Scramble for Super IP Disney travel site-fighting Beach-Disney, travel websites, information network IP-IT
In recent days, you can easily see in the various online travel site Disney Castle pictures. Starting from Monday, Disney ticket sales began for, in order to attract users, become a Disney partner of the online travel site also pull out all the stops.
As a world-renowned theme parks, Disney representatives about reputation, fame, wealth and influence, fighting still swim in the leisure area of the online travel site, Disney added value exudes charm: sale of Disney products, not only to bring users and considerable income, maybe even in the user side to strengthen its brand image, increase favorability.
Shanghai Disneyland will be open June 16 opening, judging by the results from the sale, Disney′s appeal is huge, according to the online travel site data, sales of Disney-related products. Disney made the tourism industry events of the year, in front of this tourism mega-IP, no one would move. The online travel companies are clamouring for the Council and not willing to only supporting roles.
Super IP Disney
On March 28, Monday, 0:1 A.M., Shanghai Disneyland tickets go on sale.
28th 1:33 A.M. us in hotel and tourism business strategy cooperation Department General Manager Zhong Yongjian friends posted a small video clips of new American chorus of shouts "new us-Daiwa light heart with you wonderful dream."
"Lights up heart the wonderful dream," which is the theme of Shanghai Disneyland TV commercials. In order to do a Disney product sales, new American and Shanghai, Shijiazhuang and Beijing team left in the night Office.
Data from ctrip shows that 28th starting at 0 o′clock in the morning to the morning of 28th, over more than 10,000 users have been snapped up by ctrip APP Disney tickets.
According to Ali travel data released March 29, sold a minute later, June 16 opening day tickets for the standard, two-day tickets as well as tickets for the two-day Saturday June 18 has been robbed. 00:30 about 30 minutes after the sale, Ali, Shanghai Disneyland tickets for the one-day standard in their flagship store has sold over 20,000 pieces.
Passers-cow data show that as of March 28, 20:00, June 16, Park′s opening day, and 17, 18, 19th, tickets have been selling.
According to the information provided by the new American, compared with ctrip Supreme 5802 and Ali Supreme 13776 Yuan package, 28616 Yuan worth of public comments a super VVIP package going on sale after 12 hours, was bagged by a Shanghai user.
Shanghai Disneyland fare is not cheap, basic ticket price of 370 Yuan, holidays, weekends and summer peak day ticket price is 499 Yuan. Meanwhile, on June 16 to 30th for Shanghai Disneyland "grand opening" period, ticket price is 499 Yuan at this time.
Apart from tickets, tourists visit the Park might also food, souvenirs, theatre, theme hotels, such as consumption, so a conservative estimate, per capita consumption of one day at Walt Disney should be more than 600 Yuan.
And compared to most theme parks in China, Shanghai Disneyland consumer prices are not low, and cannot refund of purchase can only be rescheduled once, but residents remained tense during the pre-sale period. Ability to pay higher fares, which probably only super IP Disney does get.
Never just sell the tickets as simple
Disney is popular, so much so that some have spent two years negotiating to get qualifications in cooperation. According to related sources, with pure United States origin Disney style is very strong.
In early March, Disney announced a list of 30 partners in Shanghai, the online travel site, ctrip, where to go, donkey mother, way cattle, new beauty column, banner high in the domestic business of scenic defeat, play the same way.
Some analysts believe that Disney did not agree with the process launched "one ticket" promotion, out of consideration for user experience and brand reputation, Disney did not return the list of partners. After media reported that various agencies were asked to only sell Disney packages, prohibition of sale to consumers of Disneyland "naked" (simple ticket), the cooperation were also banned from travel agencies to disclose relevant information in advance. In response, Disney did not refute.
But judging from the actual sale, sell bare votes (tickets only, do not pack other products) site there, travel, way cattle, Ali Cheng, ctrip has naked sales. Insiders said the United States prior to Disney′s very strong performance, but have different national conditions, China, United States between Disney and China′s tourism industry, tourists from the mainland also needs to keep running.
It is understood that Disneyland ticket prices and channel is strictly controlled, with 30 companies in negotiations, requires unified price, and directly to the client, not into the secondary market. But from the practical standpoint, online travel companies in other ways on the price issue.
Ticket prices without discounts, but packaged tourism products, such as Disney + tongli 2nd tours discounts in some online travel sites, book a hotel resort′s two themes will offer cash back, is in effect provides a subsidy.
It is revealed that Disney to partner a Commission of around 10%, in other words, the partners sold it in accordance with the price of a ticket, making thirty or forty, if it is a theme hotel, per room to make two hundred or three hundred Yuan. But would resort to subsidies to attract passengers, Disney sold 10% of the Commission clearly and to be valued by online travel sites.
From packaged products offered by the online travel site, Disney tickets and getting around packaged items sold as a mainstream way, using Disney′s sales of the super large IP pulled the other tourism products, this is the online travel sites compete for the real reason for Disney′s resources.
In the style of Disney′s strong domestic online travel Web sites haven′t been playing too "special", but as long as Disney Super IP effect lasts, vying for Disney on this excellent resource, the online travel site′s dark war escalates.
争抢超级IP迪士尼，旅游网站暗战上海滩 - 迪士尼,旅游网站,网络IP - IT资讯
最近几天，你可能很容易在各家在线旅游网站上看到迪士尼城堡的照片。因为从本周一开始，迪士尼开始预售门票，为了最大限度的吸引用户，成为迪士尼乐园合作伙伴的各家在线旅游网站也均使出了浑身解数。
作为世界知名主题公园，迪士尼代表着信誉、名气、财富还有影响力，对仍在休闲游领域厮杀的各家在线旅游网站而言，迪士尼的附加价值散发着魅力：售卖迪士尼的产品，不仅能带来用户和可观的收入，说不定还能在用户侧强化自己的品牌形象，提升好感度。
上海迪士尼乐园即将于今年6月16日开园营业，从预售结果来看，迪士尼号召力巨大，根据各家在线旅游网站的数据，迪士尼相关产品销售火爆。迪士尼导演了这出今年以来旅游行业的热点事件，在这个旅游业的超级大IP前，没有人会不动心。各家在线旅游公司争着要入局，而且并不甘心只当配角。
超级IP迪士尼
3月28日，本周一，凌晨0点1分，上海迪士尼乐园门票开始预销售。
28日凌晨1点33分，美团酒店旅游事业群战略合作部总经理钟永健打朋友圈发了一个小视频，视频中新美大的员工们齐声喊道“新美大和你一起点亮心中奇梦”。
“点亮心中奇梦”，这是上海迪士尼乐园电视宣传片的主题。为了做好迪士尼产品的销售工作，新美大上海、石家庄以及北京的相关团队在该晚留守办公室。
来自携程的数据显示，28日凌晨0点开始至28日上午，已有10000多名全国用户通过携程APP抢购迪士尼门票。
根据阿里旅行3月29日公布的数据，开售一分钟后，6月16号开幕当天的标准门票、两日门票以及6月18日周六的两日门票均已被抢光。开售后30分钟即00:30分左右，上海迪士尼乐园单日标准门票在阿里旅行的旗舰店已售出超2万件。
途牛方面的数据显示，截至3月28日20:00，6月16号乐园开幕当天、及17、18、19日的门票均已被抢光。
根据新美大提供的信息，相较于携程最高5802元和阿里最高13776元的套餐，大众点评一款价值28616元的超级VVIP套餐在开售12个小时之后，被一位上海的用户收入囊中。
上海迪士尼的票价并不便宜，平日门票价格为人民币370元，节假日、周末和暑期等高峰日门票价格为499元。同时，6月16日至30日被定为上海迪士尼的“盛大开幕期”，这段时期门票价格也为499元。
除门票外，游客在园区游玩还可能在饮食、纪念品、舞台剧、主题酒店等方面消费，因此保守估计，人均一天在迪士尼消费应在600元以上。
与国内多数主题公园相比，上海迪士尼的消费价格并不低，并且购买后无法退票只能改期一次，尽管如此预售期内的票源依然紧张。能让用户为高票价买单，这大概只有超级IP迪士尼才做得到。
绝不只是卖票那么简单
迪士尼大受用户欢迎，以至于有些企业花费了两年时间谈判才拿到合作资格。而据相关人士透露，有着纯正美国血统的迪士尼作风非常强势。
3月初，上海迪士尼公布了30家合作伙伴的名单，在线旅游网站中，携程、去哪儿、驴妈妈、途牛、新美大在列，而在国内景区门票业务上高举高打的同程却落选。
有分析认为，迪士尼并不认同同程此前推出“一元门票”促销活动，出于对用户体验和品牌美誉度的考虑，迪士尼未将同程列入合作伙伴的名单中。此前有媒体报道，各家旅行社都被要求只能售卖迪士尼的打包产品，禁止向消费者售卖迪士尼乐园的“裸票”（单纯门票），各家合作旅行社还被禁止提前向外透露相关合作信息。对此，迪士尼没有反驳。
不过从各家实际售卖情况来看，出售裸票（指仅有门票，不打包其他产品）的网站不在少数，阿里旅行、途牛、同程、携程均有裸票出售。有业内人士表示，美国迪士尼之前表现十分强势，但中国国情不同，美国迪士尼与中国旅游行业、内地游客之间还需不断磨合。
据了解，迪士尼对门票价格和渠道把控很严格，在跟30家企业谈判时，要求统一价格、且直接对客户端,不能流入二级市场。但从实际情况来看，在线旅游企业们通过其他方式在价格上做文章。
比如门票价格虽无折扣，但打包旅游产品，比如迪士尼+同里古镇二日游等有折扣，在部分在线旅游网站上，预订度假区内的两家主题酒店会提供返现，等于变相提供了补贴。
据透露，迪士尼给合作伙伴分佣金在10%左右，也就是说，合作伙伴按照原价卖出一张门票，能赚三四十元，如果是主题酒店，每间房能赚到二三百元。但不惜以补贴的方式吸引客流，迪士尼出让的10%的提成显然并为被在线旅游网站所看重。
从各家在线旅游网站提供的打包产品来看，将迪士尼门票与周边游项目打包售卖为主流方式，利用迪士尼这个超级大IP拉动其他旅游产品的销售，这才是在线旅游网站争抢迪士尼资源的真正原因。
在迪士尼强势的作风下，国内在线旅游网站暂时还没有玩的太“出格”，不过只要迪士尼的超级IP效应持续下去，在争夺迪士尼这块优质资源上，各家在线旅游网站的暗战将会升级。