These rumors spread alarming, do not understand against being cheated worse-micro letters, circle of friends, rumors-IT information
Micro-depth into people′s daily lives, various Rumors spread at your fingertips. Yesterday, the Sun Yat-sen University data communication laboratory combined security team released the annual rumor analysis report of app. Reports show that rumors are false reports, with the highest percentage, up to 31.4% per cent. Most widely spread in five popular rumors, is read by more than 20 million times, and is forwarded by public .
Micro letter rumor spreading wide
Love forwards rumors
Reports through code analysis, rumors will fall into one of nine categories topics: health, personal safety and property security, political, economical and social order, love forward, marketing and advertising, Gonzo, sex and others . Rumors are wide and rapid dissemination, mainly because it coincides with the common people′s psychological needs . Health such as health, personal safety and property in such rumors, mainly with people′s anxiety and fear; in Gonzo type of rumor, contains a lot of superstitions, this kind of rumor both anxiety and fears, hopes and desires of two motives.
Report noted that from the perspective of inducing share tips on moral bundled the most effective, use public patriotism, moral pressure to spread.
Rumors of reported grab samples, 22.2% rumor appears to induce share, such as forwarding that requires the reader to share everything. Frequency is the highest moral bundle induced by class to share, forward emphasizes that in order to love, or "not turning not Chinese"; in addition, induced by such sharing also account for a large proportion of superstition, which claims that forwarded either good luck or bad luck is not forwarded.
Rumors in the evening peak period
Worth noting is that rumors appeared close to 65% first in the push of graphic information, which is sent as a headline or a separate article, description, be considered to be an important information to the public, or presumably can bring a higher reading .
On the communication form, exaggerated picture, horror titles, is the "standard". Reports show that about 95% rumors have not yet applied for original, editing applications for original, one reason may be that the public awareness is not strong, but also very able to explain most of the rumors are public, reproduced each other.
Reports also show that rumors published peak concentration in the day′s evening of the week, and zhousi、Yi in the year for vacations. During the off-peak, and rumors of "leisure" in, people are free to read and share also gives Rumors spread more likely.
Micro letter set up a joint security team has Sun Yat-sen University "rumor Research Fund" to support researchers and funding for Internet rumors, the first phase of startup Fund of 100,000 yuan, selection rules and requirements we will publish in the near future.
Five annual micro-rumors
Please be sure to you girls, this is the latest scam! 》
Describes seven scam targeting women, said one of the girls saw a child got lost on the road, took him to the address he said, the Bell was high voltage Corona.
Rumor: Bell was Corona′s message, police said never heard of such a case, think they cost is too high, too many loopholes, in reality it is difficult to achieve.
Archive decryption, the 1th in Zhongnanhai, Lao bi regret over. 》
Main said that we are water, food, culture, industry, defence and peace should be attributed to the early construction.
Rumor: the title of the article referred to "here, 1th archives" is just a camouflage and gimmicks that attract people to click on, in which the text with "secret files" does not matter.
The 7 types of meat, doctors have banned arsenic poison
Article has a sensational topics, comparing food with arsenic.
Rumor: is too exaggerated, regular pork in the slaughtering process, had cut off the spots, thyroid, adrenal glands and other tissues.
Once the home of both liquid combination of immediate death! Quickly spread! 》
Wang said Beijing while cleaning the toilet, Ling added 84 disinfectant, into the toilet, the King subsequently collapsed and died! Hospital diagnosed with chlorine poisoning.
Rumor: toilet spirits and mix of 84 disinfectant, chlorine will cause irritation to the eyes, people tearing cough. Severe corrosion alveoli, causing breathing difficulties. If you left the scene immediately to fresh air without much of a problem. But if toxicity does not disappear, you must go to hospital.
Yao Beina, Fu Biao treatment doctors finally stand up and tell the truth! And at your service
Push the borrowed name of doctor JI Xiaolong, disseminate knowledge about health.
Rumor: JI Xiaolong real person, but the push is borrowed from the name of JI Xiaolong.
这些
微信谣言传播量惊人，不了解小心被骗惨 -
微信,朋友圈,谣言 - IT资讯
随着微信深度潜入人们的日常生活，各种谣言也在指尖传播。昨日，中山大学大数据传播实验室联合微信安全团队发布《微信年度谣言分析报告》。报告显示，谣言中比例最高的是失实报道类，占比达31.4%。而传播最为广泛的五大热门谣言，阅读量均超过2000万次，并被多个公众号转发。
微信谣言传播广泛
爱心转发易助谣言传播
报告通过人工编码分析，将谣言归为九大类主题：健康养生、人身安全、财产安全、政经和社会秩序、爱心转发、广告营销、奇闻趣事、色情和其它。谣言之所以能广泛和快速传播，主要是因为它暗合了人们比较普遍的心理需求。比如健康养生类、人身安全类、财产安全类的谣言中，主要利用了人们的焦虑与恐惧心理；奇闻趣事类谣言中，则包含了许多迷信内容，该类谣言同时包含焦虑与恐惧、希望与欲望两种动机。
报告指出，从诱导分享技巧上看，道德捆绑最有效，利用公众的爱国热情等实现道德压力传播。
在报告抓取的谣言样本中，有22.2%的谣言出现了诱导分享，即要求读者转发分享等字句。频率最高的是道德捆绑类诱导分享，即强调为了爱心转发，或者“不转不是中国人”；此外，迷信类的诱导分享也占有较大比例，即声称转发后有好运或者不转发会遭厄运等等。
傍晚是谣言高峰期
值得注意的是，接近65%的谣言出现在推送的图文信息首位，也就是作为头条或者单独一条发送，说明公众号将其视为重要信息，或者推测其能带来较高的阅读量。
在传播形式上，夸张的图片、惊悚的标题几乎是谣言的“标配”。报告显示，约95%的谣言都未申请原创，一方面可能是因为公众号编辑申请原创保护意识不强，但也很能说明大部分谣言都是公众号之间互相转载。
报告还显示，谣言发布的高峰集中在一天中的傍晚、一周中的周四、一年中的寒暑假。在这些相对非繁忙时间，谣言乘“闲”而入，人们更加有空进行阅读和分享，也为谣言传播提供了更多可能。
微信安全团队已联合中山大学正式设立“辟谣研究基金”，对网络谣言的研究者进行支持和资助，首期启动基金为10万元，近期将会公布选题细则和具体要求。
五大年度微信谣言
《请一定转给你身边的女生看，这是最新骗局！》
描述了七个针对女性的骗局，其中一条称女生在路上看到一个小孩子迷路，就带他去他说的住址，在按门铃时被高压电电晕。
辟谣：对于按门铃被电晕的消息，警方称没听说过此类案件，认为作案手法成本太高，漏洞太多，在现实中很难实现。
《中南海1号档案解密，老毕后悔完了。》
主要说我们现在的用水、粮食、文化、工业、国防和和平都应该归功于建国初期的建设。
辟谣：文章标题提到的“中南海1号档案”只是一个吸引人点击的幌子与噱头，内文与“秘密档案”没有关系。
《这7种肉，医生已禁，比砒霜还毒》
文章有一个耸人听闻的题目，将食物与砒霜做比较。
辟谣：过于夸大其词，正规猪肉在屠宰过程中已经割掉了伤斑、甲状腺、肾上腺等组织。
《家里的这两种液体一旦合体，马上死亡！速速扩散！》
称北京王女士清洁马桶时，倒入洁厕灵又加了84消毒液，王女士随后晕倒，抢救无效死亡！医院诊断为氯气中毒。
辟谣：洁厕灵和84消毒液混合后，氯气一般只会对眼睛造成刺激，让人流泪咳嗽。严重时会腐蚀肺泡，造成呼吸困难。如果立即离开现场至空气新鲜处就没有什么大问题了。但如果中毒现象不消失，就要去医院救治。
《为姚贝娜、傅彪治病的名医终于站出来讲真话了！和你息息相关》
推送借用名医纪小龙之名，普及一些健康知识。
辟谣：纪小龙确有其人，但推送只是借用了纪小龙之名。