷是不行的，天猫刷单主要是补单为主。卖家另可付20块刷一个虚假订单都不愿意买广告，流量有多贵可见一斑。

京东平台卖家刷单的成本差不多，甚至因为扣点更多，成本更高一些。京东没有返还技术服务费一项，但有在超过一定交易规模的扣点政策扶持。京东打击刷单的技术要比阿里弱，在技术操作层面京东刷单相对比天猫更容易操作一些。还有一个原因会刺激京东商户更多的刷单，就是京东平台没有太多营销工具给商户，所以总结到最后，商户做京东平台运营的经验就是会刷单就好！

京东每年给到POP业绩要求很高，流量是相对有限，自然转化率是相对有限，小二如何完成业绩。所以建议京东在以后不必在财报里披露GMV了，也不必以GMV为纲，应该用更合理健康的业绩指标考核小二。至于投资人关心有多少是刷的，这个不重要，重要的是关注开放平台收入。刷单扣佣金是卖家刷单最主要的成本之一，京东也好天猫也好也都是刷单的直接受益者。

阿里严打刷单，卖家就会去买广告吗？

刷单之害在于破坏了商户间的公平竞争，刷单之害在于制造虚假信用破坏了网购的基础信用体系，刷单之害在于平白无故的浪费资源。没有谁一开始就想刷单，刷有被抓的风险，但不刷就是死的风险。

刷单产业的收入比阿里整体收入还要高，卖家通过刷单替代广告投放，所以就不奇怪阿里为什么要严厉打击刷单了。虽然阿里无论是在技术层面，还是规则处罚方面，都加大了力度打击。但问题来了？不允许刷单卖家就会转向买阿里广告吗？依然很难，只要买流量模式下不赚钱就不会去买广告。

阿里打击刷单态度坚决但并没有杜绝刷单，而只是让刷单成本上涨了。刷单是恶性肿瘤，没有人愿意刷虚假订单，只有坏的制度引导人去做坏的事情，最终导致劣币驱逐良币，不刷单的被淘汰出局。作为一个健康正常商业生态，阿里巴巴的商业模式是有问题的；而京东同样要反思自己的技术是不是也太差了，后台很难用，做了这么多年，淘宝的那一套，抄也该抄会了吧。但是，京东提供了更多营销工具，提升了打击刷单技术能力，就可以杜绝刷单了吗？一样不会的。

卖家经营成本持续上涨是大势所趋

最后刷单这问题，三四年前就有很多人写了，在派代论坛上一搜一大堆干货。有不少朋友做刷单发财的，只是去年有不少转行做其它的了。简单的说，刷单这事儿在圈内都见怪不怪，如果不是618，双十一，估计都没想当回事儿讨论了。现在的卖家的问题是税收问题，是职业打假（知识产权）问题。没有增值税抵扣项，加上之前也没太多注意缴税的事情，现在全网监管平台已经建立起来了。实际上，每个卖家的情况，包括税务各个衙门就一清一楚了，不再需要给阿里和京东打报告才能拿到数据了。然后，你懂的。360奇虎帮忙开发的，请不要怀疑360的技术。

因为流量越来越贵，所以刷单越来越多，也见怪不怪了。当下网红经济那么热，说白了就是解决了一个低成本流量问题，预售模式解决了库存风险问题。那么税收问题，职业打假是什么问题？不是什么新问题，总结起来，就是普通卖家商户的经营成本越来越高。在线零售市场规范化是大势所趋，而小C卖家在规范市场里越来越缺乏竞争力了，草根创业也越发艰难。这就是大势所趋。

经营成本持续上涨后的三个关键问题

1、卖家商户越来越难做了，是不是传统零售苦日子终于熬到头了？没到头，只会更难。东哥以为传统零售最大的问题不是电商的冲击，而是本身成本效率低下没有提升，租金人力等各项成本又在快速飞涨。

2、卖家商户经营成本越来越高了，是不是B2C模式就能赢呢？B2C模式能否赢和卖家经营成本越来越高没直接关系，和自身供应链能力，以及成本效率有直接关系。运营效率差的B2C一样会死，准确的说死的更快。

3、不让刷单，不能卖假货次货，还要不税收，卖个正品还被职业打假盯上了，网红又做不了，卖家商户出路在哪里？做电商生意关键有两点，要么你有流量优势会玩网红之类，要么你有供应链资源货品好。如果一个都不沾边还是别玩了。特别会玩平台规则也敢卖假货的不在讨论之列。