Survival or destruction? End and change of PC-PC, PC, TechRadar-IT information
According to TechRadar website reported that PC ushered in the late 1990 ′s and 2000 ′s heyday, however, with the advent of smartphones and tablet computers after, PC lost its light, and mobile tablet beat the culprits in the PC market.
Data released by the market research firm Gartner shows that 2015 Global PC shipments in the fourth quarter decreased by 8.3%. 2015 PC shipments for the year to 288.7 million units in 2014, down 8%. Windows release of 10 seems to have failed to reverse the trend of falling PC sales.
Gartner Principal Analyst Mika Kitagawa (Mikako Kitagawa) pointed out that the global PC shipments fell for a fifth consecutive quarter. The last 8 years, PC sales have been quite weak, "failed to boost PC sales throughout the Christmas holidays, showed that changes in consumer PC purchases. In the corporate market, Windows 10 has been well received, but as expected, new Windows 10 PC sales in the fourth quarter of last year is not large, because many companies are only just beginning to test the operating system. "
Windows 10: hinder more than help
Windows 10 initially high expectations had been expected to boost new PC sales, but it seems disappointing. Market research firm IDC data show 2015, global PC shipments fell by 10%.
IDC research Vice President of PC luolun·luofude (Loren Loverde) that upgrades to the Windows of 10 options, means that some users will be "slightly rather than indefinitely" postpone the upgrade.
She said, "some customers will take advantage of a free operating system upgrades, delays in the procurement of new PC and test your upgrade to Windows 10. These customers may prolong the time of the old PC, but we expect that they will purchase new equipment. ”
Niche products
TechRadar said that in view of sales figures are beautiful enough, we need to consider the problem: PC really dead or become a niche product?
AMD EMEA (Europe, Middle East and Africa) region and President of global channel sales dalun·gelasibi (Darren Grasby) that the popularity of mobile phones and tablet computers, has significantly affected the PC market, but sales of nearly 300 million years, means that PC "is far from dying. I think the PC and notebook will play an important role in the coming years, we are excited about the products and technologies in the planning. "
Grassby says, depending on hardware type and market segment analysis data in more detail, it will be found that there are some bright spots in the market, "the next year, driven by Windows 10 operating system popularity, commercial update of PC and notebook will be speeded up. We also expected that virtual reality will be created to deal with powerful graphics technology demand and highly immersive PC gaming experience. "
Post-PC era? Not credible
According to Toshiba the Nordic region′s B2B PC business division nier·bulamuli (Neil Bramley), although recent data show that the decline in PC sales in (he considers relatively small decline), he did not believe that entry into the post-PC era.
Bramley said, "development in the traditional PC market, businesses offer a diverse range of IT products is that meet different needs of staff and technological advances--including mixing this new product launch or the emergence of new technologies such as cloud computing. ”
He said portability is obviously the driving force of this trend, Gartner predicts that ultra portable high-end devices will be the catalyst for growth in the coming years.
Bramley notes that "this trend is accompanied by ′Z ′ start entering the job market, introducing more equipment in the Office, anywhere they can use these devices to seamlessly access enterprise data. ”
These factors prompting companies to store more information on cloud computing environments, because the information is stored in the cloud computing environment so that employees will be more flexible, more secure access to the data.
Bramley said, "hardware in the role of employee access to corporate information is changing, Centre for traditional PC role into a channel. ”
In high-end PC
TechRadar say PC to market high-end development, Grassby said there is space in this area.
He said PC and high-end small equipment is a key component of consumer and business technology, "I think what′s really exciting is driving the entire PC ecosystem innovation potential of virtual reality. Publicity is making software on the virtual reality industry refocus on PC platform. "
"As this trend continues, I think more and more innovations in PC, virtual reality will be the mouse and keyboard since the advent of the most significant changes in human-machine interaction technology. Most importantly, high-performance PC may experience virtual reality will be the next few years, the sole device. ”
PC sales growth in the short term
After many years of decline, and no evidence to support the PC market recovery. In fact, most PC makers and chip makers think that PC swap period extended from 2-3 to 5-8.
Businesses and consumers increasingly feel that their existing PC suitable for current work. Modest due to technology upgrades, businesses and consumers ′ willingness to buy PC is not strong.
PC will not be the only way out is to acknowledge that it only occupied the niche market for content creation and ceding market content to tablets and Smartphones, you will die.
生存还是毁灭？PC的末路与变革 - PC,个人电脑,TechRadar - IT资讯
据TechRadar网站报道，PC在1990年代末和2000年代迎来了全盛时期，但是，随着智能手机以及之后平板电脑的问世，PC失去了昔日的光芒，而手机平板也成为了击败PC市场的元凶。
市场研究公司Gartner公布的数据显示，2015年第四季度全球PC出货量下跌8.3%。2015年全年PC出货量为2.887亿台，比2014年下跌了8%。Windows 10的发布似乎也没有能扭转PC销售下跌的趋势。
Gartner首席分析师北川美佳子(Mikako Kitagawa)指出，这是全球PC出货量连续第五个季度下滑。过去8年来，PC销售一直相当疲软，“圣诞假期没有能提振全年PC销量，表明消费者PC采购行为发生了变化。在企业市场，Windows 10受到好评，但与预期的一样，去年第四季度新Windows 10 PC销量并不大，因为许多企业才刚刚开始测试这款操作系统”。
Windows 10：阻碍作用大于帮助作用
最初Windows 10曾被寄予提振新PC销售的厚望，但它的表现似乎让人失望。市场研究公司IDC的数据显示，2015年全球PC出货量下跌了10%。
IDC PC研究副总裁洛伦·洛弗德(Loren Loverde)表示，升级到Windows 10的选项，意味着部分用户将“略微而非无限期”地推迟升级。
她说，“部分客户将利用免费操作系统升级推迟采购新PC，并对升级到Windows 10进行测试。这些客户可能延长老旧PC的使用时间，但我们预计他们最终将购买新设备。”
小众产品
TechRadar表示，鉴于销售数字不够漂亮，我们有必要考虑这一问题：PC真的消亡了还是成为了小众产品？
AMD EMEA(欧洲、中东和非洲)地区和全球渠道销售总裁达伦·格拉斯比(Darren Grasby)表示，手机和平板电脑的普及，已经明显影响了PC市场，但近3亿台的年销量，意味着PC“远没有消亡。我认为未来数年PC和笔记本将扮演重要角色，我们对规划中的产品和技术感到激动”。
格拉斯比称，如果根据硬件类型和细分市场更细致地分析数据，人们会发现市场存在一些亮点，“未来一年，在Windows 10操作系统普及的推动下，商用PC和笔记本的更新将会加速。我们还预计，虚拟现实将创造对处理能力强大的图形技术的需求和具有极高沉浸感的PC游戏体验”。
后PC时代？不可信
据东芝北欧区B2B PC业务部门主管尼尔·布拉姆利(Neil Bramley)表示，尽管最近的数据表明PC销售在下滑(他认为下滑幅度相当小)，他不认为企业进入了后PC时代。
布拉姆利表示，“传统PC市场在发展，企业提供多样化IT产品的原因是，满足不同员工需求和技术进步——其中包括混合本等新形态产品的推出或云计算等新技术的出现。”
他表示，便携性显然是这一发展趋势的推动力量之一，Gartner预测，超便携高端设备将是未来数年市场增长的催化剂。
布拉姆利指出，“这一趋势伴随着‘Z一代’开始进入职场，在办公室中引入更多设备，他们能在任何地方利用这些设备无缝地访问企业数据。”
这些因素促使企业将更多信息存储在云计算环境中，因为信息存储在云计算环境中使员工能更灵活、更安全地访问数据。
布拉姆利说，“硬件在员工访问企业信息方面的作用正在发生改变，PC角色由传统的中心变为通道。”
PC在高端化
TechRadar称，PC在向市场高端发展，格拉斯比称这一领域还有创新空间。
他表示，PC和高端小型设备仍然是消费者和企业技术的关键组成部分，“我认为真正让人激动的是虚拟现实推动整个PC生态链创新的潜力。有关虚拟现实的宣传正在使软件产业重新关注PC平台”。
“随着这一趋势持续，我认为PC领域的创新将越来越多，虚拟现实将是自鼠标和键盘问世以来人机交互技术方面最重大的变化。最重要的是，高性能PC将是未来数年可能推动虚拟现实体验改进的唯一设备。”
短期内PC销售不会增长
经过多年下滑后，没有证据支持PC市场在回暖。事实上，大多数PC厂商和芯片厂商都认为PC换购周期由2-3年延长至5-8年。
企业和消费者日趋感觉到，它们现有的PC足以胜任当前的工作。由于技术升级幅度不大，企业和消费者换购PC的意愿并不强烈。
PC不被淘汰的唯一途径是承认它只占领内容创作这一小众市场，把内容消费市场拱手让给平板电脑和智能手机，否则只有死路一条。