Where earnings ugly: 80% employees affected, was forced to leave in a disguised form-where earnings reports-IT information

October 2015, ctrip and where to hand merge through stock exchange in recent days, both released in 2015 annual earnings. Also is the market leader, ctrip and where performance in the earnings gap, ctrip 2015 attributable to shareholders net profit of 2.5 billion yuan, where net net loss attributable to shareholders reached 7.3427 billion yuan, 4.5025 billion yuan for the employee share expenses.

After the release of results, and a circle of friends that were made by Zhuang Chenchao "is not to be proud of their performance and value, but created 1500 families complete financial freedom. "However, where more than more than 8,000 employees, there are still at least 80% per cent of employees have to bear after the merger of the personnel turbulence, while in the earthquake, influential is where hotel staff.

Sizeable affluence where employees

Since the end of last year, where has been at the forefront of its air.

Earlier, Air China, China Southern Airlines and many other airlines companies have announced to suspend cooperation with the go network, finishing its flagship store in the go network. In March, Air China, Hainan Airlines, China Southern Airlines, three aviation enterprises and cut off the shelf where ticket products online, including agents. Aviation Enterprise joint kill again and again, "wrangle" where to "respond positively to the aviation enterprises call support agents market." As some of the aviation enterprises it suddenly, on March 14, the micro-blog photo shows numerous recovery agents, was caught in the firms and agencies where ticket staff anger fell between computers.

However, the past six months, where most worried staff who are not from business group, but the hotel Division, in a conference call with analysts after the earnings, where Zhu Xiaolu, Chief Financial Officer, said aviation enterprises in the short term impact on where ticket bookings is unknown, but the problems are being addressed. For more where to go for grass-roots workers, and they are more worried about is his future in question.

"On the air, ctrip ticket business is mainly aimed at the business market, where more emphasis on price advantages, cooperation can achieve market complementarities between them. So where the ticket Department limited fluctuations. "Industry analyst Wei Changren says," but the hotel business, in the high-star hotel market sides coincide. Ctrip, elong into earlier has the advantage of high-star hotel, and the end of September last year, when organizational structure where prior to the merger, upgrading the hotel Division to star hotels and overseas business group, is to prepare accounted for a market share of more than 30% now in high-star hotels increasing investment. "However, all ideal merging of reality break, in January this year, out on the market rumors of where to exit the high-star hotel business.

On March 21, due to believe ctrip may sign where asked to abandon the hotel business, out of the high-end hotel business, Deutsche Bank AG (Deutsche Bank) down where the stock rating downgraded to neutral from buy, and where revenue is expected to achieve triple-digit growth.

In this regard, Zhu Xiaolu has not denied the rumors in a conference call, "our development is focused on three or four cities. Many hotels of three or four cities have not been of the Internet, this is our opportunity to infiltrate. And will continue to be developed in the future. ”

One where large accommodation Department staff on IT Times reporter said they did not receive a notification issued directly, but basically was the fact that by default. "Ctrip is done before more than Samsung and Samsung′s hotel business, where Samsung and Samsung is the focus on the development of the following budget hotel business, he says, in a hotel where there is a certain share of the market. Now controversy is three-star hotel at which the ownership of the platform, we don′t want to c, but c wants to steal from us in the past. ”

Staff said disguise was forced to leave

"Prior to the merger, ctrip was also asked if I would move over there to join them. But now ... ... "when it comes to six major adjustments, formerly hotel where Division of BD (business development), Liu Yu was a little hard to accept. Join queues when undercut, Yu Liu to work where morale is very strong, leaders also promised to give stock options to her, as a direct competitor, and her "kill ctrip is confident", but the thought is, where to now not only into the ctrip, also due to transfer her own disappointments and sadly left.

This year January, Yu Liu received has a seal big accommodation career Department sales team fusion of related arrangements of mail, as by both merged effect conflict maximum of sector, to where of hotel career Department directly announced dissolved--"to where network original wireless career group hotel business line, and destination career group, and hotel and the overseas career Group merged", merged Hou of new career Department for "big accommodation career Department". For the staff of the hotel Division, put in front of them only two roads, "or transfer, or leave."

Also used to be hotel employees in the Wang Qing told a press conference, where she has been working for two years, prior to the transfer, she is responsible for business is high-star hotel. "Much of it left, I was transferred to the venue. "She said," though base salary remain the same, but not good at focusing on bonuses. "There is no bonus, Wang′s income has decreased a lot, so she and Yu Liu chose to leave. High-star hotel business where others, Wang Qing said: "most of the employees are left, only a small number of people being laid off get N+1 compensation. ”

Organizational structure adjustment, where the main business group at a greater accommodation, airline business group, wireless Group, smart accommodation Division, the car Division, the hotel Division. Wang gang as the Beijing region BD, his greatest feelings, "through pay cuts and increase evaluation in disguise to forcing employees to leave. "Their sector had 240 people, now only 180 people, but he is also the departure formalities. "New hotel, lose, disapproval of single rates are now strict examination, finish with a variety of fine. "Wang gang said that now he deducts points from 2% to 1%," previously relaxed million of income, now a very hard time. ”

Zhang Huaqing is a BD accommodation Department, his job is to inventory and maintenance business. However, because it is in three or four cities, and smaller conflicts with ctrip, he thought the impact on their small, "but it cannot be denied is that we test more and more strict. "They now problem is the rejection rate of the core KPI evaluation (customer orders, but was rejected by the hotel for any reason) recently requested contained within 3%.

"Ctrip this block do have compared good, and to where of refused single rate to high out ctrip many (almost is twice times), zhiqian sector on this block not is by attention, now directly with income linked, if a hotel a months within refused single three times, this hotel on will distribution to others, this means with, this hotel on not again has belongs to himself of royalty has. ”

"Where to turnover itself is not low, and after the expiration of this two-month year-end bonus and equity, there will be more people leaving. "Wang gang said.

Tighten your belt

According to the latest report, 2015 where total annual revenue was 4.1712 billion yuan, of which, tickets and ticket revenues account for half, 2.2069 billion yuan revenue to 1.4729 billion yuan. Where net net loss attributable to shareholders reached 7.3427 billion yuan, excluding equity incentive cost of fees, up further losses.

"The whole where are pulling in their horns. "Wang gang told reporters:" stop the expansion team development, reduction of benefits (travel funds from 1200 last year dropped to 600 Yuan, League fees and other benefits are also reduced in disguise), in addition to ctrip shares after the Department reduced the capital injection. "Zhang Huaqing, told reporters," our Office is moving in the second half, changing to a cheaper place. ”

Where net ticket Division CEO qiuhui said in a media interview, now go and ctrip′s new moves are "are combined to create Internet insurance platform, relying on (where) join (drive) two platforms the vast data resources, including air, hotel, vacation and other core business data will provide support for business data applications. ”

去哪儿财报难看：八成员工受影响，变相被逼离职 - 去哪儿,财报 - IT资讯

2015年10月，携程与去哪儿通过股权置换实现牵手合并，近日，双方分别发布了2015年全年财报。同样是市场的领头羊，携程与去哪儿在财报上的表现产生巨大反差，携程2015年归属于股东的净利润为25亿元，而去哪儿网归属于股东的净亏损达到73.427亿元，其中45.025亿元为员工股权支出。

财报发布后，庄辰超发了一条朋友圈说“值得骄傲的不是业绩和市值，而是创造了1500个彻底财务自由的家庭。”不过，去哪儿员工有8000多名，仍有至少八成以上的员工要承受合并后带来的人事震荡，而在这次地震中，影响较大的是去哪儿酒店业务的相关员工。

外患内忧的去哪儿员工

从去年年底至今，让去哪儿一直处于风口浪尖上的是其机票业务。

先是年初，国航、南航等多家航企先后宣布暂停与去哪儿网的合作，下线其在去哪儿网的旗舰店。3月，国航、海航、南航在内三家航企又宣布全面下架去哪儿网上的机票产品，包括代理商。面对航企一次次联合绞杀，“无力招架”的去哪儿“积极响应航企号召，支持整顿代理人市场”。由于部分航企事出突然，3月14日，有微博照片显示面对众多讨说法的代理商，被夹在公司和代理商之间的去哪儿机票员工怒摔电脑。

然而，这半年来，去哪儿网最忧心忡忡的员工并不是来自机票事业群，而是酒店事业部，因为在财报发布后的分析师电话会议上，去哪儿首席财务官朱小路表示，短期内航企的行为对去哪儿机票预订量影响未知，但是问题却正在解决之中。对于更多去哪儿基层员工们来说，他们更多的担心是自己的去留问题。

“机票业务上，携程的机票业务主要针对的是商旅市场，而去哪儿更强调价格优势，二者的合作可实现市场互补。所以去哪儿的机票事业部受波动有限。”业内分析师魏长仁认为，“但是酒店业务不同，在高星酒店市场双方有重合。携程早先并入的艺龙的优势在于高星酒店业务，而去年9月底，合并前的去哪儿进行组织架构调整时，将酒店事业部升级为高星酒店及海外业务事业群，就是准备在目前占酒店市场份额30%多的高星酒店业务加大投入力度。”然而，一切理想被合并的现实击碎，今年1月，市场上流出去哪儿要退出高星酒店业务的传言。

3月21日，由于认为携程可能会要求去哪儿放弃直签酒店业务，退出高端酒店预订业务，德意志银行(Deutsche Bank)下调去哪儿股票评级，由买入下调至中性，并预计去哪儿营收难以实现三位数增长。

对此，在电话会议上朱小路并未否认这一传言，“我们一直以来的发展重点都是三四线城市。很多三四线城市的酒店没有被互联网化，这就是我们进行渗透的机会。未来也将继续如此发展。”

一位去哪儿大住宿部的员工对《IT时报》记者表示，他们并没有收到直接下达的通知，但基本上就已经默认这一事实。“以前携程是做三星及三星以上的酒店业务，去哪儿的重点发展是三星及三星以下的经济型酒店业务，他表示，在三星酒店市场上去哪儿有一定的份额。现在的争议是三星酒店的归属权到底在哪个平台，我们不想让给携程，但是携程想从我们手中抢过去。”

员工说：变相被逼离职

“合并之前，携程那边还有人问我是否愿意跳槽加入他们。但是，现在……”谈到半年来公司的重大调整，原去哪儿酒店事业部的BD(商务拓展)刘玉心里有点难以接受。当时携程来挖墙脚时，刘玉在去哪儿工作的斗志很强，领导也对她承诺过给期权股票，作为直接竞争对手，她对“干掉携程很有信心”，但是没想到的是，现在去哪儿不仅并入携程，她自己也因转岗不如意而黯然离职。

今年1月，刘玉收到了一封《大住宿事业部销售团队融合的相关安排》的邮件，作为受两者合并影响冲突最大的部门，去哪儿的酒店事业部直接宣布解散——“去哪儿网原无线事业群酒店业务线、目的地事业群、酒店及海外事业群合并”，合并后的新事业部为“大住宿事业部”。对原酒店事业部的员工而言，摆在他们面前只有两条路，“要么转岗，要么离职”。

同样曾是酒店事业部员工的王青告诉记者，她在去哪儿已经工作了两年，在转岗之前，她负责的业务就是高星酒店。“大部分都离职了，我被转岗到了会场。”她说，“虽然基本工资没有变，但重点是奖金不好拿了。”没有奖金，王青的收入减少了很多，于是她和刘玉一样选择离开。至于高星级酒店业务部其他人员的去向，王青说：“大部分员工都主动离开，只有一小部分人被裁员拿到N+1赔偿。”

组织架构调整后，去哪儿的主要部门为大住宿事业群、机票事业群、无线事业群、智能住宿事业部、车车事业部、度假事业部。王刚作为北京区域BD，他最大的感受是，“公司通过变相降薪和增加任务考核来逼员工离职。”他们所在部门原先有240人，现在只有180人，而他本人也正在办理离职手续。“新签酒店数量、lose率、拒单率现在严格考核，完不成就有各种罚款。”王刚表示，现在他提成的点由原来的2%降到1%，“以前收入轻松过万，现在基本上很难。”

张华清是大住宿事业部的一名BD，他的职责就是签约酒店和维护商家。不过，由于地处三四线城市，又与携程冲突较小，他认为合并对他们影响较小，“但不可否认的是，我们考核越来越严了。”他们部门现在头疼的问题就是核心KPI考核的拒单率(客户虽然下单，但是因某种原因被酒店拒绝了)近来要求控制在3%以内。

“携程这块做得比较好，而去哪儿的拒单率要高出携程很多(几乎是两倍)，之前部门对这块不是很受重视，现在直接跟收入挂钩，如果一个酒店一个月内拒单三次，这个酒店就会分配给别人，这意味着，这家酒店就不会再有属于自己的提成了。”

“去哪儿离职率本身不低，等这一两月年终奖和股权到期后，还会有更多人离职。”王刚说。

勒紧裤腰带

根据最新公布的财报，2015年去哪儿全年总营收为41.712亿元人民币，其中，机票以及机票相关收入占到一半，为22.069亿元，酒店收入为14.729亿元。去哪儿网归属于股东的净亏损达到73.427亿元，剔除股权激励成本后的费用后，同比亏损扩大。

“整个去哪儿都在缩减开支。”王刚告诉记者：“停止团队发展扩张，福利减少了(旅游基金从去年1200元降到了600元，团建费等福利也变相减少)，除此之外，携程入股后对我们部门减少了资金注入。”张华清也对记者表示，“我们办公室下半年就要搬迁，换一个便宜的地方。”

去哪儿网机票事业部CEO丘晖在接受媒体采访时表示，目前去哪儿和携程的新动作是“正在联合打造互联网保险平台，依托去(哪儿)携(程)两个平台的庞大数据资源，包括机票、酒店、度假等核心业务数据都将为保险业务的大数据应用提供支持。”