2016 April Fool's day taking advantage of marketing, which is more clever? -April Fool's day-IT information
Jewish Economist weilianligexun says, everything is borrowed, can borrow money, borrowed talent, through technology, through wisdom. The world is ready for all the resources you need, you have to do is collect them up and combine the wisdom of their organic.
This is what I've always believed in economic theory. Back to marketing, why are not the same--all factors that can set off in front of us, we just need to "borrow" and organic combinations, just launched.
April Fool's day, is tightly pegged by many corporate brand marketers an abatement factor of, in particular, its now become loved by the young family home entertainment. Yesterday, found some small creative marketing campaign did a good job, now share with you.
A, poster series
Posters should be taking advantage of corporate brand marketing is the most portable way. However, taking advantage of posters, can play the "four-two ounces" effect and even their friends crowding the screen.
1) @vivo smart phone
# April Fool's day #, vomiting up all kinds of tricky ultimate cheats (GIF)
2) @ Durex
I rub rub.
3) @ East
If it's not April Fool's day giving us something to Amway, always feels a bit unreasonable.
Second, fake news series
April Fool's day, key to the spread of genes, that is, to "trick". Originators can "without responsibility" and "fraud" and "cheat" is also not much accountability. Even more interesting is that these "scams", real, we like hide and seek from afar.
1) Hammer technology
On April 1, the Hammer technology remains feelings, release the hammer in the official Twitter mobile version Smartisan OS v3.0.0 beta news. This update added 12 new useful features. Are: 1. the poet keyboard 2. Security options, 3. pinky drop-down hover; 4. prodigal son driving modes; 5. official Forum smart icons etc.
Excerpts from two highlights:
First highlight for "girlfriend recognition," turning on this feature, light up the phones of the moment, the system will automatically enable the front-facing camera, if the system is judged in front of the camera person is your girlfriend, lock screen wallpaper will automatically generate the girlfriend pictures.
Second bright spot: through thick and thin cables, in order to avoid meeting a play phone, while the other has no power the embarrassing situation, two people power alignment.
2) beautiful teak
American grapefruit in April 1 issued a flow detection, a key to American muscle, relieve menstrual cramps features such as smart aunt wipes and sanitary napkin is also the thinnest, the thickness of only 0.088mm, each piece is perfect for 40g, like invisible white Angel, only to see cannot be felt.
Also automatic massage functions, aunt towel shock can be adjusted automatically according to the user's comfort.
And when the menstruation is, smart aunt towel love pomelo APP will automatically obtain us recording, push the pregnancy alert personnel to the intimacy in the near future, such as Song Zhongji.
Besides, + sanitary napkin is also a key function of beautifying, but according to the relevant legal requirements, the actual effect is not to look at the graph below for brain repair
3) dog
Sogou broke out yesterday, which came out with intelligent products--dog film. This appears to be just an ordinary mobile phone films, actually meets the user typed, charging, foil three waking needs, perfect solution for mobile phone charging problem.
Membrane cell phones sogou charged membrane by a high coefficient of piezoelectric Nano material collected from mobile massage, push the energy produced. Used hybrid power amplifier, complete power transfer, hybrid amplifier built-in components, small pressure into electricity. But when users use sogou input method sogou maximum energy transfer film.
Sogou membrane products concern intelligent distribution of small white spots, to collect input, handwriting or speech input and other means to generate energy. While sogou input method data and cloud computing based, combined with mobile phone input press law methods for the efficient distribution of press area "white dots" strategy to achieve the maximization of energy acquisition.
Third, the series
Activities is a way of taking advantage of good marketing to achieve the desired effect, good activity can not only rely on success, can also provide product diversion, to operating results.
Yesterday, global roaming, appeared on the popular micro-blogging Lak FM, small coffee show, LeTV, vertical and horizontal air Brigade, jiayuan, Gecko, Baidu wallet, conductor, VR, nine corporate joint manufacturing CCTV--# fool, smell the hot topics. The nine companies made with the same template "a fool smell", but only one piece of news is true.
Four, H5 series
H5 is two years, the rise of a new form of communication. Especially in the circle of friends, good micro-letter group H5 can be detonated and circle of friends, form a chain transmission.
1) know
April Fool's day, know launched a call [value], and maxed out your circle of friends. About the game is to enter the page, into a message, you will see this interface, if you want to know the main problem, need to pay cash to see this play before and micro red envelope pictures are somewhat similar to the letter.
2) NetEase entertainment
NetEase entertainment on April Fool's day idea is "build my entertainment headlines" a H5 games, this has been launched before. However, on April Fool's day, is still being played.
Game is probably just type in their name, gender, the generated content is mainly and some celebrity gossip, such as Song Zhongji, today's hottest headlines such as Liu Yan, Du Haitao
3) Sohu news clients
Yesterday, Sohu news client to launch a [true or false news] identify H5, strong interaction, and circle of friends have been painting the screen.
Well, counting today, if you see a better April Fool's creative marketing node, welcome to add. Also, which one do you think the above April Fool's Day ideas more attractive to you? You fools to do yesterday? Please leave a discussion!
2016年愚人节的借势营销，哪个更巧妙？ - 愚人节 - IT资讯
犹太经济学家威廉立格逊说，一切都是可以靠借的，可以借资金、借人才、借技术、借智慧。这个世界已经准备好了一切你所需要的资源，你所要做的仅仅是把他们收集起来，运用智慧把他们有机的组合起来。
这是我一直信奉的经济学理论。而回到营销，何尝不是一样——所有能够引爆的因素都摆在我们面前，我们只需要“借”过来，有机组合、恰时推出而已。
愚人节，便是很多企业品牌营销人员所紧紧盯住的一个借势因素，特别是其当下已成为国内年轻一族所喜爱的娱乐方式。昨天，小编发现了一些做得不错的创意营销活动，现在分享给大家。
一、海报系列
海报应该是企业品牌借势营销中最轻便的一种方式。不过，好的借势海报，能够起到“四两拨千斤”的效果，甚至在朋友圈刷屏。
1）@vivo智能手机
#愚人节#，吐血整理了各种整蛊终极秘籍（GIF动图）
2）@杜蕾斯
我就蹭蹭。
3）@京东
如果不在愚人节这天给大伙安利点什么东西，总感觉有点说不过去。
二、假新闻系列
愚人节，能够传播的关键基因，即是“骗”。发起者可以“无责任”的“行骗”，而被“骗”者也不会太多追责。更有意思的是，在这些“骗局”中，可亦真亦假，大家就像捉迷藏一样，不亦乐乎。
1）锤子科技
4月1日，锤子科技依然保持情怀，在官方微博上发布锤子手机新版本Smartisan OS v3.0.0公测的消息。本次更新新增12项实用功能。主要有：1.诗人键盘；2.安全生活选项；3.小拇指下拉悬停；4.浪子驾驶模式；5.官方论坛智能图标等。
这里节选了两个亮点：
第一亮点为“女友识别功能”，开启这个功能后，点亮手机的瞬间，系统将自动启用前置摄像头，如果系统判断镜头前的人是你的女友，锁屏壁纸将会自动生成该女友的照片。
第二亮点为：同甘共苦连接线，为了避免见面后一个在玩手机，而另一个人已经没电的尴尬局面，将两人电量调整一致。
2）美柚
美柚在4月1日发布了一款可以进行流量检测，一键美肌，缓解痛经等功能的智能姨妈巾，并且此款卫生巾也是全球最薄的，厚度仅0.088mm，每一片都是完美的40g，像隐形的白天使，只能看到无法被感觉到。
另外还自动按摩功能，使姨妈巾可以根据用户舒适度自动调整震动幅度。
并且当月经推迟时，智能姨妈巾将自动调取美柚APP的爱爱记录，推送怀孕警报给近期内发生亲密关系的人员，比如说宋仲基。
初次之外，+卫生巾还有一键美肌的功能，但是根据相关法律要求，实际效果不给看，下图为脑补图
3）搜狗
搜狗于昨天爆料出，其推出了一款智能产品——搜狗膜膜打。这看似只是一张普通的手机膜，实则可以满足用户打字、充电、贴膜三大刚醒需求，完美解决手机充电问题。
搜狗膜膜打手机充电膜通过高系数压电纳米材料采集来自手机按摩、按压等产生的能量。同时利用混合电力放大器，完成电力传输任务，内置的混合放大元件，将小压力转变成大电力。而且用户在使用搜狗输入法时，搜狗膜膜打的能量转换达到最大。
搜狗膜膜打产品中值得关注的智能分布小白点，可以采集拼音输入、手写输入甚至语音输入等方式产生的能量。同时以搜狗输入法大数据与云计算为基础，结合手机输入按压规律，对高频按压区域采取高效分布的“小白点”策略，实现能量采集的最大化。
三、活动系列
活动是借势营销中比较好达到预期效果的一种方式，好的活动不仅能够成功借势，还能为产品导流，起到运营的效果。
昨天，热门微博上出现了环球漫游、考拉FM、小咖秀、LeTV、航旅纵横、世纪佳缘、咕咚、百度钱包、指挥家VR等九家企业联合制造出来的热门话题——#愚闻联播#。这九家企业用同一模板发出“愚闻”，但是只有一条新闻是真的。
四、H5系列
H5是这两年兴起的一种新的传播形式。特别是在微信朋友圈，好的H5可以引爆微信群和朋友圈，形成链式传播。
1）知乎
愚人节当天，知乎推出了一款叫[值乎]的产品，一时间刷爆了朋友圈。大概的玩法是进入页面，点进一条信息之后，会看到以下这个界面，如果你想知道题主的问题，需要支付现金才可查看，这个玩法和之前微信的红包照片有点类似。
2）网易娱乐
网易娱乐在愚人节的玩法则是“生成我的娱乐头条”这样一个H5小游戏，这个在此前其实已经推出过。不过，貌似在愚人节这一天，还是被大家玩了起来。
大概的玩法就是只要输入自己的姓名、性别，生成的内容主要是和一些明星绯闻内容，如宋仲基，今天的热门头条柳岩、杜海涛等
3）搜狐新闻客户端
昨天，搜狐新闻客户端则推出了一个[真假新闻]识别的H5，互动性很强，朋友圈也被刷了一屏。
好了，今天先盘点到这，如果你有看到更好的愚人节营销节点创意，欢迎补充哦。另外，你觉得以上哪个愚人节创意更吸引你呢？你昨天有参愚到其中吗？欢迎留言讨论！