Comment on wild animals: invisible publicity | wild animal of the West _ the City News

Original title: "sheep" how "crazy" scapegoat

Author: Wang Chuanbao

Recently staged Hollywood animated blockbuster city of wild animals, the most eye-catching is the rabbit's "counter attack" sheep and "reverse". From an artistic point of view, such tactics are not new, but ponder seems to be two layers of meaning: a rabbit can be counter attacked and what ordinary people can't achieve the "United States dreams"? Second is the "Lions" "Tiger", not terrible, "sheep" is the "axis of evil". "Sheep" how "crazy" a scapegoat? In a world of harsh reality is always the wolves eat sheep, instead of sheep to eat the Wolf. Even a child can understand the truth, Hollywood relaxed "inverted", but also attract the Viewer as the tide.

United States as a representative of the Western cultural industry has always been strong, and touting values for stable and mature way. By overdosing output of cultural products, dissemination United States core values, shape the image of the State and the army. Such as the Pacific Rim embedded United States Asia-Pacific rebalancing strategy, the key to defeating the monster battle, it seemed that "accidentally" selected in neighbouring Hong Kong, the South China Sea. Similar practices in United States movie everywhere.

Hollywood has always been the United States effective propaganda machine, the United States strategic understanding of the bone. Many Hollywood blockbusters in the selection of foot effort, spare no efforts to publicize United States values and global strategy. In Hollywood, as the representative of the cultural exports have aroused vigilance in many countries, including China. See the smoke of battle, some recent changes, that is in the field of animation, game has stepped up production and dissemination efforts. These areas more entertaining, easy for the Viewer, player empathy, had a strong sense of hand techniques more secretive, with games of interest to cover ideology output; third, these products are more likely to cause young men in hot pursuit.

In games, for example. United States military official military and civil commercial games are divided into two parts. Game among us tend to sit on high-tech military products with high power weapons, show off and display of actual equipment on the one hand, on the other hand was an invisible deterrent. In addition, commercial games, often American landscaping as "fuck broken heart for peace throughout the world" image. Images of troops of other countries in looking back at the game, most have no in-game American scenery, backward or equipment (such as call of duty 8 Cuba in a series), or appearance (such as battlefield 4 in China), or much ado about nothing (as in the call of duty 9 Russia and several countries referred to above). Overall, the real world in the United States wanted to deter the country as its enemy, and ugly.

In animation, for example. Japan is the animation production power, the anime has a huge audience in China. Of the Moonlight tours of the Queen of the night raids, the arms of the Flash as the representative of the Japan anime to look "has no intention" of the design, to dwarf the purpose of defacing the image of China and the collapse of the China Youth.

Compared to some of the anime and games, the crazy animals of the city approach is much more vague. It has no apparent hostile propaganda, no portrayal, more easy to lose vigilance. Constant dripping wears away, hundreds of cold and ice. The "invisible hand" go in "invisible publicity", played down the background, mask position. Just think, if at the rewarding of the wild animals, how can the cultural landscape of our not being eroded?

This "invisible publicity" boycott alone is not enough. Hands must be strengthened: one is to make the viewers eyes, through analysis, criticism, see penetration as explicit as possible; the second is to increase investment in cultural industries, as possible out there, compete in the cultural products, telling good stories and strong army stories in China, continuously enhance the broad masses of officers and soldiers of Chinese culture, core values of confidence.

Source: PLA

Responsible editor: Wang Hao

Article keywords:
Crazy animals

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军报评疯狂动物城：西方搞看不见的宣传|疯狂动物城_新闻资讯

　　原标题：“绵羊”何以成为“疯狂”的替罪羊

　　作者：王传宝

　　近日上演的好莱坞动画大片《疯狂动物城》，最吸引眼球的莫过于兔子的“逆袭”与绵羊的“反转”。单从艺术的角度看，这样的手法并不新奇，但仔细琢磨似有两层深意：一是兔子都可以逆袭，还有什么普通人实现不了的“美国梦”？二是“狮子”“老虎”不可怕，“绵羊”才是“邪恶轴心”。“绵羊”何以成为“疯狂”的替罪羊？在残酷的现实世界中，永远是狼吃羊，而不是羊吃狼。这个连孩子都能明白的道理，居然被好莱坞轻松“反转”，而且还引来观者如潮。

　　以美国为代表的西方文化产业，历来实力雄厚，且有稳定成熟的兜售价值观手法。通过文化产品的超剂量输出，既传播了美国的核心价值观，又塑造了国家和军队的形象。如《环太平洋》嵌入美国亚太再平衡战略，彻底打败怪兽的关键一役，似乎“不经意地”选在毗邻香港的南中国海。这样类似的手法，在美国电影中比比皆是。

　　好莱坞从来都是美国有效的宣传机器，对美国战略的领会深入骨髓。好莱坞许多大片在选材上下足功夫，不遗余力地宣传美国的价值观和全球战略。以好莱坞为代表的文化输出早就引起了包括中国在内的诸多国家的警惕。这个看不见硝烟的战场，最近出现了一些新变化，那就是在动漫、游戏领域加大了制作和传播的力度。一来这些领域更具有娱乐性，容易让观者、玩者移情，有强烈的代入感；二来手法更加隐秘，以游戏的趣味性来掩护意识形态的输出；三是这些产品，更容易引起年轻人的追捧。

　　以游戏为例。美国军事游戏分为官方军用和民间商用两部分。游戏当中的美军往往坐拥高科技军事产品与强火力武器，一方面是对实际装备的炫耀与展示，另一方面亦是一种无形的震慑。此外，在商用游戏中，往往将美军美化为“为全世界和平操碎了心”的形象。反观游戏中的其他国家军队形象，则大多数没有游戏里的美军那么风光，要么装备落后（如《使命召唤8》系列中的古巴），要么外观可怖（如《战地4》中的中国），要么无事生非（如《使命召唤9》中的俄罗斯与上文中提到的几个国家）。总体而言，现实世界中美国想遏制的国家都成为其假想敌，且形象丑陋不堪。

　　再以动漫为例。日本是动漫制作大国，其动漫作品在中国拥有庞大的受众。以《月光之旅》《闪光的夜袭》《军火女王》为代表的日本动漫作品，以看起来“无意”的设计，达到矮化丑化中国形象、瓦解中国青少年的目的。

　　相比某些动漫和游戏，《疯狂动物城》的手法则要隐晦得多。它没有明显的敌对性宣传，没有刻意丑化，更容易让人失去警觉。滴水穿石，百寒成冰。靠“看不见的手”搞“看不见的宣传”，淡化了背景、掩饰了立场。试想，如果任凭《疯狂动物城》等攻城略地，我们的文化版图焉能不遭到蚕食？

　　对这样的“看不见的宣传”，光靠抵制是不够的。必须强化两手：一是要让观众擦亮眼睛，通过分析、批判，让看不见的渗透尽可能地显形；二是要加大文化产业的投入，尽可能地走出去，参与文化产品的竞争，讲好中国故事和强军故事，不断增强广大官兵对中国文化、核心价值观的自信。

　　来源：解放军报

责任编辑：王浩成

文章关键词：
疯狂动物城

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