Today's top ten network Red: face value valuations on k-NET red mouth gun-IT information
Network red is fire, one in the living room, bedroom Office girl shoot spit Groove video to raise 12 million Yuan, not only for those who fought in the ideal of news, newspapers have a collective cry, there are investors remorse did not seize the opportunity to miss out on a big investment opportunity.
In the creative industry is capital in hot pursuit of the present, with opinions, personality or charisma fan network, red in the eyes of investors is a big IP.
Well, some statistics, China network on the red list of the top 50 most got the investment, Wan yi, Zhang Dayi, such as call beasts such as Han culture, great uncle, and fellow colleagues of Anne's look at comics.
Talented sister PAPI sauce
Video network has more than 10 million fans hung PAPI miso financing, 12 million RMB, valued at 300 million, by actually Fund, logic thinking, lighting joint capital and star capital injection.
After the news that, PAPI sauce contracted AngelaBaby brokerage firm. After the publication of this investment, we find that PAPI sauce signing agent is Angelababy's Manager Yang Ming. Xu Xiaoping Tweet said: "thank you PAPI sauce and her partner Yang Ming's trust. ”
Yang Ming who is it? Luo Zhenyu said: "Yang Ming is the CEO of PAPI sauce." He was classmate PAPI sauce 4-year college students, two people with more than 10 years of revolutionary friendship. Hold baby red, connects the Huang Xiaoming and other entertainment industry, Xu Xiaoping, the investment community, logic thinking of IP such as Yang Ming and PAPI sauce together, a real business. If human resources economic attraction and PAPI sauce together, will not only continue to develop PAPI sauce value, can also attract numerous new IP, new red resources one after the other, it's no wonder that investors are impatient.
Prior to that, PAPI sauce small-screen never accepted any of the commercials, Samsung didn't hit dizzy she hit millions of money, and yesterday, logic thinking announced its cooperation with Papi sauce-specific, namely auction Papi sauce video ad placement, and produced by the logic of thinking throughout the planning service.
Network red long, after all, is to get ads.
Originator network red Uncle Luo
Has a fat Uncle told we no yan value as can red, book in the really can dug gold housing, daily 6:30 A.M. in micro-letter public, Shang sent 60 seconds voice, annual no Hugh, weekly out a period 45 minutes of video lecture program, recommended books, Luo series thinking became has has more than 5 million user of Internet knowledge community, October 2015 completed b round financing, valuation 1.32 billion yuan, high home since media richest man.
Investment PAPI sauce Luo Pang again made headlines, auction PAPI sauce video ads is the way they exposed the first cooperation. Two mesh red, one by logic, knowledge-sharing, Woo "love of wisdom truth" community, one is a gag, spit Groove life, attracting 10 million ordinary people need punchline, the two have a junction, there are differences. Later, Mr Pang is prepared to expand the logic thinking of diversification is intended to train successors may well also.
Capital networks Mongolian Lamaism Wang Sicong
Recently, it has been red in places to network, national husband undoubtedly elected NET Mongolian Lamaism.
To reach this achievement not only because his dad is the richest, people took Daddy to spend 500 million investment in 26 projects, successful exit 8, with 4 billion Fortune landed the hurun rich list, also signed the Korea team T-ara, EXID beauty anchor to play with him.
Qiang Dong family Fund Manager tea sisters
Tea predecessors in past 2015, after Tsinghua University graduate, Microsoft practice, fix hegemony CEO, pregnant mothers and, more recently, in its capacity as fund manager Liu family through to investors, investment job box, fruit and vegetable brands such as HeyJuice and Uber items.
Xu felt the warmth of the new generation "Angel" sister Feng
Heart Crown, did not fall again, Feng from the Red to the news editor, December 2015 she Tweet announced that he had become an angel investor, said too many people were jealous of her and attack her, in order to facilitate better to scold her, so she spent millions invested in a fight APP.
Xu Xiaoping said: "sister feng's switch to Angel investors, angel investment it truly entered public life, to promote angel investment business ' visibility and transparency, as well as help industry promotion. I propose to call on her to do the talking. "Xue Manzi also said" he is very optimistic about the sister feng has the angels investor. "
RIP all the investors after the spokesman Ma Jiajia
Fire nerd circles, green envy Biao Ma Jiajia children's shoes opened sex shop, sex education questions, do the non-Shing disturbance on women, established whether the gun in January 2014 and capital of tens of millions of Yuan of a round of financing. Second she launched High to the new woman: Hi Tech at community, not only to provide emotional mobile question and answer, and can also provide cosmetic services, Banyan tree has high capital of millions of RMB angel round of funding. Although Ma news, but you cannot ignore her once in venture circles made of sensationalism.
"New York girls" Wang Sheng han venture Xu Xiaoping Angel
Facial plastic surgery network red the first prerequisite? Ridicule sister told us that wrong! We depend on acting. During the Spring Festival in 2012, yujie Wang Sheng-han because Lori face play "New York girls", ridicule of irony for the camera back discomfort and became popular.
2014 Wang Shenghan created "drunken Mother Goose" by Xu Xiaoping investment Internet introduction to wine and food education, aims to be a high quality lifestyle content providers and service providers.
Fellow Uncle I had completed a round of financing
More than 4 million fans, 7.8 million twitter followers, review article in micro-letter 100,000 plus, according to the founder, Cai Yue said, "fellow Uncle" is nearing completion of a round of millions of dollars financing, valuation has more than 200 million Yuan. Based on publicly available market quotations, fellow micro-add Twitter every 100,000 yuan, slightly push the number higher 8 per day. Income from ads, also include gifts customization and brand licensing.
Girls get together since the media Queen fellow founder Uncle Cai Yue was a small meat. Tsinghua University graduate, Virgo, was born in 1988 in a rural family in Chaozhou of Guangdong, 2009 into the fine art College of Tsinghua University. Freshman will start, "fellow Uncle" is his fifth start-up.
In February, the uncle who developed products instant telephone social networking app "with me," announced 60 million series a financing.
We're talking about is a joke, tells of his career.
Imidazole Mongolian accidentally capital attention
Caused by the low caused by forced, and the bitch, and those articles that maxed your circle of friends, you have read the meter cover.
Mongolia-imidazole, 12 years in the Southern Metropolis daily edits, out of the 3 books. The end of 2014, microphones and cast out of the traditional media, founder of TV media company. After 10 months, she spent 4 million, the company collapsed.
Then she opened slightly, writing articles, 4 months of time, over 2 million followers, many articles read 1 million +. She also registered a new company, formed the writing team to create new movies.
She read two books a week, reading the notes out of the computer more than 100,000 words ... ... FREES recently asked to make a speech, with content and talent known meter cast capital concern has apparently been successful.
However often in the River, which have no wet shoes, microphones and cast because the school's published articles in public ridicule for help, published after the matter is resolved thanks, has fueled resentment, imidazole-article-Mongolian: congratulations! Eventually spread into his mouth bitch.
Netizens scolding, however, still could not prevent people TV. On March 21, microphones and Mongolia based on the network of the same name novel set of 40 IP plays the best servant in Zhejiang Hengdian Studios filmed, starring actor chenhe, Jin Chen, Yin Zheng.
Wild comics get a c round of financing
Jing Ke CI Qin Wang, two hairy legs on his shoulder; Jing Ke CI Qin Wang, took off his shirt on Dragon; Jing Ke CI Qin Wang, weak attack than the strong.
Critical diffuse (Liao) (CAO) Jane (Zhi) (JI), full screen with no moral limits. With a range of facial expressions, the walking event video and other works appeared, "Wang Nima" into millions of households.
In September 2014, runaway comic won Yong Xuan Lian, innovation works, tens of millions of dollars c round of funding.
2016 creative industry entered a period of concentrated growth eruption, IP, and the second element, the contents of a series of keywords across all areas of creative industries, reticulocyte has undoubtedly become the most rights groups. Summary this group, first generation network red Furong sister, sister Feng as typical, the second generation network red PAPI sauce, microphones covered as representative. Seeing so many predecessors in the net on the road to red shed blood, generally speaking there are two points: talent and beauty (or beauty), there is always a way.
Is a red first generation network or a red second generation NET, net red is not alone in struggling. Former transit investment managers, now Vice President of Panda TV wonder PAPI sauce while surfing on the net Red: "get investment are not personal, is the corporate entity behind company represents the ' system ', ' business model ', and even ' factions ', ' position '."
"Fan the economy" under great bonuses, many reticulocyte quickly earned a "pot of gold", net red rich ways to qualify, with influential endorsements, advertising, to the industrialization of their IP, or take advantage of visibility, influence business.
In the eyes of investors, net red-is the essence of economic attractiveness and economic, is the content industry was created around the net red but can pleasure and variety of content to consumers.
As the Tianqi Amoeba fund investment partner, King said, "is actually a chicken, of course, can be sold, there is some value, but this must be to sell less expensive. Really expensive things, chicken wings, chicken legs are generated by content, but not cash out. "
当今十大网红：颜值嘴炮估值上亿 - 网红 - IT资讯
网红太火了，一个在客厅、卧室办公室拍吐槽视频的姑娘融资1200万人民币，不仅让那些奋战在新闻理想里的纸媒已经集体哭死了，还有投资人懊悔没有抓住时机错失了一个大大的投资机会。
在文创行业备受资本追捧的当下，能够凭借观点、个性或者个人魅力圈得粉丝的网红在投资人眼中就是一个个大IP。
于是，有人统计 ，中国网红排行榜上的前50大多都拿到了投资，比如叫兽的万合天宜、张大奕的如涵电商、同道大叔的同道文化、伟大的安妮的快看漫画。
才华姐PAPI酱
有1000多万粉丝的视频网红papi酱融资了，1200万人民币，估值3亿，由真格基金、罗辑思维、光源资本和星图资本联合注资。
此前有消息称，papi酱已签约AngelaBaby经纪公司。而这次投资公布后，我们发现，papi酱签的经纪人就是Angelababy的经纪人杨铭。徐小平发微博说：“感谢papi酱和她的合伙人杨铭的信任。”
杨铭是谁？罗振宇说：“杨铭是papi酱的CEO”。其实他还是papi酱同窗4年的大学同学，两人有着10多年的革命友谊。把baby捧红，连接着黄晓明等演艺圈、徐小平等投资圈、罗辑思维等IP圈的杨铭这次和papi酱组合在一起，算是真正创业了。如果把经济人的资源和papi酱的吸引力结合在一起，不但能继续开发papi酱的价值，还能引来无数的新IP、新网红资源前赴后继，怪不得投资人耐不住了。
在此之前，papi酱的小视屏从未接受过任何一个商业广告，三星砸百万重金都没把她砸晕，而昨天，罗辑思维公布了其与Papi酱的具体合作，即拍卖Papi酱视频贴片广告一次，并由罗辑思维全程策划监制服务。
网红做久了，终究是要接广告的。
内容网红鼻祖罗大叔
有一个胖大叔告诉我们没有颜值一样可以红，书中真能挖出黄金屋，每天早上6点半在微信公众号上发60秒语音，全年无休，每周出一期45分钟的视频讲座节目，推荐书籍，罗辑思维成为了有500多万用户的互联网知识社群，2015年10月完成B轮融资，估值13.2亿人民币，高居自媒体首富。
投资papi酱让罗胖再次上了头条，拍卖papi酱视频广告是他们曝出的第一种合作方式。两个网红，一个是靠逻辑推理、分享知识、拉拢“爱智求真”的社群，一个是插科打诨、吐槽生活、吸引1000万需要笑点的普通群众，两者既有交叉点，也有不同点。往后，罗胖是准备拓展罗辑思维的多元化还是有意培养接班人都有可能哦。
资本网红教主王思聪
最近，有人给网红排了个名次，国民老公毫无疑问地当选网红教主。
能获得如此成就绝不仅仅是因为他爹地是首富，人家拿着爹地给的5亿零花钱就能投资26个项目，成功退出8个，凭借40亿的身家登陆胡润富豪榜，还连续签下韩国女团T-ara、EXID等美女主播陪他玩电竞。
强东家族基金管理人奶茶妹妹
奶茶前辈在过去的2015年，经历了清华大学毕业，微软实习，搞定霸道总裁，怀孕成为准妈妈，最近还以刘强东家族基金管理人的身份成功晋级投资人，投资了作业盒子、果蔬品牌HeyJuice、Uber等项目。
让徐老师倍感温暖的新生代“天使”凤姐
心中有皇冠，再动也不会掉，凤姐从网红到新闻主笔，2015年12月她又发微博宣布自己已经成为一名天使投资人，称太多人因为嫉妒她而攻击她，为了方便大家更好地骂她，于是她花百万投资了一个吵架APP。
徐小平说：“凤姐转做天使投资人使天使投资这件事真正进入了普通大众的生活，对提升天使投资行业的知名度和行业透明度，以及行业的提升有帮助。我提议请她做代言人。”薛蛮子也称“自己很看好凤姐也当天使投资人”。
搞懵一众投资人的90后代言人马佳佳
火遍宅男圈，羡煞绿茶biao的马佳佳童鞋开情趣用品店，进行性教育答疑，上《非诚勿扰》做女嘉宾，成立炮否，2014年1月获得天图资本数千万人民币的A轮融资。二次创业她推出High嗨吗科技盯向新女性社区，不仅提供情感移动问答，还可以提供整容服务，已获得高榕资本数百万人民币天使轮融资。虽然最近马老师消息不多，但是无法忽视她曾经在创投圈取得的轰动效应。
“纽约留学女”王胜寒创业 徐小平做天使
难道整容乃网红第一要义？吐槽姐告诉我们，错！人生在世，全靠演技。2012年春节期间，萝莉脸御姐身的王胜寒因为扮演“纽约留学女”，在镜头前吐槽反讽回国后的种种不适应而走红。
2014年王胜寒创立“醉鹅娘”，由徐小平投资做葡萄酒和西餐的互联网入门教育，旨在成为一个优质生活方式的内容提供商与服务供应商。
同道大叔的陪我已完成A轮融资
400多万微信粉丝，780万微博粉丝，篇篇微信文章十万加，据创始人蔡跃栋透露，“同道大叔”的A轮数百万美金融资即将完成，估值已经超过了2亿人民币。根据公开的市场报价，同道的微信加微博每条10万元，微信每天以上限8条的数量推送。收入除了广告，也包括礼物定制和品牌授权。
女生扎堆的自媒体大号同道大叔创办者蔡跃栋其实是个小鲜肉。清华毕业、处女座、1988年出生在广东潮州的一个农村家庭，2009年进入清华大学美术学院。大一就开始创业，“同道大叔”是他的第五个创业项目。
今年2月，同道大叔开发的产品即时电话社交app“陪我”宣布获得6000万元A轮融资。
我们讲的是段子，他讲的是事业。
咪蒙一不小心获得资本关注
《致low逼》、《致贱人》，那些刷爆朋友圈的文章，总有你读过的咪蒙。
咪蒙，曾在南方都市报当了12 年编辑，出了3本书。2014年底，咪蒙跳出传统媒体，创办影视传媒公司。10 个月后，她花光了400 万，公司垮了。
接着，她开微信公号写文章，4个月的时间里，公号粉丝超过200万，多篇文章阅读量100万+。她还注册了新公司，组建编剧团队打造新的影视作品。
她一周读两本书，电脑里的读书笔记整理出来超过10万字……最近被FREES邀请做了个演讲，凭借内容和才华闻名于世的咪蒙显然已经成功获得了资本的关注。
然而常在河边走，哪有不湿鞋，咪蒙因为儿子上学的事情在公众号上发表文章吐槽求助，事情解决后发表感谢，引起网友不满，文章《咪蒙：恭喜你！终于成了自己口中的贱人》疯传。
然而网友骂归骂，依然阻挡不了人家拍电视剧。3月21日，咪蒙根据同名网络人气小说改编的40集IP剧《极品家丁》在浙江横店影城开拍，演员陈赫、金晨、尹正主演。
暴走漫画拿到C轮融资
荆轲刺秦王，两条毛腿肩上扛；荆轲刺秦王，脱了战袍上龙床；荆轲刺秦王，弱攻永远比受强。
暴漫的形（liao）象（cao）简（zhi）单（ji），画面饱满又毫无节操下限。随着一系列表情包、《暴走大事件》视频等作品的出现，“王尼玛”走进千家万户。
在2014年9月，暴走漫画获得了永宣联创、创新工场的数千万美元C轮融资。
2016年文创产业进入了集中增长爆发期，IP、二次元、内容等一系列关键词横跨文创产业的各个领域，网红无疑成为了最有话语权的群体。总结这个群体，第一代网红以芙蓉姐姐、凤姐为典型，第二代网红以papi酱、咪蒙为代表。看了这么多前辈在网红的道路上抛头颅洒热血，总体来看有两点：才华和美貌（或者自以为的美貌），总有一个在路上。
无论是第一代网红还是第二代网红，网红们都绝不是一个人在奋斗。前经纬投资经理、现熊猫TV副总裁在知乎上发表过对papi酱等网红的看法：“拿到投资的都不是个人，是背后的公司实体；公司代表着有‘体系’，有‘商业模式’，甚至有‘派系’，有‘行业地位’”。
在“粉丝经济”的巨大红利下，很多网红都快速赚取了“第一桶金”，网红们发家致富的途径晋级，从借助影响力接代言、发广告，到把自己的IP产业化，或者利用知名度、影响力的优势创业。
在投资人眼中，网红经济的本质是吸引力经济，是内容产业，是创造围绕着网红但又能给消费者愉悦的各种内容。
正如天奇阿米巴基金投资合伙人魏武挥所说的，“内容其实是一个鸡头，当然可以卖钱，有一部分价值，但这个钱一定卖不贵的。真正贵的东西，鸡翅膀、鸡腿是由内容产生出来，但不是内容直接变现出来的”。