Shanghai Disneyland tickets pre-sale: cattle are crazy-Disney, Shanghai-IT information
March 28 at 0 o′clock just after a few minutes, Shanghai Disneyland June 16 opening day tickets sold out, huge traffic lead to intermittent failures in ticketing systems, mocked by netizens "intensity comparable to spring". Even online "scalpers" fried will open park tickets to thousands of Yuan.
Disney news in Shanghai until tickets officially went on sale for 8 years. When the "Catfish" finally swim to the theme park is the most densely populated Yangtze River Delta, some people fear, someone unafraid to actively challenge, there are also theme parks start to adjust the direction of "spell".
Is a popular ticket
First day of ticket website crashed
Wait, sold out, cannot pay ... ... Yesterday morning, Shanghai Disneyland tickets officially go on sale, tickets you may encounter more awkward. Modern Express Reporter, many Raiders fans tickets before the start of the study, one thought is, tickets go on sale the same day, official ticket page appears paralyzed until ten minutes before entering, but June 16 opening day tickets have shown is not optional. Many people keep in front of the computer all night, but ultimately did not buy tickets for opening day. Some netizens joked "intensity comparable to spring".
Yesterday afternoon, a reporter log on again major ticketing channels, not only State of the tickets were sold out on the first day, Ali travels, ctrip and other sites, opened behind the first Saturday 18th sold out tickets for the same show. According to Ali travel public sales data shows that 30 minutes sold more than 20,000 tickets to a Shanghai Disneyland.
Yesterday afternoon, the Shanghai Disneyland Resort, issued a document saying, within half an hour after their tickets, official website more than 5 million hits, huge traffic lead to intermittent failures in ticketing system.
Park tickets
Online until thousands of Yuan
Tickets online early world war has already begun, cost 499 tickets online was "ox" speculation.
Taobao, with Disney′s keyword search, product pages, most sellers sale is June 16 Park tickets, official website the price at 499 Yuan, but in the hands of Taobao sellers, fares are up on non-civil, even over a few times, reaching thousands of Yuan.
In the interview, sellers claim tickets are obtained through the Walt Disney Company or designated agents. A shop making Disney′s grand opening ceremony tickets presale price 3899 Yuan, stock show 100, but there was no deal. While Disney released the list of official partners of the tourism industry, and without this store, and all bookings subject to the order, and no physical specimen. Analysis of the legal profession, such hang out through non-authorized shop page, once released, his acts constitute "attempted fraud."
Disney said the tickets only through official Web sites, telephone and designated agent for sale, visitors can buy tickets elsewhere, does not guarantee a smooth admission.
Peer is busy
Around the theme park: spelling feature, push the concessions, strategic migration
Modern Express Reporter, currently in the Yangtze River Delta area, a large theme park with no less than 10 only in Jiangsu Province, Suzhou Park, gingko Lake theme park play, China Dinosaur Park, Spring Valley, flooding City Paradise, and so on.
How Shanghai Disneyland "spelling features"? It has become a theme park first thing around now. Theme parks around how to deal with Disney that "Big Mac"?
Suzhou Park
Differentiated competition, making its own characteristics
Has gone through 21 years of the Suzhou Park, that year′s "Disneyland is too far, Suzhou Park" slogan, in the memory of many people impressed.
Now, Disney has come around, Suzhou Park how to handle? Gu Junfa, the General Manager of park development, said Shanghai Disneyland opened in Suzhou Park, both opportunities and challenges. "The opportunity is the cake bigger tourism market to challenge Disney as the world′s largest theme park, if only competing for the Disney theme park, Suzhou Park will be at a disadvantage. ”
Gu Junfa said current overall West Park has begun moves to Yangshan area, water world and opened on July 8, 2016 forest, forest holiday strategy first step official. In future, comprehensive aggregation of the tourism resources in Suzhou Park, through actively extend products chain, from the perimeter of the overall strategy to deal with on the market ready to compete, "and the Disney difference and make our Suzhou, Suzhou park their characteristics. ”
Gingko Lake theme park
Future main ecological and natural beauty
Yesterday afternoon, the modern Express Reporter contacted Gingko Lake part of the theme park′s marketing head, said that, although overlapping with the Shanghai Disneyland project, however, adjacent to the Lake of Ginkgo biloba, paradise will hit or ecological and natural beauty.
"We all know is one of our rides, Amusement Park West of eco-lounge is also very beautiful. "The official told reporters that in addition to Black Swans, deer and other rare animals, there are also planted with large Palm trees, expensive Podocarpus, century-old Ginkgo tree above, as well as tens of thousands of roses, Camellia, cherry blossoms, rhododendron and millions of visitors can swim in the sea of flowers all year round. On April 1, there will be a flower festival, when more than 8 million azaleas will meet with visitors.
This summer, we constantly make fun of 260 Yuan higher fares, Park will also introduce promotions to attract passengers.
Changzhou East Salt Lake City
Disney is complementary, not shock
Disney has formally signed in Shanghai, Changzhou East Salt Lake City the same year project officially launched later, Salt Lake City and Shanghai on the same day announced the opening of the East, in the face of strong cultural rival, is inevitable.
East of Salt Lake City has nearly more than 20 theme pavilion through ′ edutainment ′ creative interpretation, form the largest experiential tourism and cultural museums in China, hit the road culture.
Dragon tourism holding Group once engineered to have bred the China Dinosaur Park, dinosaur Valley Hot Springs and other famous tourism brands Group President Tang Hualiang believes that "Disney is complementary, not shock. "" The treasure of traditional culture is the accumulation of years of a nation, ′ Disney effect ′ simply cannot shake the foundations of Chinese culture. If to study the success of Disney′s law, full and innovation based on traditional Chinese culture, you can promote the competitiveness of the local tourism brand. "
Some people say, "Wolf," "no fear"
A Yangtze River Delta, the Basic includes all types of theme parks. Extended to the whole country, total theme park currently has exceeded 3,000.
However, the development of theme parks in China is not optimistic. The 2015 analysis of theme park industry development in China, according to the emerging local theme park for nearly 10 years, collapsed about 80%.
In situations like this, someone entered the Shanghai, translated to "cry wolf". There are more mild than this argument is "catfish."
The Changzhou Dinosaur Park official said "no fear", arguing that "the arrival of Disney, make lot of impetuous development operators began to think about restructuring, aimed at digging and optimization of cultural products. ”
Today, Disney this "Catfish" played by how large the effect is not known, but its existence is bound to stir the living environment of the Yangtze theme park, will also activate the Yangtze theme park to actively participate in the competition.
上海迪士尼门票预售：黄牛都疯了 - 迪士尼,上海 - IT资讯
3月28日零点刚过几分钟，上海迪士尼6月16日开园日的门票就宣告售罄，巨大的访问量一度导致票务系统出现间歇性故障，被网友调侃“激烈程度堪比春运”。网上甚至有“黄牛”将一张开园门票炒到几千元。
迪士尼从落户上海的消息传开直至正式开售门票用了8年。当这条“鲶鱼”终于游到主题公园最为密集的长三角，有人担惊受怕，有人毫不畏惧积极应战，也有主题乐园开始调整经营方向“拼特色”。
门票很火
售票首日官网一度瘫痪
排队等待、提前售罄、无法支付……昨天凌晨，上海迪斯尼乐园门票正式开售，在抢票的你可能遭遇了以上的尴尬。现代快报记者了解到，不少粉丝抢票开始前就在研究攻略，可让人没想到的是，门票开售当日，官方售票页面却出现了瘫痪，直到十分钟后才能进入，但此时6月16日开园当天的门票已经显示为不可选。很多市民守在电脑前一夜，却最终没有买到开园当天门票。有网友调侃称“激烈程度堪比春运”。
昨天下午，记者再次登录各大售票渠道，不仅首日票是售罄的状态，在阿里旅行、携程等网站上，开幕后首个周六，18日的门票同样显示售罄。根据阿里旅行的公开销售数据显示，30分钟卖掉2万多张上海迪士尼乐园门票。
昨天下午，上海迪士尼度假区发文称，抢票开始后半个小时内，官方网站点击量就超过了500万，巨大的访问量一度导致票务系统出现间歇性故障。
开园门票
网上炒至数千元
其实网上抢票大战早已经开始，定价499元门票，在网上被“黄牛”炒高。
淘宝上，用迪士尼关键词搜索，产品内容有好几页，多数卖家预售的是6月16日开园的门票，官网定价499元，然而在淘宝卖家手里，票价基本都上涨了两三成，甚至翻了几番，达到数千元。
采访中，卖家都自称门票是通过迪士尼公司或指定代理商获得的。一家网店打出迪士尼盛大开幕式门票预售价3899元，库存显示100件，但无人成交。而对照迪士尼方面公布的官方旅游界合作伙伴名单，并无这家专营店，且所有预定以订单为准，并没有实体票票样。法律界人士分析，此类挂出天价的非授权网店的页面一旦发布，其行为已涉嫌构成“诈骗未遂”。
迪士尼方面表示，门票只通过官方网站、电话和指定代理商进行销售，游客从其他地方买的门票，不能保证能顺利入园。
同行很忙
周边主题乐园应对：拼特色、推优惠、战略迁移
现代快报记者了解到，目前在长三角地区，大型主题公园不下10家，仅江苏省内，就有苏州乐园、银杏湖主题乐园、中华恐龙园、嬉戏谷、淹城春秋乐园等。
如何与上海迪士尼乐园“拼特色”？这已经成为现下周边主题乐园首先要考虑的事情。周边主题乐园如何应对迪士尼这个“巨无霸”？
苏州乐园
差异化竞争，做出自己的特色
已经走过21个年头的苏州乐园，当年提出的“迪士尼太远，去苏州乐园”的广告语，在不少人的记忆中印象深刻。
如今，迪士尼已经来到身边，苏州乐园该怎么应对？苏州乐园发展有限公司的总经理顾俊发表示，上海迪士尼的开业对苏州乐园来讲，既有机遇也有挑战。“机遇是把旅游市场的蛋糕做大了，挑战是迪士尼作为全世界最大的主题公园，如果单纯以主题公园来竞争迪士尼，苏州乐园势必会处于劣势。”
顾俊发说，目前苏州乐园已经着手整体西移到大阳山地区，并将在2016年7月8日率先开启森林水世界，正式迈出森林度假战略的第一步。今后，苏州乐园将通过旅游资源的全面集结，积极延伸产品链，从整体战略上做好应对周边的市场竞争的准备，“与迪士尼做差异化，做出我们苏州乐园自己的苏州特色。”
南京银杏湖主题乐园
将来主打生态和自然风光
昨天下午，现代快报记者联系上南京银杏湖主题乐园营销部相关负责人，对方表示，虽然与上海迪士尼乐园的经营项目有重叠，不过，由于毗邻银杏湖，乐园将来主打的还是生态和自然风光。
“大家知道的都是我们这里的游乐设施，其实游乐场西面的生态休闲区也很美。”该负责人告诉记者，除了黑天鹅、梅花鹿等珍稀动物，这里还种植了大片的棕榈树、昂贵的罗汉松、百年以上的银杏树，以及数万株月季、茶花、樱花，和数百万株杜鹃花，游客一年四季都可以在花海中畅游。4月1日就有一场百花节，届时，800多万株杜鹃花将与游客见面。
这个暑假，面对大家不断调侃的260元高票价，乐园还将推出优惠活动以吸引客流。
常州东方盐湖城
迪士尼是互补，不是冲击
迪士尼正式签约落户上海，同年常州东方盐湖城项目也正式启动；后来，东方盐湖城与上海迪士尼又在同日宣布开业时间，面对强劲的文化对手，比较在所难免。
东方盐湖城拥有近20余座主题文化展馆，通过‘寓教于乐’式的创新演绎，形成中国最大的体验式旅游文化博物馆群，主打中国道文化牌。
龙城旅游控股集团曾一手推出培育出了中华恐龙园、恐龙谷温泉等知名旅游品牌，集团总裁唐华亮认为，“迪士尼是互补，不是冲击。”“传统文化是一个民族积淀多年的瑰宝，‘迪士尼效应’无法简单地动摇中国文化的根基。如若对迪士尼的成功之法加以学习，充分立足中国传统文化并予以创新，则可以促进本土旅游景区自身品牌的综合竞争力”。
有人说“狼来了”有人“从无畏惧”
一个长三角，基本囊括了所有类型的主题乐园。延伸到全国，目前主题公园总量已突破3000家。
但是，我国主题公园发展并不乐观。《2015年我国主题公园行业发展现状分析》显示，近10年来涌现的本土主题公园中，已倒闭的约占80%。
在这样的情况下，有人把迪士尼进入上海，解读为“狼来了”。也有比这个更温和的说法是“鲶鱼来了”。
而常州恐龙园相关负责人则表示“从无畏惧”，认为“迪士尼的到来，让国内很多浮躁的开发运营商开始思考转型，着眼文化产品的深度挖掘与优化。”
如今，迪士尼这条“鲶鱼”发挥的效应到底有多大还无法得知，但它的存在必将搅动长三角主题公园的生存环境，同时也将激活长三角主题乐园积极投入到竞争中来。