Secrets of "Internet + funeral": Maori more than real estate-Tomb, funeral-IT information

Tomorrow (April 4) is the annual tomb-sweeping day as a traditional holiday in China, a lot of people will choose to go home ancestors graves, but not scan few people and small series, such as time, distance and cost reasons to give up the home.

But, Internet has penetration to modern on late died who of Memorial among, formed "Internet cemetery" a article mature of "Angel service" industry chain, here of "Angel service" is not investment territories of title, tacky of explained: is for Shang heaven of people (died who) provides of special service, its covers network Memorial, and generation graves, and funeral, and funeral, professional service.

Figure, is "Angel services" part of the specific content:

The business community, we don't have to abstain from this topic, it may be at the tomb of "the Internet graveyard" industry systematically.

To understand how big is this market? Only the funeral industry, the market scale quadrillion. According to statistics figures, in 2015, China (including Hong Kong, Macao and overseas Chinese) 16.55 million births, and birth rate of 12.07 per thousand of the population, deaths of 9.75 million people, population mortality rate of 7.11 per thousand, the natural population growth rate was 4.96 per thousand, down 0.25geqian points over the previous year.

Although mortality rates have dropped slightly, but the aging tendency, the funeral industry, "the money scene". Relevant data show that from 2008 to 2012, China's funeral industry growth 13.1% is expected in 2017 total market size will reach about 100 billion yuan in the funeral industry.

Recently, the Ministry of civil affairs 101 Research Institute, Chinese Academy of social sciences social sciences documentation publishing house issued the burial Green Paper: Chinese funeral development report (2014~2015) points out that consumers view cemetery in the urban area of Beijing's 92% consumption is too high, medium funeral and cemetery consumer consumption of urban residents accounted for 87.5% of the entire funeral consumer. Among them, Beijing low-grade Tomb nearly 40,000 yuan, medium is about 70,000, high-grade tombs up to hundreds of thousands of, raised again Netizen "death" of ridicule.

"Micro-sacrificial" hot, "Valet's grave" cooling

Cemeteries are "network Memorial", became popular as early as a few years ago. According to the Fuzhou journalist survey found that online Memorial, heaven sent mail think sacrifice is increasingly respected.

In fact, the Ministry of Civil Affairs had proposed in 2007 to promote "Internet Memorial" mode, public goods are as revolutionary martyrs cemetery, great online Memorial or the Internet, so that everyone in the important Memorial day via the Internet, whereby the memorial tribute and remembered, it is the idea that green. Since then, by some companies to profit promotion, providing customers with online virtual cemetery, then "down" and "bouquet" and "candles" and "sacrifices" and other virtual services.

"Paradise box" their grief through letters, Miss into the mail-box will be passed to departed friends and relatives. In addition to more mature "online Museum", through the micro client ritual, mourning lost relatives and friends in new ways (micro-sacrificial) is emerging.

"Micro-sacrificial" is this year's new civilization jisao, in addition to the live, users can also enter when you log on the ritual's name, wrote a message, generate an exclusive page, sharing friends, allows family and friends to remember lost loved ones. But the pattern is hard to direct charges probably will not, the network marketing company made marketing tool and user information collection means.

"The valet's grave" in prevailing on Taobao, Taobao, if you search for "Valet grave tomb" or "grave service", will appear on hundreds of c-store provided thousands of graves valet service packages, the price of this service ranges from dozens of hundreds of Yuan.

Shopkeepers in providing "Valet's grave" services in the process, they took photos and videos, for customers to view and order confirmation to complete the transaction. However, the Tiger sniff out from Taobao search shop sales, valet graves business is very quiet, it's just a gimmick.

Professional funeral Division farewell performances of death: 40 minutes makes 830, 320 days a year living continuously

In China, the funeral is the custom in many places, and professional funeral also became a new age of new jobs.

Reports from China Daily: figure, a woman who knelt on the ground, with a microphone called Chen Jiying (right), she is a professional funeral Division, is PI County, Sichuan province as the death of a 74-year old woman to hold a funeral. When Chen Jiying funeral, complained to the people around the late woman's difficult times, she quit, touch people heart of grief, with 14 relatives knelt nearby, many people have cried.

According to the briefing, Chen Jiying who lives in a village in pixian County, Sichuan province, for the family funeral money. In rural Sichuan province, a funeral (funeral rites in China) leaders tend to get certain rewards, it has become a tradition.

Chen Jiying is usually employed by the family members of the deceased and funeral service for two hours prior to arrival in the family of the deceased and will ask for details of the deceased's life story. After you understand the dead information, Chen Jiying behave as children of the deceased General, called father or mother, crying, retelling his life story.

Many local rural people accused of such behavior, and Chen Jiying said the deceased has no real feelings. Chen Jiying himself has said, every day for people who have nothing to cry is to bring home the bacon. But she stressed that he touches will often be deceased relatives and friends, really sad inside.

According to the middle-aged man Chen Chaoqing open funeral company in the County revealed that population of more than 500,000, PI, the Wailers are numbered, which is why these people are as busy as a bee. There are 320 days a year, and Chen Jiying doing funeral work for others, 40-minute funeral paid 830 Yuan.

In fact, according to the survey conducted by the Wuhan weekly reports, funeral profession is mature: funeral Division, singing, performing for the dead with tears off, to earn money. According to them, the funeral of great sorrow or great joy, for a lively, two for venting, and forget the sad, this is the intention.

As with many folk band, ceremonial band undertake various funerals, opening ceremonies and business performance. Their cooperation and funeral companies, mainly lies in the sad performance. Company responsible for the live, the band is responsible for performing, whether it is a buy it now price is also the scene of "flowers" and other tips, income proportionately and the company share. Typically, a 2.5-hour performance down, everyone's hand is 100 Yuan to 400 Yuan of cash

The funeral industry: the "first" Maori more than real estate

Reportedly, Shanghai cemetery price super price 4 times, high-end cemetery nearly 300,000 yuan, gross margin is much higher real estate. On one hand, people lamented the "death", on the other hand, high profits in the funeral industry, capital markets space smell opportunity, all types of funeral companies impact the capital markets.

On December 24, 2015, the Guangdong Yi Xiang folk culture company limited (hereinafter referred to as "Yi Xiang culture") in the shares system transfer disclosure statement, formally apply for landing the new ban, a "ghost money first."

Yi Xiang culture was founded in 2009, is a predecessor company of paper and plastic, until renamed in June 2015. Main products for the current ghost money, ancestor series, worship series four series of more than 200 kinds of products, mainly exported to Singapore, and Malaysia and Hong Kong.

In 2013, 2014 and 2015 1 – September, company revenue Yuan, 32.2741 million Yuan and 39.9961 million Yuan respectively and net profits of Yuan, 1.7307 million Yuan and 4.9849 million Yuan respectively.

Tiger sniff from Yi Xiang culture on the new Board prospectus

Yi Cheung ancestral culture series, worship series four series of more than 200 kinds of products, the company's main business revenue comes mainly from the ancestors series supplies, supplies and ritual worship series general supplies business, the three lines of business accounted for the main revenues of 92.46%, 93.96% and 89.9%.

And death related companies listed in China are not new, according to Yang Guang news, appeared in 1999, the Hong Kong market stocks on yin Yuan of funeral and interment, a company in Hangzhou has a nearly 650,000-square cemetery-cemetery of-on yin, main income comes from sales Vault.

In 2002, Hong Kong life sciences companies listed on the Hong Kong stock exchange, the first years, the company's main stem cell technology services, until July 2008, buying Yuan Wu fu-ling and welfare Phoenix cemetery after a limited liability company in Qinghai, began run cemetery services, and has since become a funeral stocks.

After the peers and most choose to list in Hong Kong. September 2009 China life Holdings Limited listed on the Hong Kong gem, the main funeral services, cemetery sales business, belonging to the veritable funeral arrangement companies. But 6 years ago, funeral stocks, it has not caused, and little is known about it.

But in recent years, prices soared because the cemetery, public attention gradually to the funeral industry. China Fu shou garden December 2013 largest funeral services company listed on the Hong Kong stock exchange, received wide attention and was dubbed the "funeral for the first unit in the Mainland," a title. Results showed that Fu shou garden 2015 total income reached 1.1 billion yuan for the year, annual growth reached 39.3%.

September 2014, Hebei fucheng Ng Fung food Corporation releases restructuring, to be issued 100% equity shares to purchase three rivers cemetery co mountain pagoda, Ng Fung music to livestock industry, cross-border operating cemetery mausoleum. This means that music Wu Feng as the domestic a-share market ushered in the first "funeral" concept. Reported music Wu Feng 2015-operating income of 1.346 billion in 2014, representing a growth of 10.01%; belong to the shareholders of listed companies net profits of 170 million Yuan, up 28.69% from last year.

United States largest SCI funeral industry giant went public in 1969, 2015 has 20,000 employees with a market value of $ 4 billion. After half a century of development, owns more than more than 1800 funeral homes and 400 cemeteries throughout 43 States, and service network extends to South America and Europe.

In addition, pet funeral was a most people neglect the huge market.

Survey shows that in 2015, the National Commission for pets over 100 million, the annual mortality rate of dogs and cats 3%, 3 million deaths each year where pets go? In the city, cremated pets are more and more people need professional services, in the past two years there have been a variety of pet funeral O2O company. And news, pet grave in Hangzhou high asking price of 16,000, this amazing # afford pets cannot afford to bury the pain

Finally, back to the people of "Angels service", for the deceased the deceased, they could pay for this filial did in heaven? For the case of filial piety, how much money is not important, "heart".

揭秘“互联网+殡葬”：毛利超过房地产 - 清明,殡葬 - IT资讯

明天（4月4日）是一年一度的清明节，作为中国的传统节假，有不少人都会选择回老家祭祖扫墓，但也有不扫少人会和小编一样，因为时间、距离和资金成本等原因而放弃了回老家。

不过，互联网已经渗透到现代人对已故逝者的追悼之中，形成“互联网 墓地”一条成熟的“天使服务”产业链，这里的“天使服务”并非投资界的称谓，俗气的解释：是为上天堂的人（逝者）提供的专项服务，其涵盖网络祭奠、代扫墓、殡葬、哭丧等专业服务。

如图，是“天使服务”的部分具体内容：

商业社会，我们不必忌讳这一话题，不妨在清明之际对“互联网 墓地”产业进行系统梳理。

先来了解这个市场有多大？仅殡葬行业，市场规模就过千万亿。根据国家统计局公布数据显示，2015年中国（包括港澳台及海外华侨）出生人口1655万人，人口出生率为12.07‰，死亡人口975万人，人口死亡率为7.11‰，人口自然增长率为4.96‰，比上年下降0.25个千分点。

尽管死亡率略有下降，但老年化趋势加强，让殡葬行业“钱景”可观。相关数据显示，2008年至2012年，我国殡葬业增长率为13.10%，预计2017年殡葬业市场总规模将达约1000亿元。

近日，民政部一零一研究所、中国社科院社会科学文献出版社发布《殡葬绿皮书：中国殡葬事业发展报告(2014～2015)》指出，北京市92%的市区消费者认为公墓消费过高，市区居民中等殡葬消费的公墓消费占整个殡葬消费的87.5%。其中，北京低档墓近4万元，中等墓约7万，高档墓可达几十万，再次引发网友“死不起”的吐槽。

“微祭祀”火爆，“代客扫墓”趋冷

清明期间进行“网络祭奠”，早在几年前就开始流行。据福州新闻记者调查发现，网上祭奠、天堂信箱寄思等祭祀方式日益受到人们推崇。

事实上，民政部提出在2007年推动过“网络祭奠”模式，公益方面是为革命烈士、历史伟人建立网上纪念堂或者网上墓地，让大家在重要日子通过互联网进行祭奠，藉以追思，悼念和怀念，其理念是绿色环保。此后，被一些公司用以盈利推广，为客户提供网上虚拟墓地，然后通过“上香”、“献花”、“点烛”、“献祭品”等虚拟服务收费。

“天堂信箱”是通过信件寄托哀思，将想念投入信箱传递给逝去的亲友。除了大家比较成熟的“网上纪念馆”以外，通过微信客户端祭祀、悼念逝去亲友的新方式（微祭祀）也悄然兴起。

“微祭祀”是今年新推出的一种文明祭扫方式，除了直播功能，使用者还可以在登录后输入被祭祀者的姓名，写下一句寄语，生成一个专属页面，分享到朋友圈，让家人和朋友共同缅怀逝去的亲人。但该模式很难多半不会进行直接收费，其多被网络营销公司做成营销推广工具及用户资料收集途径。

“代客扫墓”在淘宝上比较盛行，如果你在淘宝上搜索“清明代客扫墓”或“代扫墓服务”，就会出现上百家C店提供，上千种代客扫墓服务套餐，这项服务的价格从几十元到几百元不等。

店主在提供“代客扫墓”服务的过程中，他们会拍下照片和视频，供客户查看，并进行订单完成交易的确认。不过，虎嗅从淘宝搜索出来的店铺销量来看，代客扫墓业务还很冷清，只是个噱头。

职业哭丧师，送别死亡的演出者：40分钟赚830元，一年320天活不断

在中国，哭丧是很多地方的习俗，而职业哭丧师也就成了一个适应新时代的新职业。

来自中国日报网的报道：如图，一位跪在地上、手拿麦克风的妇女名叫陈继英（右），她是一名职业哭丧师，正在四川郫县为一位74岁过世的老妇举办一场丧礼。陈继英哭丧时，向周围的人哭诉这位已故老妇的艰难岁月，她辞悲痛、触人心弦，一同跪在旁边的14位亲戚中，多人纷纷落泪。

据介绍，陈继英家住四川省郫县的一个村子，靠替人家哭丧赚钱。在四川农村，哭丧（中国丧葬礼俗）带头人往往会获得一定报酬，这已成为一种传统。

陈继英通常是受雇于死者家属，并于丧礼两小时前抵达死者家中，并会详细询问死者生平事迹。了解完死者信息之后，陈继英表现得如同逝者子女一般，称其为父亲或母亲，哭泣着复述其生平事迹。

许多当地农村人都指责这样的行为，称陈继英对逝者并无真情实感。陈继英本人也说，自己每天为毫不相干的人哭丧主要是为了赚钱养家。但她强调自己很多时候会被逝者亲友触动，内心确实很难过。

据该县开殡葬公司的中年男子陈超清透露，郫县人口超过50万，从事哭丧者屈指可数，这也正是为何这些人都忙得不可开交。一年里有320天，陈继英都在做替人哭丧的活儿，40分钟哭丧的报酬是830元。

事实上，据《武汉壹周》的调查报道，哭丧职业已经很成熟：哭丧师用眼泪、歌声、表演为死者送行，以此赚得酬劳。据他们而言，哭丧的种种大悲大喜，一为图个热闹，二为发泄情绪，竟而忘却悲伤，这就是用意。

和很多民间表演乐队一样，礼仪乐队承接各种红白喜事，开业庆典和商业演出。他们和殡葬礼仪公司的合作，主要在于哭丧演出。公司负责接活，乐队负责表演，不管是一口价还是现场的“献花”等各种小费，收入都会按比例和公司分成。通常，一场两个半小时的演出下来，每个人拿到手的，是100元到400元不等的现钱

殡葬业：涌现各种“第一股”，毛利超过房地产

有报道称，上海墓地单价超房价4倍，高端墓地一座近30万元，毛利远高房地产。一方面，民众感叹“死不起”，另一方面，殡葬业高利润、大市场空间让资本嗅到得了机会，各类殡葬公司纷纷冲击资本市场。

2015年12月24日，广东翊翔民俗文化股份有限公司（简称“翊翔文化”）在股转系统披露股转说明书，正式申请登陆新三板，成为“冥币第一股”。

翊翔文化成立于2009年，前身是一家纸塑公司，直到2015年6月更名。目前主营产品为冥币，有祭祖系列、拜神系列等四大系列200多种产品，主要销往新加坡、马来西亚和香港。

2013年、2014年和2015年1—9月，公司营业收入分别为3227.41万元、3757.22万元、3999.61万元，净利润分别为173.07万元、208.10万元和498.49万元。

上图虎嗅摘自翊翔文化的新三板招股书

翊翔文化有祭祖系列、拜神系列等四大系列200多种产品，公司的主营业务收入主要来自于祭祖系列用品、拜神系列用品和祭祀通用用品的销售业务，该三项业务合计占主营营业收入的92.46%、93.96%和89.90%。

和身后事有关联的中国公司上市并不是新鲜事，据央广新闻报道，1999年香港市场就出现殡葬概念股安贤园，这家公司在杭州拥有一个占地近65万平方米的墓园——安贤陵园，主要收入来自于墓穴销售。

2002年，香港生命科学公司在港交所上市，头几年，公司主营干细胞技术服务，直到2008年7月，收购太原五福陵和青海福利凤凰山公墓有限责任公司后，开始经营墓园服务，自此成为殡葬概念股。

之后，内地同行也大多选择到香港上市。中国生命集团有限公司2009年9月在香港创业板挂牌，主营殡仪服务、墓地销售等业务，属于不折不扣的白事公司。然而在6年前，殡葬概念股并没有引起追捧，人们对它知之甚少。

但是近几年，因为墓地价格飞涨，公众逐渐注意到殡葬业。内地最大的殡葬服务企业福寿园2013年12月在港交所上市，受到广泛关注，并被冠以“内地殡葬第一股”的头衔。财报显示，福寿园2015年年度的总收益达到了11亿元，年度增长达到了39.3%。

2014年9月，河北福成五丰食品股份有限公司发布重组公告，拟发行股份购买三河灵山宝塔陵园有限公司100%股权，以畜牧养殖为主业的福成五丰，将跨界经营公墓陵园。这意味着，福成五丰成为国内A股市场迎来了第一只“殡葬”概念股。财报显示，福成五丰2015年度实现营业总收入13.46亿元,较2014年增长10.01%;归属于上市公司股东净利润1.70亿元,较去年增长28.69%。

美国最大的殡葬业巨头SCI 1969年上市，2015年时拥有员工两万，市值40亿美元。经过半个世纪的发展，旗下拥有1800多家殡仪馆和400块墓地，遍布43个州，并将服务网络延伸到南美和欧洲。

此外，宠物殡葬是一个被多数人忽视的庞大市场。

有机构调查显示，2015年，全国在册宠物超1亿只，猫狗的年死亡率约3%，每年死亡的300万只宠物去了哪里？城市中，火化宠物的人越来越多，需要专业化服务，在过去两年里出现了各种宠物殡葬O2O公司。而另有新闻称，杭州宠物墓穴最高要价1.6万，这不禁让人惊叹#养得起的宠物埋不起的痛

最后，回到人的“天使服务”，对已故逝者而言，他们在天堂能为这份孝心买单吗？对于孝者而言，钱花得多少并不重要，“有心则灵”。