The reality: earn 6 digit network anchor how to? -Live anchor, Wang Sicong, if wind-IT information
"Earning a six-figure" "live yellow-related content" "Wang Sicong 400,000 ounces" ... ... They pulled the network anchors on the air waves. Reporters from the moment in nearly 200,000 network anchors, chose the early, middle, and new samples of three anchors in different times, trying to have their stories, China ecological corner now live.
Through a webcam, they show talent, humor, funny, cute romantic style, glamour and other images, and countless fans watch day and night, brush out the extensive barrages; local watch deal or no deal, bounty a momentary double. Kaleidoscopic live, let the announcers to fame and fortune, hiring the envy. But exit the Studio, many popular anchors still had to face the lack of friendship, spiritual emptiness of reality. And there is always a problem will lie in front of them: in this new layer out of the rivers and lakes, how long can this road go?
North jam live playing faceless audience full one-third nest
At 8 o'clock in the evening, the Suzhou Industrial Park within an apartment North butter log on pandas live on TV in the bedroom, opened the evening 4 hours of live.
Has been nearly a hundred online waiting.
The 24-year old female student with more than 150,000 subscriptions of fans, the system displays a live online audience of more than 30,000, this number is large enough to fill one-third the bird's nest. Certain time, attendance soared to 160,000, equivalent to the bird's nest and the Beijing workers ' stadium can hold the audience together.
"Good evening, Sir. "Say hello to Mike North sauce. She surprises us is that has not yet started, fans sent thousands of gifts. Purchase free virtual gifts are called anchor audience rewards. Gifts by rank, often range from a few cents to thousands. Anchor gifts, again according to a certain proportion and platform partitioning. In addition to base salary, which is signing the announcers of the most important sources of income.
A desktop computer, an electric piano, a microphone and a camera with a telescopic frame, the North sauce live all of the equipment. Camera just to get in front of her piano and hands below the shoulders, the incandescent light in the smooth and curvaceous diagonal keys on the diffuse, white hands over keys of hops and tender. A Rubik's cube and a few plush toys are stacked in piano, respectively the edge and behind her bed, the whole picture has thus come to--apparently all is well designed.
With the first hit of the night award for the start point of the actor the audience, North sauce before and after playing 39 songs piano piece, interspersed during several rounds of skewers. Of familiar songs, she will sing the guitar.
After 9 o'clock barrage as the audience grows and more intensive. Once covered on TV screen. Instant barrage audience with the anchor method of communication. Live in the North sauce, almost every day someone asks-"show his face".
Faceless, stems from considerations of North point jam early to live. In her view, only from this perspective, playing hands and look best. This does not spell Yen value of live know she wants to do a show purely music psychology, style fix .
Wang Sicong anchorwoman provoked brush 2 minutes was 400,000 ounces
Broadcast, flying north butter hands over the keys, staring at dodging, read tips from time to time, the audience's ID and PAC. The fans, being nominated anchor is a happy thing. Donated thousands of gifts, tips information, along with donor ID, will be broadcast live on all the barrage of publicity. This exposure to gold owners are finding audiences is different from the others ' presence. Of course, this needs to be based on their love of anchors.
ID as "brain-dead North sauce powder haha" fans, Studio in the North sauce bounty weekly charts. It has errors on a recharge will lose 4,000 yuan to 40,000 yuan, and later simply one-time 38,000 yuan worth of gifts presented to the North sauce, which also hit the North sauce has reward the highest record. After it, is the Group Managing Director of Panda TV CEO, Wanda Wang Sicong. Early in the North sauce into the platform live, the King entered the Studio of "rounds", and promptly donated 30,000 yuan from the red envelope. On March 8 this year, Wang Sicong rounds again, leaving a gift of 5000 Yuan .
Bounty jumping behind the doubling also implies local fights hard. The night of March 8, one in Korea anchors in the Studio, Wang Sicong and another audience tips on brushes. Within two minutes, they amounted to tips about more than 400,000 yuan, excited woman crying on the spot. Because of media coverage, under the booing in the audience, Wang Sicong was provoked by the other .
Sauce live continues to the North.
Interesting scene occurs at 10 o'clock in the evening. Uniform says "If the air force came to propose" barrage when Youngs and cover the entire broadcast footage, and for ten seconds at a time. Originally, with anchor for the network's famous explanation of the game, the former Heroes star player of the League "wind" entered the Northern jam Studio. Followed by legions of fans and the barrage opened two of the jokes.
Live draw to a close after the zero point, in the performance repertoire--the camera with an "biubiubiu" sound of heart-shaped sign, sends viewers to "heart wave" and to wish good night after North sauce out of the broadcast. At this point she is in front of the camera spent 4 hours in succession. In the day she had 6 piano lesson.
Broadcast North butter is not in a hurry to sleep under, and is often accompanied by a pressure release ends a long morning after upbeat. After eating snacks and playing the phone, she just slowly go to sleep, and sleep until late the next day. Then enter the new one give a piano and a live round. She usually about 25 to live a month, thousands of Yuan of income on average per game.
"Even in a platform of entertainment channels, I also not large anchors. "Despite the thousands of lines in hot pursuit, and sauce in the North is still trying to stay awake in life and emotion. Earlier this month, she settled in broadcast platform last month five-digit salary, which live on the monthly number of unionists, and inconspicuous, but her piano teacher salaries 10 times. MOM's birthday just around the corner, she used the money to buy a pair of colored gold Stud Earrings as a gift, birthday dinner as France cuisine.
This is her first time tasting France dinner.
2012 graduated from the Sichuan Academy of music, Northern sauce didn't think about his future as a network anchor.
The Shandong girl piano since childhood, junior will have ten levels of the piano, later admitted to the Academy of music majoring in music education, and become a music piano teacher after graduation, all natural. While in high school she was watching every night on the radio and dreamed of becoming a radio host, but in her life at that time, the idea seemed to be hold in memory, unreachable.
The end of 2014, the love the girls playing games at a friend's recommendation, starting games broadcast by accident.
"Felt the same as radio anchor, faceless, is a picture more than the radio. "North jam memory, and later with partner left, games paragraphs live temporarily.
Then she thought of their expertise, after the acquisition of an electronic piano, North of sauce began to show online collaborators. Universities frequently experience participating in the commercial speech, laying a good foundation for her live.
In the second day of her official live, Wang Sicong door-to-door rounds, viewers noticed that come with playing the faceless girls and point out concerns. In addition to Wang Sicong, Star wind frequently "drop", also brought a lot of her popularity , which completed the initial accumulation of playing live the rivers and lakes. For their help, North of sauce, still can't forget.
Today, the North dressing fans are still growing at a rate of hundreds per day. She even worried that too hot on the wire, will squeeze in real space.
Small wind kite teenage Internet addiction to become China's first generation of network anchors
Had the same fascination with wind games Zheng, also through live original dream is realized.
In 2012, before becoming a network anchor, Feng Xiao Zheng is teenage Internet addiction of parents worry about prospects.
According to the family planning, that likes to sing at an early age, grew up in the school activities, chaired, in the County of girls singing contest prizes, deserve to run the school of music. But she was 66 years old and suddenly becomes rebellious and addicted to the Internet, scores plummeted. Musical route and drift away.
Wind kite once accidentally discovered while playing games, singing is used to communicate with the game voice software, and gathered tens of thousands of listeners. This has loved singing since she was interested in, soon also applied for the singer. Singing for unfamiliar users every day.
This is live's predecessor--the speech live.
As technologies change, upgrade voice broadcast to a live video, inspired by the pulse of the times, inadvertently wind Zheng became China's first generation of network anchors. By virtue of the singing talent, she used half a year, will audiences up to 50,000 people from hundreds of people. This figure is held in numerous concert audience, Hong Kong Coliseum can hold 4 times.
Wind kite MV screenshots
Live with high popularity, and after a small kite in the wind sweeps across the "cool dog music man of the year" and many music awards and released their EP album more than and more than 20 original songs. To both the network identity of the singer, becoming one of the most senior network anchors.
Wind small kites and release her albums
Somehow, open network live, pulling down the "popular" starting point, allowing various grass-roots to develop. Fresh and beautiful on the Web host, or perhaps your family and small girl next door.
Foodie beauty Porsche choke unreasonable threw away 1.4 million viewers "I send you this money?
To stop when on the North sauce, Tongxiang, Zhejiang "foodie yan Diu Diu" has just opened the pandas live on TV. This 20 year old girl is in a broadcast early fans are less than 20,000. Monkey around the Spring Festival, she decided to live spent sleeping live rose pink rose.
Choose to sleep as the broadcast content originates from yan Diu Diu on the sleeping child's absolute confidence. Be safe, she has to put on long-sleeved pants pajamas, then body guojin quilts up to only her head, neck and hands. After her from sleep to awake the whole night scenes, through a frame in the bedside phone external broadcasting. Occasionally, she rolled over in my dreams, turn to camera head, those live administrator immediately calls by fans, and told her to turn back.
Live sleep not yan Diu Diu precedent. As early as last year, 11, there was a live broadcast was Wang Sicong sleep tips female anchor of 70,000 yuan. And the King said to the woman, "shall help you empty your shopping cart? "Also became a local race to imitate the sentence.
In addition to sleep, network live also includes more novelty in the Lake, live to eat, dig bamboo rat, coffin, and have their own bedrooms, and even eaten alive. As if everything can be spread by a small camera external.
In January this year, a host who broadcast live "Doll" yellow and police were involved in the investigation in question, when broadcasting outlet of the yellow trial involved. Late last year, one drive Sports anchor of live racing and eventually 5 people were injured in the accident. Although live platform above the Studio were shut, and all rules and reiterated boycott involving violence, sex and pornography, and content, but because the entire industry lack uniform standards and supervision, broadcast Lake wilderness, and content that pays top academics.
In a female anchor after the opinion, today's webcast platform has their own administrator of the inspection at any time, but in the actual management of anchors influence to give different scales, always wavered between audience and self cleaning, start .
Live on the other side of the interface, network strange magnifies the scale of audience, often to "unfollow" and "reward" claim against anchorman enwei and to meet personally stimulating. In front of the continuous roll of real gold and silver anchor easily transgressing moral and legal line. Some anchors make a provocative gesture, and played a live page title, audience rewards specified gifts, to obtain the host app.
Yan Diu Diu often live in faced with temptations. In her Studio and occasionally see the audience to "a dance, give you a gift" or "cover is so strict, unfollow" sort of barrage. She usually just laugh, occasionally choking each other: "I send you this money? ”
There are audience "anchor me keeping you" barrage, this typical 95 anchorwoman were deliberately provocative tone in response, "how much is it? "But fans familiar with Yan Diu Diu stood out immediately derided the bored audience:" you may not host any money. ”
Yan Diu Diu has such clout, born in Zhejiang merchant family, she is driving a Porsche Panamera 1.4 million. In addition to studying at a College in Tongxiang accounting, most of the time was used to do the cooking for her father's business. Although only 20 years old, has run several online, knowing the word of "less alone". For her, master multicast is more of a shared outside pastime, three thousand or four thousand Yuan a month income with and without any harm. Thus every broadcast and non-broadcast, and network condition, random mood.
Walk the dog to live, chat and shopping open broadcast career yan Diu Diu, tried being a talent like North sauce anchor, she plays the piano in the end than the North dressing professional, want to sing but found the platform has a lot of singing host, and to keep a stranglehold on large number of fans. After a friend suggested, this playful girl simply play the sleep, occasionally, live chat, eat and walk the dog.
Sleeping daughter live, Mr zhe shangyan, 50 is very open-minded. In his view, daughter up to just computers and camera chat with people, singing, personal safety is guaranteed at least at home. On this basis, all the daughters decide. For some viewers the profanity he didn't care: "we have legitimate businesses do not rely on this to make money, as long as they have, with what they say. ”
Female anchors circle of friendship is fragile and cheaply moved by unknown fans
"Host how do you ugly"
In the early yan Diu Diu live, similar to the barrage of often filled in the Studio. It makes her feel humiliated in public. All sending a barrage of civilization and vexatious audience was her as "evil powder". She can host permissions to the audience "muzzled". But underneath that tenacity makes her want to argue something. But a mouth lost searching through the mouth, say, that usually only his sulking.
The face the delicate girl was too lazy to argue, according to its own standards.
" Initial stain powders which can take up to 80%, many people are subconsciously host pornography is to make money, could see me live longer, many people from stain powders to true fans . "Yan Diu Diu said that now a new dirt powder, fans will also take the initiative to speak for themselves. Although he is a fan of less than 20,000 small anchors, but enough to feel warm.
From a psychological standpoint, the network broadcast reach of unique hazy feeling easily allow fans to anchor some kind of love affair, even as their own the other half.
Yan Diu Diu's fans, there is a 16 year old high school student, Ngan as he fixed every day Twitter leave "good morning", "good night" speech. Even was praised by the teacher in the class, are also informed. Yan Diu Diu put my sister encouraged him to study well the caution to this delicate relationship.
Frequently receive direct message the North sauce. After each broadcast, there was a grind in the fans to send Twitter direct message to her, share their day with long words live and feel. There was a time she ignore Twitter, when you see, he or she writes five or six days in a row, rows are full of sincere and specific to young people arts, moved she suddenly cried thin crash.
More live anchor, moved to tears by fans.
Small wind kite for the first time realize that at the end of 2012 and the emotion of fans. Impact platform for best host of the year when she frequently sing live after midnight. One night, broadcast after 1 o'clock in the morning, for her spirit to online fans saying: "let the battle until dawn today! ”
Under previous wind kites at a time when broadcast, fans will always play "men don't go", "the battle through the night" sort of retaining words. But on the same day, fan message is displayed on the screen such as "girls go to rest".
Accidents, exhaustion and shock position and negative pressure, let the girl who at the age of 23, laughing and smiling, suddenly in tears. At the end of that year, she won the China's largest live platform YY live female presenter of the year Crown.
Fan's obsession with anchors, will even become the choice of reference. 24, Sasan graduated last year prior to entry live YY, also received a job offer from the 360 and China Mobile. Treatment of three jobs, and prompted him to eventually choose the former because, in that work, have access to the "Goddess" Wind kite.
"They are my pillars. "Said the past, Feng Xiao Zheng is still moving," if all fans ran out on me the other day, and I certainly didn't have live power. ”
" Anchor is youth bowls of rice . ”
Despite the thousands of lines of warmth, but is unavoidable, "anchor is youth bowls of rice. ”
Feng Xiao Zheng is well versed in this, nobody in the industry in a new men dominate forever. After a peak in 2012 and 2013, 2014 after the annual host of the Miss, she was clearly felt in the bottleneck. Although she still has a lot of fans up to six-figure envy men per month salary, still a sucker for tired and confused.
To explore the future, she founded their own Union in 2014 (a body similar to the anchorman of the host Club or brokerage firm), both anchors and management. In practice, both load and switch to make her tired. In 2015, lead the team to success "best new trade union", the return to pure wind Zheng anchor status.
As with most network anchor, she live at night and on weekends, usually from late night sleep until noon. Day time is shortened, and also lead to dislocation and friends time window. Neglect of life and friendship for a long time, floating in the wind kites in Shanghai began to feel homesick.
Return flight booked along with Chongqing Wind kite returned to the town with the girl lives with her parents, on the hope that this atmosphere. Can cause time lapse live with friends and relatives continued to that loneliness is not cut.
She tried to make some friends in the circle. A female anchor birthdays she appreciated, otherwise leave her dress open back was broadcast live, and connect to each other's Studio, trying to help each other to pull on popularity. But received no reply, but is very grateful that one local gifts.
Awareness Wind kite suddenly, in front of the continuous roll of real gold and silver, with networks established circle of friendship is fragile and cheap, "there really between the anchors. ”
YY broadcast Manager, early Internet broadcast, to share interests and talents, full of feeling atmosphere. With the gradual commercialization live around the market in 2013, many anchors income ballooned to hundreds of thousands of Yuan per month. Mass for the new influx of money, since then, anchor friendship ceased to exist, replaced by considerations of mutual interests. To say the friendship is mostly limited to early career, has had trouble between the anchors.
Air kites are often doubted whether anchor career had come to an end?
Even fans have seen her spiritual emptiness, have urged her to find a boyfriend. In this regard, the wind kite does not hide the longing for love, nor fear for love lost idols Halo. But the reality is, although many admirer, but the popular anchor, but few who really have the ability and courage to pursue. So, she has been single.
Live Lake of flowers blooming, love is more of a luxury. Panda TV anchorwoman of the number one fan of over 500,000 after the release of romance, though attendance is not cut, but I admire the dramatic fall in the number of.
Seeding under most of the time, she lay on the sofa playing hand and thousands trying to in a lottery game filled with money, seems to be getting some prizes, the heart will soothe .
Similar spending habits in broadcast circles are common. Many month tens of thousands of, 20-something woman is Moonlite. Even financial habits of small wind kite admitted that in addition to buying a piece of clothing every live or think of 30,000 per month on average where credit card how.
In fact, although temporarily down, but the wind kite's popularity is still higher than most of the anchors, also very person can reach. Think about it, she tries to cheer up, plans to develop fitness and learn to play the piano, in addition to running his own shop, and then open a physical store, allow yourself full.
But after anchor where she had trouble finding my way.
She 1400 km from Suzhou, 24 North sauce thinking: "until the age of 30, do you still have someone watching me play the piano? ”
(North in jam, Yan Diu Diu, air seeding smaller Zheng stage name, Sasan is not his real name)
揭秘：月入6位数的网络女主播是怎样炼成的？ - 直播,女主播,王思聪,若风 - IT资讯
“月入六位数”“直播涉黄内容”“王思聪打赏40万”……这些字眼将网络主播拉上了风口浪尖。记者从当下近20万网络主播中，选择了早、中、新不同时代的三位主播样本，试图以她们的故事，管窥中国当下网络直播生态一隅。
透过网络摄像头，他们展现出才艺、幽默、搞怪、呆萌、纯情、魅惑等形象，无数拥趸昼夜围观，刷出铺天弹幕；土豪打赏一掷千金，赏金瞬息翻倍。万花筒般的网络直播，让主播们名利双收，招人艳羡。但退出直播间，不少人气主播仍要面对疏于友情，精神空虚的现实。而总有一道题会横亘在他们面前：在这个新人层出的江湖，这条路还能走多久？
北酱直播弹琴不露脸观众数坐满三分之一鸟巢
晚8点，苏州园区一幢公寓内，北酱在卧室登录了熊猫TV的直播间，开启了当晚4小时的网络直播。
已有近百位观众在线等待。
这位24岁的女生拥有超过15万订阅粉丝，系统显示的直播在线观众常在3万以上，这人数足以坐满三分之一个鸟巢。某些特定时刻，观众数会飙至16万，相当于鸟巢和北京工人体育场所能容纳的观众总和。
“晚上好。”北酱对着麦克打招呼。她略感意外的是，尚未开播，就有粉丝送上了数千元的礼物。购赠虚拟礼物，是观众给主播打赏的方式。礼物按等级，常为几毛钱至千元不等。主播收到礼物，再按一定比例与平台分成。除过底薪，这是签约主播们最重要的收入来源。
一台台式电脑，一架电钢琴，一支带伸缩架的麦克风和一盏摄像头，是北酱直播的所有设备。摄像头刚好拍到她面前的钢琴及肩部以下的双手，对角的白炽灯光在光滑而又凹凸有致的琴键上漫射，显得跃于琴键之上的双手白皙、细嫩。一个魔方和几只毛绒玩具分别被堆放于钢琴边缘和她背后的床头，整个画面就此活泼起来——显然一切都是精心设计的。
以当晚最先打赏的观众所点的《演员》开始，北酱前后弹奏了39支流行歌曲的钢琴曲，期间穿插了几轮串烧。对熟悉的曲目，她会自弹自唱。
9点过后，弹幕随着观众增多而逐渐密集。一度遮住了直播画面。即时弹幕是观众与主播交流的方式。在北酱的直播间，几乎每天都有人要求——“露个脸呗”。
不露脸，源于北酱早期对直播角度的考量。在她看来，只有这种角度，弹琴的手才最好看。而这种不拼颜值的直播，也谙合了她想做一档纯粹音乐节目的心理，风格索性固定下来。
王思聪被挑衅刷礼女主播2分钟获赏40万
直播中，北酱的双手在琴键上飞舞，双眼盯着弹幕，不时念出打赏观众的ID并致谢。对粉丝而言，被主播提名是件幸福的事。赠送千元一档的礼物，打赏信息连同赠者ID，会在所有直播间弹幕公示。这让置身于万千观众的金主们找到了有别于他人的存在感。当然，这需要建立在他们对主播的喜爱之上。
ID为“北酱脑残粉哈哈”的粉丝，长期处于北酱直播间赏金周榜首位。其曾在一次充值时误将四千元输成了四万元，后来索性一次性赠送给北酱价值3.8万元的礼物，这也创下了北酱至今单笔赏金最高记录。在其之后，是熊猫TV CEO、万达集团董事王思聪。在北酱进入该平台直播初期，王曾进入其直播间“查房”，并当即赠送了3万元的红包。今年3月8日晚，王思聪再度查房，留下了5000元的礼物。
赏金跳跃翻番的背后，也暗含着土豪斗狠的心理。3月8日晚，在一位韩国主播的直播间里，王思聪与另一位观众就打赏展开对刷。两分钟内，俩人共计打赏约40多万元，激动得女主播当场哭泣。而媒体报道的原因是，在观众的起哄下，王思聪遭到了对方的挑衅。
北酱的直播仍在继续。
有趣的一幕发生在晚十点。统一写着“若风大军前来提亲”的弹幕，突然齐刷刷地遮蔽了整个直播画面，并持续十秒之久。原来，同为网络主播的著名游戏解说、前英雄联盟明星选手“若风”进入了北酱的直播间。大批粉丝紧随其后，并刷弹幕开起了二人的玩笑。
直播在零点后渐近尾声，在表演完保留节目——对摄像头做出伴有“biubiubiu”音效的心形手势，向观众发送“心形光波”并祝晚安之后，北酱退出了直播。此时她已在摄像头前接连坐了4个小时。而在白天她还上了6节钢琴课。
下播的北酱并不急于入睡，结束忙碌的凌晨常伴有某种压力释放后的亢奋。在吃过零食又玩了会手机之后，她才缓缓睡去，一觉睡到第二天日上三竿。之后进入新一天的授琴和直播的轮回。她每月通常要进行约25场直播，平均每场会有数千元的收入。
“即便是在平台的娱乐频道里，我也不算大主播。”尽管线上受到万千追捧，北酱仍试图在生活中保持清醒和自持。月初，她在直播平台结算了上月五位数的薪酬，这在动辄月入六、七位数的直播圈并不起眼，却是她做钢琴老师薪水的十倍。母亲生日在即，她用这笔钱选购了一对彩金耳钉作为礼物，庆生晚餐也定为法国菜。
这是她首次品尝法国大餐。
2012年从四川音乐学院毕业那会，北酱没想过自己将来会成为一名网络主播。
这个山东姑娘自幼习琴，初中便过了钢琴十级，之后考入音乐学院主修音乐教育，毕业后成为苏州一家琴行的钢琴老师，一切顺理成章。尽管中学时代她因每晚守着收音机而梦想成为一名电台主播，但依她当时的人生轨迹，这想法似乎只能封存于记忆，遥不可及。
2014年末，这个爱打游戏的女生在朋友的推荐下，偶然做起了小游戏直播。
“当时觉得和电台主播一样，不露脸，只是比电台多了个画面。”北酱回忆，后来随着搭档离开，游戏直播暂告段落。
这时她想到了自己的专长，在购置了一台电钢琴后，北酱开始在网上展示琴技。大学时频繁参加商演的经历，无形中为她的直播打好了基础。
在她正式直播的第二天，王思聪上门查房，随之而来的观众纷纷留意到这个弹琴而不露脸的女生，并点下了关注。而除了王思聪，电竞明星若风的频频“串门”，也为她带来了不少人气，由此完成了征战直播江湖的初始积累。对于俩人的帮助，北酱至今念念不忘。
时至今日，北酱的粉丝数仍以每天成百上千的速度增长。她甚至有些担心，线上的过于火爆，会挤压自己在现实的空间。
风小筝网瘾少女成为中国第一代网络主播
曾经同样迷恋游戏的风小筝，也通过直播实现了最初的梦想。
在2012年成为网络主播之前，风小筝是令父母发愁、前途渺茫的网瘾少女。
按照家人的规划，这个自幼喜欢唱歌，从小在学校活动担任主持，在县里参加歌唱比赛频频获奖的女生，理应奔着音乐学院而去。但她十五六岁时突然变得叛逆并沉迷于网络，成绩一落千丈。音乐之路就此渐行渐远。
风小筝一次打游戏时偶然发现，有人正用游戏中用来沟通的语音软件唱歌，并聚集着数万听众。本就喜欢唱歌的她顿时来了兴趣，不久也申请成了其中的歌手。每天唱歌给陌生的的网友听。
这正是网络直播的前身——语音直播。
随着技术更迭，语音直播升级为视频直播，踏着时代脉搏，风小筝无意间成为了中国第一代网络主播。凭借着歌唱的天赋，她用半年时间，就将观众人数从几百人提升到了五万人。这一数字，是无数场演唱会举办地、香港红磡体育馆所能容纳观众数量的4倍。
风小筝的MV截图
带着直播的超高人气，风小筝又在之后横扫了“酷狗年度音乐人”等多个音乐奖项，并发行了自己的EP唱片及20多首原唱歌曲。以兼具网络歌手的身份，成为当下国内最资深的网络主播之一。
风小筝和她发行的专辑
某种程度上，开放的网络直播，拉低了“走红”的起点，让各路草根得以各展所长。网络上清新靓丽的主播，或许正是你家隔壁并不起眼的小女孩。
吃货颜丢丢开140万保时捷呛无理观众“我还差你这点钱啦？
就在北酱准备停播的时候，浙江桐乡的“吃货颜丢丢”才刚刚打开了熊猫TV的直播间。这个20岁的女孩正处于直播初期，粉丝尚不足两万。猴年春节前后，她决定以直播睡觉来度过直播涨粉的上升期。
选择睡觉作为直播内容，源于颜丢丢对睡相的绝对自信。安全起见，她要换上长袖长裤的睡衣，再将身体裹进被子，至多只露出头、脖子和手。她整晚入睡至醒后的场景，均通过一部架于床头的手机对外直播。偶尔她在梦中翻身，把后脑扭向了摄像头，由粉丝担任的直播管理员会立即来电，叫她再翻回来。
直播睡觉并非颜丢丢的先例。早在去年双十一，就有一位直播睡觉而被王思聪打赏7万元的女主播。而王当时对该女主播说的“要不要帮你清空购物车？”，也一度成为土豪们竞相模仿的句式。
除了睡觉，网络江湖中较为新奇的直播还包括，直播吃饭、挖竹鼠、出殡、自家卧室甚至生吃活物。仿佛一切都能通过一枚小小的摄像头对外传播。
今年1月，一位主播因直播“造娃”涉黄而被警方介入调查，当时正值快播涉黄案开审的风口。去年年末，一位驾驶跑车的主播直播飚车，最终肇事致5人受伤。尽管相关直播平台事后关停了上述直播间，并出台种种规定，一再重申抵制涉及暴力、血腥、色情等内容，但由于整个行业缺乏统一的标准和监管，直播江湖草莽丛生，内容泥沙俱下。
在一位90后的女主播看来，当下的网络直播平台虽各自设有随时巡查的管理员，但在实际管理中却依主播影响力给予不同的尺度，始终在吸引观众和自我净化之间摇摆不定，颇有投鼠忌器的意味。
而在直播界面的另一侧，网络的陌生性放大了观众的尺度，时常会以“取消关注”和“打赏”对主播恩威并施提出要求，以满足个人观感的刺激。在不断翻滚的真金白银面前，主播极易逾越道德和法律红线。有的主播做出撩人的姿态，并在直播页面打出字幕，观众只要打赏指定礼物，即可获得主播个人微信。
颜丢丢就常在直播中面临种种诱惑。在她的直播间，偶尔会看到有观众发来“跳个舞，给你刷礼物”或“捂这么严，取消关注”之类的弹幕。她通常一笑了之，偶尔还会呛对方：“我还差你这点钱啦？”
也有观众发出“主播我包养你”的弹幕，这个典型的95后女主播则故意用挑逗的语气回应，“多少钱？”但熟悉颜丢丢的粉丝立即站出来讥讽这位无趣的观众：“你可能还没主播有钱。”
颜丢丢确实有这样的底气，生于浙商家庭的她开一辆140万的保时捷Panamera。除在桐乡一所专科学校学习会计，大部分时间都被她用来帮忙料理父亲的生意。虽年仅20岁，却已是运营过几家网店、知晓商道的“少当家”。对她而言，做主播更像是一种与外界分享的消遣，每月三四千元的收入有与没有都无伤大雅。因而每天播与不播，多凭心情和网络状况随机决定。
以直播遛狗、聊天和逛街开启直播生涯的颜丢丢，也曾试图做一名像北酱那样的才艺主播，可她弹琴终究不如北酱专业，想唱歌却发现平台已有很多唱作型主播，并牢牢把持着大批拥趸。经朋友建议，这个好玩的女孩索性播起了睡觉，偶尔也会直播聊天、吃饭和遛狗。
对于女儿直播睡觉，50岁的浙商颜先生显得很开明。在他看来，女儿至多只是在电脑和摄像头前与人聊聊天、唱唱歌，起码在家人身安全是有保障的。在这基础上，一切都由女儿自主决定。对于部分观众所发污言秽语，他满不在乎：“我们家里有正当生意，也不靠这个挣钱，只要自己行得正，随别人怎么说。”
女主播们圈内友情脆弱而廉价却被素不相识的粉丝感动
“主播你怎么那么丑”
在颜丢丢直播初期，类似的弹幕时常充斥在直播间里。这让她有种在大庭广众下遭到羞辱的感觉。所有发送不文明弹幕和无理取闹的观众被她视为“污粉”。她完全可以凭主播权限将这些观众“禁言”。但骨子里那股韧劲却让她偏要与人争辩几句。但一张嘴终不敌千张嘴，这个说了，那个又来，往往只能自己生闷气。
这个容颜精致的姑娘后来懒得争了，只是按自己的标准做。
“最初的污粉可能占到80%，很多人潜意识里主播就是为赚钱而出卖色相，可能看我直播久了，不少人又从污粉转为了真正的粉丝。”颜丢丢说，以至于现在来了新的污粉，还会有粉丝主动替自己说话。虽然自己只是一个粉丝不足两万的小主播，但却足以为此而感到温暖。
从心理角度来说，网络直播特有的可望而不可及的朦胧感，极易让粉丝对女主播产生某种爱慕的情愫，甚至想象成自己的另一半。
在颜丢丢的粉丝中，有一位16岁的中学生，每天他都会固定地在颜的微博里留下“早安”、“晚安”的话语。甚至连自己在班上受到老师表扬，也会一并告知。颜丢丢只好用姐姐的口吻鼓励他好好学习，谨慎地对待着这种微妙的关系。
频繁收到私信的还有北酱。每次直播后，都有一位考研中的粉丝给她发微博私信，用长长的文字分享自己当天直播时的所做与所感。有段时间她忽略了微博，等再看到时，对方已连续写了五六天，行间字满是青年人特有真挚与文艺，感动得她顿时哭得稀里哗啦。
更有直播中的主播因粉丝而感动落泪。
风小筝首次意识到自己和粉丝的情感是在2012年年末。时为冲击平台年度最佳主播，她频频直播唱歌到后半夜。某夜播到凌晨1点过后，她强打精神对在线的粉丝说：“要不咱们今天决战到天亮吧！”
先前每次风小筝即将下播时，粉丝们总会打出“好汉别走”、“决战到天亮”之类的挽留话语。但在当天，显示粉丝消息的公屏上竟全是诸如“姑娘快去休息”的话。
意外、疲惫以及因冲击名次而身负的压力，让这位时年23岁的姑娘笑着笑着，突然潸然泪下。当年年末，她如愿摘得中国最大的直播平台YY直播年度最佳女主播的桂冠。
粉丝对主播的迷恋，甚至会成为择业的参考。24岁的Sasan在去年大学毕业入职YY直播之前，还同时接到来自360和中国移动的工作邀请。三份工作待遇相当，而促使他最终选择前者的原因是，在那工作，有机会接触到“女神”风小筝。
“他们都是我的支柱。”说起往事，风小筝依旧感动，“如果某天粉丝全部抛弃了我，我肯定也没了直播的动力。”
“主播是碗青春饭。”
尽管线上万千温情，但不可回避的是，“主播是碗青春饭。”
风小筝深谙这个道理，没人能在一个新人辈出的行业里永远独领风骚。在历经2012、2013年的巅峰，2014错失年度主播之后，她已明显感到身处瓶颈。尽管她仍拥有大量粉丝，每月拿着高达六位数的羡人薪资，依然挡不住疲惫和迷茫。
为探索未来出路，她在2014年创办了自己的工会（一种类似于主播俱乐部或主播经纪公司的机构），兼顾主播和管理。但实际中，两种身份的负荷与切换让她疲惫不堪。2015年，在带领团队斩获“最佳新晋工会”后，风小筝回归纯粹主播身份。
和大多数网络主播一样，她在晚间和周末直播，通常一觉从后半夜睡到中午。一天的时间无形被缩短，也导致与友人的时间窗口错位。长时间疏于生活和友情，漂泊在上海的风小筝开始想家。
返乡的机票随之订好，重庆姑娘风小筝返回山城与父母生活在一起，希望从此接上地气。可导致与亲友时间错位的网络直播仍在继续，孤独感并未消减。
她试图在圈内结交一些朋友。在一位她很欣赏的女主播生日那天，原本休假的她特意在妆扮后开了直播，并连接到对方的直播间，试图以此帮对方拉拉人气。不料对方并没有什么反应，反倒是对后来一位送礼的土豪感激不已。
风小筝意识突然到，在不断翻滚的真金白银面前，凭网络建立的圈内友情脆弱而廉价，“主播之间难有真心。”
在YY直播一位经理看来，早期的网络直播，多以分享兴趣和才艺为主，充满了情怀氛围。随着直播市场在2013年前后逐步商业化，很多主播月收入激增至数十万元。大批为赚钱而来的新人不断涌入，从那时起，主播间的友谊便不复存在，取而代之的是彼此利益的考量。非要说友谊的话，也多限于早年出道、有过患难的主播之间。
风小筝常怀疑自己，是否主播生涯已走到尽头？
就连粉丝也看出她精神上的空虚，纷纷劝她找个男朋友。对此，风小筝既不掩饰对爱情的向往，也不畏惧因爱情而失去偶像光环。但现实却是，虽然倾慕者众多，但面对这位人气主播，真正有能力和勇气的追求者却很少。于是，她就一直单着。
而在群芳争艳的直播江湖，爱情更像是一种奢侈品。熊猫TV一位粉丝数超50万的女主播公布恋情后，观众数虽未消减，但打赏人数却急剧下滑。
下播的很多时候，她都躺在沙发上玩手游，并以千为单位拼命往一款抽奖游戏里充钱，似乎得到一些奖品，内心就会有所抚慰。
类似的消费习惯在直播圈里十分常见。很多月收数万的、二十岁左右的女主播都是月光族。就连存在理财习惯的风小筝也承认，除了购买每场直播换一件的服饰，也想不起平均每月3万的信用卡消费究竟用在了哪里。
事实上，虽然暂居低谷，但风小筝的人气仍高于绝大多数主播，收入也非常人所能企及。想到这，她又试图振作起来，制定健身和学钢琴的计划，打算在经营自己的网店之外，再开个实体店，让自己尽量充实起来。
但主播之后该去向哪里，她却一时找不到方向。
而在距她1400公里的苏州，24岁的北酱也在思考：“等到了30岁，还会有人看我弹琴吗？”
（文中北酱、颜丢丢、风小筝为主播艺名，Sasan为化名）