Shanghai cemetery price super price 4 times times the high-end | a | cemetery cemetery nearly 300,000 yuan in Shanghai _ news

Original title: Shanghai price super price 4 times times the high-end cemetery the cemetery nearly 300,000 yuan

Every year before and after the Ching Ming Festival, cemetery price will naturally become the subject of concern. In Shanghai, buy burial for ancestors, exactly how much will it cost money?

　　Super Shanghai cemetery price price 4 times

High-end cemetery 289198/price minimum average price 91150 60419//seat

Official statistics show: 2015 Shanghai inner ring new homes averaged 72066 Yuan/square meter, city's prices 21501 Yuan/square meter. Graves price well above Shanghai inner ring prices are on average 4 times more than in the city.

Agency estimates, Tomson prices before February this year about 177,000 yuan/square meter, far below the price of high-end cemetery around 290,000 yuan.

Check out related listed companies ' earnings can be found in Shanghai, average prices for high-grade cemetery has close to 290,000 yuan, average prices for comparable cemetery in nine provinces with its more than 90,000 yuan. In accordance with the relevant regulations and local regulations, calculated per square metre grave prices beyond Shanghai inner ring prices, 2015 unit price of new homes sold in the city of Shanghai is 4 times more than double per square Shanghai top luxury, high-end price far beyond the grave, is the inner ring 3 times of the price more than doubled.

Listed on the stock exchange of Hong Kong's Fu shou Garden (01448.HK) is one of the few tombs-the main industry of listed companies, in the end of 2013, the company listed on the main Board of the stock exchange in Hong Kong, is one of the largest tombs of trans-regional company in China. Read the prospectuses and annual reports, is not difficult to detect behind the tomb of real-world data, look after a person died, how much it cost to find a resting place.

　　Nine provinces and cities price 91,000 yuan

According to Fu-yuan in 2015, the tomb of its currently for sale include custom art Tomb, finished art, traditional art, lawn lies the Tomb monument six. Custom art price in 2015, 388 total sales in the first half, price 289198/(RMB, same below). Lawn lies the monument tomb of lowest price average selling price has reached 60419/seat.

Remove parts of the public service and Government-funded move outside the Tomb, Fu-sold graves Park six months 6242, deduction of a newly acquired subsidiary, than the average sale price for each grave 91150, rose 16271 Yuan from the previous year, or 21.7%.

Under the funeral and interment management regulations, Ministry of Civil Affairs on graveyard tombs of relevant documents, and the local Government of local policy, you can find out some data. According to relevant regulations, domestic buried the ashes of the Tomb area are generally no more than 1 square meter, so you can calculate the price based on the area of the Tomb, more than 90,000 yuan/square meter.

90,000 yuan/square meters what is a concept? Figures from the Shanghai Municipal Statistics Bureau shows that 2015 Shanghai inner ring new homes averaged 72066 Yuan/square meter, city's prices 21501 Yuan/square meter. Graves price well above Shanghai inner ring prices are on average 4 times more than in the city. According to NetEase real estate statistics, until February of this year, Shanghai's famous top luxury Tomson, sold for an average price of about 177,000 yuan/square meters, far less than the top cemetery per unit price of about 290,000 yuan.

Fu shou garden business area covering Shanghai, Anhui, Henan, Chongqing, Shandong, Liaoning, Fujian, Zhejiang, Jiangxi and other 9 provinces and 11 cemeteries and their access to much of the city, is the largest local cemetery business. Although the total sales income distribution is not uniform among the provinces, but the access to cemetery of ASP, we can see that the gap is far less than the sales gap between provinces and cities. Can say, Fu shou garden announces price, with a wide representation.

　　Gross profit margin of nearly 80%

According to the reported data, 2015 Fu shou garden cemeteries service income of about 516 million yuan in the first half, mostly cemetery sales revenue, total of about 508 million Yuan. According to its published cost data, the cemetery service's overall gross profit margin of up to 79.8%, cemetery sales profit close to that of the data, both close to 80%.

Services in addition to the cemetery, funeral services gross margin is substantial, according to the reported data, whose first half of 2015 the gross margins of the funeral services, at 71.8%. Integration of business, Fu-yuan in 2015

Revenue 587.6 million yuan in the first half, the Maori about 459.2 million, consolidated gross profit margin was about 78.2%.

Not only high level of gross margin, net profit margin is also quite impressive. Also according to the reported data, calculated before taxes and net profit margin after tax of approximately 45.7% and 34.2%.

Whether it is gross profit margin net profit margin, Fu shou Garden have substantially exceeded the major real estate companies. Despite being blamed for the lucrative industry, but its profit margin, and cannot be compared with the cemetery companies.

China vanke, the largest property company, for example. Vanke's operations throughout the country, Fu shou garden city with most of the cemetery are on sale, with vanke's profit level in the same period with the Fu shou garden to do comparison with a reference value. According to vanke's results (in order to avoid accounting principles differences, select vanke pricing of financial data for comparison), 2015 turnover of approximately 47.626 billion yuan in the first half, gross margin was approximately 12.627 billion yuan, about 10.51 billion yuan in pre-tax profit, after-tax about 6.789 billion yuan. Calculation of vanke's gross margin, profit before tax and net rates, respectively, and 26.5% and 14.3%.

Fu shou Garden's gross profit margin, pre-tax net profit margin and net profit margin after tax respectively vanke 2.95 times times, 2.06 times and 2.39 times times. Outside of longevity and low profits of local government-related "move" operations, vanke, its gross margin was more than 3 times.

High profits of the cemetery industry, mainly tombs industry longevity and rapid increase in profits, from June 2012 to June 2015, its half-yearly from 63.65 million increase in net profit to 158.8 million Yuan, an increase of 149.5%, over the past few years listed companies suffered under performance pressure, stands out. Performance increases at the same time, Fu-Yuan to accelerate the national expansion, the Manager of the cemetery from listing 6, the end of 2013, up to mid-2015 11.

　　Tomb prices continue to rise

Cemetery high price widely criticized in recent years, many stakeholders in land-scarce demonstrated cemetery on the reasonableness of the price. Policies issued by the nine ministries in the near future, to conserve land for the policy platform. However, the cemetery is really expensive because of scarcity of land yet?

Go back and look at longevity Park's financial statements. According to the financial data can be calculated, Fu shou garden land costs only account for sales of 2.5%, in the cost is 12.2% per cent. Land cost of sales 2.5% is almost a negligible number, therefore, land prices are not difficult under the present cemetery prices main reason.

Pointed out, needed for the establishment of cemetery land for land and real estate, requires a completely different. 123 cities in the country, most of the cemetery are located at outer suburbs, hills cemetery are usually built on the hills of the city, generally agricultural and commercial development is not highly value the land for the construction of the cemetery. Such land, and for most cities are not scarce, the price is not high.

But want to get the cemetery established approvals will not be easy, whole mortuary industry is in fact a operate in highly regulated industries, requires the approval of all land. In recent years for growing calls for reform of marketization of the tombs, one of the sounds considered, burial market will help improve the efficiency of land use, and reduce the cost of burials.

Is a good starting point, but the actual effect? Digital has said it all.

Source: Wen Wei Po

Responsible editor: Wang Hao

Article keywords:
Cemetery in Shanghai

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上海墓地单价超房价4倍 高端墓地近30万元一座 |墓地|上海_新闻资讯

　　原标题：上海墓地单价超房价4倍 高端墓地近30万元一座

　　每年清明节前后，墓地价格自然会成为人们关注的话题。在上海，为先人买块墓地，到底要花多少钱？

　　墓地单价超上海房价4倍

　　高端墓地289198元/座 价格最低60419元/座 平均售价91150元/座

　　官方统计显示：2015年上海市内环新建住宅均价为72066元/平方米，全市成交均价21501元/平方米。墓穴单价远超上海内环房价，是全市均价的4倍以上。

　　有机构测算，汤臣一品今年二月份之前的成交均价约为17.7万元/平方米，远低于高端墓地29万元左右的单价。

　　查阅相关上市公司财报可以发现：在上海，高档墓地均价已经逼近29万元，九省市可比墓地均价也超过9万元。根据相关条例和各地方规定，推算每平米墓穴价格远超上海内环房价，是上海2015年全市新建住宅成交单价的4倍多，每平方高档墓穴单价远超上海顶级豪宅，是内环房价的3倍多。

　　在香港联交所上市的福寿园(01448.HK)是国内为数不多的以墓葬为主业的上市公司，公司于2013年底在港交所主板上市，是中国最大的跨区域墓葬公司之一。阅读其招股书和历年财报，不难解读出墓葬业背后的真实数据，看看一个人离开人世后，找块安息之所到底要花多少钱。

　　九省市均价9.1万元

　　根据福寿园2015年中报，其目前出售的坟墓包括定制艺术墓、成品艺术墓、传统艺术墓、草坪卧碑墓等六种。其中定制艺术墓价格最高，2015年上半年共销售388座，均价为289198元/座 (人民币，下同)。价格最低的草坪卧碑墓的平均售价，也已经达到60419元/座。

　　除去公益墓和部分地方政府出资进行的迁墓之外，福寿园半年内共销售墓穴6242座，扣除一家新收购的子公司，可比墓穴的平均销售价格为每座91150元，较上年上涨16271元，涨幅为21.7%。

　　根据《殡葬管理条例》、民政部关于墓地墓穴的相关文件、各地政府的地方政策，可以得知一些数据。根据相关规定，国内安葬骨灰的墓穴面积一般不超过1平方米，因此可以推算出墓穴按面积计算的单价，已经超过9万元/平方米。

　　9万元/平方米是个什么概念？　来自上海市统计局的数据显示，2015年上海市内环新建住宅均价为72066元/平方米，全市成交均价21501元/平方米。墓穴单价远超上海内环房价，是全市均价的4倍以上。同时根据网易房产的统计，今年2月份之前，上海著名的顶级豪宅汤臣一品，成交均价约为17.7万元/平方米，远低于最高档墓地每座29万元左右的单价。

　　福寿园经营的区域覆盖上海、河南、重庆、安徽、山东、辽宁、福建、浙江、江西等9个省市的11座墓园，而且在其进入的大部分城市，都是当地最大的墓园企业。尽管总销售收入分布在各省市间并不均匀，但查阅一些具体墓园的销售均价，可以看出其差距远小于省市间销售总额的差距。可以这样说，福寿园公布的销售价格，具备相当广泛的代表性。

　　毛利率近80%

　　根据财报数据，2015年上半年福寿园墓地服务收入约为5.16亿元，其中绝大部分为墓地销售收入，总额约5.08亿元。根据其公布的成本数据测算，墓地服务的整体毛利率高达79.8%，墓地销售毛利率与这一数据接近，两者都接近80%。

　　除了墓地服务外，殡仪服务的毛利率也相当可观，根据财报数据，其2015年上半年殡仪服务的毛利率，达到了71.8%。综合各项业务，福寿园2015年

　　上半年总收入约5.876亿元，毛利约4.592亿，综合毛利率约为78.2%。

　　不仅毛利率水平高，净利润率也颇为可观。同样根据财报数据，可以计算出其税前和税后净利润率约为45.7%和34.2%。

　　无论是毛利率还是净利润率，福寿园都大幅超越主要房地产公司。尽管房地产被指责为暴利行业，但其利润率，还是无法与墓园企业相比。

　　以中国最大的房地产公司万科为例。万科的业务遍布全国，在福寿园拥有墓地的绝大部分城市都有销售，以万科同期利润水平与福寿园做对比颇具参考价值。根据万科的财报 (为避免财务准则差异，选择万科港股的财务数据为对比)，其2015年上半年营业额约为476.26亿元，毛利约为126.27亿元，税前利润约为105.1亿元，税后约为67.89亿元。由此计算万科的毛利率、税前利润率和税后净利率分别为26.5%、22.1%和14.3%。

　　福寿园的毛利率、税前净利润率和税后净利润率分别是万科的2.95倍、2.06倍和2.39倍。如果剔除福寿园低利润的地方政府相关“迁墓”业务，则其毛利率是万科的3倍以上。

　　墓地行业的高利润，让以墓葬为主业的福寿园利润迅速增加，从2012年6月份到2015年6月份，其半年度净利润从6365万增加到1.588亿元，增加了149.5%，在过去几年上市公司整体遭遇业绩压力的情况下，格外显眼。业绩增加的同时，福寿园加速全国扩张，其管理的墓园数量从2013年底上市时的6座，增加到2015年中期的11座。

　　墓地价格连年上涨

　　墓地的高价格近年广受诟病，但不少利益相关方以土地稀缺为由论证墓地高价的合理性。近期九部委发布的相关政策，也以节约用地为政策诉求之一。但是，墓地价格贵真的是因为土地稀缺吗？

　　回过头来再看福寿园的财务报表。根据财务数据可以计算出，福寿园土地成本仅占销售额的2.5%，在成本中的占比也不过12.2%。销售金额2.5%的土地成本几乎是一个可以忽略的数字，因此，土地价格，并非当下墓地价格居高难下的主要原因。

　　相关人士指出，建立墓园所需要的土地和房地产用地，要求完全不同。国内的一二三线城市，大部分墓园都建在远郊，有荒山的城市通常将墓园建立在荒山上，一般是将农业价值和商业开发价值都不高的土地用于建墓园。这样的土地，对大多数城市来说并不稀缺，价格也不高。

　　但想获得设立墓园的批文却并非易事，墓葬行业事实上是一个在高度监管下运营的行业，所有用地需要严格审批。近年来对于墓葬市场化改革的呼声越来越大，其中一种声音认为，墓葬市场化有利于提高土地利用效率，降低墓葬成本。

　　出发点可谓良善，但实际效果如何？数字已经说明了一切。

　　来源：文汇报

责任编辑：王浩成

文章关键词：
墓地 上海

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