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published in(发表于) 2016/3/27 6:27:19
MA: the entrepreneur to have beliefs, feelings,

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中文

MA: the entrepreneur to have beliefs, feelings-Ma, lakeside University-IT information

The morning of March 27 news, lakeside University of the second convocation held in Hangzhou today. Alibaba's Board of Directors, Chairman of the first lakeside University President Ma said in his opening remarks, lakeside University mission is in an era of new business civilization, find and train entrepreneurs. More than 10 years ago, the company has a vision, that is, after 30 years of China's top 500, 200 system a CEO from the Alibaba group, today, this mission was transferred to the Lake University. "The next 20 years, 30 years, ten people in China's economy, there must be several is here with us, in the future of China's top 500, at least the top 200 CEO Lake College has had relationships with us. ”

Ma said, why take the lakeside University? Lakeside University of this name is because when I start, my apartment is called Lake garden, our apartment is called the Lake, so we think that every company has its own garage culture, each when the company started, there is such a thing. So we are simply identified as "Lake University", remember that every entrepreneur.

Ma also said that in the University, we will not teach you how to make money and solve your problem of today's employees, these courses are there? We all have, but that's not the main our schools to teach something, we would like to share in this school is to enable your business to live longer, a man too, do business, too.

Ma said there are some specific differences in our schools with MBA, we do not teach you how to succeed, how do we tell all people fail, all the cases are mainly failed, but not everything is a failure, the train's point of view is not the same.

Following are speeches of the MA:

Good morning everyone, first of all congratulate you on the second phase of the students, thank our managers, as well as the first phase of the students, thanks to all the teachers, for all entrepreneurs.

The weather is good today, even though we are worried about the economic situation, but there is always good, and bad, at this school, I think it is very meaningful. Lake University causes in where, first period I told had, eight years yiqian, then economic situation also not is good, has a wave people, we some do enterprise of people mood also is depressed, was proposed we to a place called Bhutan, said that place air is sweet of, that place environment very beautiful, anyway everyone mood bad, on with out tourism has a trip.

After arriving there, found where the sweet air. But there of people special has happiness sense, there of people told a happiness index, in road, we learn to has many things, Exchange has many on belief, and faith, and national of thought, in return of aircraft Shang, we these people, like Feng or, we then to has many people, road everyone said Enterprise so difficult do, we said established a private enterprise University, became China economic development process in the of Huangpu military. Everyone on the plane rushing headlong into mass action, pushed me appointed as the first principal, since 78, almost on the outside, you see I called the principal. We also follow the call of the company principals, my guilt in my heart, the things promised, not done, agreed, not to do it.

We went through a lot last year, many managers of nearly seven years of thinking, what we want to do the schools, this school what is the difference with MBA, Harvard what's the difference, what's the difference with Peking University and Tsinghua University, what kind of students we recruit? After a long time, we thought. In fact, many times longer, things do not necessarily want to do, to set up again. With the same vigour, we think after seven years, establishment of the Lake University. Set up on the first day, I told first students exchange ideas, our school, all the students in the first phase, the second phase, helped us create this lakeside College.

How to get to the lakeside University of the future, we would like to do the entrepreneurs ' own University. Learn what some of what you teach, this is our own research, to explore together. So we have these requirements, select the direction, accepted practice is different from others.

I said the best schools, first of all to students, teachers, and this is very important, but good students is very important. We may not be able to take the best students, best Chinese entrepreneurs will come to our lakeside University enrollment, but if we are really serious to do, one day with this mission, it is possible to do so.

Why take the lakeside University? Lakeside University of this name is because when I start, my apartment is called Lake garden, our apartment is called the Lake, so we think that every company has its own garage culture , each when the company started, there is such a thing.

So we are simply identified as "Lake University", remember that every entrepreneur. The Lake when you start, staff not really, no one wants to come to our company, today the differences in school with other schools is that many people are willing to come, tens of thousands of people signed up, joined to a lakefront University, but at the time when I was in Lake Gardens business, nobody wants to come to my company. I had joked with 18 founder, Ali one day "under its him like waves, beautiful cloud", Ali insisted on one direction for more than 10 years, Alibaba's proportion of female employees accounted for more than 45% today, should speak beautiful clouds under him as the tide. I feel today the Alibaba Group's cadres in reserve, reserve personnel, especially the reserves of good generals, I confidently say, in China and even in Asia, rarely have this kind of construction, both at home and abroad. Is this vision, we have to achieve this goal, and continuous efforts, is to this day. Though Ali is to go for a long time in the future, we don't know, but there is no doubt that always take our mission seriously, seriously our vision, it is possible to walk to this day.

In front of the Lake University sessions, we maintain that these students, these students do not need us, they will be very successful. Our role is to find, training entrepreneurs, entrepreneurship, entrepreneurs are hard to cultivate, but entrepreneurs can be found, can be trained.

Harvard good, Harvard best of is students good, hundreds of thousands of, and millions of inside, pick out some students to, these students certainly not poor to where to, actually first period, and second period, front ten period of students, we hope found a seedling, but may not be must is best of, we no approach found best of, we only found most right of, we right you, you right we. Just like Alibaba founder 18 to 100, 200 employees, really that good? Not necessarily good, but today they are very powerful because willpower stronger than others, and differ from person to person.

Some say your speech is eloquent of the Ma, how to learn speech, I never learned speeches, because as a teacher? In fact poor teachers talked too much. Nothing to do with the teachers, Why do they said I talk so well, I said I rarely use parallelism, in good faith. Do things three degrees: angle of approach, the depth of the problem, look at the breadth of the problem, the three degrees . Sometimes my speech does not have to, but I believe you are. Others are angry, he says you are wrong, wrong well not important, I believe, believe is very important . You your perspective is different from others, you see the depth of the problems are not the same, you see the breadth of the problem is different, you will not like. Lakeside University found that students, after training, point of view of their views on issues are not the same, for the depth of the problems are not the same, for the breadth of the problem is not the same.

We hope to gather a large group of entrepreneurs, we want to create a new business culture, because we believe that the advent of new business civilization. Whole enterprise of development, in future of 100 years, and 200 years, in century will will occurred turned upside down of changes, first times industrial revolution birth has factory, near Centennial yiqian, to energy revolution mainly birth has company, this revolution birth has what of commercial organization form, factory out of when, Subversion created has whole world of change, company out of when, whole commercial environment occurred turned upside down of changes, this revolution with Shang two times of differences is release has people of head, wisdom occurred has changes, and A change in thinking, organizational forms will change. What kind of organization to adapt to the development of the 21st century, what kind of commercial civilization can survive in this century, what kind of company to develop here, all kinds of business opportunities in the world, just how do you think these businesses, how do you organize how your company or enterprise or organization, to adapt, to create this value.

Lakeside University is more than just a teaching, but is a joint research project, a project to search, discovery, invention, suitable for the platform of the 21st century, able to adapt to the economy, we have created more jobs, making the Chinese economy can be good. In fact here in the us, not after what state-owned enterprises, private enterprises, difference between large enterprises and small businesses, only if you adapt to new business culture, entrepreneurship, views on the issue are not the same, different degrees of depth and breadth of the problem is different, whether there is a strong feeling, which we hope to build up.

The school's vision, because this school established soon, visibility is very large, and Harvard have asked me about, Yale President discussed with me, the first two days at the Boao, Dean of the University of Oxford discussion with me, everyone asks the question, how could we lakeside University. I feel ready now, cooperation between customers, partners must not be less, but today, after all, is only the first phase, phase II is just beginning, we still have a lot of experience to learn, to MBA schools to establish a lot of laws, institutions, but we want to take a different path, but it cannot be different for different, of course, vary, as well.

I wants to this school by people concern, but do don't thought we this school has different, we this school different just today in form surface, we all of "three", must to has three years venture experience, must has 30 name employees above, must tax three years, must has 30 million turnover, we today not training you how venture, we hope how let you this enterprise can live have more long, last century enterprise to scale worked, must to has enough of scale to became big enterprise, In the Lake is not large enterprise at the University, we develop good business, companies such as people, who want to live well, be happy, be comfortable and live longer and healthier . So is nothing more than an enterprise, business people, how to think, why are we going to find happiness, because we are tired, we are not happy. But some people do live very happy, some enterprises do not, but very happy.

I think in this University, we will not teach you how to make money and solve your problem of today's employees, these courses are there? We will has, but this not main we this school to taught of things, we hope this school share of is let you of enterprise can live have more long, man also as, do enterprise also as, you can live is long, must has unique, wonderful moment too more has, everyone gathered up do a things, and do a project, do a Project, any do a Project, any do a big of project, must to thinking it on you live have long has benefits did. Second, good for live well, stay healthy good, make yourself comfortable, make yourself comfortable? Boss does not feel well, employees will not be comfortable, but not comfortable long. In this group, we hope that here, creating a culture so that each enterprise live long and live for a long time, Chinese companies live up to 30 years of very little, and the University's vision is to be 300 years.

This 300 years we need to have a lot of work to do, including financing, first stage and second stage of school, they say more than 300,000 fee, I can tell you, more than 300,000 fee, a fraction is not enough. A few foreigners, specially flew over and told everybody, round-trip ticket out, is not a cost, like last year, BlackRock's head, he had two classes on the fly, fly back key I still owe a lot, you better than anyone.

Money isn't the issue, but that money is also an issue. When the first wave of entrepreneurship, we do not lack the money, many entrepreneurs are willing to sponsor this money, but our school is not like others, from day one, we hope to raise money because only continuous contributions to the school, say that the school is doing well, the Government cannot put a penny, not on this. Tell you good news, you have joined, and the bad news, all students need to think about, one day you want to donate money, donate thanks to donate our gratitude, donate after you have a generation of people, the next generation of students and students, Chinese entrepreneurs more opportunities in the future.

Actually China of commercial environment more good, entrepreneurs groups more health, more more people believes new of commercial civilization, more more of people knows open, and share, and free, live have long, and live have long, we of commercial itself of groups only will by people respect, or we forever was family eye inside said "betel nut", business must was row in last, because people on Shangzhen of not understand. Three core things that other groups did not have real entrepreneurs not to be trained, a and m can be cultivated, but businessmen are difficult to train. And another point, merchant's three special qualities, result-driven, efficiency-oriented, equity-oriented, these three things are business, the business community has to you as a business, there must be results talk for a long time, no results, do not bullshit. Efficiency, they do this thing 50 bucks, you do 15 Yuan, or 45 dollars, fair, and have no way to force people to follow certain games do we consult with each other, and achieve a win-win outcome.

The group, we hope that with common efforts, from the first day to build this school, for 300 years. Our mission is to hope that in the new era of commercial civilization, find training entrepreneurs, but this school is not only entrepreneurs, we would still be plenty of room for overseas entrepreneurs, global entrepreneur, today we want this school trained students with a global vision of the future. We speak of globalization enterprises, what is a global company, many international schools, I do not think it to be the international school is an international school to, speak English is not international. Doing business abroad does not mean that you are a global enterprise, I have invested in overseas, I have a factory overseas, it believed that the international enterprise, independent of a company that you are in a foreign country. Internationalization means, is to have a global vision, international perspective, the value of the international system for a local creating value. So we hope that in this school, there are more international elements, but the first phase, the second phase is a bit hard, our seventh, eighth and tenth will make this way, we hope is this.

Second, we also hope to have a lot of young officials, can also study here, businessmen and enterprises are now called "parents, clean" is close, clean. Only to understand each other, to get to this day, must also have the awareness of government officials, that is result-oriented, efficiency and fairness. I hope that one day, 20 years, 50 years, 80 years later, there are many Chinese Government officials, the politicians said, I used to receive training in the lakeside University business, to understand the consciousness of result-driven, efficiency-oriented and fair. We also hope to have a lot of artists to participate in the school, because in this school, as I have said, is not to teach you to make money, tricks like this technology stuff is not what we teach, because you love the business, merchant will enter the field, because of love, your skills will improve, you keep grinding.

But we will teach us all feelings of humanity, in fact, lots of artists and entrepreneurs must first have the artist's temperament and the artist's thoughts, my own position himself, 67 years ago, I was a teacher, but I am an artist, I just call themselves artists. So I stooped down, and wrote some time ago, painting sell very high. What is our work of art, it was Taobao, Alibaba's art works cat, it's our art, our differences is what tens of thousands of people together to do this thing. When we first talk strategy before, told management when I say that I am a conductor, the cello cello, violin the violin, the piano's piano. This is art as a whole, only by their works and their company thinking like an artist, you can feel the fun. But what? Deficiency is the difference of entrepreneurs to artists, artists can rehearse 10,000 times, you can't rehearse, or die, or die. But if in here surface indifferent free to operation a company, put it into a behavior art, like Taobao or, and days cat or, and Lenovo or, and complex star group or, and giant or, each a pieces works are no can copy, real of success is created, not copy, can copy of things not worth, that is crafts, real of art cannot copy, and himself also can't again dry a again . So I think we're here, I hope to learn from history, culture, art, politics, no patterns, no feelings, your business will not be respected. If your employees don't respect you, you don't respect the things you do, society will not respect you.

In this school, we hope that is born out of entrepreneurs is emotion, vision, taste . But this not we taught of, this is a platform, Lake University has this platform, we today has a launched of Council are, this batch Council are, we determined to common put this school do good, we will please various of people, forced you listening to some not willing to listening to of things, Shang some you not willing to Shang of class, many people said this is also no with, because useless, you only to learn, useful, you himself must can find get. So sometimes, many classes, not on Saturday, and Sunday, we will have you busy most of the time, you even these bad days are scheduled, what else do you do business, how do you manage your time, you're busy, principals are busier than you, teachers are busier than you, somebody else than you. Do you think this stuff is useless, let me tell you this thing is useful, do you think than what we know, what do you do to. 

We must have done a lot of ordinary people have no way of understanding things, we endured the things ordinary people can't stand, we see what others do not see and the things we do that others don't believe this is training, training is to do what you want to do, do not like to do things. On the first period a lot of students think that the teacher so bad, bad on. All teachers must do very well, are you so perfect? Since you are here, you have to learn, there are times when a policy, we are really angry, but now that down, we observed, we adapt to it, we the others to adapt, or alters it, adapt it, there's always a way. So we have to adjust, this school has a lot of ideas, and wants to do for 300 years, wants to train a group of feelings, with vision and future create a truly comfortable, happy, healthy, living well company, as to how can live large, this is fate. But the basic law must have, we will also introduce a lot. These thoughts are at this school, so much that this school from the second quarter, beginning in the second quarter, we added a lot of things. I'm afraid that artists with commercial thinking, entrepreneur is sure to have some awareness of artists, of course, politicians must have commercial awareness, so this is what we are here to discuss with you. 

In addition, there are some specific differences in our schools with MBA, we do not teach you how to succeed, how do we tell all people fail, all the cases are mainly failed, but not everything is a failure, the training point of view is not the same . Chinese movies and Western movies, I'm just kidding, very big differences, all heroism, we advocate heroism, but Western movie hero last were alive, our movie heroes are dead, we have only the dead can be a hero, who also again as the hero. But Western hero really is particularly large, every one of them survived, today we in this school of entrepreneurs, we want school point of view, problems processing techniques have to be like this. So we want everyone to learn more about how others failed, how others made mistakes, someone else in this error how do. All of us entrepreneurs, we have no luck? We had the luck, we have the opportunity? We has opportunities, but theory, this luck and opportunities everyone almost of, but met disaster of when, everyone of processing technique not as of, we to has imagination, to has independent of idea, I hope Lake University entrepreneurs has future, we each Chinese are has himself of belief, because only has belief, talent has fear spirit, but each entrepreneurs must to has faith, because you has has faith yihou, you only not was temptation, not East make West make, you of strategy only will is has set force of, Without belief strategy is not fixed, but none of them are lost. I hope you all remember, in the path of the school. 

Lakeside University today is just the beginning, said concern many, and Yu Feng as the first Chairman of the ways and means Committee, has received many endorsements, huayi brothers has sponsored hear fosun also donated a lot of money yesterday. Thanks to all donors, and Niu gensheng, first he donated, there are now several millions of money, told me last night that there have been 300 million or 400 million of raise up. We estimate that soon, but this group of entrepreneurs, in fact, our contribution, hope in China really the birth of one of the world's great schools.

We one day will with other school cooperation, but front issues down cooperation, this among will made many errors, but began we buried Xia a star seed, we common to put it do, Lake University to currently weizhi, we maximum of achievements sense, we think do have is has fun, thanks Lu Yang this team, they also didn't do had school, I specifically put didn't do had school of people pulled came do school of, if put do had school of people do school, and do out also of school, on mess has. When we do PayPal, I pulled his sales from Guangdong, said PayPal is all Greek to me, I said yes, we look at the problem from the sales, if you pulled a man from the Bank do the same banks, what's the point.

In our school there are two experts in school, President of the CAI, President of money, we will sum up and learn. Also has we of consultant, Zhejiang Chamber of Commerce original of Zheng Secretary, he on Government this sets system, how management, Zheng Secretary as a government officials, he body has entrepreneurs of elements, results oriented, and efficiency consciousness, and fair consciousness, so we will common to efforts, La windbag suo told has so more, Word Word, school not principal do of, school is everyone do of.

More than 10 years ago, Alibaba's vision, 30 years later, in China's top 500, 200 CEO system trained from the Alibaba group. Today, our mission transferred to the Lake University. The next 20 years, 30 years later, ten people in China's economy, must be four year relationship with lakeside University there, there is the idea, they thought that, in the future of China's top 500, at least 200 strong CEO Lake from the University . We hope China of many government officials said I in here from benefit had, we hope many artist said we in here from benefit had, we hope many educator said we had in Lake University of learning inside has had benefit, if this can made words, regardless of you future whether continues to do entrepreneurs, but in Lake University inside of three years, can with to you life happy, knows what is health, what is free, to currently weizhi, this school of mission, this several word we also no out, Values have not come out, is that we work together to build common school into the University of the 21st century truly kick-ass entrepreneur spirit, thank you.

Attachment: lakeside University class list:


马云:企业家要有信仰、有情怀 - 马云,湖畔大学 - IT资讯

3月27日上午消息,湖畔大学第二届开学典礼今日在杭州举行。阿里巴巴董事局主席、首任湖畔大学校长马云在开学致辞中表示,湖畔大学的使命是在新商业文明的时代,发现和训练企业家。十几年以前,阿里巴巴有个愿景,就是三十年以后中国500强中,有200个CEO来自于阿里巴巴集团体系,今天这个使命移交给湖畔大学。“未来二十年、三十年,中国经济十大人物中,必须有几位是跟我们这里有关系的,未来中国的500强中,至少200强的CEO跟我们湖畔学院有过关系。”

马云说,为什么取湖畔大学?湖畔大学这个名字是因为我创业的时候,我的公寓小区叫湖畔花园,我们那个公寓就叫湖畔,所以我们后来觉得每个公司都有自己的车库文化,每个公司起步的时候,都有这样的东西。所以我们干脆确定为“湖畔大学”,记住每个创业者。

马云还表示,在这个大学里面,我们不会教你怎么具体赚钱,解决你今天员工的问题,这些课程有没有?我们都会有,但这不是主要我们这个学校要教的东西,我们希望这个学校分享的是让你的企业能够活得更长,做人也一样,做企业也一样。

马云称,我们这个学校跟MBA有一些具体的差异,我们不是教大家怎么成功,我们是告诉大家别人是怎么失败的,所有的案例,都是以失败为主,但不都是失败,这个训练的角度是不一样的。

以下为马云演讲实录:

大家早上好,首先祝贺第二期的同学,感谢我们校董,也感谢第一期的同学,感谢所有老师,感谢所有企业家。

今天天气不错,尽管经济形势大家很担忧,但是总有好、有坏,选择在这个时候开学,我觉得还是非常有意义。湖畔大学起因在哪儿,第一期我讲过,八年以前,那时候经济形势也不是很好,有一波人,我们一些做企业的人心情也很郁闷,有人提出我们去一个地方叫不丹,说那个地方空气是甜的,那个地方环境非常优美,反正大家心情不好,就一起出去旅游了一趟。

到了那边以后,发现哪来的甜的空气。但是那里的人特别有幸福感,那边的人讲一个幸福指数,在路上,我们学到了很多东西,交流了很多关于信仰、信念、国家的思想,在回程的飞机上,我们这些人,像冯仑也好,我们那时候去了很多人,路上大家说企业那么难做,我们说成立一个民营企业大学,成为中国经济发展过程中的黄埔军校。飞机上大家一哄而上,把我推任为第一届校长,七八年以来,几乎在外面,大家见到我都叫校长。我们公司内部的人也跟着喊校长,我心里面内疚,这件事情答应了,没有做起来,答应了,没有去做。

去年我们经历了很多,很多的校董将近七年的思考,我们到底要办一个什么样的学校,这个学校跟MBA有什么区别,跟哈佛有什么区别,跟北大清华有什么区别,我们该招什么样的学生?我们经过很长时间的思考。其实很多时候想得越久,不一定想对的事情都做得到,先成立再说。凭着一股劲,我们经过七年的思考,成立了湖畔大学。成立的第一天,我跟第一期学生也交流过想法,我们这个学校,所有的第一期、第二期的同学来,帮助我们共同创建这个湖畔大学。

这个湖畔大学未来怎么走,我们要做民营企业家自己的大学。学一些什么、教一些什么,这是我们自己共同研究、共同探索。所以我们对于这些学员的要求,选择的方向,录取的手法都跟别人不一样。

我说最好的学校,首先要学生好,老师好,这是很重要,但是学生本身好非常重要。我们未必一定能够把最好的学生,中国最好的企业家能够招到我们湖畔大学来,但是我们如果认认真真做,有一天有这样的使命,就有可能做到这样子。

为什么取湖畔大学?湖畔大学这个名字是因为我创业的时候,我的公寓小区叫湖畔花园,我们那个公寓就叫湖畔,所以我们后来觉得每个公司都有自己的车库文化,每个公司起步的时候,都有这样的东西。

所以我们干脆确定为“湖畔大学”,记住每个创业者。在湖畔创业的时候,真的招不到员工,没有人愿意到我们公司来,今天这个学校跟其他学校的差别是很多人愿意来,成千上万的人来报名,加入到湖畔大学,但是当时我在湖畔花园创业的时候,没有人愿意到我这个公司来。我那时候跟十八个创始人开玩笑说,总有一天阿里“旗下良将如潮、帐下美女如云”,十几年来阿里坚持一个方向,今天阿里巴巴女员工比例占到45%以上,应该讲美女如云,帐下良将如潮。我自己觉得今天阿里巴巴集团的干部储备、人才储备,特别是良将的储备,我还是很自信地说,在中国乃至在亚洲,也很少有这样的建设,无论海内外。就是这样的发展愿景,我们要达到这个目标,并且坚持不断努力,才走到了今天。尽管离未来阿里是不是能走得久,我们不知道,但是毫无疑问,永远把我们的使命当回事,把我们的愿景当回事,才有可能走到这一天。

在湖畔大学前面几届,我们坚持一点,这些学生、这些学员不需要我们教,他们也会很成功。我们的职责是发现企业家、训练企业家,因为企业家精神,企业家是很难被培养出来的,但是企业家是可以被发现、可以被训练的。

哈佛好,哈佛最佳的是学员好,几十万、几百万里面,挑出一些学生来,这些学生肯定不会差到哪里去,事实上第一期、第二期,前面十期的学员,我们希望发现一批苗子,但是未必一定是最好的,我们没有办法找到最好的,我们只能找到最合适的,我们合适你,你合适我们。就像阿里巴巴十八个创始人到前面一百、两百名的员工,真的有那么好?未必好,但是今天他们个个很厉害的原因是心里的意志力比别人强,人与人有区别。

有人说马云你的演讲口才好,怎么学演讲,我从来没有学过演讲,因为当过老师?其实老师讲话讲得差的人太多了。跟老师没关系,人家说我为什么演讲这么好,我说我很少用排比句,真诚。做事情,三个度:看问题的角度,看问题的深度,看问题的广度,这三个度不一样。有时候我讲话不一定对,但是我自己是相信的。别人听了很生气,他说你错了,错不错不重要,我相信,自己相信很重要。你看问题的角度跟人家不一样,你看问题的深度不一样,你看问题的广度不一样,你自然就会不一样。湖畔大学希望发现这批学生,经过训练以后,他们对于问题的看法的角度不一样,对于问题的深度不一样,对于问题的广度也不一样。

我们希望聚集这么一批企业家,我们想打造一个新的商业文明,因为我们相信新的商业文明的时代已经到来。整个企业的发展,在未来的一百年、两百年,在本世纪将会发生天翻地覆的变化,第一次工业革命诞生了工厂,近百年以前,以能源革命为主诞生了公司,这次技术革命诞生了什么样的商业组织形态,工厂出来的时候,颠覆创造了整个世界的变革,公司出来的时候,整个商业环境发生天翻地覆的变化,这次技术革命跟上两次的差异是释放了人的脑袋,智慧发生了变化、思考发生了变化、组织形式一定会发生变化。什么样的组织才能适应二十一世纪的发展,什么样的商业文明才能在本世纪生存起来,什么样的公司能够在这儿发展,天下各种业务都有机会,只是你是怎么去思考这些业务,你是怎么组织自己的公司或者企业或者怎么样的组织方式,去适应、创造这样的价值。

在湖畔大学不仅仅是一个传授,而是一个共同研究的项目,一个课题,去寻找、发现、创造、适合二十一世纪的平台,能够适应这个经济,我们创造更多的就业,让中国经济能够好。其实在我们这里,以后没有什么国有企业、民营企业、大企业、小企业之区别,只有你是否适应新的商业文明,是否有企业家精神,是否对问题的看法不一样,是否对问题的深度不一样、广度不一样,是否有强大的情怀,这是我们希望去建立起来的。

这个学校的愿景,因为这个学校成立时间不久,受关注程度非常大,哈佛校长跟我探讨过,耶鲁校长跟我探讨过,前两天在博鳌,牛津大学商学院院长跟我也探讨,大家都问一个问题,怎么跟我们湖畔大学合作。我现在觉得做好了,合作的客户、合作伙伴一定不会少,但是我们今天毕竟只有第一期,第二期刚刚开始,我们还有很多经验要学,向MBA的学校学习建立很多的规律、体制,但是我们要走不同之路,但是也不能为不同而不同,当然偶尔为不同而不同也很好。

我想这个学校受人关注,但千万不要以为我们这个学校已经与众不同,我们这个学校与众不同只是今天在形式上面,我们所有的“三”,必须要有三年创业经验,必须有三十名员工以上,必须纳税三年,必须有三千万营业额,我们今天不是培养你怎么创业,我们希望如何让你这个企业能够活得更长,上个世纪企业以规模见效,一定要有足够的规模才能成为大企业,在湖畔大学并不是培养大企业,我们培养好企业,企业如人,人要活得好,要开心、要自在,活得长,要健康。一个企业也无非如此,做企业的人,要如何去思考,我们为什么去寻找幸福感,因为我们很累,我们不幸福。但是有些人确实活得非常有幸福感,有些企业做得不大,但是很快乐。

我想在这个大学里面,我们不会教你怎么具体赚钱,解决你今天员工的问题,这些课程有没有?我们都会有,但这不是主要我们这个学校要教的东西,我们希望这个学校分享的是让你的企业能够活得更长,做人也一样,做企业也一样,你能活很久,一定有独到之处,精彩一刻太多了,大家聚集起来做一件事情、做一个项目,做一个Project,任何做一个Project,任何做一个大的项目,必须要思考它对你活得长有好处吗。第二,对活得好有好处吗,活得健康有好处吗,让自己自在吗,让自己舒服吗?老板不舒服,员工一定不会舒服,而且不可能舒服得长。所以在这个群体里面,我们希望在这儿,形成一种文化,让每个企业活长、活久,中国企业活到三十年以上的非常之少,而这个大学的愿景就是做三百年。

这三百年我们需要有很多的工作要做,其中还要融资,第一期、第二期靠学费,人家说三十多万学费,我告诉大家,三十多万学费,零头都不够。就请几个老外,专门飞过来跟大家讲,来回机票一算,成本都没有了,像去年黑石基金的头,他专门飞过来上两趟课,飞回去,关键我还欠人家很多情,时间比谁都贵。

钱不是问题,但是钱也是问题。第一波创业的时候,我们不缺这个钱,我们很多企业家都愿意赞助这个钱,但是我们这个学院跟别人不一样,从第一天起,我们希望募集资金,因为只有不断有人来捐助这个学校,说明这个学校才是办得好的,政府不可能贴一分钱,靠这个也不行。告诉你们好消息,你们已经加入了,坏消息,所有学员要思考,你有一天要捐钱,捐钱是感谢,捐钱是感恩,捐钱是给你们后一辈的人、后一辈的学员和学生,未来的中国企业家群体带来更多的机会。

其实中国的商业环境越好,企业家群体越健康,越多人相信新的商业文明,越多的人懂得开放、分享、自在,活得长、活得久,我们的商业本身的群体才会受人尊重,否则我们永远被人家眼里面说“士农工商”,商一定被排在最后,因为人们对商真的不了解。商的三个核心的东西,是其他群体没有的,真正的企业家不是被培养出来的,士农工都是可以被培养的,但是商人很难被培养。而且另外一点,商人的三个特别的素质,结果导向、效率导向、公平导向,这三件事情是商业时代、商业社会必须要有的,你作为一个企业,必须要有结果,忽悠了半天,没有结果,不是瞎扯吗。效率,人家干这个事情五十块钱,你怎么做到十五块钱,或者四十五块钱,公平,做生意没有办法强迫人家一定要按照你的游戏做的,大家互相协商,达到双赢的结局。

这个群体,我们希望共同一起努力,从第一天起打造这家学校,成为三百年。我们的使命就是希望在新商业文明的时代,发现训练企业家,但是这个学校不仅仅是企业家,我们还会留很多位置给海外的企业家,全球的企业家,今天我们希望这个学校未来培养出来的学生具有全球的视野。大家讲全球化企业,什么是全球化企业,很多人办国际学校,我认为要办的不是国际学校,要办的是国际化学校,会讲英文绝不是国际化。国外有生意,不等于你就是一个国际化企业,我在海外有投资,我在海外有工厂,就认为国际企业了,两码事,你只是在国外有一个工厂而已。国际化的意思,是要有国际视野,国际的眼光、国际的价值体系,为当地创造价值。所以我们希望在这个学校里面,有更多国际化的元素,但是第一期、第二期有点辛苦,我们第七期、第八期、第十期一定会做出这样来,我们希望是这个。

第二,我们也希望有很多年轻的政府官员,也能够在这儿学习,商人和企业现在称之为“亲、清”,就是亲近、干净。只有互相理解,才能走到这一天,政府官员也必须具备这样的意识,就是结果导向、效率意识以及公平意识。我希望有一天,二十年、五十年、八十年以后,有很多中国的政府官员,那些政治家们说,我曾经受过湖畔大学商业意识的训练,懂得了结果导向、效率导向和公平意识。我们也希望有很多的艺术家也能够参与到这个学校里面来,因为在这个学校里面,我刚才讲,赚钱不是我们教你的,雕虫小技这种技术之类的东西也不是我们教,因为你们热爱做生意、做商人,才会进入这个领域,因为热爱,你的技能一定会提高,你们不断研磨。

但是我们会教大家人文的情怀,其实很多艺术家、很多企业家首先要有艺术家的气质和艺术家的思考,我自己把自己定位,六七年以前,我是一个老师,但我更是一个艺术家,我就是把自己称之为艺术家。所以我前段时间乱画字、乱写字,画画卖得很高。什么是我们的艺术作品,阿里巴巴的艺术作品就是淘宝、天猫,它是我们的行为艺术,我们的区别是什么,是几万人一起来做这件事情。我们以前最早讲战略的时候,讲组织管理的时候,我说我是一个乐队指挥,该大提琴的大提琴,该小提琴的小提琴,该钢琴的钢琴。这是整个的艺术,只有把自己的作品、把自己的公司像艺术家一样的思考,你才有可能觉得有乐趣所在。但是遗憾的是什么?缺憾是企业家跟艺术家的差异,艺术家可以排练一万遍,你们没法排练,一出来要么死掉,要么灭亡。但如果在这里面淡然自在地运营一家公司,把它变成一个行为艺术,像淘宝也好、天猫也好、联想也好、复星集团也好、巨人也好,每一件作品都无人可复制,真正的成功是创造,不是复制,能复制的东西不值钱,那是工艺品,真正的艺术品无法复制,而且自己也没法再干一遍。所以我觉得我们在这里,我希望大家学习历史,学习文化,学习艺术,学习政治,没有格局,没有情怀,你的企业做出来不会受人尊重。如果你的员工不尊重你,你自己不尊重你做的事情,社会不会尊重大家。

在这个学校里面,我们希望诞生出来的企业家是有情怀、有愿景、有味道。但是这个不是我们教的,这是一个平台,湖畔大学有这个平台,我们今天有一批发起的校董们,这批校董们,我们立志共同把这个学校办好,我们会请各种各样的人,逼迫你听一些不愿意听的东西,上一些你不愿意上的课,很多人说这个一点也没有用,因为没用,你才要学,有用,你们自己一定能找得到。所以有的时候,我们很多的课,不是在礼拜六、礼拜天,我们就必须在你最忙的时候,你连这两天时间都安排不好,你还做什么企业,你怎么管理你的时间,你忙,校长们比你们更忙,老师们比你们跟忙,人家企业比你们还大。你觉得这个东西没用,我告诉你这个东西很有用,你觉得比我们懂,你来干什么。

我们一定是做了很多常人没有办法理解的事情,我们忍受了常人无法忍受的事情,我们看到了别人没有看到的东西,我们做了别人不相信的东西,这就是训练,训练就是做自己最不愿意做的,不喜欢做的事情。第一期很多同学觉得这个老师上得那么糟糕,上得不好。难道所有老师都必须很好吗,难道你就那么完美了?既然来了,就得学,有的时候一个政策出来,我们真得很生气,但是既然下来了,我们遵守,我们适应它,我们比别人先适应,要么参与改变它,要么适应它,总有办法的。所以我们心态要调整好,这个学校有很多的想法,想办三百年,想培养一批有情怀、有眼光、有未来,创造真正自在、快乐、健康、活得好的企业,至于能够活得多么大,这个是缘分而已。但是基本规律一定有,我们还会引进很多。这些思考是在这个学校里面,以至于这个学校从第二季、第二季开始,我们会加入很多的东西。我也挺怕那些艺术家带有商业思考,当然企业家是一定要有一些艺术家的意识,政治家也必须要有商业的意识,所以这个是我们在这里跟大家探讨。

另外,我们这个学校跟MBA有一些具体的差异,我们不是教大家怎么成功,我们是告诉大家别人是怎么失败的,所有的案例,都是以失败为主,但不都是失败,这个训练的角度是不一样的。中国的电影跟西方的电影,我开玩笑,很大的差异,大家都是英雄主义,我们都崇尚英雄主义,但是西方的电影里面的英雄最后都是活着的,我们的电影英雄都死了,我们只有死了才能当英雄,那谁还再当英雄。但是西方的英雄还真特别大,每个都活下来了,我们今天在这个企业家的学校里面,我们希望学校的角度,看的问题,处理的手法必须要这样。所以我们希望大家多学一点别人怎么失败,别人是怎么犯错误,别人在这个错误里面是怎么过的。我们在座的企业家,我们有没有运气?我们有运气,我们有没有机遇?我们有机遇,但是理论来讲这个运气和机遇每个人差不多的,但是碰上灾难的时候,每个人的处理手法不一样的,我们要有想象力,要有独立的想法,我希望湖畔大学企业家有未来,我们每个中国人都有自己的信仰,因为只有有信仰,人才有敬畏精神,但是每个企业家必须要有信念,因为你有了信念以后,你才不会被诱惑,不会东搞西搞,你的战略才会是有定力的,没有信念的战略是没有定力的,但是没有信仰的人是会迷失的。这个我希望大家要记一下,在这个学校里面走的路。

今天湖畔大学第二期只是刚刚开始,刚才讲受人关注很多,并且虞锋作为第一届筹款委员会主席,已经获得了很多的赞助,华谊兄弟也有赞助,听说复星昨天也捐了不少钱。感谢所有的捐助者,然后牛根生也是第一份是他捐,现在已经有几个亿的钱,昨天晚上告诉我说已经有三四个亿筹好了。我们估计很快,但这批企业家,实际上来讲,我们把自己的捐款,希望在中国真正诞生一家世界了不起的学校。

我们有一天会跟其他学校合作,但是前面几期踏踏实实合作,这当中会犯很多错误,但是开始我们埋下一颗种子,我们共同去把它做好,湖畔大学到目前为止,我们最大的成就感,我们觉得办得很有乐趣,感谢卢洋这个团队,他们也没办过学校,我专门把没办过学校的人拉过来办学校的,如果把办过学校的人办学校,又办出同样的学校,就乱套了。当年我们办支付宝的时候,我把陆兆禧从广东销售拉过来,他说支付宝我一窍不通,我说就对了,我们从销售看问题,如果从银行里面拉一个人过来办同样的银行,有什么用呢。

我们学校里面也有两个办学校的专家,蔡院长、钱院长,我们也会总结和学习。还有我们的顾问,浙江商会原来的郑局长,他对政府这套体系,怎么管理,郑局长作为一个政府官员,他身上有企业家的要素,结果导向、效率意识、公平意识,所以我们会共同来努力,啰啰嗦嗦讲了那么多,总而言之一句话,学校不是校长办的,学校是大家办的。

十几年以前,阿里巴巴的愿景,就是三十年以后,中国五百强中,两百个CEO来自于阿里巴巴集团体系里面训练过的。今天,我们这个使命移交给湖畔大学。未来二十年、三十年以后,中国经济十大人物中,四个每年必须是跟湖畔大学这里有关系,有这样的想法,才有这样思考的思路,未来中国的五百强中,至少两百强的CEO来自湖畔大学。我们希望中国的很多政府官员说我在这儿从中受益过,我们希望很多艺术家说我们在这儿从中受益过,我们希望很多教育家说我们曾经在湖畔大学的学习里面有过受益,如果这个能够做成的话,无论你将来是否继续做企业家,但是在湖畔大学里面的三年,能够带给你人生快乐,懂得什么是健康,什么是自在,到目前为止,这个学校的使命,这几个字我们还没有出来,价值观也没有出来,是我们共同去打造,共同把这个学校办成二十一世纪真正牛逼的企业家精神的大学,谢谢大家。

附:湖畔大学第二届学员名单:






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