People′s daily: Webcast have no bottom line for interest by hook or by crook-webcast, anchor, anchorman of the game-IT information
In 2016, on the territory of the Internet industry, network video broadcast is more lively than ever.
In March, was only two years of "fighting fish" live platform again to complete a new round of financing, access to Tencent′s lead investor of about US $ 100 million investment. Have been listed in Hong Kong, "interactive day pigeon" live platform data shows that in 2015, the average monthly active users and the average quarterly subscribers, compared with 2014, up around 20%.
"The development of network video broadcast platform is sailing into the ′ fast-track ′", people in the industry feel. Statistics show that currently more than more than 200 live-related startups.
Development in full swing while fighting fish, Panda TV and other platforms have erupted frequently indecent behavior, drag racing, naked live video, caused a great uproar.
Yellow-related violence involved seeking exorbitant profits
Audit monitoring is difficult
Relying on a computer or mobile phone with camera, live singing, eating, chatting ... ... Rolling live text onlookers at the bottom of the screen, the user and host interactions in real time.
This is the network most common scene on a video broadcast platform.
In recent years, along with online games, live-action show is deepening, the live video platform rapidly, Canis Majoris interaction, YY, betta, banners, Panda TV, pepper, interesting broadcast, reflecting guest, KK live platform layout set up . Gathering times the company′s earnings, the fourth quarter of last year from the injection of Tiger′s broadcast revenue rose 152.2%.
Hot market, want to stand, individual broadcast platform is strange, catching the eye of "powder weapon." In order to increase awareness and increase hits, some network anchors in desperation, made a lot of exciting special move: broadcast indecency, live strip naked, live broadcasting drove luxury cars run down someone ... ...
In some Studio and overrun with pornography and violence.
On December 31 last year, "fighting fish" network anchor driving car live racing accident led to many injuries on January 10 this year, appeared on the network "a live platform Doll" topic, the public outcry; more than two months later, in "Panda TV" live broadcast platform, a network anchor woman back on the air and suddenly the lens, bending over exposing private parts.
Not long ago, the national "anti-pornography" Office circulars, will crack down against the production of spreading pornographic information network broadcasting platform.
Industry analysis, network live videos of the hottest "coat", the entry threshold is low, benefits are an important factor leading to chaos-prone. On the live platform, just to upload ID card audit, after bank card authentication is complete, you can begin to live. Some popular Web host, by fans of "reward" flowers gifts, lucrative.
Supervision, are considered network video broadcast yellow storm-related implications of another more important reason. "Because it was broadcast, a variety of flaws and even chances of problems, much more than other types of interactions. "Live ME head of Li Ting, with all due respect, live platform auditing monitoring more difficult.
"In retrospect, application of the latest fashion, often plagued by yellow-related events. As operators, we must try our best to do the platform management and normative work. "Li Ting said.
"The supervision problem is illegal behavior" the day GE interactive CEO Fu Zhengjun said, they specially developed a monitoring system, and form a monitoring team, with advanced video identification technology, real-time monitoring 7x24 hours, shut down for violations, and punishment such as closure, confiscation of deposits.
Drink meal standard
Feature breakthrough
Network video broadcast platform explosion was not accidental.
Fu Zhengjun, the development of hardware and software technology matures, 4G broadband technology and capital concerns are driving the rapid growth of the industry. "Live video is in the future, ′ another micro-blogging ′. Look to the social video platform as a whole, the prospects are very good. ”
After the main force became Internet users, but also for the industry a huge user base. "After the native real networks, their needs and lifestyle, about the development of the industry", said Li Ting.
Fast-developing network video-streaming, low threshold, increased competition, facing the homogenization of content "short Board".
Down over live video platform interface to write entertainment, eSports, talk shows and almost became a "standard". Anchor play in this video find gifts, live drink for dinner on that platform, and host interaction with netizens eager barrage, the same, cause user fatigue.
Want to break, from content creation to work hard. Continue to create quality content and social experiences to create a scene, is the main direction of future development of live video.
Many live platform has begun to try. Canis Majoris interactions flagship of many-to-many "family" model, while the introduction of international content. YY with guangfa securities and other financial institutions to achieve cooperation, launched in 2015, financial broadcast brands "known cattle finance." Pepper live by stars and Red online on live, show the true nature of stars to meet fans desire to communicate.
"Survive in the video industry in the future, must be featured content platform", Fu Zhengjun said.
Burn wars less profit
Industry shuffling
In 2015, a game host TOP ranked the highest annual income of 20 million of income list circulated on the Internet. List of anchor worth up to tens of per cent.
Hype games host, poaching each other, there is Internet video broadcast platform "expensive wars".
In fact, network video broadcast industry "money-burning contest" has not stopped. The end of 2014, YY live platform of its "Tiger" announced the signing of a series of well-known anchors and almost at the same time, a group of "Tiger" host announced his move to "fighting fish", "fighting fish" spends tens of millions. Regardless of cost, poaching each other′s war heated on both sides.
According to iResearch report shows, with fans of high quality anchor, is the focus of games broadcast industry compete for the next two years.
"Poaching" war was a microcosm of the fierce competition in the industry.
"This competition is not rational, cost too much, bring an entire industry into a circle, first burn signed an anchor to attract users, driving up traffic to attract financing. "Ridicule one industry insider.
Malicious bidding against poaching, greatly increased operating costs coupled with high traffic, server and bandwidth costs will be considerably higher. Under the high investment, many platforms "staking", relying on advertising as well as anchors and other value-added services revenues, profit model is very simple.
How to occupy a steady flow in the market, considerable traffic, to build a sustainable business model, will be the key to accelerate the industry reshuffle.
"Some startups get a c round of funding is likely to die. "Fu Zhengjun, with respect, more than more than 100 Internet video broadcast platform in the future, can survive 10.
人民日报：网络直播没底线，为利益不择手段 - 网络直播,女主播,游戏主播 - IT资讯
2016年，互联网产业的版图上，网络视频直播比以往更热闹些。
3月，成立只有两年多的“斗鱼”直播平台再度完成新一轮融资，获得腾讯领投的约1亿美元投资。已经在香港上市的“天鸽互动”直播平台数据显示，2015年其平均月度活跃用户和平均季度付费用户，与2014年相比，涨幅都在20%左右。
“网络视频直播平台的发展正在驶入‘快车道’”，业内人士感慨。据不完全统计，国内目前有200多家与直播相关的创业公司。
发展如火如荼的同时，斗鱼、熊猫TV等多家平台却频繁曝出不雅行为、飙车、裸露的直播视频，引起轩然大波。
涉黄涉暴求暴利
审核监控难度大
靠着一台连着摄像头的电脑或手机，直播唱歌、吃饭、聊天……屏幕下方不断滚动直播围观者的文字，用户和主播实时交流互动。
这是网络视频直播平台上最常见的一幕。
近年来，伴随着网络游戏、真人秀直播日渐深入，国内视频直播平台迅速崛起，天鸽互动、YY、斗鱼、战旗、熊猫TV、花椒、趣播、映客、KK等直播平台纷纷布局落子。欢聚时代公司的财报显示，去年第四季度来自其注资的虎牙直播营收同比增长152.2%。
市场火爆，要想站稳脚跟，出奇招、抓眼球成了个别直播平台的“吸粉利器”。为了提高关注度，增加点击量，有些网络主播铤而走险，做出不少刺激出格的举动：直播不雅行为，直播脱衣裸露，直播驾豪车撞伤人……
在一些直播间，色情暴力泛滥成灾。
去年12月31日，“斗鱼”网络主播驾豪车直播飙车发生车祸，导致多人受伤；今年1月10日晚，网络上出现“某直播平台造娃娃”的热点话题，舆论一片哗然；两个多月后，在“熊猫TV”直播平台，一位网络女主播在直播中又突然背对镜头，弯腰露出隐私部位。
不久前，全国“扫黄打非”办发布通告，将严厉打击顶风制作传播淫秽色情信息的网络直播平台。
业内人士分析，网络视频直播炙手可热的“外衣”下，入行门槛低、利益驱使是导致乱象频发的重要原因。有的直播平台上，只需将身份证上传审核，完成银行卡认证后，就能开始直播。一些人气高的网络主播，靠粉丝“打赏”送花送礼物，收入颇丰。
监管难，被认为是网络视频直播涉黄涉暴多的另一个重要原因。“因为是直播，出现各种纰漏甚至问题的几率，远远大于其它类型的交互方式。”ME直播负责人李婷直言，直播平台的审核监控难度更大。
“回顾过去，当时最新最时尚的应用，通常会遭受涉黄事件的困扰。作为运营者，我们必须尽力做好平台的管理和规范工作。”李婷说。
“监管的难题主要是违规行为识别”，天鸽互动CEO傅政军表示，他们为此专门研发了一套监管系统，同时组建监管团队，配以先进的视频识别技术，7×24小时实时监控，对违规者处以关停、封号、罚没保证金等惩罚。
喝水吃饭成标配
特色内容待突破
网络视频直播平台遍地开花不是偶然。
在傅政军看来，软硬件技术的成熟、4G宽带技术的发展，以及资本的关注，都助推了这个行业的快速成长。“视频直播未来一定是‘另外一个微博’。放眼整个社交视频平台，前景非常好。”
90后逐渐成为网民主力军，也为这一行业带来了巨大的用户群。“90后是真正的网络原住民，他们的需求和生活方式，左右着这个行业的发展”，李婷表示。
快速发展的网络视频直播，门槛变低、竞争加剧，面临内容同质化“短板”。
点开多家视频直播平台，界面一律地花哨，娱乐、电竞、脱口秀等几乎成了“标配”。这个视频里主播撒娇求礼物，那个平台上直播喝水吃饭，还有主播与网友急切弹幕互动，大同小异，造成用户审美疲劳。
想要突围，还得从内容创新上下功夫。持续创造优质内容，营造场景化的社交体验，是未来视频直播发展的主要方向。
不少直播平台已开始尝试。天鸽互动主打多对多的“家族”互动模式，同时引进国际内容。YY则与广发证券等多家金融机构达成合作，于2015年推出财经直播品牌“知牛财经”。花椒直播通过明星和网红在线上直播，展现明星的真性情，满足粉丝交流的愿望。
“未来能在视频直播行业生存下来的，一定是具有特色内容的平台”，傅政军说。
烧钱大战盈利少
行业未来迎洗牌
2015年，一份《游戏主播收入TOP排行最高年入2000万》的名单在网上流传。名单中，不少主播的身价高达千万以上。
炒作游戏主播，互相挖角，背后是网络视频直播平台的“烧钱大战”。
实际上，网络视频直播行业“烧钱竞赛”一直没停过。2014年底，YY旗下直播平台“虎牙”宣布签下一系列知名主播；而几乎同时，一批“虎牙”主播宣布集体跳槽到“斗鱼”，“斗鱼”为此的花费以千万计。双方不计成本、互相挖角的大战白热化。
据艾瑞咨询发布的报告显示，拥有粉丝量的优质主播，将是未来两年游戏直播行业争夺的重点。
“挖角”大战是这个行业激烈竞争的一个缩影。
“这种竞争很不理性，投入成本太大了，导致整个行业陷入一种怪圈，先烧钱签约主播吸引用户，再推高流量吸引融资。”一位业内人士吐槽。
恶意抬价挖角，大大增加运营成本；加上维持高流量，服务器与带宽成本也将大幅攀升。高投入下，不少平台还在“跑马圈地”，依赖广告以及主播的增值服务等实现营收，盈利模式十分单一。
如何在市场中占据稳定的流量，如何将可观的流量变现，形成可持续的商业模式，将成为加速行业洗牌的关键。
“有些创业公司拿不到C轮融资很可能会死掉。”傅政军直言，未来100多家网络视频直播平台，能生存下来也就10家。