Internet sweeping the print media, Playboy for $ 500 million sold-Playboy-IT information
Under the impact of the Internet, United States famous magazine Playboy also went to the fate of the inflection point.
According to the Wall Street Journal, Playboy (Playboy) operating companies are seeking deals, could fetch more than $ 500 million, potential buyers include the Playboy brand interested in business and new media agencies.
The above reported data showed, 2015 Playboy media business made a profit of 38 million dollars, including magazines and digital distribution. In addition, brand licensing fees to other companies charged $ 55 million.
Flamboyant Playboy by Hugh Hefner in 1953, founded with $ 600, started using half-naked Marilyn Monroe cover, then Playboy gradually involved in Club operations and brand licensing process, Hugh Hefner with Playboy one-third shares in the company.
Playboy as a cultural symbol of the meaning seems to be even greater.
Playboy uses edgy picture earned a lot of money around the world, also considered creating a United States of the 50 's to 60 's sexual revolution-thePlayboy and its Bunny logo, has become the United States one of the cultural symbols .
Of course, in addition to its erotic content, Playboy's influence did not cover, for example, talk show, news and current affairs commentary, and, interviewed celebrities such as Martin Luther King, John Lennon and Steve jobs, the whole liberal speech.
As with the predicament encountered by most of the traditional print media, Playboy also felt the impact of the Internet: circulation has dropped from 5.6 million copies of the 1975 peak current 800,000.
Playboy company was listed, 1999 share prices over $ 30, but on the Internet and under the impact of the financial crisis in 2009, its stock price fell to less than $ 2, when losses reached $ 51.3 million.
In 2011, the joint Hugh Hefner Playboy company private, a fund company, valued at about $ 200 million.
? Playboy founder Hugh Hefner.
Greatest changes in Playboy style sensual hedonistic abandon.
Playboy October 2015, announced that beginning in March the following year, the magazine's print edition will no longer be published nude pictures of women, after nude photos Playboy site has stopped publishing and success, which made the site traffic increased by 3 times, readers average age from 47 years to 30 years.
"Now the Internet will be free of any conceivable content. "Playboy sikete·fulandesi, Chief Executive of the company said, so next published nude photos of women that practice is already out of date.
The New York Times has reported, Playboy Magazine United States losing about $ 3 million a year, but Playboy company such as "marketing costs", which grant the Playboy brand use rights to numerous products to take advantage of its Bunny logo.
Giving up nude will make the brand more mainstream, particularly similar to the Chinese market.
Although Playboy Magazine itself never to enter China, but on the Chinese mainland authorized brands are popular.
According to Playboy Department authorized by the company's announced that in 2014, the Playboy branded products revenue of 500 million US dollars in China, one-third per cent of global income, it also strives to cooperation and China manufacturers, retail network expanded from 3,000 to 3,500.
Worth noting is that analysis of the Wall Street Journal, Playboy might either through selling or maintaining the status quo does not sell.
For example, the Playboy Mansion is Hefner's House, not so long ago, "listed" for sale. Playboy hopes to achieve $ 200 million mansion sold for the company, real estate industry sources expected actual price could be between 80 million to 90 million dollars.
互联网横扫纸媒，《花花公子》欲5亿美元卖身 - 花花公子 - IT资讯
在互联网的冲击下，美国著名杂志《花花公子》也走到了命运的拐点。
据华尔街日报报道，《花花公子》（Playboy）的运营公司正在寻求交易，售价可能超过5亿美元，潜在买家包括对花花公子品牌感兴趣的企业以及新媒体机构等。
上述报道公布的数据显示，2015年《花花公子》的媒体业务赚了3800万美元，包括杂志和数字发行。另外，向其他公司收取品牌许可费用5500万美元。
声名显赫的《花花公子》由休·赫夫纳在1953年用600美元创办，创刊时使用了玛丽莲·梦露的半裸封面照，随后花花公子逐步开始涉及俱乐部运营、品牌授权等过程，休·赫夫纳拥有花花公子公司三分之一的股份。
《花花公子》作为文化符号的意义似乎更大。
《花花公子》利用前卫的图片在世界范围内赚了大笔钞票，同时也被认为开创了美国上世纪五十年代至六十年代的性革命——《花花公子》和它的兔女郎商标，已经成为美国文化的象征之一。
当然，除了情色内容，《花花公子》其他内容的影响力也无法掩盖，比如，名人专访、新闻时事评论等，其采访的名人包括马丁·路德·金、约翰·列农和史蒂夫·乔布斯等，其整体言论倾向自由主义。
与大部分传统纸媒遭遇的窘境一样，《花花公子》也感受到互联网的冲击：发行量已经从1975年顶峰时期的560万份下降到目前的80万份。
花花公子公司曾一度上市，1999年股价超过30美元，但在互联网和金融危机冲击下，2009年其股价跌至不足2美元，当年的亏损也到达了5130万美元。
在2011年，休·赫夫纳联合一家基金公司将花花公子公司私有化，估值约为2亿美元。
▲《花花公子》创办者休·赫夫纳。
《花花公子》风格上最大的变动来自于对感官享乐主义的摒弃。
《花花公子》2015年10月宣布，即次年3月开始，该杂志纸质版将不再刊出全裸女性图片，此前，《花花公子》网站已经停止发布裸照，而且取得成功，这使该网站访问量增加了3倍，读者平均年龄从47岁降至30岁。
“现在上网就可以免费获得任何可想象的内容。”花花公子公司首席执行官斯科特·弗兰德斯称，所以当下刊登女性全裸照片这种做法已然过时。
《纽约时报》曾公布，《花花公子》杂志美国版每年亏损约300万美元，但花花公子公司把这些归为“营销费用”，它通过给无数产品授予花花公子品牌使用权来充分利用其兔子标志。
放弃裸照也会让品牌更为主流，特别类似于中国市场拓展。
虽然《花花公子》杂志本身从来没有进入中国，但在中国大陆授权的品牌商品却广受欢迎。
根据花花公子公司授权部门的公布，2014年，花花公子品牌产品在中国的收入为5亿美元，占全球总收入的三分之一，其还力争和中国厂商合作，将零售网络由3000家拓展到3500家。
值得注意的是，《华尔街日报》分析，花花公子公司可能要么分拆出售，要么保持现状压根不卖。
比如，花花公子大厦是赫夫纳的住宅，不久前“挂牌”出售。花花公子公司希望大厦成交价达到2亿美元，房地产业消息人士预计实际成交价更可能介于8000万至9000万美元之间。