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published in(发表于) 2016/3/27 6:24:21
Cross-border e-commerce tax reform and new arrival, after scouring the sea these are more expensive,

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Cross-border e-commerce tax reform and new arrival, after scouring the sea these are more expensive-cross border e-commerce, Haitao-IT information

On March 24, the cross-border electronic commerce and change the official fall of the new deal. And cross-border electronic commerce together with a "junior partner", the new express customs management system. The former came into effect on April 8, which came into effect on June 1.

Turns out to be cross-border electricity generally is "email tax" rate of value added tax, consumption tax and tariff "three tax", "email tax" composite tax rate is generally lower than imported goods, and exemption of less than 50 Yuan.

Cross-border electronic commerce reform:

Cross-border e-commerce retail import single transaction limit of 2000 Yuan, annual individual transaction limit of 20000 Yuan.

Within limits imports of cross-border e-commerce, retailing and import goods, temporary tariff rates are set to 0%;

Cancel import value-added tax, consumption tax are exempt from tax, a provisional statutory tax liability is imposed by the 70%.

More than a single limit, accumulated over the personal annual limit for single transaction, as well as the duty-paid price of limit values of more than 2000 Yuan a single indivisible goods, in accordance with general trade taxes in full.

Universal formula for the new tax law is:

Tax = (price x price x VAT + products + consumption tax rate tariff) x 70%

Then simply understanding is, cheaper infant, daily chemical products has no policy dividends, but for those high commodity prices, their tax rate is very low down.

Two new deal put together can be interpreted so: from the Customs Office, they did not want to push cross-border orders back to the individual purchase and parallel channels. The future, personal efficiency and experience of the sea wash will decrease sampling rate will rise, buyers are likely to tax increases.

The news after low-key debut, has blasted the Thunder. Tax details, most concerned about are about nothing more than money ":

Start, which platforms are the most affected?

At present, cross-border e-commerce is mainly divided into three types:

1, electric provider direct mining, which is the traditional B2C

Direct mining cross-border e-commerce in General is taking the traditional import and export processes, may not be affected.

2, individual direct mail

Belongs to the "spell character" of tax reform after landing, check likely to increase.

3, warehouse shipping

Now, received more than considerable influence is a warehouse delivery of cross-border e-commerce, which are generally stocked in advance to the country′s free trade zone, after receiving the order, and then shipped from warehouses in the country. In General, trading cycles are very short. At present, this cat is the main player in international, global share of East Beijing′s proprietary part, honey bud, the little red book.

For the purposes of this part of the players, they have to do is "flexible transfer cargo" to shorten the supply chain. Honey bud, for example, before they get the "301" diaper snapped up emergency promotion section belongs in policy before landing, the original warehouse inventories.

Secondly, we will later buy what cross-border products expensive?

For the consumer, after the tax reform, some commodity prices may be high but also cheaper.

For example, under the new tax law, previously exempt from taxes, the price of less than 500 Yuan food, baby products, daily necessities are required to pay VAT 11.9%; in other words, we buy cheap sea wash products will be more expensive, in accordance with the tax and mail is 10%, 1.9%.

In fact, we can find that, under the new tax law, buy cheap sea panned products have no advantage, and buy higher-priced products is still a lot of poor tax.

For example: DeLong EC680 coffee machines, the price before tax is $ 299, and adjusted finished at $ 274.8 and small brown bottle Estee Lauder (50ml) before the price is 588 Yuan, adjusted after-tax was 519.

Overall, the most affected are infant classes, because both the price higher or lower than 500, taxes are increased. In this regard, honey bud CEO Liu Nan′s view was that "I do not think that the new deal will bad mother. Diaper last year slashed tariffs, most bad hundred within Korea cosmetics. From a tax exemption to 32.9%, as well as more than 2000 products, such as light and extravagant, such as free zone import stock Burberry trench coats and bags. ”

What do they think?

Honey bud CEO Liu Nan:

I do not think that the new deal will bad mother. Diaper last year slashed tariffs, most bad hundred within Korea cosmetics. From a tax exemption to 32.9%, as well as more than 2000 products, such as light and extravagant, such as free zone import stock Burberry trench coats and bags.

People worry that tax reform is a scourge, than general trade associations will be worried about cross-border impact of very large now registration tax on cross-border e-commerce in high point, the impact will be small. Cross-border e-commerce is a national pilot after the pilot has a very desirable place, is the need to fix, we naturally don′t make a difference, we want to tax inspection, participating in relation to the food and drug, do not discriminate.

Tax reform is the uncertain future of the cross-border e-commerce, mostly removed, is a particularly good policy. Is very fair tax, consumer tax platform pay withheld, so at checkout when you know exactly how much tax. This retail is an advanced way to China, we in the United States in commodity prices and the tax is separate, China′s tax collection in commodity prices, this is a great innovation in the retail industry, the progress is really big.

Honey Bud has also met in overnight. The introduction of the new deal, left for the electrical contractor′s time was too short. For e-commerce, e-commerce systems, the front-end user interaction, commodity prices will take some time. Many details need refinement, such as tax refund after the return method, and so on.

At present, we have yet to see the new system, I hope Government departments can engage in corporate training as soon as possible.

Jackfruit CEO Zhang Zhendong:

Don′t complain about the State give the bonus back, because this tilt is interim adjustment to countries in order to encourage the industry. Even if there are many companies that support was not enough, but we look back at 2015 year including import and export, including trade and cross-border e-commerce in general the dish as a whole, the State has a lot of the efforts made.

Since the new deal has been introduced, there should be more research on how best to adapt to the new deal, to make timely and appropriate adjustments. This adjustment may be the category structure, perhaps on the logistics may be pricing methods, perhaps promotional policies, these things are all vital.

Long term, also should return to do cross-border business beginner′s mind, help people "realize the longing for a better life" to help consumers get through links of supply and consumption at home and abroad, help information more transparent rather than more occlusion, help the world more Cosmos at least in commercial rather than more divided. Where the sense of mission that is far-reaching.

Fun Hai Tao CEO Ren Xiaoyu:

"Email tax" has spoiled everyone. Before the comprehensive tax on cross-border e-commerce, is a low threshold of any competition within the industry. Mail tax dividend policy for cross-border e-commerce industry in a short time become "pseudo-blue sea", and advance to the "price war". Especially the SKU with the explosive properties, such as maternal and child, date, and luxury goods.


跨境电商新税改驾到,以后海淘这些东西更贵了 - 跨境电商,海淘 - IT资讯

3月24日,跨境电商税改新政正式落地。与跨境电商税一起来的还有一个“小伙伴”,新快件通关管理系统。前者于4月8日起实施,后者于6月1日起实施。

原来是跨境电商普遍走的是“行邮税”,即将增值税率、消费税率和关税“三税合一”的方式,“行邮税”是普遍低于进口货物综合税率的,并且50元以下免征。

看跨境电商税改:

跨境电子商务零售进口商品的单次交易限值为人民币2000元,个人年度交易限值为人民币20000元。

在限值以内进口的跨境电子商务零售进口商品,关税税率暂设为0%;

进口环节增值税、消费税取消免征税额,暂按法定应纳税额的70%征收。

超过单次限值、累加后超过个人年度限值的单次交易,以及完税价格超过2000元限值的单个不可分割商品,均按照一般贸易方式全额征税。

新税法的万能公式是:

税收=(商品价格x增值税率+商品价格x消费税率+关税)x 70%

再简单粗暴一点理解就是,以前便宜的母婴、日化产品已经没有政策红利了,但对于那些价格高的商品,他们的税率倒是低了下来。

两条新政放在一起可以这么解读:从海关来看,他们并不希望把跨境的订单推回到个人代购和水货渠道。未来,个人海淘的效率和体验会下降,抽检率会上升,买家被税的几率增加。

这个消息低调登场后,却炸出了响雷。税改细节公布,最关心的问题无非都是关于“钱”的:

首先,哪家平台受影响最大?

目前,国内的跨境电商主要分三类:

1、电商直采,也就是传统的B2C

直采的跨境电商一般走的是传统进出口贸易流程,受影响可能不大。

2、个人直邮

属于“拼人品”,税改落地后,被抽查的几率可能增大。

3、保税仓发货

目前来看,收到比较大影响的是保税仓发货的跨境电商,这类电商一般都是提前备货到国内的保税区,在接到用户的订单后,再从国内的各个保税仓直接发货。一般来说,交易周期都比较短。目前,这块的主要玩家是天猫国际、京东全球购的自营部分、蜜芽、小红书等。

对于这部分玩家而言,他们要做的事情就是“灵活调货”,将供应链更加缩短。以蜜芽为例,他们之前搞的“301”纸尿裤疯抢节就属于在政策落地前的紧急促销,将原来保税仓的库存减少。

其次,我们以后买什么跨境产品会贵了?

对消费者来说,税改之后,部分商品的到手价格可能会变高;但部分也会更便宜。

举例:按照新税法,以前一般可以免交税金的、价格小于500元的食品、母婴用品、日用品都需要缴纳11.9%的增值税;也就是说,我们买便宜的海淘产品会更贵,按照行邮税是10%,多了1.9%。

事实上,我们能发现,按照新税法,买便宜的海淘产品已经没有优势了,而买价格高一些的产品还是有不少的税差。

例如:德龙EC680咖啡机,调税之前的价格是299美金,而调完之后是274.8美金;而雅诗兰黛小棕瓶(50ml)之前的价格是588元,调税后是519元。

总体来说,受影响最大的还是母婴类电商,因为无论是价格高于或低于500元,税费都是增长的。对此,蜜芽CEO刘楠的看法是,“我不认为新政将利空母婴。纸尿裤去年刚刚下调了关税,最利空的是百元以内的韩国化妆品。从免税到32.9%的税,以及2000元以上品类,如轻奢,例如那些保税区自营备货的巴宝莉风衣和包包。”

电商们怎么看?

蜜芽CEO刘楠:

我不认为新政将利空母婴。纸尿裤去年刚刚下调了关税,最利空的是百元以内的韩国化妆品。从免税到32.9%的税,以及2000元以上品类,如轻奢,例如那些保税区自营备货的巴宝莉风衣和包包。

大家会担心税改是洪水猛兽,会担心跨境电商会比一般贸易的冲击非常大,现在对跨境电商收的税高一点,对冲击会小一点。跨境电商是国家的试点,试点之后有非常可取之处,是需要固定下来,我们自然而然就不要区别对待,我们要征税,有商检的方式,参与到食药监的关系,不要区别对待。

税改是把跨境电商未来的不确定性,大部分打消,是一个特别好的政策。税是非常公平的,是消费者去纳税,平台代缴代扣,所以你在结帐的时候就清楚地知道交了多少税。这对中国的零售是很先进的方法,我们在美国商品价格和税价格是分开的,中国的税是合在商品价格里面的,这在零售业又是一个很大的革新,这个进步真的很大。

蜜芽近日也在通宵开会。新政的出台,留给电商们的时间太短。对于电商来说,电商系统、前端用户的交互,商品的定价都需要一些时间处理。很多细节都需要细化,比如退货后税费的退还方法,等等。

目前我们的新系统还没看到,希望政府部门能尽快进行企业培训。

菠萝蜜CEO张振栋:

不要抱怨国家给了红利又收回去了,因为这种倾斜本来就是国家为了鼓励这个行业而做出的临时调整。即使有很多企业认为国家的扶持还不够,但是我们回头看2015年包括进出口,包括一般贸易和跨境电商的这个整个盘子,国家做出的努力已经很多了。

既然新政已经出台,还是应该更多的研究如何更好地适应新政,做出及时的恰当的调整。这种调整也许是品类结构上的,也许是物流方式上的,也许是定价手法上的,也许是促销政策上的,这些都很重要。

长远来看,企业还是应该回归到做跨境电商的初心,帮助人民群众“实现对美好生活的向往”,帮助消费者打通海内外的供应和消费链路,帮助信息变得更加透明而不是更加闭塞,帮助这个世界至少在商业上变得更加大同而不是更加割据。这也是波罗蜜的使命感之所在。

丰趣海淘CEO任晓煜:

“行邮税”把大伙都惯坏了。在跨境电商的综合税到来之前,行业内的任何竞争都是低门槛的。行邮税这样红利性政策让跨境电商行业在短时间内变成“伪蓝海”,并提前进入“价格战阶段”。特别是一些有爆款属性的SKU,例如母婴、日化、奢侈品。






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