Visit Nokia: Finland into heaven into a hell of companies-Nokia, Finland-IT information
Nokia has disappeared from the phone business, which it left quickly, almost without a hint of nostalgia. Phone giant meteorite fall behind "life" doing okay? United Kingdom BBC took the issue visited Finland Nokia town. Nokia has to return to its former glory? Few people believe it. However, Nokia′s telecommunications equipment business is still very strong.
Here is the BBC report full text:
At first glance, Finland Nokia town and nothing out of the ordinary. Snow, some apartment buildings each other close, gravel road, next to a row of small shops, restaurants, discount supermarkets. Is such a sleepy little town, it was the name of a business, you can′t link the two together. Yes, it is a Nokia, in the late 1990 of the 20th century, Nokia has revolutionized the mobile phone industry, which Finland has brought remarkable economic prosperity.
Early 2000, Nokia′s development reached its peak, it accounted for 40% of the global mobile phone market, Nokia also became Finland′s first user recognized consumer brands in the world. In Finland the local, Nokia has a greater impact. According to Finland for economic research report from 1998 to 2007, Finland one-fourth of growth from Nokia, Finland′s Finance Minister yalishanda·situbu (Alexander Stubb), this time called the "economic miracle".
Quickly, and die quickly! Nokia′s dominance of the mobile phone market will soon lose, Finland the economy tumbling, the country entered a period of protracted recession.
Finland southwestern city of Tampere (Tampere) Kali·kankala head of economic and urban development (Kari Kankaala) said: "from a variety of indicators, Nokia in Finland′s size is very large, when it is downsizing, the consequences are quite formidable. ”
Peak of Nokia′s global mobile phone 40%
All pillars
Only 15 minutes drive from Tampere, Nokia small town, Tampere is Finland′s largest research and development base, at its peak it employed 4,000 high-tech, highly-skilled workers. Overlooking the red brick chimney, we can faintly see traces of 19th century industrial age, and Nokia mobile phones businesses rise and fall became the main theme of the recent period of history.
"Here, Nokia is the backbone of everything. "Kankaala," said universities rely on cooperation with Nokia, subcontractors dependent on Nokia, children wish engaged by Nokia in the future. ”
"Now our unemployment rate is quite scary, to windmills. ”
Nokia′s decline left a vacancy, other high technology has begun to catch up on. Nokia′s network business (focus on telecommunications infrastructure) is an independent, in Finland it is still a successful enterprise.
Kankaala says Nokia is the backbone of all
Finland: European patient
In 2007, Nokia is the world′s leading mobile phone company, by the year 2014, but encounter difficulties, become a Microsoft acquisition target, since Tampere, the former Nokia employees ponder the reason for the decline.
Mika·gelundesitong Tampere, Nokia′s research and development base, former Senior Manager (Mika Grundstrom) says: "Nokia has several standing at the highest point, for example, from 1997 to 1998, when the contraction of Nokia mobile phones businesses smaller than the Motorola, at that time was a project of dream time. ”
Mika Grundstrom former employees said the phone was more complex
IPhone effect
In gelundesitong opinion, phones in the early industrial development of rules of the game are simple: to extend battery life, reduce phone size. With the rise of smart phones, the rules of the game change, in particular the 2007 launch of the iPhone.
"Cell phone becomes more complex, we no longer know where the target. Is easy to use? Is the battery life? Is size? "Gelundesitong said," if it is battery life, our equipment on a charge for a week. There are new equipment, it is very good, but to charge it every day. How can you sell the equipment customer? ”
In 2014, the Nokia mobile phones businesses for sale to Microsoft, "Nokia" name disappeared from the device, prior to this, Nokia has been racing to catch in the Smartphone market. Although Nokia has "death", many of Finland still argue that it left a valuable legacy.
Kankaala says, distributing stock to employees, maybe he′ll become a millionaire; maximum impact of Nokia is changing Finland′s corporate culture.
"People are beginning to accept the idea: and pioneering new methods to make money together, this is a big change. ”
Venture legacy
Driving 2 hours to drive from Helsinki to South, you will see the new Nokia after culture came to dominate the world.
Tuomasi·ketuma (Tuomas Kytomaa) is a software engineer, he worked at Nokia for a long time, also at Nokia United States and Germany worked. Last year, the ketuma returned to Finland, he joined Zalando online retailer, an old cable factory in Helsinki to establish a technology innovation Center, now has become a stylish Office area.
In ketuma′s view, is the most precious legacy left by the talent and expertise of Nokia, which is mining the treasures.
"Finland′s high-tech technology, entrepreneurial company is booming. ”
Whether Finland technology industries of the future will be like, few people believe that Nokia can restore its former glory.
"When Nokia, the dominant industry, Finland endeavours. "Ex-manager, Nokia Research Center saibo·hatajia (Seppo Haataja) says," is changing the environment, innovation is no longer comes from big business, but from small businesses, from startups. ”
探访诺基亚：将芬兰变成天堂再变成地狱的企业 - 诺基亚,芬兰 - IT资讯
诺基亚已经从手机界消失，它离开的速度很快，几乎没有一丝留恋。手机巨头陨落后的“生活”过得还好吗？英国BBC带着这个问题访问了芬兰诺基亚小镇。诺基亚还能重返昔日的辉煌吗？没有几个人相信。不论怎样，诺基亚的电信设备业务仍然是很强大的。
下面是BBC报道全文：
乍看起来，芬兰诺基亚小镇并没有什么与众不同的。白雪皑皑，一些公寓楼彼此依偎，砂石路旁是一排小店铺、餐馆、折扣超市。正是这样一个沉寂的小镇，它的名字却被一家企业采用，你很难将二者联系在一起。没错，它就是诺基亚，20世纪90年代末，诺基亚革新了手机产业，它为芬兰经济带来了举世瞩目的繁荣。
2000年代早期，诺基亚的发展达到最高峰，它占了全球手机市场的40%，诺基亚也成了芬兰第一个被全球用户所认可的消费品牌。在芬兰本土，诺基亚的影响更大。根据芬兰经济研究院的报告，1998年至2007年，芬兰的增长四分之一来自诺基亚，芬兰财政部长亚历山大·斯图布(Alexander Stubb)将这段时间的增长称为“经济奇迹”。
成也迅速，败也迅速！诺基亚在手机市场的统治地位很快丧失，芬兰经济遭遇重挫，整个国家进入漫长的衰退期。
芬兰西南部城市坦佩雷（Tampere）经济和城市发展主管卡利·坎卡拉（Kari Kankaala）说：“从各种指标来看，诺基亚在芬兰的规模都是极为庞大的，当它的规模缩小时，后果是相当可怕的。”
高峰时期诺基亚占了全球手机的40%
一切的支柱
从坦佩雷到诺基亚小镇开车只要15分钟，坦佩雷是芬兰最大的研发基地，在高峰时期它聘请了4000名高科技、高技能员工。眺望红砖烟囱，我们依稀可以看见19世纪工业时代的痕迹，而诺基亚手机业务的兴衰则成为了最近一段历史的主旋律。
“在这里，诺基亚是一切的支柱。”坎卡拉说，“大学依赖与诺基亚的合作，转包商依靠诺基亚，孩子们希望未来能被诺基亚雇佣。”
“现在我们的失业率相当吓人，达到了14-15%。”
诺基亚衰落留下了空缺，其它高科技已经开始补上。诺基亚的网络业务（专注于电信基础设施）是独立的，在芬兰它仍然是一家成功的企业。
坎卡拉说诺基亚是一切的支柱
芬兰：欧洲病人
2007年时，诺基亚还是世界领先的手机企业，到了2014年却遭遇重重困难，成为了微软的收购目标，至今坦佩雷的前诺基亚员工仍然在思考衰落的原因。
坦佩雷诺基亚研发基地前高级经理米卡·格伦德斯通（Mika Grundstrom）认为：“诺基亚曾经几次站在最高点，比如1997年至1998年，当时诺基亚手机业务的收缩幅度比摩托罗拉小，那时简直就是工程的梦幻时代。”
诺基亚前员工Mika Grundstrom说手机更复杂了
iPhone效应
在格伦德斯通看来，产业发展初期手机的游戏规则很简单：延长电池续航时间，缩小手机尺寸。随着智能手机的崛起，游戏规则改变了，特别是2007年iPhone的推出。
“手机变得更复杂了，我们不再知道目标在哪里。是容易使用？是电池续航时间？还是尺寸？”格伦德斯通说，“如果是电池续航时间，我们的设备充电一次可以用一周。还有新设备，它很出色，但是每天都要充电。你怎样才能将设备卖给客户？”
2014年，诺基亚将手机业务出售给微软，从此“诺基亚”的大名从设备上消失，在这之前，诺基亚一直在智能手机市场拼命追赶。尽管诺基亚手机已经“死亡”了，许多芬兰人仍然认为它留下了许多宝贵的遗产。
坎卡拉说，给员工派发诺基亚股票，没准他就会成为百万富翁；诺基亚造成的最大影响就是改变了芬兰的企业文化。
“人们开始接受一种理念：赚钱可以和创业新方法结合在一起，这是一个巨大的转变。”
创业遗产
从赫尔辛基开车向南行驶2小时，你就会看到新的企业文化开始主导后诺基亚世界。
托马斯·科图玛（Tuomas Kytomaa）是一名软件工程师，他在诺基亚工作过很长一段时间，还曾在诺基亚美国和德国公司工作过。去年，科图玛回到芬兰，他加盟了在线零售商Zalando，在赫尔辛基的一座旧电缆工厂建立了科技创业中心，现在这里已经成了时尚的办公区。
在科图玛看来，诺基亚留下的最珍贵遗产就是人才和专业知识，这些都是可以挖掘的宝藏。
“芬兰的高科技技术、创业公司正在蓬勃发展。”
不论芬兰科技产业的未来会是怎样的，只有极少数人相信诺基亚可以恢复昔日的荣光。
“当诺基亚主导产业时，芬兰的发展一帆风顺。”诺基亚研发中心前经理塞波·哈塔加（Seppo Haataja）说，“环境正在改变，创新不再来自于大企业，而是来自于小企业，来自于创业公司。”